1,469 articles covering the AdTech ecosystem
Bayer claims prospects for its cancer drug, Nubeqa, are being hurt by J&J’s campaign for Erleada.
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
Plus, how the delivery service built one of the fastest-growing media networks.
Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has […]
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.
There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post 2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend appeared first on Search Engine Journal.
Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready appeared first on Search Engine Journal.
Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively. The post How To Turn Google’s Performance Max Into An Ecommerce Growth Engine appeared first on Search Engine Journal.
The tender is for an eight-year contract spanning above-the-line, digital and social.
Brands can prosper by using their collective strength to navigate the common obstacles they face, the new boss of ISBA says, after his first 100 days in the role.
New series features former Electric Glue CEO Pippa Glucklich and Brainlabs' Ali Reed.
Uncommon has worked with the broadcaster since 2018.
A week of presentations, culture and UK R&B.
The work was created by VCCP.
Raptor created the experience.