News
17,551 articles covering the AdTech ecosystem
Decision Logic Launches Embedded AI That Acts as an “Assistant Store Manager” for Multi-Unit Restaurant Brands
New AI transforms restaurant operations by automatically detecting issues, delivering instant answers, and driving consistency across every location Decision Logic announces the launch of Decision Logic AI, a fully embedded artificial intelligence solution designed specifically for multi-location restaurant brands. Built directly into the Decision Logic platform, the new AI acts as an always-on operational assistant—continuously […]
FXMedia Expands Enterprise AI Capabilities as Singapore Increasing Demand for Practical AI Solutions
Singapore-based immersive technology company, FXMedia, advances AI across learning, training and interactive systems to support scalable, real-world deployment As Singapore sharpens its national focus on enterprise AI adoption and digital transformation, FXMedia is strengthening its AI capabilities to help organisations build more intelligent, measurable, and adaptive solutions. The move comes amid growing momentum around AI […]
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns
Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on‑brand creative campaign production to help scale customized marketing messaging with improved efficiency. As demand for timely, relevant content across channels continues to grow, this collaboration […]
UserTesting Brings Real Customer Feedback into Figma with AI-Powered Embedded Solution for Design Validation, Now Generally Available
Early adopters including AJ Bell and CarMax are using the UserTesting for Figma plugin to move from prototype to insight faster—embedding customer feedback directly into design workflows so decisions are informed earlier and risk is reduced before development UserTesting, the leading provider of customer insights for the enterprise, announced the general availability of the UserTesting […]
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Network’s backing follows recent pushback from other holdcos.
The7stars and Bountiful Cow set up shop under one roof
After 10 years apart the agencies have become neighbours.
M&C Saatchi Group sets sights on “continuity” following “challenging” 2025
Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about challenging times, continuity and focusing on revenue and profit growth.
Unpacking the Role Retailers Play in Choosing TV Operating Systems
Determining which OS to put on TV devices is usually thought of as the OEM's (original equipment manufacturers) choice, but retailers also have a commercial interest in this decision, explains Chris Kleinschmidt, VP, Advertising Sales, EMEA at TiVo Ads. "There's a real triangle of synergies between the OS, the retailer and the TV manufacturer in Read More
How Axe’s marketing is changing as Gen Z guys grow more sophisticated
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.
20 brands catching Gen Z’s attention right now and how they are doing it
Ugg tops the rankings and Claude breaks into the poll for the first time.
Dropbox spots profile three makers to show how sharing is key to creating
Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.
WPP Restructures Commerce Expertise Into One Team
The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
Bond Launches the “Post-Feed” Social Network to Connect Your Memories
Built by veterans of Google, Meta, and Twitter, Bond captures your memories and turns them into new discoveries Bond, a new app built to capture your memories and make them useful, officially launched , introducing a “post-feed” era of social networking. Unlike legacy platforms designed to keep you addicted to screens, Bond has no ads, […]
Loopio Becomes the First Response Management Provider to Launch a Microsoft 365 Copilot Agent
New integration brings trusted Loopio content into the flow of work across Microsoft 365 Loopio, the leading response management platform trusted by enterprises, announced its release of the Loopio Copilot Agent for Microsoft 365, the first of its kind from any RFP software provider. The Loopio Copilot Agent brings approved, trusted content from Loopio directly […]
Amplitude Launches AI Assistant to Help Users Get Unstuck Inside Any Product Experience
New in-product support agent answers questions with behavioral data and user insights, guides users through tasks, and shows product teams whether problems are truly fixed To help companies provide personalized support the moment users land inside their product experience, Amplitude, Inc. introduced Amplitude AI Assistant, an embedded support agent. When users get stuck, AI Assistant […]
StackAdapt Brings Campaign Intelligence Into Claude and Other AI Workflows With Launch of MCP Server
New integration extends StackAdapt’s AI-powered marketing assistant IvyTM beyond the platform, enabling real-time campaign insights without added complexity StackAdapt , the leading AI advertising and orchestration platform, announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends […]
Innovid Announces General Availability of Hypermode, Cutting Social Campaign Setup Time by Up to 80%
Seamless Creative-to-Media Integration and Real-Time Validation Across Meta, Pinterest, Reddit, Snapchat, and TikTok Innovid, the leading omnichannel advertising platform, announced the general availability (GA) of Hypermode, its high-precision execution layer designed to operationalize social advertising at enterprise scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok, Hypermode enables brands and agencies to build, validate, and […]
MarTech Interview with Max Groth, CEO at Decentriq
Maximilian Groth, CEO at Decentriq discusses the fundamental problems most marketers make when choosing and deploying martech stacks in this Q&A with MarTechSeries: _______ Hi Max, what’s a day at work like as a CEO in martech? No two days look alike, which is both the challenge and the appeal. A lot of my time […]
Zefr and TikTok Advance Innovation in AI-powered Safety and Suitability Across Additional TikTok Ad Formats
Zefr, the global leader in brand suitability technology for social platforms, announced an expansion of its brand safety, suitability, viewability, and invalid traffic (IVT) measurement to additional TikTok ad formats and placements, including Search, upgraded campaign creation experience for brand & Smart+ traffic objectives, TikTok Lite (US), and GMV Max (US). The expansion gives advertisers […]
Prodoscore Launches ProdoAI Chat, Redefining How Companies Access Productivity Insights
Company-Specific Conversational AI Gives Employees at Every Level Actionable Data to Improve Performance and Understand Work Patterns As organizations continue to navigate how to better support their teams and keep employees engaged, Prodoscore (the “Company”), a leading provider of employee productivity and data intelligence software, launched ProdoAI Chat, a conversational AI tool that enables Prodoscore customers […]
OpenAI’s GPT Image 2 Is Now Available on Pollo AI
Pollo AI announced the availability of OpenAI’s GPT Image 2 on its platform, giving creators, marketers, and businesses access to a stronger image model for work that depends on getting details right. More than a quality bump, this release makes the model more useful for images where text, structure, composition, and realism all need to […]
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @sejournal, @lorenbaker
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines. The post AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] appeared first on Search Engine Journal.
Brand Film Awards: last chance to book tickets
Tickets are selling fast for the Brand Film Awards 2026, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film.