News
16,111 articles covering the AdTech ecosystem
Screencore Expands Premium CTV Supply Access Ahead of the 2026 US Midterm Advertising Surge
Screencore, a global programmatic advertising technology company, today (1st September, 2026) announced the expansion of its premium connected TV (CTV) supply access in the US, strengthening its offering for agencies and media buyers as the 2026 midterm election cycle drives [...] The post Screencore Expands Premium CTV Supply Access Ahead of the 2026 US Midterm Advertising Surge appeared first on ExchangeWire.com.
CVS Health hires Dentsu Creative, retains Omnicom for media
Dentsu Creative will support the pharmacy and insurance giant’s creative efforts, while Omnicom retains media duties.
Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its Hand
Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.
Entries Open for ADWEEK Most Powerful Women in Sports 2027
Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list […]
Yext Expands Agentic Capabilities to Grow AI Visibility for Enterprise Brands and Small Businesses
Yext adds brand-level AI visibility and AEO optimization to Scout and launches a new product purpose-built for SMBs Yext announced that it has expanded its agentic marketing platform to optimize more sources that AI cites and also launched an early version of a new SMB product: Corvo AI is a proactive agent purpose-built for small […]
Getty Images and Penske Media Corporation Expand Partnership, Bringing Dick Clark Productions’ Iconic Entertainment Archive to Global Audiences
One of the most iconic visual records of post-war American popular culture is now available on gettyimages.com to license for multi-platform storytelling Getty Images, a preeminent global visual content creator and marketplace, and Penske Media Corporation (PMC), a leading global media and information services company, announced an expanded partnership that brings content from Dick Clark Productions’ (DCP) […]
Viamedia Taps Advertising Veteran Drew Childers to Lead Growing CPG & Retail Media Division
Marketing expert tasked with building a different approach to CPG brand growth within evolving media landscape Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, has appointed longtime CPG and advertising technology executive Drew Childers to the role of Vice President, CPG & Retail Media. Childers brings more than 15 years of […]
UltraHumanizer.ai Launches a Completely Free AI Image Detector for Analyzing AI-Generated Images
UltraHumanizer.ai launches a completely free AI Image Detector, expanding its AI humanizer platform with simple, likelihood-based image analysis. UltraHumanizer.ai, an AI-powered content refinement platform, has announced the launch of a completely free AI Image Detector, expanding its range of tools beyond text rewriting and AI-assisted writing. The new tool allows users to upload an image […]
Bazaarvoice introduces AI Visibility package to prime brand content and UGC for AI recommendation
The new solution provides the technical foundation, expert implementation, and independent measurement needed for brands to secure their spot on the AI shelf; clients currently enabled are already seeing a 40% increase in AI-driven referral traffic Bazaarvoice, the world’s leading platform for sourcing, displaying, and amplifying authentic user-generated content (UGC), announced the launch of its […]
Descope Unveils Cross-App Access (XAA) Support, Letting Enterprises Manage AI Agent Access With Their Existing Identity Providers
Organizations can now use Descope to validate ID-JAG tokens from their customers’ identity providers, issue ID-JAG tokens for their own internal agents, and provide self-service XAA setup to tenant admins Descope, a leading customer and agentic identity platform, announced Cross-App Access (XAA) support in its Agentic Identity Hub, giving organizations a way to let every […]
Venera Technologies Launches Qompli™ – AI-Native Compliance Intelligence for Media Workflows
New AI-native platform detects, reviews and corrects compliance and content sensitivity issues for broadcasters, streaming services and content owners Venera Technologies today announced Qompli™ (pronounced “Comply”), a new AI-native compliance and content intelligence platform designed to help broadcasters, streaming services and content owners automatically detect, review and correct compliance-sensitive content at scale. As media organizations distribute […]
Phonely Launches Alma, a Voice LLM That’s 63% Faster and 84% Cheaper Than OpenAI
Trained on 10 million real phone conversations, Alma answers in under 200 milliseconds where OpenAI’s GPT-4.1 takes roughly 500, and scores higher on call quality Phonely, the leading AI-powered voice agent platform, is taking on the models built by AI’s biggest players with Alma, an LLM built specifically for voice agents to drive conversations forward. […]
Innovid Expands NIVO with Meta Ads MCP Integration to Bring Connected AI Workflows to Social Advertising
Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers adopt […]
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
Nex Playground wants phone-addled families to take back the living room
Richard Kind voices a spot urging family members to ditch their personal devices in a national campaign from Zambezi.
Maruti Suzuki’s blueprint for winning India’s next generation of car buyers
By unifying data and layering AI-driven personalization across its business, Maruti Suzuki has scaled its ability to serve customers at every stage of their journey.
Hershey’s partners with Katseye for Gen Z-focused campaign
The girl group lends their song 'Pinky Up' to the campaign for Hershey's new creme bars.
Hershey’s Bets on Katseye to Become the New ‘It’ Candy Bar for Gen Z
Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.
Your influencer marketing strategy is broken
Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more non-followers. The post Your influencer marketing strategy is broken appeared first on MarTech.
Stop treating lead quality and volume as opposites
Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first. The post Stop treating lead quality and volume as opposites appeared first on MarTech.
Skipio Acquires RapidTalk to Expand AI-Powered Customer Engagement
Skipio LLC is pleased to announce the acquisition of RapidTalk’s industry-leading AI-powered customer communication technology, founded by Carl Case. The acquisition brings RapidTalk’s communication technology to Skipio, further expanding Skipio’s technology platform to help businesses engage with customers faster, capture more leads, and turn missed calls, texts, and webchats into booked revenue. Marketing Technology News: MarTech […]
Omilia Appoints Ted Jordan as Vice President, US Customer Support and Experience
Five9 veteran, who scaled global support operations to industry-leading NPS, joins Omilia to scale its self-learning CX platform’s proven results across its growing US enterprise customer base. Omilia, a global leader in Self-Learning Agentic CX, announced the appointment of Ted Jordan as Vice President of US Customer Support and Experience, to oversee support strategy, delivery, […]
Foxit PDF Editor 2026.2 Delivers Secure Document Intelligence With Foxit Workspace, Local AI, and Bring-Your-Own-Model Support
Foxit PDF Editor 2026.2 introduces Foxit Workspace, Local AI, and bring-your-own-model support, building on the existing feature set and extending the security and intelligence capabilities of the Foxit PDF Editor package. New Foxit Workspace enables people to bring documents, links, and notes together in one AI knowledge hub, generate answers, and turn insights into finished […]
‘Zynga Poker’ Teams With Keegan-Michael Key, ‘Righteous Gemstones’ Director Jody Hill for New ‘Inner Winner’ Ad Spots (EXCLUSIVE)
“Zynga Poker” is launching a new ad campaign featuring Keegan-Michael Key in the role of your “Inner Winner.” The free-to-play mobile poker game has unveiled a series of new ad spots directed by Jody Hill (“The Righteous Gemstones”) starring Key as “the confident voice inside your head telling you to grab life by the chips […]