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19,254 articles covering the AdTech ecosystem
Target wants more efficient stores. An upgraded employee app could help.
The retailer’s myDay app features a newly customizable home screen functionality and will soon include access to AI-backed insights.
AI Generational Shift Gives Media Buyers New Demographics
Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a revised forecast from Emarketer released today.
In Its Latest Ad, Lincoln Project Poses The Question, Had Enough?
The advocacy group's new ad calls out JD Vance's tone-deafness about the economy and says Trump Republicans think Americans "are just a bunch of whiners and complainers."
Prepare To Be Horrified By 'Friday The 13th' Prequel Series
Peacock's "Friday the 13th" prequel series, "Crystal Lake," brings plenty of horror and in the process, takes its rightful place in the "13th" pantheon.
Carat Engineers New 'Position,' Taps Hanson For It
It's about "identifying where difference can create advantage and engineering that difference into the media system," NA media practice CEO Chrissie Hanson explains about the new position and positioning.
A Brief -- And Incomplete -- History Of Comic Cons
I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had the photo taken with Krysten Ritter (aka Jessica Jones). So I thought this week's edition would be a good time to write about how these types of gatherings have grown from their humble beginnings to the large-scale, multi-media, multi-genre, mega events they are today. Hint: Comic cons are much more than just San Diego and New York.
Stagwell, ServiceNow Ink Deal To Jointly Develop Products, Pitch Business
As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow.
Google Unveils New Marketer 'Controls' For Campaign Spending
The features, explained as controls during a briefing, become available today globally across Google's Search, Shopping and Performance Max and will soon be available on Demand Gen platforms.
Streamers Add Ad Minutes: Do Viewers Mind?
Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:
Former Ebay 'Queen' Whitman Is On A Mission To Elevate Albertsons' Performance
Beyond her efforts to rebuild Albertsons, Meg Whitman, former CEO of Ebay as well as HP, is also trying to restructure and save its retail media ad business.
WPP Taps Media Vet Gerhart As New Global Chief Client Officer
Gerhart succeeds Jane Geraghty, who earlier this year was appointed Global Chief Executive Officer of WPP Brand & Design while also returning to her role as Global CEO of Landor.
Watch the newest commercials from McDonald’s, Burger King, Peloton and more
McDonald’s hypes the return of its Monopoly game promotion.
Shortlist Revealed: 2026 ADWEEK Experiential Awards
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever. The following agencies […]
Amid Threats of Trump Ban, CNN Debuts Promo Touting Press Freedom
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
Turkey takes down opposition TV
Turkey’s most-watched news TV station switched to folk dancing and old movies after a dawn raid on Halk TV and a state-appointed trustee took control of the pro-opposition broadcaster. This follows the blocking of independent news website T24, and came as Istanbul’s chief prosecutor announced an investigation into Halk TV’s chair Cafer Mahiroğlu for alleged […]
BBC tries to force Trump evidence
The BBC is asking a federal judge to force US President Donald Trump to sit for a deposition as part of the president’s $10 billion (€8.99bn) defamation lawsuit against the British broadcaster. The BBC and Trump’s legal team had agreed for him to be deposed on October 16th. On September 28th, Trump’s lawyers told the […]
Moody’s upgrades retail and apparel outlook as tariffs ease
The firm now expects “solid household finances” to lead to more stability in the sector, although rising energy costs and geopolitical risks are still a factor.
Saks channels ‘main character energy’ for first post-bankruptcy holiday
A few months after its parent company exited Chapter 11, a leaner Saks Fifth Avenue is out to show it still has holiday heft.
Toy prices jump 4.2% ahead of the holidays
The September price bump came amid a “tough” inflation report, with the overall Consumer Price Index up 0.6%.
MarTech Interview with Gil Bouhnick, Director of Product @ AppsFlyer
Gil Bouhnick, Director of Product at AppsFlyer, discusses how cross-platform measurement is evolving as customer journeys fragment across devices and channels, and how privacy, attribution, incrementality, and AI are changing the way marketers measure growth: ______________ As customers move between apps, websites, connected TV, PC and console, what are some fundamentals of good measurement that […]
Albertsons’ Turnaround Tests the Value of Local Control
Albertsons is trying to become a more efficient national retailer without weakening the regional banners and market knowledge that differentiate its stores. Its turnaround will test whether greater centralization can coexist with local execution while preserving the relevance customers expect from Safeway, Jewel-Osco, ACME and its other grocery brands. Why Albertsons Is Restructuring Albertsons has […] Albertsons’ Turnaround Tests the Value of Local Control first appeared on Street Fight.
Google Ads Introduces Channel Prioritization And Budget Allocation via @sejournal, @brookeosmundson
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. The post Google Ads Introduces Channel Prioritization And Budget Allocation appeared first on Search Engine Journal.
Inside the ad model behind Issa Rae’s microdramas—and why Poppi and Sol de Janeiro are buying in
As microdramas gain traction as an entertainment format, Issa Rae’s media company, Hoorae, is pitching advertisers on its short-form series as media buys, not social media campaigns.
The Power of Shared Experiences
This post was created in partnership with Screenvision Media The cinema is one of the few places where brands can count on undivided attention—if they can earn it. During an […]