News

Disney Advertising introduced a programmatic guaranteed buying option for its streaming inventory on Hulu and Disney+, allowing advertisers to reserve premium CTV inventory programmatically with fixed CPMs. The offering combines the efficiency of programmatic with the certainty of direct deals.

A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.

Roku announced the acquisition of Vibe.co, a video advertising technology platform specializing in interactive ad formats and shoppable video ads, for approximately $100 million. Roku plans to integrate Vibe's technology into its advertising platform to offer more engaging ad experiences.

IAB Tech Lab published new technical specifications for interoperability between Unified ID 2.0 and other identity solutions, enabling multiple identity frameworks to work together in ad transactions. The framework aims to reduce fragmentation in the post-cookie identity landscape.

The Australian Parliament passed legislation implementing recommendations from the ACCC's Digital Advertising Services Inquiry, including mandatory transparency requirements for ad tech intermediaries and restrictions on self-preferencing by vertically integrated platforms. The laws will take effect in mid-2025.

Tombras has fired Mark Fitzloff, who founded Opinionated in 2017.

Plus, why wellness has become inseparable from beauty.

The celebration for Survivor's 50th season transformed the US into a real-world game.

Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]

Leadership team will present to investors on Thursday 26 February.

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.

Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.

Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.

The Estée Lauder Companies previously worked with Monks, Brainlabs and Stagwell’s Assembly.