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17,569 articles covering the AdTech ecosystem
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […] The post Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise appeared first on AdExchanger.
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […] The post Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences appeared first on AdExchanger.
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator's growth strategy; here's why.
Marketing strategists search for a solution to AI’s all-too predictable outputs
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.
Agents Play Nice, Ad Tech Does Not; The Cool Kids Click
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.
Rockstar Games Co-Founder Dan Houser Unveils Cast of His Sprawling ‘Absurdaverse’ Video Game-TV Series Franchise; First Animated Shorts to Premiere in May (EXCLUSIVE)
Rockstar Games co-founder Dan Houser has unveiled the first round of voice castings for his upcoming TV and video game franchise, “Absurdaverse,” ahead of formally revealing a first look at the project next month at the Netflix Is A Joke Festival. Described as an “interconnected comedy satire universe with an untitled animated series and an […]
Why Legacy Workflows are Holding Brands Back From AI Transformation
If you want to get to the future, you may have to let go of the past. But companies that have operated the same way for 30 or 40 years are finding those very practices now stand as barriers to adopting AI. “The brands that are really achieving a new level of adoption of AI [...]
Trump’s Media Company Appoints Kevin McGurn, Former Hulu and Vevo Exec, Interim CEO
Trump Media & Technology Group, the parent company of social-media platform Truth Social and other businesses whose mission is “to end Big Tech’s assault on free speech by opening up the internet and giving people their voices back,” announced the appointment of Kevin McGurn as interim CEO effective immediately. McGurn, who has previously worked as […]
The ROI of AI in Media
The ROI of AI in Media A new IDC-backed analysis shows media organizations achieving 2.3x ROI on AI investments, with leaders seeing up to 5x returns when AI is embedded across content, operations, and engagement. This two-pager highlights real-world results from organizations like the Premier League, NBA, and Dentsu, and reveals the common foundation behind their success. Get a clear view of where AI is driving ROI today and what separates leaders from those still stuck in pilots. swheeler Tue, 04/21/2026 - 15:40 AI is paying off for media companies. The question is where and how fast. Microsoft Resource Type eBrief Microsoft Listing.png Tue, 04/21/2026 - 15:40 StreamTV Insider Homepage Landing Page Url Download now! Byline Sponsored by: Microsoft
Media Leaders Guide to AI
Media Leaders Guide to AI From audience fragmentation to margin pressure, the rules of media and entertainment are being rewritten and AI is widening the gap between leaders and everyone else. This guide breaks down where AI is delivering the biggest impact across M&E, how frontier organizations are scaling it responsibly, and what it really takes to move from experimentation to advantage. Built for media leaders, it connects strategy, real deployments, and a practical starting playbook. swheeler Tue, 04/21/2026 - 15:49 AI is reshaping media faster than business models can adapt. Microsoft Resource Type Report Microsoft Listing.png Tue, 04/21/2026 - 15:49 StreamTV Insider Homepage Landing Page Url Download now! Byline Sponsored by: Microsoft
Media & Entertainment Demo Hub
Media & Entertainment Demo Hub Explore an interactive demo hub built around real Media and Entertainment use cases, from content intelligence and fan engagement to operational automation and analytics. These demos show how unified data and AI come together to deliver speed, relevance, and measurable impact across the media value chain. Click through real scenarios and see what scalable, responsible AI looks like in practice. swheeler Tue, 04/21/2026 - 15:53 See what AI looks like when it actually works in media. Microsoft Resource Type eBrief Microsoft Listing.png Tue, 04/21/2026 - 15:53 StreamTV Insider Homepage Landing Page Url Learn more Byline Sponsored by: Microsoft
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may be the reason that live viewing represents approximately 70% of consumption even on platforms designed for on-demand access, according to [...]
Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion in 2025, roughly triple the size of four years ago, which is the sort of growth chart that makes PowerPoint [...]
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report via @sejournal, @MattGSouthern
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools. The post ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report appeared first on Search Engine Journal.
Tim Cook Grew Apple by Reducing Its Ambition
There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
Lululemon launches e-commerce in Mexico, expands brick-and-mortar presence
The company will open eight stores in the country this year, as it continues to push its international operations.
Microsoft Will Delay ‘Call of Duty’ New Releases on Xbox Game Pass, Drops Subscription Prices
Microsoft is dropping the price of its Xbox Game Pass subscription plans — and it’s also going to hold back new “Call of Duty” titles from the services for about a year. Beginning this year, future releases of mega-popular first-person shooter “Call of Duty” releases, from Microsoft’s Activision division, won’t be available in Xbox Game […]
The Hideaway Entertainment Options Johnathan Walton’s True-Crime Podcast ‘The Handyman of West Texas’
Johnathan Walton Media has struck a deal with The Hideaway Entertainment to develop his latest true-crime podcast, “The Handyman of West Texas,” for the screen. Walton is a popular true-crime podcast host who began building his own media firm after he produced a successful podcast series about his own devastating encounter with a scam artist. […]
Cannes Lions unveils 2026 festival programme, including debate hosted by Campaign
Live debate will cover whether creative taste can be objective.
Watch the newest commercials from Google, Nike, Off and more
Google celebrates its partnership with the NBA in a new TV spot.
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
More than a Store: Electronic shelf labels pose pricing conundrum
Visits to grocers in Washington, D.C., show how digital tags can help or hinder shoppers in finding deals.