News
17,569 articles covering the AdTech ecosystem
M&C Saatchi Group sets sights on “continuity” following “challenging” 2025
Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about challenging times, continuity and focusing on revenue and profit growth.
Unpacking the Role Retailers Play in Choosing TV Operating Systems
Determining which OS to put on TV devices is usually thought of as the OEM's (original equipment manufacturers) choice, but retailers also have a commercial interest in this decision, explains Chris Kleinschmidt, VP, Advertising Sales, EMEA at TiVo Ads. "There's a real triangle of synergies between the OS, the retailer and the TV manufacturer in Read More
How Axe’s marketing is changing as Gen Z guys grow more sophisticated
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.
20 brands catching Gen Z’s attention right now and how they are doing it
Ugg tops the rankings and Claude breaks into the poll for the first time.
Dropbox spots profile three makers to show how sharing is key to creating
Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.
WPP Restructures Commerce Expertise Into One Team
The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
Bond Launches the “Post-Feed” Social Network to Connect Your Memories
Built by veterans of Google, Meta, and Twitter, Bond captures your memories and turns them into new discoveries Bond, a new app built to capture your memories and make them useful, officially launched , introducing a “post-feed” era of social networking. Unlike legacy platforms designed to keep you addicted to screens, Bond has no ads, […]
Loopio Becomes the First Response Management Provider to Launch a Microsoft 365 Copilot Agent
New integration brings trusted Loopio content into the flow of work across Microsoft 365 Loopio, the leading response management platform trusted by enterprises, announced its release of the Loopio Copilot Agent for Microsoft 365, the first of its kind from any RFP software provider. The Loopio Copilot Agent brings approved, trusted content from Loopio directly […]
Amplitude Launches AI Assistant to Help Users Get Unstuck Inside Any Product Experience
New in-product support agent answers questions with behavioral data and user insights, guides users through tasks, and shows product teams whether problems are truly fixed To help companies provide personalized support the moment users land inside their product experience, Amplitude, Inc. introduced Amplitude AI Assistant, an embedded support agent. When users get stuck, AI Assistant […]
StackAdapt Brings Campaign Intelligence Into Claude and Other AI Workflows With Launch of MCP Server
New integration extends StackAdapt’s AI-powered marketing assistant IvyTM beyond the platform, enabling real-time campaign insights without added complexity StackAdapt , the leading AI advertising and orchestration platform, announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends […]
Innovid Announces General Availability of Hypermode, Cutting Social Campaign Setup Time by Up to 80%
Seamless Creative-to-Media Integration and Real-Time Validation Across Meta, Pinterest, Reddit, Snapchat, and TikTok Innovid, the leading omnichannel advertising platform, announced the general availability (GA) of Hypermode, its high-precision execution layer designed to operationalize social advertising at enterprise scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok, Hypermode enables brands and agencies to build, validate, and […]
MarTech Interview with Max Groth, CEO at Decentriq
Maximilian Groth, CEO at Decentriq discusses the fundamental problems most marketers make when choosing and deploying martech stacks in this Q&A with MarTechSeries: _______ Hi Max, what’s a day at work like as a CEO in martech? No two days look alike, which is both the challenge and the appeal. A lot of my time […]
Zefr and TikTok Advance Innovation in AI-powered Safety and Suitability Across Additional TikTok Ad Formats
Zefr, the global leader in brand suitability technology for social platforms, announced an expansion of its brand safety, suitability, viewability, and invalid traffic (IVT) measurement to additional TikTok ad formats and placements, including Search, upgraded campaign creation experience for brand & Smart+ traffic objectives, TikTok Lite (US), and GMV Max (US). The expansion gives advertisers […]
Prodoscore Launches ProdoAI Chat, Redefining How Companies Access Productivity Insights
Company-Specific Conversational AI Gives Employees at Every Level Actionable Data to Improve Performance and Understand Work Patterns As organizations continue to navigate how to better support their teams and keep employees engaged, Prodoscore (the “Company”), a leading provider of employee productivity and data intelligence software, launched ProdoAI Chat, a conversational AI tool that enables Prodoscore customers […]
OpenAI’s GPT Image 2 Is Now Available on Pollo AI
Pollo AI announced the availability of OpenAI’s GPT Image 2 on its platform, giving creators, marketers, and businesses access to a stronger image model for work that depends on getting details right. More than a quality bump, this release makes the model more useful for images where text, structure, composition, and realism all need to […]
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @sejournal, @lorenbaker
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines. The post AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] appeared first on Search Engine Journal.
Brand Film Awards: last chance to book tickets
Tickets are selling fast for the Brand Film Awards 2026, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film.
Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX
Seedtag, the global Neuro-Contextual advertising company, today (22nd April, 2026) announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built [...] The post Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX appeared first on ExchangeWire.com.
Navigate Health Drives +48% Ad Revenue Growth with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...] The post Navigate Health Drives +48% Ad Revenue Growth with Opti Digital appeared first on ExchangeWire.com.
Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor
In today’s Digest, we cover California filing a price-fixing legal claim against Amazon, Singapore proposing a global standard for generative AI testing, and Apple naming John Ternus as CEO successor to Tim Cook. The post Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor appeared first on ExchangeWire.com.
Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...] The post Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance appeared first on ExchangeWire.com.
AI lab behind Coca-Cola’s AI Christmas ad launches in the UK
Will be led by co-founder Johnny Rohrbach and UK managing director Daniel Lipman.
Redundancy pay for former Atomic staff delayed by data problems
Ex employees initially told they were "not entitled" to redundancy and other payments.