News
16,111 articles covering the AdTech ecosystem
AI’s Best Content Role Is Strategy, Not Volume
GenAI made it possible to produce more content, faster and cheaper. But that same abundance diluted its value, creating a productivity mirage: Output climbed while impact declined. Content volume served traditional SEO well, where more pages and more keywords reliably meant more traffic. AI-powered discovery changed the rules. LLMs reward a different set of signals, […]
Pepper Launches Agent Atlas, an AI Agent That Runs Organic Growth Work, Not Just Reporting
The chat-first layer of Pepper’s GEO platform reasons across a brand’s AI-search, rankings and analytics data, then carries out the work it recommends. Pepper launched Agent Atlas, the most ambitious product in the company’s eight-year history and, Pepper argues, the first marketing platform built to do the work rather than just report on it. For […]
E-Commerce Sellers are Using AI to Get Ahead of the Holiday Rush, StoreClaw Data Shows
StoreClaw data from the back-to-school season shows sellers moving earlier into product selection, creative production and advertising as they prepare for the Q4 rush. Retail e-commerce is increasingly operating like an endless relay race: as one major shopping moment winds down, forward-thinking sellers are already sprinting toward the next. Data released by e-commerce AI growth […]
WizCommerce Launches the AI-First CRM for Wholesalers
Know every customer, manage every opportunity, take orders without leaving the CRM, and get more done with WizPilot, your built-in AI sales assistant. WizCommerce today announced the launch of WizCRM, an AI-first CRM built specifically for wholesalers and distributors and integrated directly into the WizCommerce sales platform. As wholesale businesses digitize more of their sales, […]
HoneyBook Launches Business Phone & SMS for Independent Businesses
HoneyBook, the client relationship platform for independent businesses, today announced the launch of HoneyBook Business Phone & SMS, a paid add-on that gives members a dedicated toll-free business number for calling and texting with clients directly through the HoneyBook app. The new service brings calls, text messages and emails into the same client record, alongside […]
SDLC Corp Selected as an Apparent Successful Offeror for Montana’s Master AI Products and Services Procurement
SDLC Corp selected in both tracks of Montana’s Master AI Products and Services procurement, expanding its U.S. public-sector AI presence. SDLC Corp, through Transform Digital LLC, has been selected as an apparent successful offeror in both Track 1 and Track 2 of the State of Montana’s Master AI Products and Services procurement, SPB-RFP-2026-0608GW. Issued by […]
Ecer.com Reimagines Global B2B Trade with a Mobile-First Digital Ecosystem
Driven by the rapid advancement of mobile internet and artificial intelligence, global trade is rapidly shifting from traditional offline communications and desktop operations toward a more agile, high-efficiency mobile-first model. Breaking through constraints of location, time zone differences, and communication lag has become a vital priority for cross-border merchants and international buyers aiming to elevate […]
Websites USA Expands Full-Service Web Design and Website Maintenance Across the U.S.
Websites USA, a Boston-based web design and digital marketing company, is pleased to announce the continued expansion of its website design, WordPress development, search engine optimization and ongoing maintenance services for businesses across the United States. The expansion reflects a practical shift in how companies manage their online presence. A website may go live on a […]
Xelta.ai Expands as All-in-One AI Platform for Image, Video, Voice and Content Creation
Xelta.ai is expanding its AI creative platform with tools for content creation, storytelling, ads, and social media, bringing creative tasks into one place. Generative AI is changing the game for digital content creation. From images and video to advertising and social media, generative AI is impacting more and different creative processes. Xelta.ai brings image and […]
BizzContacts Launches Free Disposable Email Checker to Help Businesses Improve Lead Quality and Data Hygiene
BizzContacts launches a free Disposable Email Checker to help businesses identify temporary email addresses and improve lead and contact data quality. BizzContacts LLC, a B2B Contact Data Provider and Marketing & Sales Intelligence company, today announced the launch of its Free Disposable Email Checker, a new online tool designed to help businesses identify temporary, disposable, and throwaway […]
How We Earned 1,000+ Links For GEO/SEO via @sejournal, @hethr_campbell
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots. The post How We Earned 1,000+ Links For GEO/SEO appeared first on Search Engine Journal.
Digest: FTC Sues Amazon Over Alleged Ad-Price Manipulation; Brussels Puts ChatGPT in the Same Bracket as Google
In today’s Digest, we discuss the FTC and states suing Amazon over alleged ad-price manipulation, Brussels putting ChatGPT in the same bracket as Google and ushering in tougher rules, and Australia’s digital ad spend hitting a four-year high, climbing 14% [...] The post Digest: FTC Sues Amazon Over Alleged Ad-Price Manipulation; Brussels Puts ChatGPT in the Same Bracket as Google appeared first on ExchangeWire.com.
As AI becomes more powerful, Google cautions YouTube advertisers not to lose their human touch
In 2026, YouTube and Google have put AI at the center of their joint pitch to brand partners. AI-powered tools got a lot of shine during YouTube's NewFronts event. The BrandConnect hub has been souped up with AI augmentations. And the abundance of YouTube creator content within chatbot responses has led to the rise of answer engine optimization firms. So if you're advertising on YouTube right now, there are definitely a handful of reasons to incorporate AI tools into your marketing strategy. At the same time, Google is providing an important piece of guidance for brands: Don't lean so far into AI that you forget your humanity. Visit Tubefilter for more great stories.
Markiplier thinks GoPro’s new $699 camera is the key to accessible filmmaking. (Also, he’s now GoPro’s biggest shareholder.)
This past April, Markiplier went to GoPro‘s booth at the NAB Show in Las Vegas, hoping to see its first interchangeable lens cinema camera, the Mission 1 Pro ILS, ahead of its Sept. 2 release date. They wouldn’t show it to him. So he bought enough GoPro stock to make him its biggest single shareholder. […] Visit Tubefilter for more great stories.
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […] The post Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack appeared first on AdExchanger.
WTF is the Amazon ad surcharge lawsuit?
The Federal Trade Commission and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years
5 questions facing advertisers, publishers and creators heading into fall
In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
LLMs, Meet The DSA; The Social Media Controversy Continues
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world considers social media bans for users under 16. The post LLMs, Meet The DSA; The Social Media Controversy Continues appeared first on AdExchanger.
Nextdoor’s Michael Kiernan: Most Local Platforms Give You A Zip Code. Nextdoor Gives You The Neighborhood
CANNES, France — National advertising reach and neighborhood-level relevance have long been treated as competing priorities. Nextdoor’s pitch to brands is that the tradeoff is a false one. “We’re not necessarily running local budgets. We’re helping you take your national message and really personalize it across every neighborhood, across the globe,” Michael Kiernan, CRO of […]
Pharma Ads Are Stuck in a 60-Second Rut. One Genentech Executive Thinks He Knows the Way Out
CANNES, France — A car jack branded as Viagra, a botox campaign that never describes the product overtly, a GLP-1 drug reminscent of the Mac-versus-PC guys. Picture a pharmaceutical ad, and these wouldn’t be top of your list – but that, according to one industry exec, is precisely the problem. The pharmaceutical industry’s direct-to-consumer advertising […]
Wunderkind’s Adam Gendelman: Pause Ads Drive Twice The Attention Of Standard 60-Second Spots
CANNES, France — When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable to advertisers than the traditional commercial break viewers routinely use to check their phones or go to the fridge. “Pause […]
Creators, Brands and AI Must Grow Up Together: IAB’s Sheryl Goldstein
AMENIA, NY – Creators may have started with ring lights and a dream. Now they are becoming media companies, whether or not they have learned the finer points of viewability reports. Sheryl Goldstein, executive vice president and chief industry growth officer at the Interactive Advertising Bureau (IAB), said creators are reshaping how marketers reach consumers. […]