News

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.

“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership

The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]

B2C is the new B2B; The Reddit vs. GEO Challenge

Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The post B2C is the new B2B; The Reddit vs. GEO Challenge appeared first on AdExchanger.

Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies

Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising... The post Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies appeared first on ExchangeWire.com.

Amazon’s New ‘Tomb Raider’ Video Game Star on Becoming Lara Croft, Sophie Turner’s TV Series and the ‘Really, Really Big’ Adventure Coming in ‘Catalyst’

On the heels of a big launch for its new James Bond video game, “007 First Light,” and talks of another 007 film, Amazon is going all in on another classic British character with the upcoming debut of its “Tomb Raider” video game franchise and a live-action TV show. First up will be “Tomb Raider: […]

Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era.

The awareness-consideration-conversion funnel isn’t dead — it’s just moved faster than the org chart has. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Liane Nadeau, Chief Media and Investment Officer, Digitas, to make the case that channel planning — the TV budget, the search budget, the audio budget, the programmatic line […] The post Channel Planning Is Dead. Digitas’ Liane Nadeau on the Fluid Funnel Era. appeared first on AdExchanger.

Zeta’s Athena Turns Marketers From Cessna Pilots Into Stealth Bomber Crews

CANNES, France — Most enterprise software sits largely unused. The average user taps into just 5% to 10% of the features in any platform they buy, according to David Steinberg – and that waste, he argues, is the real problem AI needs to solve in marketing. That is the pitch behind Athena by Zeta, the […]

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/05/2026

In a recent edition of our Top 50 rankings, we discussed a few strategies for channels that want to soak up World Cup viewership. One of those strategies was self-explanatory: Be FIFA. Despite generating controversy throughout 2026, the governing body of international soccer is thriving on YouTube and beyond. As the World Cup headed into the Round of 16, FIFA headed to the top of our Global Top 50 chart. The org's Switzerland-based YouTube hub received 942.8 weekly views as the calendar turned over into July. That performance was good enough to vault FIFA from fifth place in our viewership ranking up to first. Visit Tubefilter for more great stories.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/05/2026

The Brazilian national soccer team has bowed out of the 2026 FIFA World Cup after a shocking loss to Norway, but a different Brazilian sensation may just be the star of the tournament.  CazéTV is broadcasting every match of the World Cup on YouTube, and the Rio-based creator is shattering viewership records left and right. For starters, CazéTV is #1 in our Global Sub Top 50 chart for the second week in a row. By getting 2.9 million weekly subscribers, the Brazilian creator (whose real name is Casimiro Miguel) pulled within one million subs of the 40 million mark. Visit Tubefilter for more great stories.

Takeaways from our Cannes meeting + trends Brian, Ewan and Lindsay are watching

This story is for Small Agency Network members only.

Google Wants to Untangle Programmatic’s Spaghetti Bowl, Paul Gubbins Says

CANNES, France – For years, programmatic advertising has promised efficiency. It has also delivered a labyrinth of acronyms, middlemen, marketplaces and PowerPoint slides attempting to explain all of the above. Google’s Paul Gubbins says advertisers have finally had enough. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Gubbins, CTV […]

Sue's Plan - 30s

grinch meal at McDonald's in Canada - 30s

McDonald's Commercial #11 (2026) - 15s

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YouTubers Help Feds Uncover $65 Million Elder Fraud Scheme as 30 Defendants Charged

More than 30 defendants have been charged in a $65 million multinational fraud and money laundering scheme targeting elders across the United States, with a little help from the YouTubers behind channels Scammer Payback and Trilogy Media. Scammer Payback host Pierogi, alongside Trilogy Media’s Ashton Bingham and Art Kulik (who also host the Fox Nation […]

Roundel: Reimagining discovery

Reimagining discovery: How Target and Roundel are connecting guests and brands

At Cannes 2026, Target and Roundel discuss retail media, creator influence and building seamless shopping journeys.

Watch the newest commercials from WeatherTech, Dove, Cologuard and more

A messy kid says his parents have made their car “me-proof” with a little help from WeatherTech.

Kroger names new chief people officer

The grocery company named Emilee De Martino to the role ahead of Tim Massa’s upcoming retirement.

Rhode Island blocks grocers from using restrictive real estate covenants

The state follows Washington state in enacting legislation prohibiting a practice that lawmakers claim leads to food deserts.