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16,111 articles covering the AdTech ecosystem
ADWEEK Creativity Advantage: A Sports Marketing Renaissance Opens the Playing Field to New Brands
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
Omnicom Media Officially Launches Hearts United
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]
GeeLark Expands Its AIGC Suite and Opens AI Content Creation to Free Users
GeeLark announced a major expansion of its AIGC capabilities, introducing new AI models and editing tools for social media content creation. Previously available only to paid users, GeeLark AIGC can now also be used on the free plan. The update gives more social media managers access to AI content creation within the same platform they […]
Operata deepens Observability across AI to human agents – launching the control layer for CX
To address the growing complexity and operational blind spots of fragmented CX AI Agent and CX tech stacks, Operata introduced expanded CX AI Agent Observability. CX observability is the critical control layer to monitor, assure, diagnose, and optimize AI and human agents as they work together to deliver the best customer experiences. Every AI interaction is now […]
TempoMails Expands Temporary Email Access for Users Worldwide
TempoMails, a temporary and disposable email platform, is expanding access to web-based temporary inbox functionality for users seeking a separate email address for short-term online activities. The platform enables users to generate disposable email addresses without creating a conventional email account and receive supported messages directly through a browser-based inbox. TempoMails is designed around the increasing […]
Prospectr Digital Launches Rebuilt B2B Lead Generation Platform with AI-Powered Services
Minneapolis-based B2B lead generation agency Prospectr Digital has launched a rebuilt client platform at prospectrdigital.com, supporting an expanded portfolio that includes AI voice agents, Meta advertising, cold email outreach, SEO/AEO, and Sovereign, its proprietary AI orchestration platform. The agency has served 225+ clients across 40+ verticals since 2006. Prospectr Digital Launches Rebuilt B2B Lead Generation […]
Pulse Software Solutions Takes On AI Chatbot Failures With a Fully Managed Solution
Denver-based firm handles chatbot training, tuning, and long-term management for clients, including during the free trial, as research shows many AI projects stall because of work businesses are expected to manage internally. Pulse Software Solutions today announced the expansion of Intuitina, its fully managed AI chatbot platform designed to address a persistent challenge facing business […]
Docsie Launches AI Content Comparison for Documents, Videos and Knowledge Bases
Docsie turns documents, videos and knowledge bases into structured, evidence-backed comparisons for audits, coverage gaps and change analysis. Docsie today announced the expanded availability of Docsie Content Comparison, an AI-powered comparison system designed to help teams analyze large volumes of documentation, video, and knowledge content without manually reviewing every source side by side. “Comparing two […]
Paubox Is G2’s Highest-Rated Email Encryption and HIPAA Compliant Messaging Software for Fall 2026
Paubox ranked #1 in 49 of the 127 G2 Fall 2026 reports, and holds the top customer satisfaction score in both categories. Paubox holds the highest customer satisfaction score on G2 in email encryption, at 99 out of 100, and in HIPAA compliant messaging, at 100 out of 100. In G2’s Fall 2026 Reports, published […]
How Saleoid Turned Years of Software Experience Into an AI CRM for Small Businesses
With roots dating to 2013, Saleoid brings years of software experience into an affordable AI CRM built for small businesses. Saleoid, the AI CRM developed by EQUP Inc., is bringing more than a decade of software experience to small businesses. Saleoid’s product roots date back to 2013, when its first version was developed to bring […]
BuySocialMediaMarketing Unveils Fully Redesigned Social Media Growth Platform
Everything from Instagram followers to Facebook likes, redesigned: clearer prices, delivery times, verified reviews and 24 free trials BuySocialMediaMarketing, a social media growth provider founded in 2014, has launched a complete redesign of its website. Close to 100 pages received a new look and structure: the homepage, a dedicated section for each of the eight […]
Facebook Groups Are Google’s No. 2 Forum Source via @sejournal, @MattGSouthern
Ahrefs data shows public Facebook Group posts appear in 38% of Google's Discussions and forums results, passing Quora and trailing only Reddit. The post Facebook Groups Are Google’s No. 2 Forum Source appeared first on Search Engine Journal.
FreeCast Launches “Beyond Media,” a New Industry Research Series Examining the Future of Media, Telecom and Global Connectivity
New LinkedIn Research Initiative Will Examine the Convergence of Streaming, Telecommunications, Satellite, D2D/D2M, Broadcasting, Advertising and Digital Commerce FreeCast Inc. announced the launch of Beyond Media, a new research and industry intelligence series published through FreeCast’s LinkedIn presence examining the rapidly changing intersection of media, telecommunications, technology, advertising and global connectivity. The new series will […]
Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem
Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the change in advance and was transparent about the expected outcome: a campaign with a $10 target CPA that has been […] The post Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem appeared first on AdExchanger.
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one.
As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
The holdco boss has been in place for a busy year, but the agency group has a long way to go if it’s to find a secure business model.
How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
Something Old, Something New; The Robots Aren’t Always Right
The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.” The post Something Old, Something New; The Robots Aren’t Always Right appeared first on AdExchanger.
Streaming Ads Are Powerful at Neighborhood Level: Amazon’s Jenn Donohue
CANNES, France – Local advertising used to mean buying airtime around the evening news and hoping the right customers were watching between weather updates and ads for personal-injury lawyers. Amazon wants to give the business a streaming-era upgrade. Jenn Donohue, head of local advertising sales at Amazon, discussed the growing overlap between national media strategies […]
AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster
CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. Laura Foster, senior vice president of global marketing at contextual advertising company GumGum, thinks that approach is overdue for a […]
FreeWheel’s Emily Bromley: Creators, Commerce, And Live Sports All Meet In Premium CTV
AMENIA, NY — FreeWheel is aiming to sit at the center of CTV’s absorption of three of the moment’s main drivers of marketing and media growth. But that goal is not without challenges. Still, the streaming video ad platform feels it’s been preparing for this triumvirate for years. “Creators, commerce, and live sports all have […]
Chatbot Conversations Are Capturing Consumer Intent Before Brands Even Know It
CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular skincare product will work for their specific concerns, they’re revealing a bit more than a keyword ever could. This new […]