News

IAB Europe’s AdEx Report Finds Video Now Accounts for Half of All Display Investment in Europe

Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now Read More

Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international

Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...] The post Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international appeared first on ExchangeWire.com.

Wingstop - Flavor Wings - 60s

Wingstop uses wing murals to celebrate the culture of Los Angeles

The chain partners with local artists in a campaign from agency First Rodeo.

Bright Side: The Supergoop! Playbook for Turning Sun Care Into a Cultural Movement

CMO Lauren Weinberg on how a tech-forward approach to marketing is driving the next era of skin health.

Twix Casts a Ventriloquist Dummy Double Act to Prove Two Is Better Than One

Directed by Dougal Wilson, Twix's ad channels Nelly and Kelly Rowland's 'Dilemma' into a full-blown musical number.

How AI discovery is changing everything marketers measure

AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing performance. The post How AI discovery is changing everything marketers measure appeared first on MarTech.

3 AI agents to improve marketing workflows

Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. The post 3 AI agents to improve marketing workflows appeared first on MarTech.

HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner

May's HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt. The post HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner appeared first on MarTech.

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across […] The post This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance appeared first on AdExchanger.

Flytxt Partners with Digicel Trinidad & Tobago to transform AI-Led Customer Engagement

Flytxt, an AI-powered Enterprise Marketplace Optimisation company, announced an engagement with Digicel Trinidad & Tobago (T&T), a key subsidiary of Digicel Group, the leading telecommunications and digital services provider serving millions of consumers across 25 markets in the Caribbean and Central America. The engagement expands Flytxt’s strategic relationship with Digicel Group, building on the successful […]

Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Surge in Automated Fraud

Fraudsters are leveraging AI to automate and personalize attacks, but enterprises are fighting back New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip’s 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of […]

The Pollack Group Joins Forces with Brandi AI to Help Brands Strengthen Trust, Recognition and Visibility Across Generative AI Platforms

The new partnership expands the agency’s Generative Engine Optimization service that helps clients understand, measure and improve how they appear in AI-generated answers As generative AI reshapes how audiences discover brands, The Pollack Group (TPG), an independent creative, digital, marketing and public relations agency, has partnered with Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise […]

Excellent Webworld Develops AI-Native Multi-Vendor Super App Driving Saudi Arabia’s Next Wave of Digital Commerce

Excellent Webworld partners with Shoppinggate to develop an AI-native multi-vendor super app designed to accelerate agentic commerce in Saudi Arabia. Excellent Webworld, a globally recognized AI-powered ecommerce app development company specializing in agentic commerce solutions, developed an AI-native multivendor marketplace and super app, allowing Saudi Arabian customers to shop, pay, and access daily essentials through a secure […]

SnapTik Announces Continued Commitment to Simple, Fast, and Convenient Video Downloads

SnapTik today announced its continued commitment to providing users with a simple and efficient solution for downloading short-form videos for offline access. As demand for flexible content consumption continues to grow, SnapTik remains focused on delivering a seamless experience that helps users save videos quickly and conveniently. With millions of people enjoying short-form video content every […]

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data via @sejournal, @gregjarboe

A dropped zero in Clovion's AI visibility study hid numbers far more alarming than published. Here's what the corrected data means for brand strategy. The post 62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data appeared first on Search Engine Journal.

Twix’s singing ventriloquist dummies headline new vaudeville-style ad

adam&eve\TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.

Twix - Double Act - 90s

The Web Is Growing A Second Layer – Almost A Third Head via @sejournal, @demirie

Google's OKF and ARD specs are making noise, but HTML still runs discovery. Here's what actually matters for SEO in the new agentic-web stack. The post The Web Is Growing A Second Layer – Almost A Third Head appeared first on Search Engine Journal.

Google On Using Markdown For AI SEO via @sejournal, @martinibuster

Google's John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO. The post Google On Using Markdown For AI SEO appeared first on Search Engine Journal.

European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace

This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace Read More

The Cannes Lions experience is all about human stories

Tech is reshaping advertising, but Cannes reminds us that human stories remain the industry's true currency.

Loop’s Nick Gallo on his Knicks stunt and the value of an outsider’s perspective

Gallo tells clients: “The attention you’re chasing usually lives in the discomfort zone.”