News
19,226 articles covering the AdTech ecosystem
Report: Big brands spending less on advertising
The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising – with the notable exception of consumer goods companies, finds WARC Media. In its Global Ad Trends report: The cost of being seen, WARC Media examines shifts in advertising intensity among 25 of the world’s largest advertisers, […]
BBC News channel on YouTube UK and US
The BBC has announced that the BBC News channel is now available to stream live on YouTube in both the UK and US. A trial, in immediate effect, provides viewers with coverage of international and domestic news, political developments, business, technology, culture and breaking events, supported by BBC News’ global network of journalists and correspondents. […]
UK marketing budgets surge to highest level in over two years as Q3 IPA Bellwether shows broad-based growth
UK companies have revised their marketing budgets upwards at the strongest rate in nine quarters, driven by an improving economic backdrop and resilient consumer spending. The post UK marketing budgets surge to highest level in over two years as Q3 IPA Bellwether shows broad-based growth appeared first on New Digital Age.
From bedroom vlogs to prime-time budgets: how Tom Sharman is rewriting the rules of the creator economy
Tom Sharman is a veteran digital production creator with over 12 years’ experience building content teams, scaling YouTube operations, and bridging the gap between online creators and commercial brands. Having spearheaded early creator initiatives such as Rebel FC and Waves, he has produced viral, studio-grade content for top UK talent including Niko Omilana and The Burnt Chip, generating hundreds of millions of views. The post From bedroom vlogs to prime-time budgets: how Tom Sharman is rewriting the rules of the creator economy appeared first on New Digital Age.
The Rise of the #BookTok Powerhouse, and How Creators Made It Happen
How did #BookTok grow so rapidly with the help of the creator economy?
ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce Acquisition
Workbounce adds a semantic knowledge layer to the GTM Context Graph, unifying ZoomInfo’s verified market data with the unstructured knowledge inside a company’s own tools ZoomInfo, the all-in-one AI GTM platform, has announced added product capability through Workbounce, which it acquired in 2024. Workbounce is a knowledge platform for unstructured go-to-market data, co-founded by Rowan […]
IPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead… The post IPA Bellwether Q3 2026: What the Industry Thinks appeared first on ExchangeWire.com.
C-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Until now, when consumers wanted more information about a [...] The post C-Centric Launches Cross-Site Agentic Transfer appeared first on ExchangeWire.com.
AI tools for marketing—how Chime brings research, creative and media in-house
Here’s how Chime assembled its AI marketing stack and how each tool works within its uses into one “AI factory.”
Measuring experiential marketing—how brands track sales, sentiment and behavior
Experiential measurement is getting more standardized as new technologies to track engagement emerge.
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
Druid AI Expands Enterprise Agentic AI Platform with Voice Enhancements, Agent Interoperability and Governance Capabilities
As AI shifts from answering questions to completing work, new releases help enterprises move agents from pilot to production with governance and auditability built in Druid AI announced new voice, agent interoperability, governance and evaluation capabilities that help enterprises move AI agents from experimentation into governed, production workflows. The updates will be showcased at Symbiosis […]
Tensormesh Launches Tensormesh Platform to Cut LLM Inference Costs by Reusing KV Cache at Enterprise Scale
Tensormesh, the creators of LMCache, the world’s number one open-source KV caching technology, announced Tensormesh Platform, the data management layer for AI inference. This multi-tier, scalable KV cache management software deploys across infrastructure with an enterprise Kubernetes deployment. With intelligent, AI-native data at its core, Tensormesh Platform enables enterprises to optimize the efficiency, cost, and […]
CallMiner Advances CX Intelligence and Agent Augmentation with New AI-Powered Capabilities
Expanded AI Assist capabilities, redesigned real-time supervisor experience and new education resources help organizations turn customer interactions into trusted intelligence that drives action CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced new and enhanced capabilities that make customer intelligence more accessible and actionable across the enterprise. Expanded CallMiner […]
IDC MarketScape Names Verint as a Leader in the 2026 Conversational Intelligence and Analytics Software Vendor Assessment
Report Notes Verint’s Key Strengths, Including Strong Essential Analytics Features That Are Easy to Customize Verint® announced it has been named as a Leader in the IDC MarketScape: Worldwide Conversational Intelligence and Analytics Software 2026 Vendor Assessment. The report also stated Verint “customers consistently describe Verint’s core conversational analytics feature set (transcription, categorization and reporting) […]
MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting
Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert. MNTN, the technology platform bringing performance marketing to Connected TV, and Tealium, a leading customer data platform (CDP), announced a native integration that pulls Tealium audiences directly into MNTN Performance TV campaigns. Advertisers can now combine their first-party Tealium […]
Druid AI Expands Enterprise Agentic AI Platform With Voice Enhancements Agent Interoperability & Governance Capabilities
As AI shifts from answering questions to completing work, new releases help enterprises move agents from pilot to production with governance and auditability built in – Druid AI announced new voice, agent interoperability, governance and evaluation capabilities that help enterprises move AI agents from experimentation into governed, production workflows. The updates will be showcased at Symbiosis […]
CTM Announces Clio Integration to Connect Legal Marketing and Client Intake
New integration empowers law firms to attribute billable revenue directly to marketing channels, eliminating manual loggings and blind spots during the client journey CTM, a global conversation analytics company, announced a new integration with Clio, which helps legal clients connect CTM’s call tracking and lead attribution capabilities directly to their legal intake workflow. For firms […]
Sirion and Legora Partner to Bring Agentic Legal AI And Enterprise Contract Intelligence Together in One Connected Experience
New integration combines the sophistication of Sirion’s context-aware contract lifecycle management (CLM) platform with the power of Legora’s AI for legal work Sirion, the AI-native CLM platform powering contract-aware enterprises and Legora, the agentic operating system for legal work, today announced a strategic partnership that connects the two platforms so enterprise legal teams can deliver […]
Infometry Partners with OpenAI to Advance Trusted Decision Intelligence for the Enterprise
NFOFISCUS Conversa blends OpenAI’s reasoning with enterprise data and context, helping organizations answer complex business questions with confidence. Infometry Inc., a global data analytics and AI company, today announced a partnership with OpenAI to help enterprises apply advanced AI reasoning to trusted business data and accelerate informed decision-making. Enterprises need AI that understands their business. […]
Sitecore and Dataweavers Expand Sovereign Cloud Hosting for SitecoreAI into New Regulated Markets
Arc by Dataweavers extends its sovereign cloud hosting model for SitecoreAI to new regulated markets, including China, the Middle East, and Canada. Dataweavers, the enterprise platform operations company behind Arc, and Sitecore, a global leader in digital experience platforms, announced an expansion of Arc’s sovereign cloud hosting model for SitecoreAI into new regulated markets, including […]
Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3
All today's ad tech news: Netflix cuts around 6% of its workforce, UK marketing budgets hit a two-year high in Q3 and more... The post Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3 appeared first on ExchangeWire.com.
IPA Bellwether Sees Growth Across All Marketing Categories in Q3
As the UK advertising industry awaits the government's autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for marketing growth. Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category whose marketing budgets were revised Read More
Google shares 2026 Halloween trends
This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.