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19,192 articles covering the AdTech ecosystem
Retail Media Growth Depends on Faster Execution
New research from GrowthLoop and Ascend2 shows how slow audience activation and delayed reporting put retail media budgets at risk A retail media campaign can reach the right shoppers and still arrive too late. For a brand coordinating a weekend promotion across hundreds of locations, several days spent waiting for an audience segment can consume […] Retail Media Growth Depends on Faster Execution first appeared on Street Fight.
Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, creators are responding in the form of a question (again), a children's icon is dressing up as a shark for Halloween, and a funding firm is charging up with some new hires. Pop culture minute The "YouTube edition" of a beloved quiz show is back for Double Jeopardy. For the second time, Ken Jennings will host a special edition of Jeopardy! contested by YouTube creators. Michelle Khare, Mythical Josh, and Angela Giarratana of Smosh will compete for charities across a gauntlet of internet-themed trivia. If Khare wants a challenge worthy of her YouTube channel, she should try to outdo Jennings' 74-game Jeopardy! winning streak. Visit Tubefilter for more great stories.
Creators are finally getting an official Small Business Association classification, making it much easier for them to access loans, grants, and more
For the very first time, the U.S. Small Business Association has issued digital content creators a classification, making it much easier for them to access SBA-backed loans, grants, and other support. The Creators Guild of America, which worked with the SBA to secure this classification, says creators have long qualified for the association’s support, but […] Visit Tubefilter for more great stories.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted. The post Meta’s New Terms Expand Crawling Rights Beyond Advertisers appeared first on Search Engine Journal.
Court Lifts Block On Georgia Parental Consent Law
A federal appeals court lifted a block on a Georgia law that requires social platforms to verify all users' ages and prohibit minors under 16 from creating accounts, without parental permission.
LinkedIn Launches Creator Updates On Redesigned Profile 'Dashboard'
LinkedIn has updated the platform's profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads, brand partnerships, and one-on-one consultations.
Viral Nation is exploring a sale as social and creator agency M&A accelerates
Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.
Apple-Meta Collaboration Creates Game-Changing Ad Creative Team
Apple and Meta have announced a new open AI model designed to run on Mac computers.
The Growth Gap: Why Marketers Keep Making the Same Media Decisions
The Trade Desk's first Open Forum in Dubai brought together leading advertisers, agencies, media owners and technology partners to examine a growing challenge for modern marketers: if consumer behaviour has changed dramatically, why do media investment decisions so often remain the same? The post The Growth Gap: Why Marketers Keep Making the Same Media Decisions appeared first on New Digital Age.
Who is right for this? The question agencies stopped asking
The agency holding company model was designed for a world that no longer exists. It was built on the premise that to gain consistent access to creative talent, you need to hire them full-time. Times however have changed, availability is not a skill. The post Who is right for this? The question agencies stopped asking appeared first on New Digital Age.
Talent Tracker: Perfect Storm, Kingfisher, W, The Story Network and more
Talent Tracker is a weekly column that rounds up people moves, promotions and new hires from around the advertising and marketing industry. The post Talent Tracker: Perfect Storm, Kingfisher, W, The Story Network and more appeared first on New Digital Age.
Agency News: Born Social, curly media, Start, M+C Saatchi and more
A weekly roundup of agency news, including partnerships, client wins, mergers, expansions and more. The post Agency News: Born Social, curly media, Start, M+C Saatchi and more appeared first on New Digital Age.
The NDA Podcast returns with the launch of the No NDA interview, kicking off with Ari Paparo
Welcome back to the NDA Podcast, hosted as always by Justin Pearse, Editor-in-Chief and Andy Oakes, Publisher of NDA. After a longer-than-planned summer break, we are back with our usual ramblings on the digital media and marketing indusrtry. The post The NDA Podcast returns with the launch of the No NDA interview, kicking off with Ari Paparo appeared first on New Digital Age.
New Business Bulletin: Rakuten TV, Bannerflow, Rightmove, Lacuna and more
News, updates and research from around the advertising and marketing industry, including from Rakuten TV, Bannerflow, Rightmove, LG Ad Solutions, Boots, Uber Advertising and more. The post New Business Bulletin: Rakuten TV, Bannerflow, Rightmove, Lacuna and more appeared first on New Digital Age.
TikTok Shop promises many Happy Returns as holiday season sales ramp up
On TikTok Shop, the holiday season has already started, and the platform is delivering a fresh perk for consumers: a cure for buyer's remorse. A partnership between TikTok Shop and UPS will integrate the Happy Returns service into the burgeoning ecommerce hub. Happy Returns, which UPS acquired in 2023, is a leading option for box-free, label-free returns. Users can bring their purchases back to the service's "Return Bars," which can be found at stores like Ulta Beauty and Staples. According to Marketing Dive, the TikTok Shop partnership is the first time Happy Returns has been integrated into an ecommerce platform rather than a retailer website. Visit Tubefilter for more great stories.
Here’s some advice: LinkedIn has a new monetization product built around consulting sessions
On October 15, LinkedIn unveiled a slew of updates for its 24-year-old platform. There's a lot to unpack in the corresponding announcement post, but one new product caught our eye. It's called Advice Sessions, and it will let professional influencers schedule and conduct paid consultations directly from the LinkedIn app. Advice Sessions is currently available in the U.S. for subscribers to LinkedIn's Business Premium tier, which unlocks a number of perks in exchange for a $59.99-per-month fee. As noted on a support page, the hosts of Advice Sessions can book time with clients within a 30-day window. They can also accept payments for their consulting via Stripe, which is integrated into LinkedIn profiles. Visit Tubefilter for more great stories.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New York Times Puts Free Content First appeared first on Search Engine Journal.
Watch the newest commercials from The Home Depot, Oura, Experian and more
The Home Depot says, “Get the holidays started with The Home Depot.”
Ticker: NBC News’ Dateline Heads North of the Border
MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.
Google Search Ad Buys Becoming More Expensive
Although total ad-spend growth remained stable during Q3 2026 at just under 14% year-over-year, internal drivers shifted from being driven by one factor to being entirely driven by another.
How ‘Call of Duty’ Found Its ‘Modern Warfare 4’ Cast, From Mads Mikkelsen’s Villain to Prisca Kim’s Ri Ju-Young
Beyond bringing back Captain John Price and Ghost, Infinity Ward narrative director Jeff Negus only had a rough idea of what he was looking for when he set out to cast Xbox’s upcoming “Call of Duty: Modern Warfare 4.” “I think our process is fairly unique in this way. I know some games do it […]
Google Pays News Publishers For Content, Expands AI Pilot
Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI features.
Will We Permit Malicious Bots To Roam The Agentic Ad Ecosystem?
While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want to?
USGA Selects Gupta Media As Its Paid Media AOR
The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. Carmichael Lynch was the group’s previous media agency. Gupta Media will help drive ticket sales for events including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media. “We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data,