News

American Eagle Outfitters taps Nike vet as CFO

Michael Mathias is stepping down as finance chief after six years, with recent Papa John's CFO Ravi Thanawala taking over in August.

Ulta’s chief marketer on blending brand building and omnichannel marketing

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

Primark leans on expansion for growth

But the Irish apparel retailer needs more than new brick-and-mortar stores to stimulate consumer demand, according to GlobalData analysts.

Bath & Body Works collabs with Hilary Duff to introduce Fruit Fusion

The pop star is brand ambassador and creative partner on the new fruit-forward franchise, designed to introduce scents over time.

La-Z-Boy advances cost-cutting distribution revamp

The furniture maker expects to nearly complete two centralized hubs this year as part of a multiyear distribution overhaul.

How fandoms are different and why Havas is doubling down on them

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

Why Febreze is taking on soccer stink via podcasts, experiences

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

Wicked - Julia Kyle - 45s

KFC UK - Surrender to Tender - 60s

Doritos - F1 Crunch Prix - 60s

Retail no longer runs on a weekly clock. Grocers must pivot.

Opportunities and risks that once unfolded over weeks can now emerge and dissipate within days, writes John Lin of SymphonyAI.

Your ‘omnichannel’ media strategy is ignoring half the shopper journey

Commerce media's measurement problem isn't a secret. Brands know it. Retailers know it. And Fluent has the answer.

Treasure AI Recognized as a Leader for Both B2C and B2B Users in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms

Treasure AI’s Intelligent Customer Data Platform unifies customer data, powers AI agents, and activates personalized engagement at scale for consumer brands and enterprises. Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, has been named a Leader in both the IDC MarketScape for Worldwide AI-Enabled Customer Data […]

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasing Decisions Today

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pressures Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the results of a new The Harris Poll survey of more than 300 U.S. marketing, advertising, […]

Actian Expands Data Management Portfolio with Jaspersoft Embedded Analytics and Reporting

Combines data management, business intelligence, and AI to support operational reporting and intelligent decision-making Actian, the data and AI division of HCLSoftware, has brought together Jaspersoft’s embedded analytics and reporting with its data management portfolio. The addition follows the completion of HCLSoftware’s acquisition of Jaspersoft. “As organizations scale AI, the need for trusted data and actionable insights […]

airSlate Appoints Former Adobe Executive Claude Alexandre as President

airSlate, a global SaaS company whose AI-powered products including SignNow, pdfFiller, DocHub, altaFlow, and US Legal Forms help more than 430 million SMB users worldwide edit and sign documents, automate workflows, and acquire new customers, announced the appointment of Claude Alexandre as President. He will be a big help scaling company operations and accelerating execution through its next phase […]

S&P Global Evolves Market Intelligence Operating Model to Accelerate Agentic Solutions, Platform Capabilities and Innovation; Announces Executive Leadership Changes

S&P Global announced the new Market Intelligence operating model. This evolution is designed to better align the business with changing customer needs and to position the company for growth in an AI-driven market, pairing its unmatched breadth and depth of data and deep domain expertise with more integrated AI-powered tools, workflows and experiences. S&P Global […]

Sybal and Carahsoft Partner to Strengthen AI Governance for the Public Sector

Collaboration Makes Proof of Governance® Solution Available to Government Agencies Sybal and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, today announced a partnership. Under the agreement, Carahsoft will serve as Sybal’s Master Government Aggregator, making the company’s AI Governance solutions available to the Public Sector through Carahsoft’s reseller partners and NASA Solutions for Enterprise-Wide Procurement (SEWP) […]

AI STUDIOS Launches AI Roleplay for Insurance Agent Training

The new AI-powered training tool lets insurance agents and sales reps rehearse real customer conversations — policy renewals, cancellation requests, claims follow-ups — with instant, automated coaching feedback after every session. AI STUDIOS, operated by DeepBrain AI, launched AI Roleplay, a new conversation-training solution designed to help insurance agents and sales representatives rehearse difficult customer conversations before […]

Xbox to Lay Off Up to 3,200 Staffers in ‘Most Significant Restructure’ in Company’s History

Xbox is set to lay off 1,600 staffers Monday and up to another 1,600 over the next year in what new CEO Asha Sharma calls the “most significant restructure” in the Microsoft division’s history. In addition, four Xbox studios — Ninja Theory, Undead Labs, Compulsion Games and Double Fine Productions, which collectively employee approximately 350 […]

Why Conair is moving fast to adopt AI-driven video ads

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

Build An OKF Brain Like Mine! via @sejournal, @marie_haynes

Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation. The post Build An OKF Brain Like Mine! appeared first on Search Engine Journal.

Why TiVo Sees an Opportunity in the Connected Car

In the modern advertising world, two things are really crucial according to TiVo Ads President Matt Milne: having an engaged platform where you actually meet with audiences, and data. And as audiences continue to fragment across different screens, being able to attract viewers in different contexts can be an advantage for a media company. That’s Read More

Big Y offers up surprise rewards in quirky campaign from VIA

The grocery chain imagines free food appearing in unlikely places to spotlight myBigY Rewards across New England.