CTV Publishers Are Starting to Embrace Transparency

For years, transparency in CTV has been one of the industry's most stubborn issues, with buyers frequently complaining that they don't always know exactly where their ads are ending up. It'll undoubtedly once again be a point of discussion at next week's Cannes Lions. But something may be shifting on the sell-side. Srishti Gupta, Chief Read More

Last updated Jun 15, 2026 by ATDb automated enrichment