News
21,117 articles covering the AdTech ecosystem
2 Adtech Startups Team up To Solve Retail Media’s Biggest Problem
Pentaleap and Zitcha want to bring retailers' ad and merchant teams together.
WARC: Strait of Hormuz Closure Could Cost Billions in Ad Spend Growth
Ad industry is not immune from the effects of the Iran War, according to WARC's latest forecast
Shortlist Revealed for ADWEEK Media Plan of the Year 2026
ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards. For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]
AI Cannot Replace Real Leadership
AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.
Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]
WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready
This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]
The AI Tool That’s Giving Landlords A Leg Up On Zillow
In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […] The post The AI Tool That’s Giving Landlords A Leg Up On Zillow appeared first on AdExchanger.
Aer Lingus marks 90 years through OOH ads with people arriving home
Linda Brownlee’s striking photography captures intimate reunion moments in Uncommon’s campaign.
Canva CMO Zach Kitschke on building brand community and using AI to get closer to people
Kitschke also discusses the connection between creativity and effectiveness.
What 17 Cannes veterans wish they’d known their first time
Industry leaders share advice they wish they’d had before their first Cannes Lions trip.
What AI can’t do for brands—and why that matters at Cannes
AI is making creative and data more abundant than ever, giving marketers even more to worry about.
E.l.f. launches haircare line that works wonders on Bigfoot’s flowing mane
The campaign from Tombras and director Ulf Johansson supports e.l.f.’s six-product haircare debut.
S4 Capital—profile, facts and figures
Ad Age Datacenter’s profile of S4 Capital with facts, figures and agency company details.
Advantage Solutions—profile, facts and figures
Ad Age Datacenter’s profile of Advantage Solutions with facts, figures and agency company details.
RRD—profile, facts and figures
Ad Age Datacenter’s profile of RRD with facts, figures and agency company details.
Stagwell—profile, facts and figures
Ad Age Datacenter’s profile of Stagwell with facts, figures and agency company details.
TCS Interactive—profile, facts and figures
Ad Age Datacenter’s profile of TCS Interactive with facts, figures and agency company details.
BlueFocus Communication Group—profile, facts and figures
Ad Age Datacenter’s profile of BlueFocus Communication Group with facts, figures and agency company details.
Publicis–profile, facts and figures
Ad Age Datacenter’s profile of Publicis with facts, figures and agency company details.
LTM Interactive—profile, facts and figures
Ad Age Datacenter’s profile of LTM Interactive with facts, figures and agency company details.
Sparks—profile, facts and figures
Ad Age Datacenter’s profile of Sparks with facts, figures and agency company details.
DJE Holdings—profile, facts and figures
Ad Age Datacenter’s profile of DJE Holdings with facts, figures and agency company details.
Quad—profile, facts and figures
Ad Age Datacenter’s profile of Quad with facts, figures and agency company details.