1,434 articles covering the AdTech ecosystem
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]
Leadership team will present to investors on Thursday 26 February.
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.
Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.
Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.
The Estée Lauder Companies previously worked with Monks, Brainlabs and Stagwell’s Assembly.
Bayer claims prospects for its cancer drug, Nubeqa, are being hurt by J&J’s campaign for Erleada.
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
Plus, how the delivery service built one of the fastest-growing media networks.
Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has […]
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.