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Zappi launches Amplify AI, bringing predictive ad testing to high-volume digital campaigns

The new AI-powered solution helps marketers quickly evaluate high-volume digital creative at scale, while the new Amplify Hub brings advertising insights together in one connected workspace. Zappi announced the release of Amplify AI, a new predictive ad testing solution that helps marketers quickly evaluate the hundreds of social video ads that typically go untested before […]

Stensul Announces Major Governed Creation™ Release for the AI-Era Marketing Stack

New capabilities across Figma, WRITER, Salesforce Marketing Cloud Next, personalization, and more help enterprise teams turn AI-era creation into approved campaigns ready to go live Stensul, the Governed Creation™ Platform, announced a major product release that helps enterprise marketing teams govern campaign content as it is created, turning more AI-era creation into approved campaigns ready […]

99% of Workato Customers Recommend the Platform, the Highest Rating in the 2026 Gartner® Peer Insights™ “Voice of the Customer” for Business Orchestration and Automation Technologies

Workato is named a Customers’ Choice and received the highest willingness-to-recommend rating among all vendors recognized in the report Workato®, the leading Enterprise Control and Execution Platform for AI, announced it was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Technologies (BOAT). The recognition is […]

Google Search Console Adds Social & Video Platform Properties via @sejournal, @MattGSouthern

Google is adding platform properties to Search Console, letting creators track how their Instagram, TikTok, X, and YouTube posts perform in Search and Discover. The post Google Search Console Adds Social & Video Platform Properties appeared first on Search Engine Journal.

IAB Europe’s AdEx Benchmark 2025 Report

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London.  The report reveals that European digital advertising spend [...] The post IAB Europe’s AdEx Benchmark 2025 Report appeared first on ExchangeWire.com.

Readpeak Expands into Italy & Poland, Advancing European Market Leadership

Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...] The post Readpeak Expands into Italy & Poland, Advancing European Market Leadership appeared first on ExchangeWire.com.

UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail

UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...] The post UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail appeared first on ExchangeWire.com.

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The new wellness playbook: How consumers are reshaping health—and what brands need to do next

Discover how today's consumers are building personalized wellness ecosystems and what the evolving wellness economy means for brands looking to stay relevant.

Caitlin Clark From Anywhere | Nike - 46s

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You can lose brand trust fast when print quality slips

Inconsistent print quality erodes trust and budgets. This article explains how print expertise and standards prevent rework, protect brands, cut waste.

Here Are the 2026 Q2 Morning Show Ratings

Also included are the week of June 22 ratings.

HubSpot reverses course after customers reject data sharing

Beyond the backlash lies a bigger issue for marketers: when vendors need customer data for their products, who captures the value? The post HubSpot reverses course after customers reject data sharing appeared first on MarTech.

Are grocers making smart investments in back-end AI?

Retailers should lean into tech partnerships to alleviate operational pain in the short term, but they should also lay the rails for agentic operations, experts said.

New Smarsh Research Finds Enterprises Are Deploying AI Faster Than They Can Govern It

55% of enterprises are deploying AI, but only 26% say governance is keeping pace, creating growing compliance, security, and operational risk Enterprises are embracing artificial intelligence at unprecedented speed, but most are not prepared to govern it, leaving organizations increasingly exposed to compliance, security, and operational risk, according to the 2026 Enterprise AI Trends Study […]

Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna’s affiliate marketing program and improve the Company’s ability to measure customer acquisition […]

xpln.ai Launches Ideal Attention Time, Giving Advertisers a New Way to Align Creative & Media Before a Campaign is Live

xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimize attention across media environments, today announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before media investment begins. The launch addresses a significant challenge in modern advertising. Analysis of […]

Gutenberg Expands Video Storytelling Capability with AI Motion Studio; Targets $38B Connected TV global market

Video production compressed from 6 weeks to 1; single narrative converted into 10+ platform-ready formats · New AI-powered video engine delivers enterprise-grade digital and CTV creatives at speed and scale, as a wave of CTV consolidation raises the stakes for content production Gutenberg, the world’s first global AI-powered marketing agency, today launched AI Motion Studio; […]

Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth

Jersey Mike’s decision to file for an initial public offering comes at a time when restaurant operators face a difficult operating environment marked by cautious consumers, higher labor costs, and slowing industry growth. Yet the sandwich chain has continued to expand its footprint while improving profitability, positioning itself as one of the restaurant industry’s strongest […] Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth first appeared on Street Fight.

Togethxr Launching ‘Everyone Watches Women’s Sports’ Weekly Podcast With iHeartMedia

Women’s sports have never been bigger. Now Togethxr, the sports media company co-founded by veteran exec Jessica Robertson alongside pro athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, is getting in the weekly podcast game. Togethxr and iHeartMedia announced the launch of “Everyone Watches Women’s Sports,” a weekly audio and video podcast debuting […]

Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales

AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast. The post Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales appeared first on Search Engine Journal.

Week in Charts: Sky and ITV to Take 44 Percent Market Share, FAST Viewing Varies Across Markets, and AI Use in Creative Measurement is Lagging

In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More