1,407 articles covering the AdTech ecosystem
Directed by Thibaut Grevet, a new cinematic spot gathers Jennie, Kendall Jenner, James Harden and more under one roof.
The Spring 2026 campaign includes fully readable mini-books and a film with Elle Fanning, Storm Reid and Paige Bueckers.
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
The network also announced that Ali Velshi has become its chief data reporter.
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs. The post Showing up in the age of AI search appeared first on MarTech.
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. The post How to create demand when buyers don’t see the problem appeared first on MarTech.
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. The post How to turn everyday marketing campaigns into market research appeared first on MarTech.
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.
Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.
The Federal Trade Commission has opened investigations into multiple data brokers suspected of selling precise location data without proper consumer consent. This action could significantly impact location-based advertising and audience targeting practices.
Pinterest's quarterly earnings reveal strong growth in its shopping ads business, driven by improved conversion tracking and expanded partnerships with e-commerce platforms. The company also announced new API integrations for retail media advertisers.
The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.
TikTok has launched enhanced brand safety tools including expanded content exclusion controls and third-party verification partnerships in response to advertiser demands for greater transparency. The move comes as brands seek more control over ad placements on short-form video platforms.
New research from Forrester predicts retail media networks will account for one-quarter of all digital advertising spending by 2026, driven by first-party data advantages and commerce-driven attribution. The report identifies consolidation and standardization as key industry challenges.
Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.
Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.
A coalition of major European publishers has launched a shared identity solution for advertising that aims to provide an alternative to Google's Privacy Sandbox. The initiative includes participation from publishers representing over 500 million monthly users.