News

Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen

Get back to making marketing that moves product by talking to people.

IAS CEO Lisa Utzschneider Steps Down; Lidiane Jones Named Successor

Integral Ad Science has appointed Lidiane Jones as CEO, succeeding Lisa Utzschneider who led the company for more than seven years, initiating a leadership transition that reflects how generative AI is intensifying demand for trusted independent measurement across digital advertising. Speaking with Beet.TV founder Andy Plesser at POSSIBLE in May, Utzschneider outlined the strategic priorities […]

Cannes Is Talking About the Wrong Thing, Says Sir Martin Sorrell

CANNES, France — The advertising industry has gathered on the Croisette once again, debating creativity and whether AI will crush it. Sir Martin Sorrell thinks that’s a distraction from the real story. At Cannes Lions 2026, the S4 Capital executive chairman argued that the festival’s creative anxiety is misplaced – and that the more urgent […]

How ‘RuneScape’ Studio Is Prepping a 25-Year-Old PC Franchise for Its First-Ever Console Release, Including Crossplay

The release of the latest chapter in the “RuneScape” franchise is fast approaching with the September launch of “Dragonwilds,” which will mark a turning point for the beloved PC franchise. Currently available in Steam Early Access for PC players, the title is particularly notable because it will mark the first-ever “RuneScape” game to come to […]

Local Marketing Is Too Complex: What the Data Says & What To Do

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework. The post Local Marketing Is Too Complex: What the Data Says & What To Do appeared first on Search Engine Journal.

Windhoek Beer - I’m Not AI, I’m a Real Guy - 2m26s

Adobe’s Ryan Fleisch: Agentic AI Strategy Is Only as Good as the Data Foundation Beneath It

CANNES, France — Brands rushing toward agentic AI implementations face a fundamental obstacle most haven’t solved: the quality and organization of the customer data those agents depend on to function effectively. “The number one blocker of brands say they have to really implementing an agentic AI strategy is the data foundation because your agents are […]

Walmart cuts prices on groceries and other goods

President Donald Trump said the initiative came at his request, though Walmart did not mention the Trump administration in its announcement.

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

Marketing’s data breakdown: H1 by the numbers

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Brands see content gold in microdramas. Will they muck up the moment?

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

Mariska Hargitay Brings Law and Order as Host of 78th Emmy Awards

When it comes to hosting the Emmys, Olivia Benson is on the case!

These Creators Are Hacking ChatGPT To Rake In Brand Deals

YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly

Here Are the 2nd Quarter of 2026 Cable News Ratings

Fox News was the most-watched cable network.

Here Are the Cable News Ratings for June 2026

Fox News remained the most-watched cable network in primetime and total day.

Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic | Cannes 2026

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP of Marketing at Walmart Connect, to talk about what it looks like when 150 […] The post Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic | Cannes 2026 appeared first on AdExchanger.

Ocado details exit plan for CEO

Tim Steiner, who has led the U.K.-based automated fulfillment-technology supplier since 2000, will give up his position during its 2028 fiscal year and remain an advisor until 2029.

Walmart cuts prices on groceries and other goods

The initiative includes ground beef, which received a nearly 12% price decrease, as well as Lay’s chips and private label foods.

For luxury, the in-store experience still reigns

Aspirational clients ultimately want human interactions and unique experiences from luxury brands.

Staples, Dollar General tout 2025 pricing for back-to-school sales

Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.

Nordstrom teases retail’s other big summer sale

The department store’s annual event differs from most because it features discounts on merchandise set to drop in the fall.

Cognizant expands partnership with Google Cloud to accelerate enterprise AI adoption with Gemini Enterprise and Google Workspace

Collaboration pairs Cognizant’s Frontier Certified Engineers, who deploy and scale AI in client environments, with a rollout of Gemini Enterprise and Google Workspace across Cognizant Cognizant announced a significant expansion of its partnership with Google Cloud, broadening how the companies bring Gemini Enterprise to clients and deepening Cognizant’s own internal use of the technology. Through […]

EasySite Relaunches as an AI-Powered Website Builder, Offering the Fastest Path from Idea to Professional Website

The pioneering website builder that’s helped 500,000+ businesses get online since 2005 has been fully rebuilt with AI at its core — and it’s still simple enough for anyone to use. EasySite announced the full relaunch of its platform as an AI-powered website builder. Link your Google Business Profile, Facebook page, or Instagram — or […]

Guideline Launches Verified Ad Intelligence Across AI Platforms

As AI platforms emerge as a new advertising channel, Guideline’s transaction-level spend intelligence gives agencies, brands, and investors the independent data they need to track actual market performance. Guideline announced that its Ad Intelligence data now captures verified, transaction-level advertising activity across AI platforms, giving the market its first independent view into how advertising is […]