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19,202 articles covering the AdTech ecosystem

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Cross-Platform Agentic Media Buy Powered by NBCUniversal, Newton Research, RPA, and FreeWheel.

Ad AgeOct 16, 2026Source
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RWS content solution blending AI and human expertise delivered a 212% modelled 3-year ROI

Independent economic impact study models payback in under six months, with benefits from lower translation costs and faster international launches RWS, a global AI solutions company, announced the findings of a new Forrester Consulting study examining the potential financial impact of combining its AI-powered language technology with expert linguistic services. The study calculated that a composite […]

MarTech SeriesOct 16, 2026Source
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Smadex Appoints Former Angry Birds Marketing Leader Luis de la Cámara as Chief Marketing Officer

Veteran games marketer crosses from the buyer side to a high-growth AdTech company, to supercharge Smadex’s market position as a leader in CTV & Mobile Advertising. Smadex, a leading performance advertising engine that helps the world’s top app marketers grow across Mobile and Connected TV (CTV), announced the appointment of Luis de la Cámara as […]

MarTech SeriesOct 16, 2026Source
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Amplitude Appoints Statsig Founder Vijaye Raji to Board of Directors

Statsig founder and OpenAI CTO of Applications joins as Amplitude carries forward Statsig’s platform, brand, and mission Amplitude, Inc., the leading AI analytics platform, announced the appointment of Vijaye Raji, CTO of Applications at OpenAI, to its Board of Directors. Raji joins as Amplitude brings together Amplitude and Statsig to help teams understand customer behavior, […]

MarTech SeriesOct 16, 2026Source
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Aurora Mobile’s JPush Enhances Channel Communications and End-User Reach for Prinx Chengshan

Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that it has partnered with Prinx Chengshan (Shandong) Tire Co., Ltd. (“Prinx Chengshan”) to integrate JPush, its intelligent push notification solution, into Prinx Chengshan’s mobile platform. With its stable and efficient underlying messaging […]

MarTech SeriesOct 16, 2026Source
Variety Digital logo

How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy

On the latest episode of Variety’s “Strictly Business” podcast, leaders of top digital-native firms discuss the factors that are funneling viewership, fan engagement and brand deals in the creator economy. Aaron Doades, senior VP of product management for Comscore, Zach Miller, president of JesserCo., Jarret Myer, CEO of Uproxx Studios, and Shaun Newsum, CEO of […]

Variety DigitalOct 16, 2026Source
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next. The post It’s Possible Your Migration Issues May Be Due To Site Quality appeared first on Search Engine Journal.

Search Engine JournalOct 16, 2026Source
VideoWeek logo

Week in Review: UK “Minded to Intervene” in ITV/Sky Deal, BBC News Goes Live on YouTube, and Ad Firm Accused of Spying

In this week's Week in Review: the UK looks likely to intervene in ITV/Sky deal, BBC News launches live on YouTube, and a digital ad business is accused of running a spying operation. Top Stories UK Culture Secretary “Minded to Intervene” in Sky’s ITV Deal Sky’s planned £1.6 billion acquisition of ITV’s Media & Entertainment Read More

VideoWeekOct 16, 2026Source
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Olga Basha’s ‘Jeans’ trilogy concludes with a woman who isn’t wearing any

Actress Annie Hamilton navigates New York sans pants in the final chapter of Matias & Mathias’ absurdist series.

Ad AgeOct 16, 2026Source
Adweek logo

Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency

Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who […]

AdweekOct 16, 2026Source
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ECPR signs DAZN broadcast deal

European Professional Club Rugby (EPCR) and DAZN, the sports streaming platform, have entered a multi-territory broadcast agreement covering the 2026/27 and 2027/28 seasons of the Investec Champions Cup and EPCR Challenge Cup. The partnership allows DAZN users in multiple markets to watch free-to-air coverage of one Investec Champions Cup match per round across multiple markets, […]

Advanced TelevisionOct 16, 2026Source
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What marketers need to know from Advertising Week New York 2026

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.

Marketing DiveOct 16, 2026Source
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Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

Marketing DiveOct 16, 2026Source
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Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern

Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling. The post Google Takes Applications For A UGC Pipeline Separate From Crawling appeared first on Search Engine Journal.

Search Engine JournalOct 16, 2026Source
ExchangeWire logo

Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the release of its 2026 Global Insights Report, Scroll, Stop, and Shop: Walled Garden Trends. The report examines how social and [...] The post Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise appeared first on ExchangeWire.com.

ExchangeWireOct 16, 2026Source
Ad Age logo

Ron DeSantis melts down in striking Florida climate change installation

Climate group 350 Action and agency Uncommon made a life-size likeness of the Florida governor designed to melt in the heat.

Ad AgeOct 16, 2026Source
Adweek logo

A Meta-Morphosis: Frontier Foray and TikTok Block

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]

AdweekOct 16, 2026Source
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Katzenberg-Backed Netomi Revamps Leadership as It Bets on AI-Tailored Websites

In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.

AdweekOct 16, 2026Source
AdExchanger logo

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, better performance and smarter decision-making is compelling. But amid all the excitement, one important question isn’t getting enough attention: How good are the data sources that are feeding this automation? No matter […] The post Better Advertising On CTV Starts With Better Signals appeared first on AdExchanger.

AdExchangerOct 16, 2026Source
Advanced Television logo

Family Tree Group acquires The Edit

Brighton-based post-production facility The Edit has been acquired by Family Tree Group, the company behind Middlechild Productions, Friday’s Child, Northern Child and Wild Child Studios. The acquisition expands Family Tree’s portfolio which spans television production and DRTV advertising, as well as digital platforms. The Edit will continue to operate autonomously, with founder Dave Austin taking a non-executive director role alongside senior management team Claire Hamilton (Post […]

Advanced TelevisionOct 15, 2026Source
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Turkey: Aselsan confirms mega-constellation plan

Turkish electronics giant Aselsan is investing in R&D for space-related elements, and says it expects to fulfil a Turkish government programme for 198 satellites (Astralink) for broadband use by the early 2030s. Last year’s revenue was $4.2 billion (€3.7bn) with about $200 million coming from space-related activity. In an interview related to the 77th International […]

Advanced TelevisionOct 15, 2026Source
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Arqiva signs Gulfsat satellite services deal

Arqiva has announced an agreement with Gulfsat, the Kuwaiti communications company and regional satellite operator, marking an expansion of Arqiva’s presence in the Middle East. The three-year agreement will see Arqiva provide Gulfsat with a managed service encompassing fibre connectivity and the uplink of four Ku-band transponders from Arqiva’s Chalfont and Crawley teleports onto Eutelsat […]

Advanced TelevisionOct 16, 2026Source
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Forecast: Satellite service revenues at $145bn by 2035

A report from Novaspace predicts that global satellite services revenues are forecast to grow 44 per cent to reach $145 billion (€129bn) by 2035. The forecast comes from the 33rd edition of Novaspace’s Satellite Connectivity and Video Market report. The next decade will mark a fundamental shift in the industry as data services become the […]

Advanced TelevisionOct 16, 2026Source
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CNN signs AI partnership with Google.

CNN, the US news network, has announced a multi-year AI partnership with Google. Through the deal, CNN will provide enhanced content rights enabling experimental features in Google products to help explore how generative AI can further drive engaged audiences across CNN’s journalism. “With this partnership we’re unlocking new pathways for audiences to access CNN’s unparalleled […]

Advanced TelevisionOct 16, 2026Source