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11,930 articles covering the AdTech ecosystem
Man born with extra fingers stars in beer campaign opposing AI imagery
James Kumar, who has polydactylism, is serving as a hand model and documentary star for Windhoek Beer.
CMO self-evaluation: Determine your to-do list for success
There are many dos and don’ts for new CMOs in their first 100 days. Use this worksheet to determine if you're set up for success in your new role.
How Vrbo uses data, local messaging and AI to keep summer travel on track
The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic to specific regions.
Hinge Is Selling Honesty to a Generation Losing Faith in Dating Apps
As dating app fatigue meets rising AI mistrust, Hinge's CMO bets on authentic human storytelling.
Integral Ad Science Appoints Lidiane Jones Chief Executive Officer
Accomplished AI and technology executive to lead IAS’s next phase of innovation and growth; Lisa Utzschneider to serve as Special Advisor to the Board through year-end Integral Ad Science (IAS), one of the world’s most trusted media quality companies, announced the appointment of Lidiane Jones as Chief Executive Officer, effective immediately. Jones succeeds Lisa Utzschneider, […]
Dokie AI Announces MCP Support, Enabling Presentation Generation from Codex and Claude Code
Turn AI agent work into business-ready slides with a smoother workflow from research, planning, and development to presentation creation. New MCP integration helps users turn research, planning, development work, and project context into business-ready presentations more efficiently Dokie, an AI-powered presentation maker developed by Muyan Technology (HK) Limited, today announced support for MCP, enabling users […]
Klaviyo Enters the (Social) Chat
New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth Klaviyo , the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. Social has […]
NeonNow urges contact centres to keep the human touch in an AI-first world
AI-first customer engagement platform NeonNow is urging contact centres to move beyond AI hype and let AI handle the volume, while people handle the moments that require empathy, judgement and experience. NeonNow builds AI that takes on repetitive, high-volume tasks, freeing agents to focus on the conversations that need a human response, and giving leaders the […]
CTG Appoints Stefanie DeSantis Chief Marketing Officer
Experienced Marketing Leader to Strengthen CTG Brand, Advance Go-to-Market Strategy, and Support Continued Growth CTG, a Cegeka Group company delivering IT and business solutions to organizations across the U.S., announced the appointment of Stefanie DeSantis as Chief Marketing Officer. “Stefanie brings a strong combination of strategic marketing leadership, brand expertise, and the proven ability to […]
Direct Marketing Company in California Pakio Inc. Expands Operations and Team Growth Across The Region
Pakio Inc., a direct marketing company in California, expands into new markets while introducing leadership development initiatives. Read here for more. Pakio Inc. expands into new California markets while introducing leadership development initiatives to support continued operational growth and internal career advancement. Campbell, CA — Pakio Inc., a direct marketing company in California, has announced […]
Zinnia and Carriers Partner to Drive Annuity Innovation as Annuity Market Hits New Highs
Zinnia’s platform accelerates product innovation, intelligent automation, and next-generation digital capabilities as carriers invest in the future of annuities Zinnia, a leading life and annuity technology company, is helping carriers capitalize on growing annuity demand by launching the next generation of annuity products faster, building innovative digital capabilities. The partnership with carriers reflects Zinnia’s focus […]
Power Digital Appoints Charlie Chappell as President of CPG Division to Lead Vertical Growth Strategy
Chappell brings 25 years of brand-side experience at The Hershey Company and Procter & Gamble, deepening Power Digital’s CPG specialization as the firm expands its vertical division model Power Digital, a leading tech-enabled growth marketing firm, announced the appointment of Charlie Chappell as President of its Consumer Packaged Goods (CPG) Division. The hire marks the […]
Global E-Commerce Marketplace Partners with Liveops to Modernize CX Through AI, Global Delivery & Operational Expertise
Hybrid U.S. & Philippines delivery combines global flexible talent, AI, Learning-as-a-Service, and operational expertise to help support rapid growth Liveops, a leader in flexible customer experience outsourcing solutions, today announced a new partnership with a leading global e-commerce marketplace and affiliate network to help monetize and scale its rapidly growing customer experience operations through a […]
Gurobi Launches Intelligence Hub to Deliver AI-Guided Workflows Across the Optimization Lifecycle
The Hub introduces specialized AI agents designed to make optimization more accessible for all users. Gurobi Optimization, LLC, the leader in decision intelligence technology, announced the launch of the Gurobi Intelligence Hub, the new home for Gurobi’s AI-powered optimization agents. The Intelligence Hub is designed to help users build, understand, troubleshoot, and interact with optimization […]
Digest: Vista-Backed Bid Targets Criteo; LiveRamp Launches Netflix Brand Campaign
In today’s Digest, we look at Vista and Quinti making a takeover bid for Criteo, LiveRamp launching its first brand campaign following its Publicis deal, and Outvertising searching for a new CEO after Chris Dunne steps down. The post Digest: Vista-Backed Bid Targets Criteo; LiveRamp Launches Netflix Brand Campaign appeared first on ExchangeWire.com.
MFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? appeared first on AdExchanger.
Advertising’s confidence problem, according to the man who used to price its stocks
Advertising's inconvenient truth: the industry built a commodity and called it a strategy
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by […] The post Bidders For Criteo; Who Needs Search Traffic, Anyway? appeared first on AdExchanger.
SEO Study: 5 Lessons From Running AI Agents Across Every Search via @sejournal, @lorenbaker
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system behind that number in his Search Engine Journal webinar: agents surface what moved across every search platform, practitioners prioritize and act. “AI search didn’t necessarily kill SEO, but it turned it into an engineering problem,” he said. The session covers new citation research and 5 lessons from the field, including the 6-stage loop his team runs on every published page and the workflow that wins citations on pages you don’t own. Watch the full webinar […] The post SEO Study: 5 Lessons From Running AI Agents Across Every Search appeared first on Search Engine Journal.
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy. The post AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors? appeared first on Search Engine Journal.