News
19,202 articles covering the AdTech ecosystem
BT TV goes live in UK
BT’s new TV service, which is first announced on October 1st, has now gone live in the UK. Matt Hughes, Marketing and Commercial Director, Consumer at BT, commented:: “At BT, we think technology should remove hassle, not add to it. That’s why we’ve launched BT TV, available to customers from today and completing our connected […]
Rice named Netflix Chief Content Officer
Netflix has announced that Peter Rice, the former Chairman of Walt Disney Television, will join the streaming company as Chief Content Officer, effective October 26th. He replaces Bela Bajaria, who is leaving Netflix after nearly 10 years, most recently leading the global content team. “I want to thank Bela for a decade of dedication, innovation, […]
Portugal: Sport TV shareholders at odds over profits
Shareholders of Portuguese premium sports TV broadcaster Sport TV have issued contradictory statements regarding the company’s profitability. Vodafone Portugal CEO Luís Lopes directly rejected recent comments made by NOS CEO Miguel Almeida, who had publicly labelled Sport TV a “financial hole” during an interview with Expresso. While clarifying that Sport TV itself operates near breakeven […]
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment… The post “The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign appeared first on ExchangeWire.com.
Why trust is marketing’s only true differentiator in the AI era
As AI makes marketing more accessible and persuasive, brands must focus on earning trust, which remains the key to long-term success.
Agency Brief—Zimmerman buys itself back from Omnicom, Chipotle adds another shop
This week, Ad Age looks at why Jordan Zimmerman wanted out of Omnicom after 26 years and breaks down the latest addition to Chipotle’s agency roster.
How brand leaders are using AI—from consumer research to creative testing
Brand leaders at Mars, Volkswagen, Southwest Airlines and more explain how they're use AI for consumer insights, rapid prototyping, creative testing and social listening.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within. The post VideoAmp Bets On AI To Connect Ad Planning And Measurement appeared first on AdExchanger.
Thryv Selected for Constellation 2026 ShortList™ for B2B Marketing Automation Platforms for Small & Midsize Businesses
AI-powered growth platform recognized for helping SMBs optimize their marketing and accelerate growth Thryv®, provider of an AI-powered growth platform for local service businesses, announced it has earned a spot on Constellation Research’s prestigious 2026 ShortList™ for Marketing Automations for Small and Midsize Business. One of just eight companies to make the list, Thryv’s AI […]
ImageKit Expands MCP Server Offering with Enterprise-Grade Governance, Enhanced Capabilities, and Agent Skills
Building on its previous launch, ImageKit introduces three specialized MCP servers, granular access controls, and ready-to-use Agent Skills to enable secure, standards-based AI workflows across digital asset management and media infrastructure. ImageKit, the complete media lifecycle platform for websites and apps, announced a major expansion of its Model Context Protocol (MCP) offering, introducing enhanced governance, […]
ZoomInfo Named a Flagship Data Partner for Hunter, Salesforce’s New Outbound Sales Agent
Salesforce customers using Hunter can combine CRM and sales context with ZoomInfo intelligence to research accounts, find relevant prospects, and prepare personalized outreach, all within Salesforce. ZoomInfo, the all-in-one AI GTM platform, has confirmed it is one of the flagship data partners for Hunter, Salesforce’s new outbound sales agent built for Sales Cloud. Hunter combines […]
Webflow and Google Gemini announce new agentic integration
New connector gives Google Gemini the context and capabilities to help teams build, manage, and continuously improve digital experiences in Webflow Webflow, the agentic marketing platform, today announced an expanded partnership with Google, making Webflow a connected app within the Google Gemini app. As AI becomes a more integrated part of how teams build and […]
Syndigo Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Product Information Management Solutions
Recognized for Completeness of Vision and Ability to Execute Syndigo, a leading provider of product experience and data management solutions that get great products chosen, today announced it has been positioned by Gartner as a Leader in the inaugural Gartner Magic Quadrant for Product Information Management Solutions¹. The recognition reflects the company’s completeness of vision […]
Egnyte Unveils Context Studio and AI Control Center for More Accurate, Secure, and Cost-Efficient AI
New capabilities help teams optimize the business context behind their AI agents and give IT a single place to oversee, restrict, and rescope the sensitive data each agent can access Egnyte, a leader in secure content collaboration, intelligence, and governance, today announced Context Studio and AI Control Center, two new platform capabilities designed to help […]
Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning
Columnist Paul Evans looks at Apple’s battle with ad tech, and the ramifications for the industry… The post Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning appeared first on ExchangeWire.com.
The Stack: AI, Ad Spend & Agency Shifts
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...] The post The Stack: AI, Ad Spend & Agency Shifts appeared first on ExchangeWire.com.
Comic: Carriage Dispute
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Carriage Dispute appeared first on AdExchanger.
Accenture Limits Claude Spending By Its Staff
Accenture has announced to employees that it will now spend only $29 a month per person on Claude, 404 Media reports. Some had been running up bills of up to $1,000. This illustrates what is happening in all types of industries — that many users are burning or “chewing” through AI tokens. Accenture’s move is ironic, given that the consulting giant has encouraged clients to invest in artificial intelligence.
New Audio Ad Tools Help Targeting, Firm Says
StackAdapt has debuted enhanced targeting and reporting capabilities for streaming music, digital radio and podcasts Inside Radio reports. This is occurring as digital audio ad spend is growing apace. The new tools bring several tasks, including audio content discovery, campaign planning and reporting into a single workflow, the company says. In addition, advertisers can now break out digital radio, streaming music, and podcasts when building campaigns, instead of seeing digital audio as a single ad environment.
Media Bias Detector Releases Data Set On The 2024 Election
The Media Bias Detector, a project that uses artificial intelligence to analyze news articles for topic, tone and political leaning, has published a data set consisting of more than 140,000 articles published during the 2024 U.S. presidential election year. Launched that year by Penn, the Media Bias Detector was focused on “the public-facing side of the project, while this paper describes the underlying scientific framework that powers the dashboard," says Samar Haider, lead researcher of the study. "We present a rigorous evaluation of our data annotation pipeline, [showcasing] illustrative findings from the underlying data that cannot yet be visualized on the dashboard."
Ad-To-Sales Ratio Falls For U.S. Brands
The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, according to WARC, Marketing Dive reports Consumer goods were the outlier. "The expansion of digital platform spend by smaller businesses and cross-border e-commerce sellers is by far outpacing growth in ad investment by big brands," said Alex Brownsell, head of content for WARC. "This has major implications for the ecosystem of agencies and vendors operating in the enterprise market."
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself