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11,930 articles covering the AdTech ecosystem
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Evan Levy
Ammunition, one of the world's fastest-growing independent agencies, has named former Fitzco CEO Evan Levy its first Chief Client Partnership Officer.
Why the Bot-Majority Internet Demands a Marketing Reset
Leaders from Human, Reddit, Roku, and Tripadvisor reckon with a web where bots outnumber people.
The Giant Company zips ahead with store fleet updates
The Ahold Delhaize USA banner has announced at least four store openings, three store renovation plans and a grand re-opening since the start of this year.
5 things to know about the Kroger-Giant Eagle deal
The deal comes as both grocers are zeroing in on price investments and upgrading their store experiences.
SEC’s semiannual reporting proposal draws groundswell of opposition
The proposal to allow companies to file reports twice a year is part of the SEC’s “Make IPOs Great Again” push.
FP Movement launches Asics footwear collaboration
The tie-up is one of several merchandising efforts from Free People this year and comes as the brand embarks on a brick-and-mortar expansion.
Retailers plan to invest deeper in AI, cybersecurity this year
The majority of retailers already allocate more than $50 million annually to technology, while 28% spend between $100 million and $250 million a year.
Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals
The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.
Hyper-Local Cultural Moments Are Changing Media Strategy
National campaigns are no longer enough to connect with local audiences. As brands shift toward hyper-local media planning, cultural moments like Pride offer a blueprint for how localized execution can drive more authentic engagement and stronger marketing outcomes. National brands have long relied on centralized media strategies to deliver consistent campaigns across every market. But […] Hyper-Local Cultural Moments Are Changing Media Strategy first appeared on Street Fight.
Content Creators vs. Emmys: Dropout Shut Out Again, ‘Subway Takes’ Lands First Nomination
The Television Academy is opening its doors to the internet — just a little. In the Emmys’ outstanding short form comedy, drama or variety series category, Kareem Rahma’s viral YouTube hit “Subway Takes” — which conducts man-on-the-street interviews on New York City’s subway, with guests ranging from everyday commuters to Woody Harrelson and Jennifer Lopez […]
Meredith Hayden Lands Netflix Deal for ‘Wishbone Kitchen’ Video Podcast (EXCLUSIVE)
Meredith Hayden is cooking up her own show for Netflix, in another instance of the streamer turning to internet creators to produce original programming. Hayden is a former New York City private chef (and ex-Vogue staffer) who built a career as a popular food influencer, amassing large followings on TikTok and Instagram under her Wishbone […]
Michael Strahan and Constance Schwartz-Morini’s SMAC Productions to Launch Podcast Network, Featuring a Show They’re Co-Hosting
SMAC Productions, the entertainment and content studio founded by “Good Morning America” co-anchor and NFL star Michael Strahan and his longtime business partner Constance Schwartz-Morini, is diving into the podcast biz. And the duo are getting behind the mic themselves as part of the company’s new initiative. SMAC’s new podcast network, dubbed The Intersection, is […]
Delivering on local: DoorDash Ads at Cannes 2026
Delivering on local: DoorDash Ads at Cannes 2026
At Cannes 2026, DoorDash reveals how brands can reach high-intent shoppers with hyperlocal targeting and measurement.
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The running list of retail deals in 2026
In the first half of the year, Etsy sold Depop, Reformation filed for an IPO and Bed Bath & Beyond made a slew of acquisitions.
Teads Expands Premium CTV Access Through Strategic Partnership with TiVo Ads
New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced a strategic partnership with TiVo Ads, a part of leading entertainment technology company Xperi Inc. (NYSE: XPER), to integrate its inventory into the Teads ecosystem across the United States, Canada, and […]
Doceree Closes the Measurement Loop Across Every HCP Channel
A unified Closed Loop Measurement framework now connects Investment, Reach, Performance, and Outcome across nine HCP channels: Point of Care, Programmatic, Account-Based Marketing, Copay, CTV, DOOH, Social, Email, and Text. The framework is powered by Clinical Intent Signals, attention-based creative effectiveness, and physician-level data. Doceree, the world’s first AI-powered operating system for healthcare marketing, announced […]