News
19,209 articles covering the AdTech ecosystem
F&N Group Selects Addlly AI as Generative Engine Optimization Partner
F&N Group selects Addlly AI as its GEO partner to boost AI search visibility for 100PLUS, Magnolia and other brands across Singapore, Malaysia and Vietnam. Multi-brand engagement includes 100PLUS, Magnolia and other F&N brands across Singapore, Malaysia and South East Asia Region, strengthening Addlly AI’s rapid growth as the enterprise GEO platform of choice in […]
Adstra Accelerates Time-to-Value on Customer Data with Snowflake
Customers can now assess, resolve, and enrich identity capabilities natively, with Conexa available through Snowflake Marketplace Capacity Drawdown Adstra, a leading identity resolution and data solutions provider, announced a complete path for customers to assess, enrich, and activate their identity data with Conexa through Snowflake Marketplace, helping marketers get value from the customer data they […]
Emplifi Finds Instagram Engagement Rates for Brands Are Up Nearly 70% Worldwide
According to Emplifi’s Q3 2026 Social Media Benchmarks report, Instagram engagement rates on brand posts are up 68% worldwide and 97% in the US, with shares accounting for more than 10% of interactions worldwide. Emplifi, a leading Autonomous CX platform, released its Q3 2026 Social Media Benchmarks report, revealing Instagram engagement rate per impression reached […]
DriveCentric Builds New Data Foundation for Group-Level Customer Intelligence
The Customer Data Platform will connect customer information across rooftops and systems to support a more unified view of the customer relationship DriveCentric announced the Customer Data Platform (CDP), a new data foundation designed to help dealership groups bring customer information together across rooftops, systems, and interactions. Dealer groups have grown more connected, but the […]
‘KPop Demon Hunters’ Coming Soon to Toca Boca World Gaming App
Game on, Huntr/x fans! You’ll soon be able to unleash your inner “KPop Demon Hunters” idol on the Toca Boca World storytelling gaming app for kids, through an exclusive in-game collab with Netflix for the animated hit movie. The Toca Boca World x “KPop Demon Hunters” collaboration launches Oct. 27, featuring stylized depictions of the […]
Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a work around.
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
SERPs Stop Being The Default Between 2028 & 2030 via @sejournal, @DuaneForrester
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030. The post SERPs Stop Being The Default Between 2028 & 2030 appeared first on Search Engine Journal.
Nano Interactive Brings Intent Intelligence to Index Exchange’s Index Cloud
Nano Interactive, the signal intelligence platform, today (15th October, 2026) shared initial performance evidence from the deployment of its containerised RTB solution on Index Exchange’s Index Cloud. Nano is one of the first to run decisioning logic natively inside the [...] The post Nano Interactive Brings Intent Intelligence to Index Exchange’s Index Cloud appeared first on ExchangeWire.com.
The secret to successful influencer marketing? Giving up some control
Trend Management explains why influencer marketing starts with audience trust
Boost Mobile gets Mike Tyson to punch up its new wireless ads
The boxing legend takes his famous warning about getting punched in the mouth literally in work from Little Big Engine.
113% growth without matching competitor spend: A challenger brand’s full-funnel playbook
Meta description: Sometimes the constraint isn’t the budget itself, but where a brand is pointing it.
As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship
Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr
...and how AI agents can help you get ready for BFCM 2026. The post We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday appeared first on MarTech.
In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships. The post In B2B, influencer marketing takes on a different look appeared first on MarTech.
Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.
The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.
Meta Is Selling Ad Slots, TV-Style
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram, such as during the Grammys or opening weekend of the new NBA season. The price and […] The post Meta Is Selling Ad Slots, TV-Style appeared first on AdExchanger.
AMC Global Media brings Selekt to Czech Republic, Slovakia
A new free streaming service, Selekt Light, is replacing the existing AMC Mikro will give viewers in Czech Republic and Slovakia access to a selection of content from the AMC Global Media portfolio in one place and across devices. Following the successful launch of the Selekt platform in Hungary, this marks another step in its […]
Friends returning to Channel 4
Channel 4 has announced that the celebrated US sitcom Friends will return to its original UK home in January 2027. The series – which follows six friends, Rachel, Monica, Phoebe, Ross, Chandler and Joey – as they navigate life, love, and work in New York City – has become a global phenomenon since first hitting […]
Netflix France: “€1 ad-investment generates €7.20 in incremental sales”
Netflix’s ad-tier offering already reaches 12 million people every month in France and the streaming service environment and premium content “generate maximum attention” and “give each advertising impression more value and more impact”. During its first Netflix Upfront in France, on October 14th at the Paris Lido theatre, the streamer’s ad agency, led by Florence […]
Netflix confirms 1,000 job cuts
Following much industry speculation, Netflix has confirmed it will cut 1,000 staff from its global workforce – around 6 per cent of its employees – as the streaming giant faces growing competition from media mergers, social media platforms and vertical content. In a staff memo, Netflix Co-CEOs Greg Peters and Ted Sarandos said: “Team – […]
Why the Next Big Affiliate Partner is Another Brand
Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, influencers and, more recently, AI-powered shopping services. The list keeps getting longer, which says something about how broad the word ‘affiliate’ has become. The latest category emerging as an essential
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast via @sejournal, @martinibuster
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations. The post Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast appeared first on Search Engine Journal.