News
21,117 articles covering the AdTech ecosystem
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. The post Databricks unveils CustomerLake, its agentic CDP appeared first on MarTech.
Marketing’s most valuable influencer has zero followers
The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. But when they pay, their friends do too. Partner insights from PayPal Ads.
California Regulatin’
There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated […] The post California Regulatin’ appeared first on AdExchanger.
The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […] The post The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It appeared first on AdExchanger.
Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.
Hyundai Tests Containerized Ad Tech To Drive New Efficiency
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […] The post Hyundai Tests Containerized Ad Tech To Drive New Efficiency appeared first on AdExchanger.
SoftServe Cuts AI Agent Deployment from Months to Four Weeks
New platform helps companies move AI agents out of test projects and into live operations, without building custom tools from scratch SoftServe, a digital engineering and technology services company, released the SoftServe Agent Management Platform. It gives companies a controlled, ready-to-use environment to run AI agents — software programs that carry out tasks on their […]
nowfluence Announces AI-Powered Operating System for Managing Creator Partnerships at Scale
New platform centralizes creator onboarding, campaign management, content approvals, analytics, attribution, and payments into a single influencer marketing workflow nowfluence, an AI-powered influencer marketing platform, announced its influencer marketing operating system designed to help brands manage creator partnerships at scale. The platform centralizes creator onboarding, campaign management, content approvals, deliverable tracking, analytics, attribution, and payments […]
Monte Carlo Announces Integration with Agent Bricks, Bringing Cohesive Observability to Enterprise AI on Databricks
Monte Carlo extends observability coverage from Delta Lake tables and Lakeflow, Databricks’ unified data engineering solution, to agents built on Agent Bricks — giving enterprises a continuous, unified view across their entire Databricks environment Monte Carlo, the agent trust platform for enterprise AI, announced its support for Agent Bricks, Databricks’ platform to build, deploy and […]
Boomi Study Finds APAC Organisations Risking AI ROI Without Strong Data Foundations
AI enthusiasm is accelerating across the region, but data fragmentation, weak data quality, and governance gaps persist Boomi, the data activation company for AI, announced new research commissioned by Boomi and conducted by Omdia showing that despite Asia Pacific’s (APAC) rapid artificial intelligence (AI) adoption, a significant number of organisations lack the data architecture needed […]
Arcade Raises $60M to Become the Secure Action Layer Behind Every Production AI Agent
Round led by SYN Ventures, with Jay Leek joining the board, as securing production agents becomes a top priority for the Fortune 500 Arcade.dev, the secure action layer for production AI agents, announced $60 million in Series A funding led by SYN Ventures, with strategic investment from Morgan Stanley and Wipro. Combined with the $12 […]
Magnit Launches Gateway™ Supplier Intelligence Platform
June release adds Gateway Application and Gateway Supplier Analytics to already released Gateway API Toolkit Magnit Global™, the global leader in contingent workforce management solutions, announced the complete launch of Magnit Gateway™, a supplier intelligence and integration platform. The platform gives staffing suppliers visibility, data, and AI-driven insights to compete more effectively within Magnit-managed contingent […]
What Building 375 AI Agents in Five Days Revealed About Where Enterprise AI Adoption Breaks Down
Enterprise AI spending is accelerating, but most organizations still struggle to turn isolated experimentation into repeatable operational behavior. Companies are rolling out copilots, AI agents, and automation tools at speed while pressuring teams to integrate them immediately into daily work. Yet, in many organizations, employees are still expected to figure out practical AI workflows on […]
Evotix Partners With Safety Radar to Advance AI-Powered Risk Intelligence and SIF Prevention
Integration combines Evotix EHS&S data with Safety Radar AI analytics and assessment platform to help organizations identify emerging risks earlier and focus resources where they matter most Evotix, a global leader in environment, health, safety and sustainability (EHS&S) software, today announced a strategic partnership with Safety Radar, an AI-driven safety intelligence company, to help organizations identify […]
Edge Arena Launches Multi-Agent AI Platform for Defensible Business Decisions
New platform puts business decisions on trial, using competing AI agents to produce a scored plan, evidence trail, and documented list of rejected alternatives Edge Arena announced the public launch of its multi-agent decision platform designed to help founders, operators, product managers, consultants, and builders make better business decisions before committing time, money, or resources. The […]
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.
How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy via @sejournal, @reviewlyAI
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI Overviews? With Google AI Overviews, ChatGPT, and Perplexity now answering questions that used to require clicking through ten blue links, the way businesses get discovered has shifted. When these tools decide which businesses to recommend, they lean heavily on one local SEO trust signal above […] The post How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy appeared first on Search Engine Journal.
What are Cannes Lions jurors expecting from this year's awards?
The Campaign Podcast catches up with three jurors ahead of Cannes Lions Festival of Creativity.
Data Strategy: Why Collecting More isn’t the Answer
In her latest column, Charlotte McEleny looks at the APAC market, and why data accumulation is all for nothing if it’s not backed by sophisticated strategy… The post Data Strategy: Why Collecting More isn’t the Answer appeared first on ExchangeWire.com.
Digest: Fox Strikes $22bn Roku Deal; Pinterest Adds Amazon Storefront Links
In today’s Digest, we discuss Fox agreeing to a USD$22bn Roku Deal to boost streaming, Pinterest adding Amazon storefront links, and e-commerce giant Coupang being fined a record sum over a data breach. The post Digest: Fox Strikes $22bn Roku Deal; Pinterest Adds Amazon Storefront Links appeared first on ExchangeWire.com.
An introvert’s guide to navigating Cannes Lions 2026
How to enjoy Cannes Lions when you're a true introvert.
Electronic Arts has built its own ad server in a renewed push for ad dollars
Electronic Arts has a plan to offset rising game costs: it's called advertising.
WPP forecasts AI search ads to become fastest growing channel in advertising
Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Plus, the five key questions marketers have to ask about AI platform pitches.