News
19,205 articles covering the AdTech ecosystem
Ad-To-Sales Ratio Falls For U.S. Brands
The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, according to WARC, Marketing Dive reports Consumer goods were the outlier. "The expansion of digital platform spend by smaller businesses and cross-border e-commerce sellers is by far outpacing growth in ad investment by big brands," said Alex Brownsell, head of content for WARC. "This has major implications for the ecosystem of agencies and vendors operating in the enterprise market."
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
Channel 4 hires Basterfield as CFO
Channel 4 has announced the appointment of Mary Basterfield as Chief Financial Officer. As CFO, she will partner closely with Chief Executive Priya Dogra and the Board to help deliver the next phase of Channel 4’s transformation, improving financial performance, prioritising investment and supporting the evolution towards a more efficient business model. She will have […]
DataL Spain’s pay-TV subs up 9.4% in Q2
Spain’s pay-TV market continued to expand in the second quarter of 2026, although the latest figures exclude major streaming platforms. The number of pay-TV subscriptions in Spain reached 12.6 million in Q2, up 9.4 per cent (to 12.6 million) year on year, according to figures published by the National Markets and Competition Commission (CNMC). The […]
Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows
Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does Sports, Shitheadsteve, and Middle Class Fancy, says it wants to turn the reach of these individual brands into a “broader development engine.” So, over the past year, it’s more than doubled its slate of original creator-led programming–and now two new […] Visit Tubefilter for more great stories.
TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Meta offers enhanced ad campaign exposure
At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
LinkedIn adds new creator monetization options
The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.
X partners with Genius Sports on NFL data
The deal will let app users access real-time statistics and insights via X’s NFL Gametime feed.
TikTok shares holiday sales data
The company said in-app sales surpassed $500 million between Black Friday Cyber Monday last year and users are currently looking for holiday inspiration.
Meta adds audio links and reference Reels to Edits
The company continues to build out its video editing app with custom kit options and additional insights for creators.
Trump cancels livestream execution of Hasan
The U.S. president walked back an earlier plan to broadcast the military firing squad, saying in a Truth Social post that many people “would rather not watch him die.”
TikTok To Launch More Microdramas Via Creative Partnership
The partnership is designed to bring a slate of creator-led vertical micro-series to the social-media app and its stand-alone mobile streaming platform PineDrama.
MrBeast’s toy line is crossing over into the Roblox universe
MrBeast wants to sell a lot of toys during the upcoming holiday season, so he's bringing his action figure line to Roblox. A partnership between Moose Toys and Gamefam will turn a popular Roblox game into a showcase for the MrBeast Lab Swarms, which can be purchased from retailers like Walmart and Target. Starting on October 17, Roblox users will be able to discover MrBeast content within Untitled Fling Game, an experience published by Gamefam. An event will center around the MrBeast Lab Mega-Tech Mutators, one of the character groups featured in the product line MrBeast launched alongside Moose Toys. Players will get the chance to "meet" the mutilators while going on themed quests and collecting in-game rewards. Visit Tubefilter for more great stories.
Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”
It's been 17 years since a group of students at Texas A&M University launched Dude Perfect, and the brand that began with trick shots has now secured one of its biggest partners to date. The Frisco-based entertainment company has announced a wide-reaching partnership with Disney that will span YouTube, Disney+, ESPN, and real-world events. The deal is the latest example of an agreement between a major creator brand and an SVOD platform. Netflix has made waves with a spending spree on creator content, and Disney recently got on board with that trend. A pact with Dhar Mann will bring original content from the "moral philosopher of YouTube" to Disney+ and other platforms. Visit Tubefilter for more great stories.
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site. The post Google’s Universal Cart Is Live: How Carts Get To Your Store appeared first on Search Engine Journal.
ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags. The post ChatGPT Traffic Drop Appears To Be A Tracking Problem appeared first on Search Engine Journal.
Watch the newest commercials from Hallmark+, Subway, Outback Steakhouse and more
Hallmark+ promotes the Hallmark Channel original movie “A Knight to Remember.”