News

Sports, Influencer and Media Buying Capabilities to Drive M&A This Year

While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the Read More

Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising

Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...] The post Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising appeared first on ExchangeWire.com.

Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.

Future of TV Briefing: WTF is server-guided ad insertion?

This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving

And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.

‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program

Dick's Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual […] The post Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes appeared first on AdExchanger.

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential.  But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization […] The post How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns appeared first on AdExchanger.

UK Competition and Markets Authority Opens Investigation into Google's Ad Tech Practices

The UK's Competition and Markets Authority has launched a formal investigation into Google's dominance in the ad tech supply chain. The probe focuses on potential anti-competitive practices in display advertising and could result in significant regulatory action.

Adobe Announces Acquisition of Frame.io for $1.3 Billion to Enhance Creative Cloud

Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.

Instacart Ads Platform Reaches 8,000 Active Advertisers

Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.

Walmart Connect Introduces New Self-Service Creative Studio for Advertisers

Walmart Connect launched a new self-service creative studio allowing advertisers to build display and video ads directly within the platform. The tool uses AI to help brands create on-brand creative assets optimized for Walmart's retail media network without requiring external agency support.

Instacart Ads Platform Surpasses $1 Billion in Annual Revenue

Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.

European Publishers Alliance Files Antitrust Complaint Against Amazon's Advertising Practices

A coalition of European publishers filed a complaint with the European Commission alleging Amazon uses its dominant position to favor its own advertising services and disadvantage third-party ad tech providers. The complaint focuses on Amazon's control of both the supply and demand sides of advertising on its platform.

Microsoft Advertising Integrates ChatGPT for Automated Ad Copy Generation

Microsoft Advertising launched native ChatGPT integration that automatically generates search ad copy, headlines, and descriptions based on landing page content and campaign objectives. The feature is available to all Microsoft Advertising customers and includes brand voice customization and A/B testing recommendations.

Mediaocean Acquires Flashtalking to Create Unified Ad Tech Platform

Mediaocean announced the acquisition of ad serving and creative technology company Flashtalking for an undisclosed sum. The deal combines Mediaocean's media buying and financial reconciliation systems with Flashtalking's creative personalization and measurement capabilities, creating an end-to-end advertising workflow platform serving over 3,000 advertisers.

Google Says Links Will Be More Visible In AI Overviews via @sejournal, @MattGSouthern

Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile. The post Google Says Links Will Be More Visible In AI Overviews appeared first on Search Engine Journal.

Manscaped - Lil Stavvy - 41s

Super Bowl LX - Telemundo - World Cup Promo - 60s

AI Isn’t Cutting Marketing Jobs—But It Is Making Them Harder

New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.

EXCLUSIVE: McCann Wins Kroger’s US Creative Business

Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]

4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post 4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine appeared first on Search Engine Journal.

Havas beats full-year 2025 forecast with 3.1% organic growth

Annual profits grew 11% to €210m.

6 creative campaigns to know about today

Depop makes it rain money and Folgers reinvents its classic jingle.