5,632 articles covering the AdTech ecosystem
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Today remained in the lead
Bob Liodice says his successor must be more than a "brand guy" to tackle the challenges facing today's marketers
ABC News also led the way with coverage of Artemis II's return.
Artemis II and Iran coverage led to viewership for cable.
The mass merchant plans to open around 20 stores over the next two years and remodel 650 supercenters and Neighborhood Market stores in 2026.
The retailer is modernizing its Great Value line for the first time in over 10 years after discovering that shoppers didn’t feel proud displaying the brand’s products.
The footwear retailer announced a pivot no one saw coming, while another leader walked out the door at the sportswear giant.
The mass merchant plans to open around 20 stores over the next two years and remodel 650 supercenters and Neighborhood Market stores in 2026.
The Chapter 11 process applies only to U.S. entities and will be swift, as the company has a plan to drastically reduce its $6.6 billion debt.
The retailer, which bought cycling company Velotech in September, is looking for more partnerships with up-and-coming brands.
PlayStation and Xbox players can access the community-created content of “The Sims 4” in-game Marketplace, beginning April 16. Console players can now browse, download, and enjoy creations from “The Sims” without leaving the game. Maker Packs and Kits can be purchased directly in the game with Moola via the Marketplace, eliminating the need to restart a […]
For more than four decades, Garcelle Beauvais has built a career as an award-winning actress, author, executive producer, TV host and, of course, a “Real Housewife,” but even if you’ve been following along from the beginning, you don’t know the whole story. And Beauvais is ready to share it: on May 7, she will release […]
The AI lab is taking on design incumbents like Adobe and Figma with a new tool powered by its frontier model, Claude Opus 4.7
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.
From creating personalized shopping experiences to streamlining back-end operations, the technology is playing a pivotal role across the industry.
The deal follows a distribution center pilot with Simpl Automation, which resulted in faster pick speeds and fewer product touches.
The system will go live at 8 a.m. EDT to begin the electronic returns process for an estimated $127 billion in tariffs, the agency said.
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.
Open letter from Independent World Producers Alliance calls out networks for distorting competition.
BBH has developed the brand identity and a national campaign will follow in September.
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 Read More