1,395 articles covering the AdTech ecosystem
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. The post The Data Doppelgänger problem appeared first on MarTech.
At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.
Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
Pump The Brakes Can FAST be too fast? As in, there’s been a FAST revolution, but can it last? That’s the question posed in a report by Puck. FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from “Judge Judy” and “Westworld” to “Portlandia” and […] The post Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CAPI-baras appeared first on AdExchanger.
Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.
PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of […] The post PubMatic Is All In On Agentic AI appeared first on AdExchanger.
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal.
Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal.
Ad Age Datacenter’s profile of WPP with facts, figures and a look back at its biggest deals.
Netflix is out after WBD calls Paramount bid 'superior.'
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
WPP will be looking to hire more “AI-native” employees and there will be job cuts, CEO Cindy Rose said.