5,233 articles covering the AdTech ecosystem
The campaign includes artful spots and window ads on popular New York restaurants.
Sauce Labs, the full-lifecycle AI-quality platform for enterprises, has named Arun Lal as SVP of Global Marketing.
Droga5 and Accenture Song turn a heartwarming family ritual into a sobering public message in Australia.
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Lynn Lewis joins from McCann Worldgroup
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output. The post Why your AI content feels inconsistent and how to fix it appeared first on MarTech.
One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.
Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.
Integration of Google’s Gemini models with Cadence ChipStack AI Super Agent accelerates next-generation, agent-driven design automation Cadence, an industry leader in AI-driven computational software for semiconductor and system design, announced a strategic collaboration with Google to optimize the Cadence® ChipStack™ AI Super Agent with Gemini on Google Cloud. This collaboration positions Cadence at the forefront […]
DeepL is also launching the next generation of its DeepL Translator platform beyond simple translation to offer an AI platform that is fully integrated into enterprise tech stacks Language AI leader DeepL launched DeepL Voice-to-Voice, a real-time translation product suite designed for live spoken communication. By expanding into speech-to-speech translation, DeepL now delivers instant voice […]
Mastercard and BNP Paribas veteran to accelerate expansion of Reward across key global markets as Rezolve Ai deepens its position at the intersection of banking, commerce and AI Rezolve Ai (NASDAQ: RZLV), the company building the world’s leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, […]
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.
Avantgarde created the activation.
New hire reports to agency’s CSO Will Lion and deputy CSO Saskia Jones.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026. The net balance Read More
AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety appeared first on ExchangeWire.com.
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions. The post Email platform decisions require more than the latest innovation appeared first on MarTech.