News

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.

Judges to interview all contenders ahead of the IPA Talent & Diversity Conference in April.

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Change follows a 2025 campaign to save the cinema's Leicester Square site.

Interim chief executive departs ahead of new CEO Priya Dogra's arrival.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure Read More

Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...] The post Ogury amplía la publicidad basada en personas a la televisión conectada appeared first on ExchangeWire.com.

In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on ExchangeWire.com.

AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player  appeared first on ExchangeWire.com.

GEO startup Profound’s $1 billion valuation (and how competitors reacted), Meta’s decision to decouple “metaverse” gaming from VR entirely, an ad fraud scheme that hinged on AI-generated websites and more.

Manus, a new AI tool in Meta's ad platform, gives marketers a glimpse into a future where agents orchestrate media plans, bringing automation to creative and reporting in digital advertising.

Experts share advice for agencies considering a PE deal.

We've rounded up the latest additions to Gen Z's vocabulary, from "chopped" to "unc."

This guide includes insights on where PE money is flowing, as well as advice for agencies on what to look for in a deal and how to attract these dollars.

New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.

The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.

CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.

The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.

As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next

She was previously Neverland's chief strategy officer.

Deal marks Supergroup's sixth M&A since its 2023 launch.

Agency group will lead with media in three-year plan after 5.4% revenue slump.