News

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.

Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'

Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. The post Adobe and Canva releases push AI deeper into creative workflows appeared first on MarTech.

The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline? The post AI’s impact on early-career marketers is reaching a crisis point appeared first on MarTech.

Company developing privacy-first agentic platform for social media Myseum, Inc. (Nasdaq: MYSE) (“Myseum” or the “Company”), a privacy-first social media and technology innovator, today announced that it is now operating under the new name Myseum.AI, Inc. effective April 15, 2026. The rebrand illuminates the Company’s core technology platform that will integrate proprietary privacy-first artificial intelligence (AI) into its […]

IntentKey AI Powers Real‑Time, Impression‑Level Decisions Through FreeWheel Buyer Cloud Bidding Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence advertising technology solutions, today announced an integration with FreeWheel, a global technology platform for the advertising industry, to enhance programmatic media buying through proprietary artificial intelligence. FreeWheel’s customizable demand-side platform, Buyer Cloud, has a […]

New feature automates root-cause analysis, strategy recommendations, and client reporting — reducing hours of manual work to a single click Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced a new feature called AI Summary that uses generative AI to automatically analyze advertising performance fluctuations and deliver clear, […]

Newsroom PR owner Howard Breuer has transitioned from CEO to Founder to focus on business development strategy and the firm’s AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President. The boutique legal PR agency’s leadership changes accompany a strategic expansion beyond traditional media relations to help attorneys and professional services firms strengthen how […]

Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge’s position as a leading B2B growth partner in an increasingly data and AI-driven market. The company also announced that Fiona Shepherd […]

Roku no longer regularly releases figures for its installed base. But now it’s touting a new milestone: The company says it has surpassed 100 million streaming households worldwide. The number includes households that watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the Roku TV models from hardware partners. Roku […]

Julia Louis-Dreyfus’ popular podcast “Wiser Than Me” is returning with new batch of episodes featuring the Emmy-winning actress’ interviews with older women. “Wiser Than Me,” a production of indie podcast network Lemonada Media, will return on May 6 with all-new episodes featuring guests Jean Smart, Pam Grier, Joan Baez and Cyndi Lauper. It’s a continuation […]

Unwell, Alex Cooper’s Gen Z-targeted media company that is home to her hit podcast “Call Her Daddy,” has brought a new team of execs on board tasked with driving growth. The company has hired Joanne Bradford as president. Bradford, who has served as a strategic adviser to Unwell since June 2025, will oversee strategic growth […]

Hasbro’s Wizards of the Coast is putting their trademarked D back in DM-ing with the launch of a new “Dungeons & Dragons” actual-play TV series. Launching with its first two episodes available on YouTube on April 22 at 6:30 p.m. PT, the new show, titled “Dungeon Masters,” stars Jasmine Bhullar (“DesiQuest,” “Dimension 20”) as the […]

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains. The post Search Ad Growth Slows As Social & Video Gain Faster appeared first on Search Engine Journal.

Websites aren’t built for AI agents, and that’s a problem. Slobodan Manic explains what needs to change. The post Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says NoHacks Podcast Host appeared first on Search Engine Journal.

Language bias in AI models creates hidden visibility gaps, forcing brands to rethink how they approach multilingual search and content strategy. The post Your AI Visibility Strategy Doesn’t Work Outside English appeared first on Search Engine Journal.

“If you don’t have a sound-on strategy, your brand simply isn’t being heard”: Campaign and PMW delve into why audio has become a core pillar of effective omnichannel strategies, in conversation with Spotify, Amazon and Arla

Creator Advertising is Now a Core Media Channel, with Spend Reaching $37B New York, NY – April 16, 2026 – Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the industry’s definitive benchmark. Despite concerns about economic … Continued The post Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary appeared first on IAB.

In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? appeared first on ExchangeWire.com.

AdPlayer.Pro, el proveedor global de tecnologías SaaS innovadoras para publicidad en vídeo, ha publicado sus resultados del primer trimestre de 2026, destacando las nuevas funciones introducidas en su reproductor de publicidad en vídeo insignia, así como las próximas actualizaciones de [...] The post AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 appeared first on ExchangeWire.com.

The campaign includes artful spots and window ads on popular New York restaurants.

Sauce Labs, the full-lifecycle AI-quality platform for enterprises, has named Arun Lal as SVP of Global Marketing.