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19,267 articles covering the AdTech ecosystem
Watch the newest commercials from McDonald’s, Burger King, Peloton and more
McDonald’s hypes the return of its Monopoly game promotion.
Shortlist Revealed: 2026 ADWEEK Experiential Awards
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever. The following agencies […]
Amid Threats of Trump Ban, CNN Debuts Promo Touting Press Freedom
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
Turkey takes down opposition TV
Turkey’s most-watched news TV station switched to folk dancing and old movies after a dawn raid on Halk TV and a state-appointed trustee took control of the pro-opposition broadcaster. This follows the blocking of independent news website T24, and came as Istanbul’s chief prosecutor announced an investigation into Halk TV’s chair Cafer Mahiroğlu for alleged […]
BBC tries to force Trump evidence
The BBC is asking a federal judge to force US President Donald Trump to sit for a deposition as part of the president’s $10 billion (€8.99bn) defamation lawsuit against the British broadcaster. The BBC and Trump’s legal team had agreed for him to be deposed on October 16th. On September 28th, Trump’s lawyers told the […]
Moody’s upgrades retail and apparel outlook as tariffs ease
The firm now expects “solid household finances” to lead to more stability in the sector, although rising energy costs and geopolitical risks are still a factor.
Saks channels ‘main character energy’ for first post-bankruptcy holiday
A few months after its parent company exited Chapter 11, a leaner Saks Fifth Avenue is out to show it still has holiday heft.
Toy prices jump 4.2% ahead of the holidays
The September price bump came amid a “tough” inflation report, with the overall Consumer Price Index up 0.6%.
MarTech Interview with Gil Bouhnick, Director of Product @ AppsFlyer
Gil Bouhnick, Director of Product at AppsFlyer, discusses how cross-platform measurement is evolving as customer journeys fragment across devices and channels, and how privacy, attribution, incrementality, and AI are changing the way marketers measure growth: ______________ As customers move between apps, websites, connected TV, PC and console, what are some fundamentals of good measurement that […]
Albertsons’ Turnaround Tests the Value of Local Control
Albertsons is trying to become a more efficient national retailer without weakening the regional banners and market knowledge that differentiate its stores. Its turnaround will test whether greater centralization can coexist with local execution while preserving the relevance customers expect from Safeway, Jewel-Osco, ACME and its other grocery brands. Why Albertsons Is Restructuring Albertsons has […] Albertsons’ Turnaround Tests the Value of Local Control first appeared on Street Fight.
Google Ads Introduces Channel Prioritization And Budget Allocation via @sejournal, @brookeosmundson
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. The post Google Ads Introduces Channel Prioritization And Budget Allocation appeared first on Search Engine Journal.
Inside the ad model behind Issa Rae’s microdramas—and why Poppi and Sol de Janeiro are buying in
As microdramas gain traction as an entertainment format, Issa Rae’s media company, Hoorae, is pitching advertisers on its short-form series as media buys, not social media campaigns.
The Power of Shared Experiences
This post was created in partnership with Screenvision Media The cinema is one of the few places where brands can count on undivided attention—if they can earn it. During an […]
How Brands Can Leverage the Power of Women’s Sports
This post was created in partnership with Scripps Women’s sports are on the rise, with professional leagues taking off across a variety of sports that go beyond soccer and basketball. […]
How the Performance Marketing Reset Affects the Open Web
This post was created in partnership with Taboola Key takeaways Richer data and agentic technology are shifting performance marketing beyond programmatic buying and into an era of guiding audience decisions […]
Fandom Doesn’t End When the Game Does—Neither Should the Marketing
This post was created in partnership with Roku Sports fans spend hours following their favorite teams, players, podcasts, and traditions. For brands, those interests create opportunities to connect with consumers […]
When Everyone Has the Same Technology, What Sets Brands Apart?
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […]
Contextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ […]
When It Pays for an Agency to Break the Rules
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes […]
Rethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be […]
Square’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
Publishers and buyers are rethinking how to create connections that drive performance in the AI era
The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections.
Are Microdrama Viewers Watching Shows... Like TV?
Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu.
Skylink brand being replaced by Canal+
Skylink, the satellite TV and streaming platform serving the Czech Republic and Slovakia, will bring its services under the Canal+ brand – its parent group’s identity – from october 22nd. The change retires a brand used since 2007 and will coincide with the launch of four television channels and access to the Canal+ streaming application. […]