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11,930 articles covering the AdTech ecosystem
BSSP and Canvas land California Lottery’s $550 million account—how the indie shops pulled it off
The California Lottery review ran roughly nine months and included holding company agencies.
Why beauty brands are ahead of the curve with AI—and what others can learn
Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.
ADWEEK Launches Agencies Vanguard Membership Program
ADWEEK has launched the Agencies Vanguard membership program for agency executives, an invitation-only club rooted in ADWEEK’s editorial expertise, and designed to provide access, intelligence, influence, and action for C-level agency leaders.
ADWEEK Commerce Advantage: Walmart Chases Amazon While Amazon Prepares for an AI Future
Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.
Former Fitzco CEO Evan Levy Joins Ammunition to Deepen Client Relationships
Levy returns to the agency world to “be closer to the work”
Incubeta Deepens Global Leadership Bench with Four Executive Moves, Completing Planned CEO, Americas Succession
New executive moves position Incubeta for its next phase of AI-driven marketing growth Incubeta, the leading global marketing and AI outcomes agency, announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion of Amy Crowther to CEO, Americas. The appointment completes a leadership transition initiated last year and […]
Trumpia Recognized by Forbes Advisor as the top texting software that’s “Best for Advanced Marketing Tools”
Industry-leading SMS automation provider earns top accolades from Forbes Advisor for its robust targeting, behavior tracking, and sophisticated automation workflows. Trumpia, a pioneer and longtime leader in text messaging and omni-channel marketing automation, announced today that it has been named the “Best for Advanced Marketing Tools” in Forbes Advisor’s annual review of the Best Mass […]
Arango Recognized as a Strong Performer in Multimodel Data Platforms, Q2 2026 Evaluation
Arango believes recognition highlights its native multimodel architecture, customer adoption, and contextual data foundation for trusted enterprise AI Arango, the company pioneering the live Contextual Data Layer for enterprise AI, announced it has been named a Strong Performer in The Forrester Wave™: Multimodel Data Platforms, Q2 2026. According to the report, Arango is “well-suited to […]
Media Mister Launches Facebook Growth Service with One-Time and Monthly Subscription Plans
The social media growth provider brings its growth service to Facebook, helping users build engagement, stronger page visibility, and steady follower growth. Media Mister has announced the launch of its new Facebook growth service, available in both one-time and monthly subscription plans. The company already offers similar growth services for Instagram, TikTok, and YouTube. With this launch, […]
Previsible’s 2026 State of AI Discovery Report Finds Google Remains the Center of AI Discovery, With ChatGPT Leading Standalone LLMs
Third edition of the firm’s 19-month benchmark analyzes 6.77 million AI-driven search sessions Previsible, the AI discovery agency for GEO and modern search, released the third edition of its AI Traffic Study, the industry’s earliest and longest-running look at GEO trends, run and refreshed from November 2024 to May 2026. The latest edition analyzes 6.77 […]
Blotato Launches Analytics That Let AI Agents Learn From Their Own Social Posts
Built-in analytics track views and top posts across platforms, and Blotato’s API and MCP servers feed that data straight back to AI agents like Claude. Blotato has launched built-in social media analytics, and for the first time an AI agent that publishes your posts can also read how those posts performed and use that to […]
Zanderio Expands AI Sales Agent for After-Hours Service Business Enquiries
The platform helps consultancies, clinics, law firms and other service businesses respond to website enquiries & route qualified leads into existing workflows. Zanderio has announced the expansion of its AI sales agent for service-based businesses, including consultancies, clinics, legal practices, agencies, fitness providers, and other companies that rely on website enquiries to generate appointments and new […]
WyberAi Debuts AI App Builder That Tests Every App for Data Leaks Before Deployment
WyberAi turns a single plain-English prompt into a web or native mobile app, then scans the app’s live database for exposed data before it goes public. SignalPulse Technologies LLC today announced the general availability of WyberAi, an AI app builder that turns a plain-English description into a working application — and inspects each build for security […]
CrafterQ Named to the 2026 KMWorld AI 100
Recognition highlights CrafterQ’s leadership in helping organizations transform websites into conversational AI experiences. CrafterQ, the conversational AI platform for websites, e-commerce and other digital experiences, announced today that it has been named to the 2026 KMWorld AI 100, an annual list recognizing companies at the forefront of applying artificial intelligence to knowledge management, customer engagement, and […]
Kwik Trip Partners with Eagle Eye to Bring AI Personalized Loyalty Campaigns to Shoppers
Key Takeaways Kwik Trip is introducing Eagle Eye’s Personalised Challenges platform to deliver personalised and gamified loyalty campaigns to up to 5.25 million members across its U.S. convenience and fuel network. The move brings AI-driven personalisation, long used by major grocery chains but largely absent in the c-store sector, into Kwik Trip’s loyalty strategy. Eagle […]
Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands
Global, the media and entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million [...] The post Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands appeared first on ExchangeWire.com.
Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets
Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...] The post Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets appeared first on ExchangeWire.com.
Fifty Launches AI Audience Interface for Brands
Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...] The post Fifty Launches AI Audience Interface for Brands appeared first on ExchangeWire.com.
Digest: ITV & Sky Strike $2.1bn TV Deal; Uber Stalls Europe Delivery Push
In today’s Digest, we discuss Sky agreeing to a £1.6bn deal to acquire ITV’s broadcast and streaming business, Uber pausing its European Eats expansion amid its pursuit of Delivery Hero, and Alibaba Cloud capturing 40.1% of China’s AI cloud market. The post Digest: ITV & Sky Strike $2.1bn TV Deal; Uber Stalls Europe Delivery Push appeared first on ExchangeWire.com.
Mediasense names a new CEO—what the switch means for the consultancy’s focus
Mediasense, the marketing consultancy running Coca-Cola Co.’s ongoing global agency review, has named Sam Tomlinson CEO.
Turning Cultural Moments Into Measurable Growth with TikTok and Keurig Dr Pepper
Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.
AI Might Not Need Perfect Data – Except When It Comes To Revenue
Every publisher and media company is asking the same question right now: How do we make AI work for our business? But in the rush to adopt, there’s a foundational question most teams aren’t asking loudly enough: Is your data actually ready for it? AI doesn’t conjure insights from nothing. It works on what you […] The post AI Might Not Need Perfect Data – Except When It Comes To Revenue appeared first on AdExchanger.
Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses (which are the central satellite bodies that carry a payload or instruments, not something that, like, shuttles satellites out to a launch pad). But he’s always had a taste for online […] The post Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents appeared first on AdExchanger.