News
16,104 articles covering the AdTech ecosystem
RankYak Launches AI Platform That Handles Every Stage of SEO for Small Businesses and Agencies
The platform researches keywords, writes and publishes articles daily, and keeps existing pages ranking, with no in-house SEO team required RankYak, an AI SEO platform for small businesses and agencies, announced its official launch. The platform handles every stage of search engine optimization for a website: keyword research, content planning, daily article writing and publishing, […]
Intrado and Carahsoft Partner to Expand Access to Mission-Critical Emergency Communications and Safety Solutions for the Public Sector
Agreement Provides Government, Education and Public Safety Organizations with Simplified Procurement Access to Intrado’s 9-1-1 and Mass Notification Solutions Intrado, a leader in emergency communications and safety technology, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, announced a partnership. Under the agreement, Carahsoft will serve as Intrado’s Master Government Aggregator, making Intrado’s Emergency Response […]
CaliberMind Launches Activations, Connecting Audiences Directly to Marketing and Advertising Platforms
New capability enables marketers to push audiences directly into 170 + tools like Google Ads, LinkedIn Ads, MAPs with buyer touchpoints as interoperable signals CaliberMind, an Integrate company, the premier GTM intelligence and marketing analytics platform, today announced release of Activations, a new capability that connects CaliberMind’s multi-touch attribution insights directly into an interoperable revenue generation […]
Canva partners with EBANX and Capitec Pay to unlock cardless subscriptions for South Africans
Via the integration with EBANX, Canva becomes the first merchant on Capitec Pay’s new recurring A2A payment Canva, the global visual communication platform, has become the first international company to offer recurring subscription payments to South African customers via Capitec Pay, the account-to-account payment method built by South Africa’s largest personal bank Capitec. The milestone is […]
Data Ladder Launches Web-Based DataMatch Enterprise for Entity Resolution
REST API, Docker-based deployment, Entity Graphs and Live Search bring entity resolution into modern data workflows Data Ladder, a provider of entity resolution, data matching and data quality software, announced the availability of a new web-based release of DataMatch Enterprise. The release moves the platform beyond its legacy Windows desktop experience to a server-based web […]
Moore and RMI Direct Marketing Announce Strategic Alliance
RMI recommends clients transition list management and brokerage services to Moore’s AudienceFirst Media. Moore, the leading constituent experience management (CXM) company, and RMI Direct Marketing announced a strategic alliance through which RMI is recommending that its clients transition their list management and brokerage services to AudienceFirst Media, a division of SimioCloud, a Moore company. This […]
NameHero Launches HeroicGuard, Email Security That Stops Phishing Before It Hits the Inbox
Protect every mailbox on a domain starting at $2.96 a month. No message cap. No mailbox move. One MX change. NameHero today announced HeroicGuard, the company’s email security and spam filtering service. HeroicGuard sits in front of existing mail (HeroicMail, Google, Microsoft, or another provider), scans inbound and outbound traffic in real time, and stops […]
Wayne County Businesses Now Have a Local Partner for Web Design, SEO & Marketing That Tracks Real Results
Instant Web Tools, LLC helps local businesses stop guessing which marketing works — by putting their website in front of ready-to-buy customers and tracking… Local businesses across Wayne County looking to attract more customers who are already searching for their products and services now have a dedicated partner in Instant Web Tools, LLC, a Richmond, […]
Google AI Mode Prices Differ From Product Carousel For Same Items via @sejournal, @MattGSouthern
Data finds Google AI Mode rarely shows the same products as the regular results carousel, and often lists a different seller when it does. The post Google AI Mode Prices Differ From Product Carousel For Same Items appeared first on Search Engine Journal.
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village
In today’s Digest, we look at OpenAI’s new Astra model being powerful enough to trigger its own safety alarms, Havas naming Patrick Affleck to lead its newly unified UK & Ireland Village, and the EU court rejecting Opera’s challenge over [...] The post Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village appeared first on ExchangeWire.com.
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand […] The post How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt) appeared first on AdExchanger.
Why Google’s ad business escaped a breakup
The reasoning behind the latest decision to spare Google a breakup
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
The Trouble With AI Mania; Show Me The Receipts
Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads […] The post The Trouble With AI Mania; Show Me The Receipts appeared first on AdExchanger.
Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era
The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.
Fragmentation Is a Feature, Not a Bug: Comcast’s Hopkins on Premium Video’s Next Chapter
AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology executive. The real challenge, they say, lies not in the fragmentation itself but in building systems that make navigating it […]
Fewer Signals, Better Signals: Roku Bets on Data Quality to Make CTV a Performance Channel
CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks the answer isn’t more data; it’s better data, shared more deliberately. That philosophy is reshaping how the company approaches its […]
Pharma Marketers Say ‘Creepy’ Personalization Is Out – Context and Journey Are In
CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those Beet.TV spoke with, the key now is to target the context and the mindset, not the individual data point. “Personalization […]
Kroger taps Walmart tech veteran as store operations chief
Editor’s note: This story is developing and will be updated. Dive Brief: Kroger announced Wednesday that Mark Ibbotson will join the grocer as executive vice president and chief store operations officer on Sept. 14. A former top executive at Walmart, Ibbotson brings decades o...
Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster
Google's Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day. The post Google Responds To Sitemap SEO Technique That Forces Daily Crawling appeared first on Search Engine Journal.
What’s next in content operations? Agents (what else?)
Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems. The post What’s next in content operations? Agents (what else?) appeared first on MarTech.
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol. The post The Next AI Protocol Won’t Save Your SEO Strategy appeared first on Search Engine Journal.