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11,930 articles covering the AdTech ecosystem
Sky and ITV Announce Acquisition to Create “Commercial Streaming Champion for the UK”
Eight months after Sky and ITV first announced they were in talks over a potential merger, the UK broadcasters this morning announced that they have agreed terms for the deal. The transaction will see Sky acquire ITV's Media & Entertainment division for a total consideration of up to £1.6 billion. The sum comprises £1.2 billion Read More
Attekmi Introduces Keyword Support for the FreeWheel DSP Adapter
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing. When enabled, [...] The post Attekmi Introduces Keyword Support for the FreeWheel DSP Adapter appeared first on ExchangeWire.com.
Onetag Appoints Alexandra Balashoiu as Vice President of Product
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag's position as the new Value Exchange for the open internet, helping accelerate [...] The post Onetag Appoints Alexandra Balashoiu as Vice President of Product appeared first on ExchangeWire.com.
Cannes: Programmatic and the Open Web on La Croisette
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web... The post Cannes: Programmatic and the Open Web on La Croisette appeared first on ExchangeWire.com.
Vote for the best campaign of June 2026
Vote for your favorite creative campaign from June 2026’s Creativity Top 5 roundups.
2027 Ad Age Best Places to Work—why you should enter
Identify your company's strengths and weaknesses when it comes to employee satisfaction. Registration is open through July 31, 2026.
11 agency reviews to know about
Coca-Cola Co., Levi’s and Microsoft are among the brands making agency changes.
4 ways creator-brand partnerships are evolving
Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate the creator economy is headed in the second half of 2026.
4 ways to reach older consumers—tips for marketers
Older demographics are often overlooked, but they are looking for community and can inspire and influence younger customers.
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ ownership.
Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch
IAB CEO David Cohen said one of the main draws was influencing the festival’s programming.
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
Advertisers Await Programmatic Pause Ads
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await Programmatic Pause Ads appeared first on AdExchanger.
Access Advance Welcomes Meta Platforms, Inc. and Alibaba Group to the Video Distribution Patent Pool
Access Advance LLC announced that Meta Platforms, Inc., one of the world’s largest distributors of video content across its Facebook, Instagram, Threads, and WhatsApp services, has joined the Video Distribution Patent Pool (VDP Pool) as a Licensee. Meta also joined both the HEVC Advance and VVC Advance pools as a Licensee. Alibaba Group, whose video infrastructure […]
Best AI Image Generator Tools (2026): CapCut Featured for Creative Visual Content Production by Expert Consumers
Expert Consumers has featured CapCut as one of the best AI image generators, recognizing the platform’s integrated image creation suite as a practical option for content producers, social media creators, and small business owners evaluating AI-powered visual tools this year. Best AI Image Generator Tools CapCut – an all-in-one creative editing platform with AI image generator tools that […]
Zawa Launches Image Remix Editor: Allows Brands and Creators to Replicate High-Performing Social Media Images with Their Own Products in Minutes
New AI-powered tool lets small businesses, agencies, and e-commerce sellers clone the layout of any social media image and replace the original product with their own, no design skills or editing software needed. Zawa, the AI-powered social content platform for brands and creators, announced the launch of Image Remix. This new feature enables users to recreate the […]
Digitalaai Launches Free AI-Powered SEO & Content Writing Tools Platform for Marketers, Bloggers and Developers
Digitalaai has officially launched its new online platform, Digitalaai.com, offering a growing collection of free AI-powered SEO tools, content writing tools, text utilities, schema generators, HTML tools, and social media optimization tools. The platform is designed to help digital marketers, bloggers, SEO professionals, students, developers, and businesses complete everyday optimization tasks quickly and efficiently without […]
New Analysis Reveals Small Businesses Spend Up to 30% of Revenue on SEO as AI Overviews Reduce Clicks by 58%
Small business SEO now averages $3,199/month. AI Overviews cut clicks by 58%. A new agentic platform proposes an alternative at $59-$169/month. Small businesses are spending $18,000 to $60,000 per year on search engine optimisation, according to a new analysis of 2026 agency pricing data. For a business turning over $200,000, that is up to 30% […]
Avenue Z Named Profound Agency Partner – Among the First Poised to Help Brands Capture $100 Billion AI Search Opportunity
Among a select certified founding cohort, Avenue Z brings enterprise-grade AEO and AEO PR solutions to brands competing in the billion-dollar AI search industry. Avenue Z, a leading AEO digital marketing and PR agency, announced it has been named a Certified Agency Partner by Profound, a leading AI search discoverability platform – placing the agency among a […]
RecCloud Launches Video Recreation Feature to Help E-commerce Sellers Create Promotional Videos More Efficiently
RecCloud has introduced Marketing Video Recreation, a new AI-powered feature available on its mobile app that helps e-commerce sellers and marketers create promotional videos more efficiently. By using an existing video as a reference, users can quickly create new marketing content with their own products, visuals, and creative ideas without starting from scratch. For many businesses, […]
Agentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption in the advertising industry has been picking up pace. However, the complexity of the ecosystem has put true automation out [...] The post Agentic AI and the Evolution of Ad Sales appeared first on ExchangeWire.com.
Digest: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon
In today’s MadTech Daily, we cover Meta naming a new CMO and its first-ever Chief Data Officer; Australia suing Amazon over Prime Video ads; and OpenAI expanding hiring to develop new AI advertising formats. The post Digest: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon appeared first on ExchangeWire.com.
The World Cup Is A Live Outcomes Test For Programmatic Live Sports
Two summers ago in Paris, the advertising industry ran an experiment in public. The 2024 Olympics became the first Programmatic Games, and the results settled a debate that had been dragging on for a decade. Paris proved the mechanics: Premium live sports could be transacted programmatically, programmatic access could widen the buyer pool, and reach […] The post The World Cup Is A Live Outcomes Test For Programmatic Live Sports appeared first on AdExchanger.
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform […] The post CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted appeared first on AdExchanger.