1,407 articles covering the AdTech ecosystem
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
Today was the only broadcast with week-to-week gains.
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
“Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page SEO Playbook: Links, Mentions & AI Visibility appeared first on Search Engine Journal.
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.
Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
Radio and TV host Nick Grimshaw will take over as EE's voiceover.
It includes a multi-media partnership with the English Football League.
He has worked at Born Social and M&C Saatchi Performance.
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...] The post Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation appeared first on ExchangeWire.com.
Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.
Bianca Poletti’s stylized short for agency Seite Zwei connects the city’s culinary heritage with centuries-old vampire lore.
Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.
ESPN brings back the “Bracketbrain” campaign, and H&M launches a global series highlighting icons of particular cities.
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance. The post Why we’re measuring creative ROI too narrowly appeared first on MarTech.
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure. The post GPC compliance must be a legal priority for U.S. marketers appeared first on MarTech.
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales. The post Your technical debt is crushing your bottom line appeared first on MarTech.