News
21,117 articles covering the AdTech ecosystem
Cheil—profile, facts and figures
Ad Age Datacenter’s profile of Cheil with facts, figures and agency company details.
Innocean—profile, facts and figures
Ad Age Datacenter’s profile of Innocean with facts, figures and agency company details.
Havas—profile, facts and figures
Ad Age Datacenter’s profile of Havas with facts, figures and agency company details.
Omnicom–profile, facts and figures
Ad Age Datacenter’s profile of Omnicom with facts, figures and agency company details.
Ad Age Agency Report 2026—agency company rankings, stats and analysis
Ad Age’s 82nd annual Agency Report. Links to agency company rankings, stats and analysis from Ad Age Agency Report 2026. Facts and figures on agency employment and revenue.
Serviceplan Group—profile, facts and figures
Ad Age Datacenter’s profile of Serviceplan Group with facts, figures and agency company details.
Agency Report 2026—Where does the industry go from here?
Take Ad Age’s quarterly survey tracking confidence across the marketing and advertising industry.
Next 15 Group—profile, facts and figures
Ad Age Datacenter’s profile of Next 15 Group with facts, figures and agency company details.
Accenture Song—profile, facts and figures
Ad Age Datacenter’s profile of Accenture Song with facts, figures and agency company details.
Empathy Lab by EPAM—profile, facts and figures
Ad Age Datacenter’s profile of Empathy Lab by EPAM with facts, figures and agency company details.
mc Group—profile, facts and figures
Ad Age Datacenter’s profile of mc Group with facts, figures and agency company details.
Hakuhodo—profile, facts and figures
Ad Age Datacenter’s profile of Hakuhodo with facts, figures and agency company details.
IBM iX—profile, facts and figures
Ad Age Datacenter’s profile of IBM iX with facts, figures and agency company details.
Deloitte Digital—profile, facts and figures
Ad Age Datacenter’s profile of Deloitte Digital with facts, figures and agency company details.
Agency Report 2026—Legacy ad giants made moves, but newer rivals keep gaining share
The No. 1 agency company is back in the top spot for the first time in 18 years.
Agency Report 2026—7 trends from this year’s ranking and what’s next
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
Agency Report 2026—Holding companies chase growth with fewer people
Two clear camps emerged in Agency Report 2026: those cutting staff to reset costs, and the major outlier still adding thousands of people.
Publicis calls out AI hype and other bad pitch practices as the industry heads to Cannes
CEO Arthur Sadoun responds to criticism that Publicis Groupe has engaged in similar bad practices.
Pizza Hut is being sold for $2.7 billion
Pizza Hut has faced increasing competition within the pizza market and the broader restaurant industry.
Alibaba Group Holding—ad spending, facts and profile
Marketer profile with key facts on Alibaba including advertising and promotion spending and an analysis of the Chinese e-commerce firm’s spending as a percent of revenue over time.
AT&T—ad spending, facts and profile
Marketer profile with key facts on AT&T including advertising spending, an analysis of spending as a percent of sales and a look back at businesses that AT&T acquired and divested over time.
Verizon—ad spending, facts and profile
Marketer profile with key facts on Verizon including total advertising spending and an analysis of ad spending as a percent of revenue over time.
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. The post Better prompts won’t fix your workslop problem appeared first on MarTech.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. The post 3 direct mail lessons for evaluating agentic commerce appeared first on MarTech.