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16,105 articles covering the AdTech ecosystem
Givsly Extends AI-Powered Values-Based Audiences to Political Advertising
New offering lets campaigns and political action committees (PACs) reach voters based on shared values and issue priorities rather than blunt demographic categories. Givsly, a values-based marketing company, today announced that its AI-driven audience discovery solution is now available for political advertising. The expansion applies Givsly’s Values-Based Audiences — audience segments built using a vector […]
315-Person Study Finds Most Viewers Can’t Tell AI Video Editing From Human Editing, Yet Prefer It
Human-edited video won on engagement and trust, but 53.3% of viewers still mistook the AI-edited version for the human one. Editvideo.io, a subscription-based video editing service, today released the results of an independent study testing whether everyday viewers can tell the difference between video edited by a professional human editor and video edited entirely by […]
Archive Closes Funding Round to Scale AI-Native Creator Marketing, With Two of the Largest AI Labs Now Running on the Platform
Backed by Anti Fund, Florida Funders, Battery Ventures, Stripe, and Tiger Global, Archive also recently closed two seven-figure enterprise deals with global consumer brands. Archive, the AI-native creator marketing platform, announced the close of a strategic funding round. Led by Jake and Logan Paul and Geoffrey Woo’s Anti Fund and Florida Funders, it also included […]
Qlik Expands MCP Availability across AWS and Databricks Marketplace Bringing Trusted Business Context to Agents
New availability in AWS Marketplace and Databricks Marketplace makes it easier for customers to bring Qlik’s governed data, analytics context, and transformation capabilities into existing AI environments. Key takeaways: Brings Qlik MCP to the environments customers already use: Qlik MCP is now available in AWS Marketplace and Databricks Marketplace, extending access to Qlik’s governed intelligence in […]
Omilia Partners with Telarus to Bring Self-Learning Agentic CX to Enterprise Clients Across the U.S. and U.K.
Telarus’s nationwide network of technology advisors gains access to Omilia’s fully proprietary Agentic CX platform, including Voice and Chat Agents, Authentication Agents, and TalkGuard Omilia, the global leader in Self-Learning Agentic CX, announced a partnership with Telarus, one of the largest technology services distributors (TSDs) in the U.S. and U.K. Under the agreement, Telarus’s nationwide […]
Alchemer Launches Iris, an AI-Native Customer Experience Platform Built for Action
Unified feedback platform delivers a seamless experience across channels, bringing answers, guiding actions and moving work between systems Alchemer announced Alchemer Iris, its AI-native customer feedback and intelligence platform built to turn feedback into action across surveys, reviews, reputation management and other customer listening channels. Grounded in two decades of CX and market research expertise and […]
Celigo Ora Redefines How Enterprises Apply AI and Automation
Now generally available, Ora brings the power to build, manage and troubleshoot automation to every team, in plain language Celigo, the intelligent automation platform built for AI, announced the general availability of Celigo Ora, its natural language interface for building, managing and troubleshooting automations. Since the launch in beta, nearly a quarter million messages have […]
Enveil Partners With Carahsoft to Expand Delivery of Secure Cross-Silo Data Usage Capabilities
Partnership Will Enhance Data-Driven Outcomes in the Public Sector By Expanding the Availability of Privacy Enhancing Technologies Enveil, the pioneering Privacy Enhancing Technology company protecting Data in Use, announced a partnership with Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®. Under the agreement, Carahsoft will serve as Enveil’s Public Sector distributor, expanding the pathways […]
Local Media Consortium Launches AI Accelerator
New program will help local media companies assess AI readiness, identify opportunities for implementation, and shape future training, resources and services The Local Media Consortium (LMC) announced the launch of the AI Accelerator, a new program designed to help local media companies better understand, evaluate and implement artificial intelligence strategies that improve operations, strengthen business […]
SEOPulse Launches Enterprise AI Visibility Platform as Traditional Search Rankings Lose 50% Traffic to Answer Engines
New benchmark study reveals AI models agree on top brands in under 1.5% of queries, prompting SEOPulse to launch real-user session tracking for enterprise marketing teams across ChatGPT, Perplexity, and Gemini. SEOPulse.io announced the official launch of its AI Visibility & Intelligence Platform, built to help enterprise marketing teams capture brand citations inside generative AI […]
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.
Google To Bring New Video Understanding Tech To Ask YouTube via @sejournal, @MattGSouthern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.
Global Study: UK Consumers Accept Ads, Reject Tracking
New findings from DoubleVerify found that nearly half of UK consumers use ad blockers, while the majority have opted out of cookie tracking. The findings are based on a DV-commissioned global survey of 22,000 consumers across 22 markets, examining attitudes toward [...] The post Global Study: UK Consumers Accept Ads, Reject Tracking appeared first on ExchangeWire.com.