News

Google Pays News Publishers For Content, Expands AI Pilot

Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI features.

Will We Permit Malicious Bots To Roam The Agentic Ad Ecosystem?

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want to?

USGA Selects Gupta Media As Its Paid Media AOR

The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. Carmichael Lynch was the group’s previous media agency.    Gupta Media will help drive ticket sales for events including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club.   The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.   “We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data,

Analyst Warns Of Chatbot Data-Sharing, Likens To 'Unprotected Sex'

Experts say that without digital protective barriers, there is a high risk of sharing confidential information or granting AI-based chatbots unvetted access to local systems.

Fox Expands Agentic, Strikes End-To-End Deals With Omnicom, Stagwell

Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, linear TV and media campaigns among its earlier agency partners.

Hallmark's 'Countdown To Christmas' Starts Now

Halloween is 15 days away and Hallmark Channel is already setting its countdown clock to Christmas.

All They Want For Christmas Is A Price They Can Afford

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm.

Meta Wants To Take Performance Through Purchase

Meta will open a personalized, in-app browsing page hosted on Facebook or Instagram instead of sending a user to the advertiser's site when they click on an ad - a "product browsing" strategy shift from opt-in to an opt-out feature.

Integrity Is All You've Got, Unless You're In Paid Media Sales

It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain.

Should Streamer 'Brands' Just Focus On The Show?

If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show?

Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says

A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.

Work It: Sneaky Studio Keeps Pilates 'Strong'

The campaign centers on securing a low-impact, high-intensity full-body workout with one membership.

Comcast among Trump ballroom donors

Comcast donated $7.5 million (€6.6m) to US President Donald Trump’s new White House ballroom. A list obtained by The Washington Post revealed all the major donors to the project. Comcast had already been identified as a contributor, though the amount of the donation wasn’t disclosed. Donations to the 89,000-square-foot, two-storey ballroom totalled $333 million, according […]

The Weekly Closeout: The RealReal secures fresh financing, Roots buyout advances

The resale marketplace refinanced to help strengthen its balance sheet, while the apparel brand's shareholders approved its acquisition by Marquee Brands.

Nordstrom Rack comes back to San Francisco

The off-price retailer left its Union Square location three years ago but is reopening a 51,500-square-foot store in fall 2027 as the city’s retail revitalization continues.

Bath & Body Works expands partnership to all Ulta stores for the holidays

Pink Suede is back as a limited-edition scent exclusive to Ulta. Meanwhile, customers can shop a curated selection of seasonal products at the beauty retailer through Dec. 26.

Halloween without candy? What shoppers are cutting from budgets this year

Nearly two-thirds of shoppers plan to skip some purchases this year, including staple items like costumes and candy, a new LendingTree survey finds.

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RWS content solution blending AI and human expertise delivered a 212% modelled 3-year ROI

Independent economic impact study models payback in under six months, with benefits from lower translation costs and faster international launches RWS, a global AI solutions company, announced the findings of a new Forrester Consulting study examining the potential financial impact of combining its AI-powered language technology with expert linguistic services. The study calculated that a composite […]

Smadex Appoints Former Angry Birds Marketing Leader Luis de la Cámara as Chief Marketing Officer

Veteran games marketer crosses from the buyer side to a high-growth AdTech company, to supercharge Smadex’s market position as a leader in CTV & Mobile Advertising. Smadex, a leading performance advertising engine that helps the world’s top app marketers grow across Mobile and Connected TV (CTV), announced the appointment of Luis de la Cámara as […]

Amplitude Appoints Statsig Founder Vijaye Raji to Board of Directors

Statsig founder and OpenAI CTO of Applications joins as Amplitude carries forward Statsig’s platform, brand, and mission Amplitude, Inc., the leading AI analytics platform, announced the appointment of Vijaye Raji, CTO of Applications at OpenAI, to its Board of Directors. Raji joins as Amplitude brings together Amplitude and Statsig to help teams understand customer behavior, […]

Aurora Mobile’s JPush Enhances Channel Communications and End-User Reach for Prinx Chengshan

Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that it has partnered with Prinx Chengshan (Shandong) Tire Co., Ltd. (“Prinx Chengshan”) to integrate JPush, its intelligent push notification solution, into Prinx Chengshan’s mobile platform. With its stable and efficient underlying messaging […]

How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy

On the latest episode of Variety’s “Strictly Business” podcast, leaders of top digital-native firms discuss the factors that are funneling viewership, fan engagement and brand deals in the creator economy. Aaron Doades, senior VP of product management for Comscore, Zach Miller, president of JesserCo., Jarret Myer, CEO of Uproxx Studios, and Shaun Newsum, CEO of […]

It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next. The post It’s Possible Your Migration Issues May Be Due To Site Quality appeared first on Search Engine Journal.