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News

5,229 articles covering the AdTech ecosystem

Bath & Body Works pulls back on laundry offering

Retail Dive

CEO Daniel Heaf spoke at the Semafor World Economy summit about refocusing on core product categories and improving the online business.

Apr 16, 2026Source

dig Launches ask-dig, the First Video-Centric AI Social Search Platform

MarTech Series

The new platform allows users to ask any question and see what people actually think and say across social, with answers grounded in real video and audience signals dig, the Video-first Social Intelligence Platform helping enterprises track fast-moving narratives across social media, announced the launch of ask-dig, a video-first AI search platform that delivers evidence-backed […]

Apr 16, 2026Source

DriveCentric Expands AI Leadership with New Autonomous Agents Across Its Engagement Platform

MarTech Series

DriveCentric, the dealer industry’s leading Customer Engagement Platform, announced the expansion of its agentic AI capabilities with a new suite of agents designed to augment and scale dealership operations across every department. Built natively within the DriveCentric platform, the new agents build on a foundation that already powers AI-driven engagement for thousands of dealerships. Where […]

Apr 16, 2026Source

Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production

MarTech Series

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks Avid and Google Cloud announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s leading creative tools from Avid. By embedding Google’s Gemini models […]

Apr 16, 2026Source

Bluehost Introduces GatorClaw: The Simplest Way to Build and Run AI Agents for Small Business

MarTech Series

New visual platform, built on the OpenClaw ecosystem, brings no-code agent creation to Bluehost’s high-performance VPS infrastructure  Bluehost, a leading platform powering millions of small and midsized businesses and developers globally, announced GatorClaw, a new visual platform that makes it easy to build, deploy, and run autonomous AI agents without the complexity traditionally required. As […]

Apr 16, 2026Source

Guideline Launches KPI Forecast 2.0, Delivering Advanced Ticker-Level Forecasting for Capital Markets

MarTech Series

New offering leverages proprietary ad spend data to provide high-precision, data science-driven revenue modeling to assist forecasting for institutional investors including hedge funds, mutual funds, and quantitative fund managers Guideline announced the launch of KPI Forecast 2.0, an enhanced analytics solution designed to help institutional investors and financial decision-makers navigate equity markets with greater confidence […]

Apr 16, 2026Source

Canva Unveils Canva AI 2.0, Reimagining How The World Designs and Works

MarTech Series

Transforming Canva into the system at the centre of how work gets done, powered by Canva’s rapidly advancing frontier AI lab Canva, the world’s leading visual communication platform, announced its most significant evolution since launching in 2013 with the introduction of Canva AI 2.0, ushering in a new era of AI-powered creation as the company […]

Apr 16, 2026Source

Robutler Launches Unified Infrastructure Platform for AI Agent Commerce

MarTech Series

Los Gatos startup launches agent-commerce infrastructure with discovery, reputation, and payment technology Robutler, an agent-commerce infrastructure company, today announced the public beta launch of what it describes as the first unified infrastructure platform enabling AI agents to discover one another, establish trust, and transact across organizational boundaries. The release introduces a new category of agent-to-agent […]

Apr 16, 2026Source

PhotoShelter Enables Brands to Share Content on TikTok with its Social Content Distribution Platform

MarTech Series

New capability eliminates manual workflows, enables brands to distribute TikTok content to publishers, and track performance alongside other major social channels PhotoShelter, the leading digital asset management (DAM) platform for brands, today launches TikTok distribution to its Social Content Distribution platform, Socialie. Now, brands can distribute content to publishers and track performance on the platform alongside Instagram, Facebook, […]

Apr 16, 2026Source

AdPlayer.Pro Video Ad Tech Company Reports Q1 2026 Results

MarTech Series

AdPlayer.Pro reports the release of new video player features in Q1 2026, shares plans for Q2 2026 and beyond. AdPlayer.Pro, an international provider of advanced video advertising technologies, has released the company’s Q1 2026 results, reporting new video ad player features, as well as expected product releases for the months ahead. According to the official […]

Apr 16, 2026Source

Matrix Unveils ‘Account Pulse’: A First-of-its-Kind AI-Driven Analytics Tool to Revolutionize Media Ad Sales

MarTech Series

Matrix Solutions announces the upcoming release of Account Pulse, an AI-driven analytics tool to help media organizations identify risks and optimize revenue. Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, today announced the upcoming release of Account Pulse, a sophisticated, bottom-up AI analytics tool designed specifically for the media advertising […]

Apr 16, 2026Source

Character.ai Launches AI-Powered ‘Books’ Feature Letting Users Play Inside Classic Literature Like ‘Pride and Prejudice,’ ‘The Great Gatsby’

Variety Digital

Character.ai is expanding beyond chatbot interactions and into narrative entertainment with the launch of “Books,” a new AI-powered experience that allows users to step inside and interact with classic works of literature. Rolling out Thursday as part of the platform’s c.ai Labs initiative, the feature introduces a library of more than 20 public-domain titles — […]

Apr 16, 2026Source

Netflix Enlists Brian Williams for New Podcast Interview Show ‘We’re Back!’

Variety Digital

Brian Williams, who’s been off the TV airwaves for the last five years, has gone into business with Netflix. The former NBC News and MSNBC anchor will host “We’re Back! With Brian Williams,” a weekly interview show with pop-culture figures — including actors, writers, musicians, athletes and journalists — and other newsmakers. Netflix said it […]

Apr 16, 2026Source

Sociable: Pinterest’s latest ad campaign encourages people to get off social media

Marketing Dive

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

Apr 15, 2026Source

Google brings AI Max for Search out of beta, will deprecate legacy tools

Marketing Dive

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.

Apr 16, 2026Source

Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern

Search Engine Journal

Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening. The post Gen Z Workers Pick Human-Only Output Over AI-Assisted appeared first on Search Engine Journal.

Apr 16, 2026Source

Holland & Barrett OOH campaign spells out what bodies need

Campaign

Lucky Generals created the campaign.

Apr 16, 2026Source

Review of the Week: Holland & Barrett makes a song and dance about health

Campaign

Lucky Generals created the work.

Apr 16, 2026Source

Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more

Campaign

Campaign's weekly round-up of pitches, reviews and account wins.

Apr 16, 2026Source

Chili's - Food Court - 26s

Ad Age
Apr 16, 2026Source

ANA CEO Bob Liodice to step down

Ad Age

The Association of National Advertisers has begun a search for a new leader.

Apr 16, 2026Source

Target ends creator affiliate program—what it means for influencer marketing

Ad Age

Target is scrapping its commission-based Creator Program for a new, game-like system built around challenges and rewards as retailers replace affiliate structures with gamified programs.

Apr 16, 2026Source

Liquid Death x Pop-Tarts - Carnage Iced Tea Makes You a Degenerate Again - 1m13s

Ad Age
Apr 16, 2026Source

Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Ad Age

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

Apr 16, 2026Source
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