5,229 articles covering the AdTech ecosystem
Poppi imagines a perfect flight in a spot starring influencer and comedian Jake Shane.
The end of a three-decade tenure at advertising's largest trade organization.
At Social Media Week, ESPN announces a new Creator Network initiative for the upcoming NFL and college football seasons.
The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.
The television shopping network is buckling under billions in debt as losses pile up.
While younger shoppers are open to using the technology, consumers overall are wary of surveillance pricing, per a new report.
Netflix is bulking up its podcast lineup, announcing five new shows coming to the streaming platform. The company dove into the space last year, inking distribution deals with Spotify, iHeartMedia and Barstool Sports. Netflix also released original podcasts “The Pete Davidson Show” and sports analysis and talk show “The White House,” hosted by Michael Irvin. […]
From Magic: The Gathering players to “Pokemon” card collectors, TCGPlayer CEO Robert Bigler is on a mission to expand the online trading card market with new products and features for buyers and sellers — but promises it will not be at the expense of the quality of those very pricey collectibles. Last month, the eBay-owned […]
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. The post ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows appeared first on Search Engine Journal.
Leaders at Beyond, Joint, Imagination and Omnicom react to Q1 2026's rebound.
Elias Weiss Friedman is expanding into new formats including YouTube.
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.
The newly opened ReCharge by Gelson’s in Costa Mesa, California, includes 40 electric-vehicle power stations operated by charging center startup Rove.
The distributor’s new Wellwerks and Nüwerks brands include nutraceuticals along with snacks and breakfast items infused with functional benefits.
The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to its digital touch points, its chief marketing officer said.
Yumi Shin has taken a newly created role, executive vice president of global brand partnerships, reporting to chief merchant Jamie Nordstrom.
The fashion company “took a hit” in Q4 due to the conglomerate, but is optimistic about the future.
Chief executives at Ralph Lauren and Tapestry are utilizing experiences and storytelling to provide value beyond pricing to shoppers.