1,418 articles covering the AdTech ecosystem
Bianca Poletti’s stylized short for agency Seite Zwei connects the city’s culinary heritage with centuries-old vampire lore.
Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.
ESPN brings back the “Bracketbrain” campaign, and H&M launches a global series highlighting icons of particular cities.
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance. The post Why we’re measuring creative ROI too narrowly appeared first on MarTech.
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure. The post GPC compliance must be a legal priority for U.S. marketers appeared first on MarTech.
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales. The post Your technical debt is crushing your bottom line appeared first on MarTech.
What you need to know about marketing on Reddit. Updated with details about the new AI-powered shopping features. The post Marketing on Reddit: What you need to know appeared first on MarTech.
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains. The post How to keep your content fresh in the age of AI appeared first on MarTech.
Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences appeared first on AdExchanger.
Amy Robinson will take up the role on 2 March.
Combined staff numbers fell 6.4% as Omnicom took over IPG.
Former WPP CEO Mark Read joined Kantar Media board last year.
Cosmetics company previously worked with various media agencies.
The London production company has produced a series of stellar work in its time, now it is looking to the future and the next generation of talent, which seems to thrive in its nurturing environment.
Publicis London won the account last year.
In November 2024, demand-side platform The Trade Desk announced plans to launch its own CTV operating system (OS) called Ventura, confirming rumours which had begun spreading around the ad tech world during the summer. While a move into the CTV OS space looked at a glance like a significant step outside of The Trade Desk's Read More
In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025. The post Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025 appeared first on ExchangeWire.com.
Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...] The post Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange appeared first on ExchangeWire.com.
Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. This strategic partnership marks a major step forward [...] The post Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers appeared first on ExchangeWire.com.