News
16,106 articles covering the AdTech ecosystem
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV's brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video through a brand-building lens risks underestimating its ability to drive short-term sales - and providing the right metrics and cost structures are in place, there is further opportunity to use premium video as Read More
SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle
SuiteDSP, a global omnichannel demand-side platform, announced the expansion of its programmatic buying capabilities as agencies and media teams prepare for increased competition across the US advertising market ahead of the 2026 midterm elections. The expanded capabilities are designed to give [...] The post SuiteDSP Strengthens Programmatic Buying for Agencies Navigating the 2026 US Election Cycle appeared first on ExchangeWire.com.
Globo Selects Adform as One of Its Programmatic Platform Partners
Adform, the integrated advertising platform built for the agentic age, announced that it has been selected as one of Globo’s full-stack programmatic media partners to support advertisers and agencies across Brazil. The partnership is enabled through GAMA DSP, providing access to [...] The post Globo Selects Adform as One of Its Programmatic Platform Partners appeared first on ExchangeWire.com.
Pasty Man uses a 90-year-old butt to make its case for sunscreen
The New York sunscreen brand illustrates its “90 Year Old Butt Theory” with one remarkably youthful rear.
What Dolly Parton’s career can teach marketers about staying relevant
Dolly Parton’s career offers six actionable lessons for brands to build authenticity, relevance and universal appeal.
Planters hires Martin to help Mr. Peanut win the protein wars
The Hormel Foods-owned brand hired Martin as its creative agency of record without a formal pitch.
Brand Genius? Colin Jost Is Just Happy He’s a ‘Non-Idiot’
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]
Boathouse’s Tyler Adams Lives Life in the Fast Lane as a Supermoto Racer
The senior creative director spends his weekends riding and racing across California.
ADWEEK Tech Advantage: AI’s Honeymoon With Advertisers Gets a Reality Check
Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.
Moloco Expands Board of Directors With Appointment of Rachel Glaser
Moloco continues to build out its Board with proven operators as the AI advertising company scales Glaser brings decades of financial leadership across public technology and marketplace companies, and will serve on the Audit Committee Moloco, a global leader in AI advertising, announced the appointment of Rachel Glaser to its Board of Directors. Glaser is […]
KNOREX Expands AI-Driven Advertising Suite with the Launch of KAI Assist and XPO MCP Server Integration
New conversational capabilities and Model Context Protocol (MCP) empower marketers to seamlessly manage, execute, and optimize cross-channel campaigns using natural language KNOREX, Ltd. (“KNOREX”; NYSE American: KNRX), a leading provider of AI-driven cross-channel programmatic advertising execution solutions, announced the launch of KAI Assistsm within its flagship advertising management execution platform, KNOREX XPO. With complete rollout by […]
Calix Welcomes Juergen Lindner as Chief Marketing Officer
With decades of experience leading global technology organizations, including driving ServiceNow’s agentic AI innovation, Juergen brings deep expertise in product, go-to-market, and business transformation as Calix extends the value of its AI-native platform for service providers and adjacent markets Calix, Inc. announced that Juergen Lindner has been appointed Calix chief marketing officer to lead its marketing […]
Muse Image, the Agentic Image Model from Meta, Is Now Available on fal
Muse Image plans, searches, and self-corrects before it renders, and ranks top-5 on Arena across text-to-image, single-image editing, and multi-image editing fal launched developer and enterprise access to Muse Image, the agentic image generation and editing model from Meta Superintelligence Labs, available now through Meta Model API on fal. Muse Image plans a request, calls […]
Sinch announces Mailgun Inspect for email testing on Salesforce’s AgentExchange
Sinch Mailgun, part of Sinch AB, (publ), released a new integration for Agentforce Marketing that allows marketers to test how emails render across inboxes and devices without leaving Salesforce. Built specifically for Agentforce Marketing, formerly known as Marketing Cloud Next, as a native Lightning Web Component, Mailgun Inspect enables marketing teams to preview and test […]
Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost
Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task Optimizely, the AI platform for marketing, announced a family of purpose-built, post-trained AI models built specifically for marketing work. In early testing, these models were able to achieve a 10x greater […]
Comcast Technology Solutions Unveils Next-Gen Video AI Applications for Broadcasters, Content and Streaming Providers, and Operators
Building on CTS’ VideoAI™ platform, new suite of end-to-end AI-powered workflow applications brings premium content processing capabilities to manage and monetize entire content libraries Applications include video verticalization, localization, smart chapters, metadata enrichment, quality control, and intelligent clip generation Designed to work across CTS’ portfolio, including Comcast Media360™, Comcast Sports360™, and standalone Cloud Video Platform […]
Quickbase Launches Form Builder to Help Field Teams Create Mobile Forms in Minutes
New FastField feature turns voice dictation, paper forms, PDFs, and written prompts into working mobile forms, giving field teams a faster, simpler, and more flexible way to put field data to work Quickbase, the intelligent operations platform, today launched AI Form Builder, a new FastField feature designed to give field teams a faster, simpler way to create mobile forms. The […]
OroCommerce Launches OroMomentum to Reset the Cost and Speed of Enterprise B2B Commerce
OroMomentum is already delivering 2x faster upgrades and cutting development and extension modernization time by 50% OroCommerce today announced OroMomentum, a major transformation in how customers implement, customize, upgrade, and realize value from OroCommerce. OroMomentum brings AI into the custom implementation of OroCommerce, reducing the time and cost required to build the capabilities each business […]
Fast Video Cataloger 10.3 Connects AI Assistants to Local Video Libraries
Version 10.3 links assistants such as Claude to a self-hosted video catalog through the Model Context Protocol, and adds Trained Tags: AI keywords you teach. Fast Video Cataloger has released version 10.3 of its Windows video cataloging software, connecting AI assistants such as Claude directly to users’ local video libraries through the Model Context Protocol […]
Azerion’s Hawk DSP Appoints Yahoo’s James Fenn as Enterprise Business Director
Hawk (an Azerion company) has appointed James Fenn as enterprise business director; the expansion of its senior UK team is in response to increased demand as advertisers scale their investment in programmatic omnichannel. Fenn joins from Yahoo, where he led the client direct team and [...] The post Azerion’s Hawk DSP Appoints Yahoo’s James Fenn as Enterprise Business Director appeared first on ExchangeWire.com.
Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge [...] The post Yahoo DSP Launches In-Flight Outcomes in Europe appeared first on ExchangeWire.com.
Digest: Bailey Flags AI Slowdown Risk for Global Markets; OpenAI Rejects Apple’s Trade Secret Theft Claims
In today’s Digest, we discuss Bailey flagging the risk of an AI slowdown for global markets, OpenAI denying Apple’s trade secret theft claims and calling the lawsuit “a mess of Apple’s own making,” and Anthropic signing a $35 billion cloud [...] The post Digest: Bailey Flags AI Slowdown Risk for Global Markets; OpenAI Rejects Apple’s Trade Secret Theft Claims appeared first on ExchangeWire.com.
Here’s how Collab used licensed clips and human voiceovers to turn Rufus Goodboy into YouTube’s best-in-show animal compilation channel
Thanks to its core business–collecting, licensing, managing, and protecting the usage rights of user-generated content–Collab has a vast library of thousands of thousands of clips. And Will McFadden decided he wanted to do something with them. McFadden, who co-founded Collab in 2012 alongside his brothers James and Tyler, is the business’s Chief Creative Officer–and a […] Visit Tubefilter for more great stories.
Will they or won’t they? The Chicago Cubs’ TikTok rom-com could be a punchline or a sign of the times.
Will the next sports romance sensation come from TikTok? The Chicago Cubs are looking to hit a home run with an upcoming microdrama series titled Nine Innings To Love. Set in the bleachers at Wrigley Field, Nine Innings To Love tells the story of a meet-cute between Ava (Veronica Garrubbo) and David (Sid Kutikkad). The 17-episode series spans the course of a single game, with Ava and David turning The Friendly Confines into a "rom-com training ground," according to a press release. The Cubs will distribute Nine Innings To Love through the team's official TikTok account. The first installment arrives on September 4. Visit Tubefilter for more great stories.