News

How BetMGM’s Jon Hamm ad strategy is changing with its new creative agency of record

The “Legends Lounge” concept comes a year after Jon Hamm began appearing in BetMGM ads.

Hershey's - Katseye - 60s

Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape

After two years of successful projects, Cape is officially the betting platform’s agency of record

Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch

Cheez-It's new creative direction centers on college football culture.

Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry

Snickers and BBDO have created two films that demonstrate AI acting unlike itself

Best-in-class martech depends on your business context

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be better. The post Best-in-class martech depends on your business context appeared first on MarTech.

The only way to know what your ads really did

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated. The post The only way to know what your ads really did appeared first on MarTech.

OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today rather than money already booked over a full year.

AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are… exactly what they sound like: AI personas, each with […] The post AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch appeared first on AdExchanger.

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign.

Google’s Mueller Shares Their Experience With Markdown For AI SEO via @sejournal, @martinibuster

Google's John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on Search Engine Journal.

Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better via @sejournal, @brookeosmundson

As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.

Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign

Underdog’s new campaign features actor Paul Walter Hauser.

Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens

In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign

The terrifying loophole in your autonomous tech stack

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures The post The terrifying loophole in your autonomous tech stack appeared first on MarTech.

Is your payment experience holding back your omnichannel strategy?

Omnichannel strategy is only as strong as its weakest checkout.

AI is not replacing EDI. It is fixing what was always wrong with it

AI isn't replacing EDI. It's fixing the maintenance overhead that has always made it expensive.

Budget Direct Holds AI Search Lead as Somantra Data Shows Visibility and Brand Consideration Are Diverging in AI Search

Somantra’s latest research tracking 20 Australian insurance brands finds NRMA has overtaken Allianz on ChatGPT, while Budget Direct Holds AI Search Lead. Somantra, the AI search brand mindshare tracking platform, released its third audit in the AI Search Visibility series, tracking how 20 Australian general insurance brands appear across ChatGPT and Google AI Overviews from […]

The retail marketer’s BFCM readiness playbook

Is your brand BFCM-ready? Find the gaps before peak season hits.

America’s 250th proves heritage marketing is for every brand

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

Claude Searches Web Differently From Claude Code, Data Shows via @sejournal, @MattGSouthern

New data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages. The post Claude Searches Web Differently From Claude Code, Data Shows appeared first on Search Engine Journal.

UCP Releases Spec Update With Schema Changes via @sejournal, @MattGSouthern

The Universal Commerce Protocol's first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes. The post UCP Releases Spec Update With Schema Changes appeared first on Search Engine Journal.

Fernando Machado on Chipotle’s new creator-led campaign—and how to turn over control without getting in trouble

The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.

Why AI CMOs have a problem that goes beyond advertising

It’s hard being a chief marketing officer for AI products, but they could find advertising inspiration from rivals and cut through the negativity.