5,244 articles covering the AdTech ecosystem
Hallucinations rise, AI autonomy increases and traditional QA struggles to keep pace Applause, the global leader in managed software testing services and digital quality, released its fourth annual State of Digital Quality in Testing AI report, revealing that while AI adoption is accelerating across enterprise and consumer markets, the quality of those experiences is not keeping […]
New Searchable Directory on ZINFI.AI Gives Channel Management and Partner Ecosystem Management Leaders a Single, Curated Resource to Evaluate 250+ Partner Technology Vendors and 100+ Top Consulting Firms Across the Complete Partner Lifecycle. ZINFI Technologies, Inc., the #1 user and analyst rated channel management and partner ecosystem management platform for technology and manufacturing companies and […]
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen’s MDE offering at scale. Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and […]
An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions, announced the launch of its AI Video Generator, which brings together leading text- and image-to-video models in one unified solution. By combining powerful video generation models with one […]
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
WPP Media’s EssenceMediacom is the incumbent.
Skittles hypes Skittles Gummies Fuego.
Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.
Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.
The discounter consolidated the assortment and is adding new products under its new La Tierra de Sabores label.
The Mid-Atlantic supermarket chain’s team of nutritionists produces weekly podcasts that offer advice on how to create healthy meals using items the grocer has on sale.
The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.
Chief Marketing Officer Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
New offering measures how companies appear, rank and are recommended across AI platforms increasingly used for search and vendor research SamsonPR, the growth public relations agency focused on B2B technology marketplace visibility, influencer engagement and demand acceleration, today announced the launch of the SamsonPR AI Visibility Index™, a new proprietary offering designed to help companies […]
The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]
The unveiling of Demandbase AI marks a definitive platform evolution that turns GTM goals into coordinated action across the entire go-to-market Today at its annual customer conference, GO London, Demandbase set a new standard for the AI GTM era with the debut of Demandbase AI. As the definitive pipeline engine for modern go-to-market teams, Demandbase AI represents […]
Braden Peters, better known as “looskmaxxing” streamer Clavicular, was reportedly hospitalized in Miami on Tuesday night. He is believed to have suffered an overdose while livestreaming. Miami Fire told CBS News they had responded to reports of a 20-year-old man with a possible overdose. Clavicular was reportedly behaving oddly on Tuesday night during a livestream […]