News
16,104 articles covering the AdTech ecosystem
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Google added Gemini 3.8 Flash to AI Mode's model menu on release day. The post Google Adds Gemini 3.8 Flash To AI Mode appeared first on Search Engine Journal.
EE partners Educating Yorkshire headteacher for online safety sessions
Parents can attend one-to-one appointments with EE to help manage young people’s online safety.
Marketing has never known more. So why does business think so little of it?
Ian Whittaker asks whether advertising’s obsession with measurement is partly to blame for its declining influence in the boardroom.
Publicis pulls out of Coca-Cola global media pitch after PepsiCo win
Move comes as French agency group wins PepsiCo's global media account.
PepsiCo appoints Publicis Groupe to global media without a pitch
Omnicom was the incumbent, having held the global media account for over 25 years.
Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules
Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. The post Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules appeared first on AdExchanger.
Ollie’s Bargain Outlets will plow $15M into lower prices
The retailer aims to protect its low-price leadership, as Q2 comps fell in a highly competitive environment and tough consumer backdrop.
Yext Pushes AI Visibility From Measurement to Action
AI visibility is creating a new scale problem for multi-location brands: individual locations need to remain accurate, active and relevant across more digital surfaces than ever. Yext’s latest expansion reflects a broader shift from monitoring AI discovery to actively managing it. Knowing whether a brand appears in ChatGPT, Gemini or other AI-driven discovery experiences is […] Yext Pushes AI Visibility From Measurement to Action first appeared on Street Fight.
PepsiCo shifts global media to Publicis in a blow to Omnicom
PepsiCo spent $1.7 billion on global media in 2025, according to COMvergence, making it a significant account loss for Omnicom.
Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
Submissions Open for ADWEEK Agency of the Year: Breakthroughs
The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]
SNAP bans led to 12% decline in soda purchases
Recipients didn’t buy more sugary drinks with their own dollars, bucking a common theory held across the food industry, a new academic study found.
Dollar stores benefit as shoppers remain under pressure
Dollar General and Dollar Tree both saw strong consumable products sales growth during their latest quarters.
Boscov’s revamps e-commerce fulfillment operations
The company expects to reduce out-of-stocks and improve the omnichannel experience for customers through a unified inventory management system, CEO Jim Boscov said.
Williams-Sonoma AI assistants drive customer engagement — and conversions
Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.
Sephora to pilot TikTok Shop experience
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
Kohl’s unites marketing, digital under new chief customer officer role
The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them. The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.
LoopMe Launches Brand Lift Integration with The Trade Desk
LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...] The post LoopMe Launches Brand Lift Integration with The Trade Desk appeared first on ExchangeWire.com.
Google avoids ad exchange sale as judge orders tech integration
The move saves the tech giant from a second bid to break it up.
J. Peterman appears to have folded
The quirky catalog retailer, made famous by “Seinfeld,” has stopped taking orders and faces allegations of violating Ohio consumer laws.
Givsly Extends AI-Powered Values-Based Audiences to Political Advertising
New offering lets campaigns and political action committees (PACs) reach voters based on shared values and issue priorities rather than blunt demographic categories. Givsly, a values-based marketing company, today announced that its AI-driven audience discovery solution is now available for political advertising. The expansion applies Givsly’s Values-Based Audiences — audience segments built using a vector […]