News
19,209 articles covering the AdTech ecosystem
Political TV Ad Spend Up 30% To $3.8 Billion Through Mid-October
Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, with Democrats at 46% ($1.75 billion), for a total of $3.73 billion.
Google Unveils 'Universal' Cart, Turns Web Into Marketplace
'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart using this system, it changes the retargeting landscape for advertisers in several major ways.
Corporate America Discovers Joy Of Keeping Mouth Shut As AI Grabs Megaphone
Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement.
Why Brand Entertainment Goes Unwatched and What to Do About It
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Real CTV Aspirations? First Look At The Device In Your Hand
Many believe CTV cannot drive direct business-outcome results the same way that search and social media do.
Channel 4 Sales unveils Instant Re4ch
Channel 4 Sales has announced Instant Re4ch, a new advertising proposition designed to help brands maximise campaign launches through coordinated access to inventory across the broadcaster’s expanded ecosystem. The product will offer prioritised planning across Channel 4 Sales’ portfolio, guaranteeing peak spots across Channel 4, Paramount, UKTV and Narrative’s linear channels on the same evening, […]
Report: Sports rights worth $65.8bn in 2026
Sports media rights values hit record levels and are forecast to continue upwards, defying ‘bubble’ predictions, according to the SportBusiness Global Media Report. The World Cup and new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4 billion (€55.6bn) in 2024 […]
Lululemon restructures raw materials team, lays off 7 people
The changes came in August, a spokesperson told Retail Dive, just a few weeks before the arrival of new CEO Heidi O’Neill.
Bealls to debut mobile app
The app is intended to create a more connected shopping experience across channels, while also supporting the retailer’s strategy around loyalty.
Later Delivers Highest Quarterly Revenue in Company History
New client wins, expanded services, and increased customer investment drive record Q3 bookings growth of 100% year-over-year. Later, the world’s most intelligent influencer marketing company, announced record performance, with overall revenue reaching an all-time quarterly high and new business growing 100% year-over-year. The milestone marks the company’s 12th consecutive quarter of double-digit year-over-year growth, underscoring […]
Consumer goods giants step up ad intensity as other big spenders pull back: report
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
Google Puts Inline Links Higher In More AI Search Responses via @sejournal, @MattGSouthern
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources. The post Google Puts Inline Links Higher In More AI Search Responses appeared first on Search Engine Journal.
AdXact & VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities
AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...] The post AdXact & VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities appeared first on ExchangeWire.com.
Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising
Thrad, the leading advertising platform for AI conversations, today (15th October, 2026) announced Monetisation Fund II, a rolling programme that commits up to USD$1m (£893,000) in advertiser spend to eligible consumer AI applications and publishers through Thrad’s DSP. The fund [...] The post Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising appeared first on ExchangeWire.com.
Fox Expands Agentic Push With Eyes Set On TV Upfront Future
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September
HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control. The post HubSpot adds spending controls and flexible billing as AI usage grows appeared first on MarTech.
Add Execution Livestream To The Pile Of Trump's Dumb Ideas
The Pentagon has set an execution date for the man who killed 13 people at Fort Hood in 2009, and plans to make the execution available to all Americans via livestream.
Culture Secretary ‘minded to’ intervene in Sky/ITV deal
UK Culture Secretary Lisa Nandy has said she is ‘minded to’ intervene in Sky’s anticipated acquisition of ITV Media & Entertainment. In a Statement to Parliament, she said: “On 6 July 2026 Sky UK Limited announced it had agreed terms to acquire ITV Media and Entertainment Holdings Ltd for a total consideration of up to […]
💋 Where Are Beauty Brands Finding the Most Success With Creators in 2026?
Plus, we're asking: where should platforms draw the line on AI-generated influencer accounts?
Aurora Mobile’s GPTBots.ai Helps NTS Turn 38 Years of Contact Center Expertise into Human-Led AI
Aurora Mobile Limited (NASDAQ: JG), a leading global provider of customer engagement and marketing technology services, today announced that its enterprise-grade AI agent platform, GPTBots.ai, has entered into a partnership with AI Storm Co., Ltd. (Tokyo Stock Exchange: 3719), a listed Japanese enterprise IT services company, to begin deploying and validating a Human-Led AI initiative […]