News

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […] The post The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech appeared first on AdExchanger.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.

The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses appeared first on Search Engine Journal.

See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.

Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.

Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation. The post When Google Is No Longer A Verb: Search Becoming Infrastructure appeared first on Search Engine Journal.

We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited to see it come to life. Here’s why this matters right now: I’m seeing a huge disconnect between leadership and the marketing teams doing the work. Leadership wants performance yesterday, but those with their feet on the ground know that customer behaviors have changed. The […] The post We’re Bringing The SEJ Newsroom To You, Live [Free Event] appeared first on Search Engine Journal.

Campaign by Wieden & Kennedy London will run in multiple European markets

The fountain was made by 4Creative to promote three-part drama series Dirty Business.

David Jones’ marketing technology group selects CEOs in the UK, North America and France.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

'Pressure' on WPP Media and VML drove WPP’s 7.6% decline in net revenues in 2025, according to the group’s full-year results.

The Highly Anticipated IAB Main Stage Returns on March 25 New York – February 26, 2026 – The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven insights, creative expression, measurement, attribution, and agentic execution. With investments and optimization … Continued The post IAB Unveils 2026 NewFronts, Marking a Defining Moment for Streaming, CTV, and AI-Powered Video appeared first on IAB.

With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control?  The post Automation vs Control: Striking the Balance with AI  appeared first on ExchangeWire.com.

Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury bringt Persona-basiertes Targeting ins Connected TV appeared first on ExchangeWire.com.

Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...] The post Ogury estende la pubblicità basata sulle personas alla Connected TV appeared first on ExchangeWire.com.

AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...] The post AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo appeared first on ExchangeWire.com.

EvansHardy+Young turns vintage potato bags into couture in a fun Grand Central activation.