News
19,237 articles covering the AdTech ecosystem
CallMiner Advances CX Intelligence and Agent Augmentation with New AI-Powered Capabilities
Expanded AI Assist capabilities, redesigned real-time supervisor experience and new education resources help organizations turn customer interactions into trusted intelligence that drives action CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced new and enhanced capabilities that make customer intelligence more accessible and actionable across the enterprise. Expanded CallMiner […]
IDC MarketScape Names Verint as a Leader in the 2026 Conversational Intelligence and Analytics Software Vendor Assessment
Report Notes Verint’s Key Strengths, Including Strong Essential Analytics Features That Are Easy to Customize Verint® announced it has been named as a Leader in the IDC MarketScape: Worldwide Conversational Intelligence and Analytics Software 2026 Vendor Assessment. The report also stated Verint “customers consistently describe Verint’s core conversational analytics feature set (transcription, categorization and reporting) […]
MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting
Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert. MNTN, the technology platform bringing performance marketing to Connected TV, and Tealium, a leading customer data platform (CDP), announced a native integration that pulls Tealium audiences directly into MNTN Performance TV campaigns. Advertisers can now combine their first-party Tealium […]
Druid AI Expands Enterprise Agentic AI Platform With Voice Enhancements Agent Interoperability & Governance Capabilities
As AI shifts from answering questions to completing work, new releases help enterprises move agents from pilot to production with governance and auditability built in – Druid AI announced new voice, agent interoperability, governance and evaluation capabilities that help enterprises move AI agents from experimentation into governed, production workflows. The updates will be showcased at Symbiosis […]
CTM Announces Clio Integration to Connect Legal Marketing and Client Intake
New integration empowers law firms to attribute billable revenue directly to marketing channels, eliminating manual loggings and blind spots during the client journey CTM, a global conversation analytics company, announced a new integration with Clio, which helps legal clients connect CTM’s call tracking and lead attribution capabilities directly to their legal intake workflow. For firms […]
Sirion and Legora Partner to Bring Agentic Legal AI And Enterprise Contract Intelligence Together in One Connected Experience
New integration combines the sophistication of Sirion’s context-aware contract lifecycle management (CLM) platform with the power of Legora’s AI for legal work Sirion, the AI-native CLM platform powering contract-aware enterprises and Legora, the agentic operating system for legal work, today announced a strategic partnership that connects the two platforms so enterprise legal teams can deliver […]
Infometry Partners with OpenAI to Advance Trusted Decision Intelligence for the Enterprise
NFOFISCUS Conversa blends OpenAI’s reasoning with enterprise data and context, helping organizations answer complex business questions with confidence. Infometry Inc., a global data analytics and AI company, today announced a partnership with OpenAI to help enterprises apply advanced AI reasoning to trusted business data and accelerate informed decision-making. Enterprises need AI that understands their business. […]
Sitecore and Dataweavers Expand Sovereign Cloud Hosting for SitecoreAI into New Regulated Markets
Arc by Dataweavers extends its sovereign cloud hosting model for SitecoreAI to new regulated markets, including China, the Middle East, and Canada. Dataweavers, the enterprise platform operations company behind Arc, and Sitecore, a global leader in digital experience platforms, announced an expansion of Arc’s sovereign cloud hosting model for SitecoreAI into new regulated markets, including […]
Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3
All today's ad tech news: Netflix cuts around 6% of its workforce, UK marketing budgets hit a two-year high in Q3 and more... The post Digest: Netflix Cuts 6%of Staff; UK Marketing Budgets Hit a Two-Year High in Q3 appeared first on ExchangeWire.com.
IPA Bellwether Sees Growth Across All Marketing Categories in Q3
As the UK advertising industry awaits the government's autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for marketing growth. Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category whose marketing budgets were revised Read More
Google shares 2026 Halloween trends
This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.
YouTube labels AI-generated music
The company has implemented transparency measures on its music platform and in its main app to identify generative artificial intelligence creations.
TikTok inks partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
WhatsApp provides chat guest links for non-users
The new feature lets hosts send out chat invitations to anyone on or off the app, although guests will have limited usage options on calls.
TikTok Shop offers U.K. merchants more engagement tools
The platform has added group deals, new auction functions and an easy way to create shoppable carousels.
Snap reports on Snap Map data for brands
The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.
Study: Episodic Content Creators Offer Word-of-Mouth Trust
A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding.
Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV appeared first on AdExchanger.
Bethenny Starts A Media Company To Connect Content, Commerce
Reality TV star Bethenny Frankel is launching a “direct to consumer” media company called Bethenny Media, The Hollywood Reporter writes. The new firm will connect “content, commerce, brands and equity in one place,” Frankel says. Carina Titone will serve as chief operations officer and Larissa Bachman as brand and creative director.
Fox Shareholders Approve $22 Billion Roku Merger
Fox Corp. shareholders have approved the $22 billion equity acquisition of Roku, a deal that is expected to close by mid-2027, MediaPlayNews reports. The merger will combine Fox assets, including live news, sports and Tubu stream streaming with the software and devices offered by Roku, along with The Roku Channel. Upon closing, Fox shareholders will own 73% of the entity and Roku shareholders 27%.