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11,931 articles covering the AdTech ecosystem
Generative Engine Optimization Goes Mainstream: The 2026 AI-Visibility Landscape
As buyers shift from search to AI answers, a new category of generative engine optimization platforms has exploded. Here is the 2026 landscape and what’s new. A new software category has appeared almost overnight. As consumers increasingly get answers from ChatGPT, Perplexity, Google’s AI and other assistants instead of scrolling ten blue links, brands have […]
CiteLens Study: SEO Decides AI Citations on Google and Perplexity, Not ChatGPT
CiteLens studied four AI engines across 320 queries: Google AI Mode and Perplexity follow SEO ~90%; ChatGPT ignores rankings and brand size entirely. As buyers increasingly get answers from AI chatbots instead of ten blue links, a new benchmark from AI-visibility platform CiteLens delivers an uncomfortable message to marketers: there is no single “AI SEO.” The […]
USEReady Appoints Vivekanandan Srinivasan to Lead Snowflake AI Adoption Practice
Vivek, a Snowflake Data Superhero and published author on Snowpark, brings deep enterprise data and GenAI experience to the role. USEReady, a global AI, data, and analytics company, today announced the appointment of Vivekanandan Srinivasan as Practice Leader, Snowflake AI Adoption practice. In this role, Vivek will lead USEReady’s Snowflake-aligned service delivery and drive go-to-market efforts. Vivek […]
TIME Partners with Contentstack to Advance Its Digital Publishing Platform
The iconic brand is building the future of AI-driven digital audience experiences with Contentstack AXP Contentstack, the CMS pioneer redefining agentic digital experiences, today announced that TIME, one of the world’s most trusted and influential media brands, has leveraged the Contentstack Agentic Experience Platform to give its world-class journalism a modern digital foundation to support […]
Seth Green Joins Global Gaming League’s Advisory Board as Esports Entertainment Company Launches New Gaming Platform, GGL Primes (EXCLUSIVE)
Actor and producer Seth Green has joined the advisory board for rising esports entertainment company, Global Gaming League (GGL). Green joins GGL as it launches its new gaming platform, GGL Primes, which offers both free and paid tiers. To celebrate Green’s addition to the organization, GGL Primes will host “Ready, Seth, Go!”, an immersive month-long […]
Why unpaid media is now essential to AI visibility
Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.
Vitaminwater doubles down on content series celebrating local art
The second season of a series celebrating public art expands to a new city and encompasses documentary video, long-form editorial and social-first content.
Google’s New Merchant Listing Structured Data Improves SEO via @sejournal, @martinibuster
Google's new Category and Sale Duration structured data properties give merchants a way to rank more precise product data. The post Google’s New Merchant Listing Structured Data Improves SEO appeared first on Search Engine Journal.
Are Telcos’ Moves into Advertising Strategic or Opportunistic?
We’re seeing telcos start to lean into advertising more significantly says Chris Le May, Director of Advanced Advertising at Synamedia, evolving beyond acting as enablers of addressable advertising and becoming buying destinations in their own right. But this isn’t simply an opportunistic move, according to Le May. Rather, telco executives recognise a potential existential threat Read More
How Likely is Sky’s ITV Acquisition to Go Through?
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, Read More
The 13 Biggest CMO Moves of 2026 So Far
Delta, DoorDash, E.lf, PayPal, Meta, and Whoop have made major marketing leadership moves this year.
Watch the 6 Ads Competing for an Emmy This Year
Six ads are shortlisted for Outstanding Commercial at the 2026 Emmy Awards.
How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul
Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data […] The post How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul appeared first on AdExchanger.
Sprinklr Named a Leader in 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening and placed furthest on the Completeness of Vision axis and highest on the Ability to Execute axis. “We’re honored to be recognized as a Leader in […]
Perion Expands Its Distribution Partner Program, Partnering With Acrossmedia241 to Bring Outmax, Its AI agent, to Greece and the CEE Region
The partnership extends Outmax’s algorithmic, outcome-based optimization into Greece and the broader Central and Eastern European (CEE) market Perion , an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced a new partnership with Acrossmedia241, a leading digital advertising and media technology company in Greece, to bring Outmax, Perion’s […]
Airbyte Agents Data Platform Available on OpenAI App Marketplace, Adds Command Line Interface, and Ability to Write to Salesforce
New capabilities make it easier for AI agents to access, understand, and act on enterprise data across systems Airbyte, creator of the open data movement platform, announced major updates to its Airbyte Agents platform, expanding how AI agents access and act on enterprise data. The update includes Airbyte’s availability in the OpenAI App Marketplace, the […]
Workato Contributes Real-World Agentic Workflows to the First MLPerf® Agentic Inference Benchmark
Working alongside AMD, Intel, and NVIDIA as part of the MLCommons® taskforce, Workato helps define how the industry measures AI systems’ ability to support agents in production Workato, the leading Control and Execution Platform for Enterprise AI, announced its contribution to the MLPerf Agentic Inference Benchmark, the industry-standard AI benchmark suite from MLCommons. As a member […]
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC via @sejournal, @navahf
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal.
Is the Industry Aligned on AI’s Role in TV Advertising?
Everyone knows that AI is rapidly transforming many parts of the advertising industry, TV advertising included, and we’ve heard plenty of speculation over the past few years around where we’re going to see the most impact. But AI has the potential to affect buyers, sellers, and viewers in different ways. The question arises, therefore, of Read More
Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force
59A London is proud to announce the grand opening of its pioneering Sculpture Garden on Thursday, 9th July 2026.Breaking down the traditional barriers between mathematics and artistic expression, the public gallery serves as a physical environment designed to celebrate technology [...] The post Beyond Zeroes & Ones: 59A London Announces Sculpture Garden Proving Data is a Creative Force appeared first on ExchangeWire.com.
Why your brand’s next fan matters more than your biggest one
Growth comes from new buyers, not from doubling down on the diehards.
McDonald’s US CMO on the chain’s next marketing moves
Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and the growing role of creators.
Convertr Appoints Greg Jordan as Chief Product Officer to Strengthen Data Governance for Enterprise B2B Programmes
Appointment advances product leadership as enterprise demand grows for governed lead and contact data intake across AI-powered GTM stacks Convertr, the platform that governs lead and contact data before it enters business systems, announced the appointment of Greg Jordan as chief product officer. The hire reflects Convertr’s product direction as organisations face growing pressure to […]
Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), announced an integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This […]