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J&M - Teaser - Social - 30s.mp4

Newman’s Own and the Necessary Balance of Product and Purpose

New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.

OpenAI’s audacious ad revenue claim

OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030. The post OpenAI’s audacious ad revenue claim appeared first on MarTech.

Marketers are media measurement’s biggest problem

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. The post Marketers are media measurement’s biggest problem appeared first on MarTech.

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former […] The post CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too appeared first on AdExchanger.

Studio71 Alum Joseph Marchese Joins Bent Pixels as Head of Creator Strategy and Business

Joseph Marchese has joined creator network Bent Pixels as executive VP of creator strategy and business as the firm revs up its portfolio of support services offered to attention-economy clients. Marchese spent the past 12 years as a senior executive at Studio71, another creator media firm that handled distribution and advertising sales representation for a […]

Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent via @sejournal, @martinibuster

Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks. The post Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent appeared first on Search Engine Journal.

What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys

As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal.

Women's World Cup 2027: 'Don't treat it like a mini version of the men's tournament'

As the dust settles on the Men’s World Cup, brands are considering how to approach advertising for the women’s tournament, which takes place next summer.

Eurostar embarks on creative review

Adam & Eve\TBWA is the incumbent.

Havas rejigs UK Village model and appoints Patrick Affleck as CEO

New role in charge across media and creative.

Oxfam appoints creative agency for 2026 Christmas campaign

Decision follows three-way pitch.

Government comms supremo David Dinsmore to step down

The unexpected departure of the former chief operating officer at News UK comes less than a year after he took up the role.

LiveRamp hires ex-Mail Metro Media exec Hannah Barnett

Barnett was replaced by Claudine Collins at Mail Metro Media.

Disney+ Sky partnership boosts subscribers by 14.1% in Q2

Doug Whelpdale, head of insights at Barb, called it “by far the biggest change this quarter”.

MSQ hires Kit Altin as group chief strategy officer EMEA

Altin will report to Kate Howe, executive director at MSQ.

Ogilvy UK promotes Stephen Maycock to UK influence creative strategy lead

Maycock has also taken on the role of influence EU excellence lead for Open X.

Is the industry running dry on fresh thinking?

As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.

impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology

impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft's launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second [...] The post impact.com Powers Minecraft’s First-Ever Affiliate Programme & Unveils Next-Generation AI Partnership Technology appeared first on ExchangeWire.com.

Thrad’s Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region

Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region. ChatGPT Ads opened across the Middle [...] The post Thrad’s Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region appeared first on ExchangeWire.com.

Clash of Clans pits Cody Rhodes against John Cena in monthlong in-game hunt

Rhodes recruits players and fellow wrestlers to track down Cena’s village in a campaign from David New York.

One New Zealand encourages calling over texting in ‘Misinterpreted’ campaign

McCann ads show how texts, emojis and shorthand can create confusion across generations and relationships.

NFL Expands TikTok Playbook With Renewed Deal

The NFL and TikTok team up for expanded partnership.

“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby

CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as Read More