Inside the ad model behind Issa Rae’s microdramas—and why Poppi and Sol de Janeiro are buying in
Articleadage.com
As microdramas gain traction as an entertainment format, Issa Rae’s media company, Hoorae, is pitching advertisers on its short-form series as media buys, not social media campaigns.
Last updated Oct 14, 2026 by ATDb automated enrichment