News
11,930 articles covering the AdTech ecosystem
TechSee Launches Value Meter, Giving Enterprises a Real-Time View of AI Business Impact
New strategic analytics command center turns operational data from across contact center, field service, and self-service into a live, executive-ready view of business impact TechSee, the leader in Visual AI for customer service, announced the launch of Value Meter, a strategic analytics dashboard that turns raw service operations data into a real-time, executive-ready view of […]
FullHost Launches AI Studio: Build Websites and Full Web Applications From a Single Prompt, Hosted in Canada
FullHost, a Canadian-owned and operated web hosting provider, announced the general availability of FullHost AI Studio, an AI-powered development platform that turns plain-language descriptions into working websites and full web applications, with every finished project deployed and hosted on Canadian infrastructure. Unlike template-based site builders, AI Studio generates real, functional software. Users describe what they […]
Customer Expectations, Regulatory Change, and AI Are Reshaping Customer Communications
DataOceans President, Lee Nagel, discusses the convergence of digital self-service, regulatory change, and emerging technologies. Customer communications are becoming a strategic business priority as organizations work to meet rising customer expectations, respond to expanding regulatory requirements, and evaluate the role of Artificial Intelligence (AI) in how they engage with consumers, according to Lee Nagel, President […]
Globant and Vercel Forge Strategic Alliance to Take Enterprises from Agentic AI to Full Production with AI Pods
Globant’s signature AI Pods can now ship AI-built applications natively to Vercel in one click, turning multi-month projects into same-week experiences making ROI visible almost immediately. Globant is also launching Vercel-powered AI Pods — specialized agentic service units that design, develop, and modernize enterprise digital products on Next.js, offering record-time migration of legacy frontends. Globant, […]
Attestiv Launches DeepScan, Extending Deepfake Detection into File Validation
Built on a unified generative AI architecture, DeepScan helps organizations validate submitted photos, documents, audio, and video using forensic signals, configurable business rules, and workflow data before critical decisions are made Attestiv, a leader in digital media and document validation technology, announced the launch of DeepScan, a new platform built to help organizations automatically validate […]
AI Start-Up Kaon AI Raises $60 Million in Funding Round in Quest to Build a ‘Personalized Story Engine’ for Users
Kaon AI, a start-up focused on building personalized story worlds powered by generative AI for its users through its products FlowGPT and Emochi, has raised $60 million in its most recent funding round at a valuation in the several hundreds of millions. Investors included B Capital, Redpoint Ace, Goodwater Capital and DCM. The Berkeley, California-based […]
How Doritos gets global, year-round scale with Formula 1 partnership
Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement. The post 5 Ways To Make Your Marketing Channels Work Together appeared first on Search Engine Journal.
IMG hires Jackie Stevenson as chief client and operations officer
She joins from M&C Saatchi Group
Spire Healthcare appoints UK media agency
Brand is predicted to spend $11m (£8.2m) on media in 2026, according to COMvergence.
BBC Studios launches new premium advertising architecture
New network spans five verticals and gives advertisers access to audience segments across YouTube, TikTok, and other digital platforms.
MediaSense names Sam Tomlinson as chief executive
Jamie Posnanski has departed the role.
Finding my way in the big, wide, post-agency freelance world
Freelancing for three years has helped me start to work miles outside my comfort zone – and it's liberating.
Which brand celebrated Taylor Swift and Travis Kelce’s wedding ‘All Too Well’?
Local and national brands, along with New York stadiums, spun the singer’s wedding into marketing moments.
Virgin Atlantic appoints Sophie Woodford as VP of brand and marketing
Remit of the role includes overseeing end-to-end marketing delivery, including customer growth and performance.
Holland & Barrett tackles summer fatigue with wellness pub
The activation will be open on 9 and 10 July.
ASA bans M&M’s and Morley’s Chicken ads for breaking LHF rules
Ads by KFC, Uber Eats, Domino’s and Papa Johns were not banned by the watchdog.
World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats
The Campaign Podcast reviews six World Cup ads with adland's creatives.
Dentsu Creative hires Kyle Harman-Turner as UK CCO
Harman-Turner will report to Jessica Tamsedge, chief executive of Dentsu Creative UK and Ireland.
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
One media buyer said “the truth will take months, if not years, to become really apparent”.
European media giants launch sovereign advertising marketplace
New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
LiveRamp to spotlight trust in Netflix CTV campaign ahead of Publicis purchase
The campaign comes in response to the increasing innovation of AI, but may serve a dual purpose amid fears surrounding the platform’s ability to remain neutral following Publicis’ acquisition.
Uncommon Creative Studio hires Will John as ECD
John joins from Saatchi & Saatchi.