News

Media Outlets Beat White House On Access

The Trump administration suffered a defeat in federal court when U.S. District Judge Timothy Kelly ruled that the White House cannot ban MS Now, CNN and Politico, MS Now reports. Kelly stated that the ban probably violates the First Amendment’s due process clause and the First Amendment. The judge also rejected the administration’s national security argument justification.

GOP Wins High Court Ruling On Cheaper Political Ad Rates

Party political committees will receive advertising cheaper rates thanks to a Wednesday decision by the Supreme Court, The Hill reports. Both parties will receive the cheaper rates, but the ruling is seen as a victory for Republicans as they try to raise money for the midterms. Justices Sonia Sotomayor and Ketanji Brown Jackson dissented. Lower court judges told the Federal Communications Commission that it should act quickly on a challenge by Democrats. But the Justices said that was “inappropriate,” the decision says. “Our system of separation of powers does not allow the Judiciary to meddle in ‘the workings of a coordinate branch of the Government’ in this manner,” the decision says.

Nonprofit Aims To Combat Neurodivergent Misinformation

In Understood.org's hero ad, a mom is trailed throughout her day by three typical misinformation culprits who bombards her with false claims.

Finland's Turku Archipelago Campaign Invites Travelers To 'Get a Nose Job'

Tourism group is on a hunt for the region's first official "nose," who will be tasked with "tracking down its finest scents."

Report: Social media becoming a direct path to purchase

DoubleVerify (DV), the software platform, has released its 2026 Global Insights Report, Scroll, Stop and Shop: Walled Garden Trends. The report examines how social and walled garden platforms are evolving into full-funnel channels, offering advertisers insights into how consumers engage, research and purchase and how marketers can respond. The report draws on global surveys of […]

Survey: Majority of gamers regret in-game purchases

UK consumers spent £5.4 billion (€6.4bn) on video games in 2025, reflecting the scale of the UK gaming market. To better understand in-game spending habits, Uswitch broadband experts surveyed 2,000 UK gamers, exploring spending on in-game extras, alongside impulse buying behaviour and regret. Nearly four in five gamers (78 per cent) have spent money on […]

Forecast: Nordics steaming ad revenue to triple by 2030

The Nordic paid streaming market has grown strongly over the past decade, reports Mediaivison, driven primarily by more paying households and subscriptions. The market is expected to keep growing through 2030, but with new growth drivers in which advertising plays an increasingly important role. According to Mediavision’s forecast, advertising revenue from hybrid subscriptions (HVoD) is […]

AI Agents will ‘Reshape’ Media Buying, but Humans Still Set the Agenda

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize campaigns, and execute buys with minimal human intervention. But even the most bullish practitioners acknowledge the technology is still in its infancy. At a moment when media fragmentation has made it harder than ever to reach consumers efficiently, the […]

Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for t he ranking. And – as the […] Visit Tubefilter for more great stories.

TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

As you probably know, “microdrama” is the current format du jour for everyone hoping to make a buck in the entertainment industry, from Hollywood studios to major social media platforms. That includes TikTok, which just announced a new microseries-focused partnership with production company Made By Us Studios. The studio describes itself as a “first-of-its-kind, Hollywood-grade […] Visit Tubefilter for more great stories.

Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?

The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.

Influencers Sway Midterm Voters, Even As Americans Wonder If Social Media Knows Anything

Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.

DPAA's Barry Frey: Why Video -- And Authenticity -- Are Everywhere

"In this day and age when we're not sure with AI what's real -- what's fake news, what's real news - we know that real connections are made with people with brands with advertisers in the real world," he told me ahead of this week's DPAA summit in NYC.

Cal’s Twitch studio for student-athletes shows that creator content is the new recruiting hack

Division I schools use new stadiums, locker room renovations, and booster perks to attract blue-chip prospects to their teams, but the University of California at Berkeley has figured out a forward-thinking way to feed the development of its student-athletes. The Bay Area institution has teamed up with StreamU and UnlimitedIRL to build a studio that athletes can use to stream content on Twitch. Amenities at the new facility include professional lighting, Canon and Sony cameras, a video switcher for multi-camera streams, and a PlayStation 5 for broadcasting gaming content. All varsity athletes will be able to go live from the studio, and Cal has already produced a packed schedule. Across ten hours of weekly programming, content will include workouts, challenges, campus tours, and game-day watch parties. Visit Tubefilter for more great stories.

An encounter between hololive’s VTubers and Critical Role’s voice actors is rolling out

Here's a partnership I didn't have on my bingo card: Critical Role and hololive are teaming up. VTubers and voice actors will collide in Shattered Legends, an actual play series set within the confines of the tabletop RPG Daggerheart. Beginning in November 2026, Critical Role co-founder Matt Mercer will serve as the game master for an adventure that will unite one of the most popular streaming programs in the U.S. with a cultural phenomenon born in Japan. Visit Tubefilter for more great stories.

Reddit To Promote Voter Participation, Combat Election Misinformation

Ahead of the U.S. midterm elections, Reddit is taking measures to promote voting participation across the country and combat AI-generated election misinformation.

10% Of GPT-Cited Holiday Pages Carry Outdated Information

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S. retailers cited as sources by ChatGPT from June-August 2026.

Amazon - Mini Mic

Havas Grows In North America as It Lags In Other Regions

CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year

Marketing has outgrown the organization built to run it

Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed. The post Marketing has outgrown the organization built to run it appeared first on MarTech.

Why website analytics tell an incomplete story of buyer decisions

A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes. The post Why website analytics tell an incomplete story of buyer decisions appeared first on MarTech.

Your AI visibility score may be hiding a problem

Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix. The post Your AI visibility score may be hiding a problem appeared first on MarTech.

The CMO role is evolving before our very eyes

As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution. The post The CMO role is evolving before our very eyes appeared first on MarTech.

Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve established a trusted, accurate view of their audience. The defining question in ad tech […] The post Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset appeared first on AdExchanger.