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Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars

Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.

Last updated Jun 16, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Jun 16, 2026
Topic
Kickbacks
Mentions
3

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