News

The Friday Checkout: Why did Walmart take so long to adopt tap-to-pay?

The nation’s biggest retailer is finally embracing the technology behind widely popular payment methods like Apple Pay after years of rejecting it.

Dollar stores grow sales as grocers grapple with weak results

Dollar General and Dollar Tree both recorded comparable-store sales increases of more than 3% during their latest quarters.

The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired

Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.

Ulta leans into exclusivity amid Target Beauty Studio competition

The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

Nike names Walmart vet as commercial chief, months after cutting role

Jane Ewing joins the company next month and will be “vital” to strengthening connections across the organization, CEO Elliott Hill said.

VideoProc Addresses Common AIGC Quality Challenges with AI-Powered Video and Image Enhancement

VideoProc launches a new AIGC campaign to help creators upscale and enhance selected AI-generated videos and images while reducing unnecessary generation costs. VideoProc from Digiarty Software, has launched a new AIGC-focused campaign to help creators improve AI-generated videos and images after generation. The campaign addresses common post-generation challenges, showing how creators can select the best […]

Online Sleuthing Is Out of Control, and the Vitriol Against Patrick Clancy Proves It

The trial of Lindsay Clancy, a former labor and delivery nurse who admitted to strangling her three young children before attempting suicide in January 2023, has become the latest true crime sensation largely due to social media. Amateur sleuths, armchair lawyers and influencers have turned the soon-to-conclude trial into snackable, whodunit content, dissecting every detail […]

Old Navy is rewiring its marketing strategy after summer traffic bust

A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.

AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It via @sejournal, @gregjarboe

When Meta's ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off. The post AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It appeared first on Search Engine Journal.

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BetMGM - Never Miss a Thursday - 30s

8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More

A roundup of this week's biggest marketing leadership moves

A Retailer’s Checklist to Prevent the Next Target Costume Blunder

When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?

Dollar stores gain as Americans stretch budgets

Dollar General and Dollar Tree both reported second quarter increases in average ticket and traffic amid a tough macroeconomic backdrop.

Modern Media Planning Requires More Than Better Technology

Marketers have never had more data or more sophisticated technology at their disposal. AI can optimize campaigns in real time, while modern media planning tools can model thousands of budget scenarios in minutes. Yet many brands still struggle to turn those capabilities into better marketing performance. The problem isn’t necessarily the technology. It’s that the […] Modern Media Planning Requires More Than Better Technology first appeared on Street Fight.

Sociable: How will Meta’s settlement impact social media?

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.

Week in Review: Bertelsmann Eyes Up Further M&A, DAZN Deal Brings Premier League to YouTube in Portugal, and Netflix Reveals New Ad Formats

In this week's Week in Review: Thomas Rabe says Bertelsmann is working on further M&A, Netflix debuts new ad formats, and more live sports come to YouTube in Portugal. Top Stories Bertelsmann Eyes Up Further Media M&A European media giant Bertelsmann, owner of broadcasting group RTL, could finalise multiple large acquisitions in the coming months, Read More

Nissan leaves Heisman House behind after 15 years in football marketing shift

The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.

Callaway controversy reveals gaps in how brands review creator ads

Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.

The AI performance shake-up: What’s really driving results across channels now

When algorithms hide your campaign levers, tracking true impact gets tricky. On Sept. 2, we'll discuss how to regain visibility and drive real growth. The post The AI performance shake-up: What’s really driving results across channels now appeared first on MarTech.

Anthropic partnership makes Salesforce’s interface optional

Claudeforce puts Salesforce data and workflows inside Claude, pointing toward a future where AI becomes the interface to enterprise software. The post Anthropic partnership makes Salesforce’s interface optional appeared first on MarTech.

Stop measuring your brand and start listening

The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience. The post Stop measuring your brand and start listening appeared first on MarTech.

Marketers know AI is using bad data to make decisions

Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. The post Marketers know AI is using bad data to make decisions appeared first on MarTech.

Elastic Nominates Julia Liuson to Board of Directors

Veteran Microsoft technology executive brings deep expertise in AI, developer platforms and enterprise technology Elastic (NYSE: ESTC) today announced that it has nominated Julia Liuson to its Board of Directors. Liuson is a veteran technology executive with more than three decades of experience spanning software engineering, AI, developer platforms and enterprise technology. She most recently served […]