News

Price of England’s World Cup quarter-final ads revealed

The last England World Cup match on ITV drew an audience of more than 13 million people.

Ace of Hearts takes equity in Formation Games

The agency won a pitch process.

How inclusive marketing won hands-down at Cannes

Unpicking Creative Equals' research on Cannes Lions winners.

No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup

With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.

Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals

New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...] The post Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals appeared first on ExchangeWire.com.

Adelaide Introduces the AU Ecosystem for Creative Partners

Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...] The post Adelaide Introduces the AU Ecosystem for Creative Partners appeared first on ExchangeWire.com.

The UPS Store - Mini Storefronts BTS - 3m10s

R/GA project reimagines each World Cup team without its immigrant players

“The Immigrant Factor” reshuffles the tournament favorites by sending stars back to their ancestral roots.

Paramount Media Labs: Building brands through storytelling

From integration to immersion: Building brands through storytelling

How Paramount and Molson Coors are redefining brand integration through fandom, storytelling and experience at Cannes 2026.

Totoya - Just Married - 30s

Kia Seltos - A Real SUV - 30s

Small Agency Network applications open soon—what prospective and current members need to know

Your chance to join the Small Agency Network is fast approaching.

Kia portrays rival compact SUVs as toys in playful Seltos campaign

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.

Reckitt’s Digital Reckoning

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live […] The post Reckitt’s Digital Reckoning appeared first on AdExchanger.

Best AI Tools for Social Media Content Creation (2026): CapCut Named a Top Choice for Video and Image Content Creation by Consumer365

Consumer365 has named CapCut a top choice in its review of the Best AI Tools for Social Media Content Creation, citing the platform’s support for AI video generation and AI image creation as social teams look for faster ways to build content across formats. Best AI Tools for Social Media Content Creation Seedance 2.0 – CapCut’s […]

Parsons Launches AresNXT™ Biometrics Platform

Parsons announces the launch of AresNXT™, a next-generation biometrics platform that enables secure, scalable identity management across critical infrastructure, national security operations, and large-scale events. The platform delivers true cross-platform compatibility across iOS, Android, and Windows, enabling rapid deployment on existing devices and supporting the shift to iOS environments. AresNXT™ is already demonstrating mission impact […]

Green Lotus launches advanced AI Agentic Team to boost eCommerce & Local Business Sales

Green Lotus has officially launched a specialized team of four AI agents designed to automate lead qualification and customer service for local businesses and e-commerce companies. This AI Agent for Sales operates 24/7 to ensure companies never miss a sales opportunity across phone calls, SMS, and social media platforms. The window for capturing a lead has […]

ECI Announces SalesChain as Preferred e-automate Quoting and CRM Integration Partner

Partnership to deliver streamlined sales process by improving the quote-to-order process ECI Software Solutions, Inc. (“ECI”), a leader in AI-powered, cloud-based business management software and services, today announced SalesChain, a quoting, leasing, and CRM platform for office technology dealers, as ECI’s preferred e-automate quoting and CRM integration partner. This will help ECI’s e-automate users streamline quoting […]

InsightFinder Launches ARI Mobile, Putting an Action-Capable Operational AI Agent in Engineers’ Pockets

ARI Mobile diagnoses incidents and takes remediation actions from a phone InsightFinder AI, the predictive reliability platform, today announced the launch of ARI Mobile, its operational AI agent for iOS and Android. With ARI Mobile, on-call engineers can investigate incidents in plain language, get full root-cause analysis and take remediation actions directly from their phones. […]

Profound Launches Ads Studio, Helping Marketers Generate and Optimize Advertising Campaigns Across AI Search Platforms

New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Profound announced Ads Studio at Zero Click New York, the company’s fourth AI Marketing summit bringing together leaders shaping the future of marketing for the era of AI. For years, marketers have treated […]

Viamedia.ai Expands Advertising Sales Representation to 29 Additional Markets

Viamedia will now represent local, regional, national and digital sales for broadband communications provider Sparklight Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem, today announced the expansion of its collaboration with Sparklight®, a leading provider of broadband and mobile services, which serves nearly 1 million residential and business […]

Pipedrive Report: Clarity, Not Automation, Is Becoming Sales Teams’ Biggest Productivity Advantage

Pipedrive’s latest whitepaper reveals hidden productivity drain costing customer-facing teams hours each week and what they actually want from AI Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, released its new report, The Hidden Cost of Selling: How Work Around the Work Shapes Sales Performance. This examines how administrative burden, fragmented workflows, […]

ActiveCampaign Launches Google Ads Connector for Active Intelligence, Bringing AI-Guided Campaign Creation and Reporting to Marketers

Marketers and business owners can now create and manage Google Ads Performance Max campaigns without leaving ActiveCampaign — part of a growing ecosystem of Active Intelligence connectors that brings the full power of a marketer’s tech stack into one AI-powered workspace ActiveCampaign, a leading autonomous marketing platform, announced the launch of its Google Ads connector […]