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19,190 articles covering the AdTech ecosystem
IAB says 9 of 14 commerce use cases often work without a clean room
The IAB reports that nine of fourteen commerce use cases can function without clean rooms, while five including BYOD targeting and suppression typically require them.
Brands splurge on CTV this Diwali as ad rates jump up to 30%
Connected TV advertising rates are surging up to 30% during the Diwali festive period as brands increase spending amid doubled audience scale.
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthern
A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages. The post OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds appeared first on Search Engine Journal.
Retail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.
Email marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility. The post Email marketing’s history can guide AI governance appeared first on MarTech.
Adding AI or headcount won’t fix a marketing skills gap
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap. The post Adding AI or headcount won’t fix a marketing skills gap appeared first on MarTech.
HubSpot’s Unbound 2026: The big announcements and updates
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you. The post HubSpot’s Unbound 2026: The big announcements and updates appeared first on MarTech.
Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts. The post Content everywhere: Winning attention in a fragmented marketing landscape appeared first on MarTech.
Supreme Court weighs if privacy law can limit targeted ads online
The Supreme Court is examining whether a 1988 video privacy law can be applied to modern targeted digital advertising practices.
World's biggest brands increasingly spend less of their sales revenue on advertising: WARC report
A WARC report reveals that major global brands are reducing their advertising spend as a percentage of sales revenue, with some notable exceptions.
Why Fragmented Retail Media Data Damages Customer Intelligence
The proliferation of retail media networks is creating data fragmentation that disconnects campaign reporting from customer insights.
AdFection Spyware Hit 70,000 Apps via Ad Networks [2026]
Citizen Lab research documented the first confirmed case of spyware distributed through ad networks, affecting 70,000 apps, highlighting a critical security vulnerability in the adtech supply chain.
IPA Bellwether: 'Brands are investing in being talked about'
UK marketing budgets recorded their strongest growth in over two years with all seven categories reporting upward revisions in Q3 2026, according to IPA Bellwether data.
Amazon Ads: The E-Commerce Search Monolith vs. Walmart Connect: The In-Store Data Goldmine
Analysis comparing Amazon Ads and Walmart Connect's divergent advertising strategies, with Amazon leveraging e-commerce search data while Walmart capitalizes on in-store data, showing widening competitive differentiation.
Google’s Indexing API Docs No Longer Explain How To Get Approval via @sejournal, @MattGSouthern
Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don't say how to request more. The post Google’s Indexing API Docs No Longer Explain How To Get Approval appeared first on Search Engine Journal.
MRC Revokes, Denies Nearly Two Dozen Nielsen PPM Markets
The loss of accreditation comes as Nielsen's personal people meter have also become an integral part of its co-viewing estimates for its national TV service.
Q2 Earnings Highs And Lows: Taboola (NASDAQ:TBLA) Vs The Rest Of The Advertising & Marketing Services Stocks
Comparative earnings analysis of Taboola and other advertising and marketing services stocks for Q2 2026, evaluating performance across the sector.
Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse via @sejournal, @MattGSouthern
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links. The post Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse appeared first on Search Engine Journal.
CTV drives 10.1% consideration lift as brands look beyond awareness
Samsung Ads and Kantar study reveals Connected TV advertising drives measurable 10.1% gains in brand consideration and purchase intent across multiple sectors.
New AI Transparency Requirements Enacted For Advertisers And Deployers
State legislatures including California have passed new laws requiring disclosure of AI use in advertisements and depictions of individuals.
Robitussin Hires Hitman To Kill Coughs
The largest integrated campaign in Robitussin's 77-year history is designed to "disrupt and get noticed," Karen Bouhadana, Haleon's senior director, respiratory, tells "Marketing Daily."
Florida Social Media Restrictions Likely Constitutional, Court Rules
"Truth Social is just as likely as Instagram to be affected" by the law, the Eleventh Circuit Court of Appeals said.
Retail Media Growth Depends on Faster Execution
New research from GrowthLoop and Ascend2 shows how slow audience activation and delayed reporting put retail media budgets at risk A retail media campaign can reach the right shoppers and still arrive too late. For a brand coordinating a weekend promotion across hundreds of locations, several days spent waiting for an audience segment can consume […] Retail Media Growth Depends on Faster Execution first appeared on Street Fight.
Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, creators are responding in the form of a question (again), a children's icon is dressing up as a shark for Halloween, and a funding firm is charging up with some new hires. Pop culture minute The "YouTube edition" of a beloved quiz show is back for Double Jeopardy. For the second time, Ken Jennings will host a special edition of Jeopardy! contested by YouTube creators. Michelle Khare, Mythical Josh, and Angela Giarratana of Smosh will compete for charities across a gauntlet of internet-themed trivia. If Khare wants a challenge worthy of her YouTube channel, she should try to outdo Jennings' 74-game Jeopardy! winning streak. Visit Tubefilter for more great stories.