News
19,275 articles covering the AdTech ecosystem
When Everyone Has the Same Technology, What Sets Brands Apart?
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […]
Contextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ […]
When It Pays for an Agency to Break the Rules
This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes […]
Rethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be […]
Square’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
Publishers and buyers are rethinking how to create connections that drive performance in the AI era
The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections.
Are Microdrama Viewers Watching Shows... Like TV?
Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu.
Skylink brand being replaced by Canal+
Skylink, the satellite TV and streaming platform serving the Czech Republic and Slovakia, will bring its services under the Canal+ brand – its parent group’s identity – from october 22nd. The change retires a brand used since 2007 and will coincide with the launch of four television channels and access to the Canal+ streaming application. […]
ZAZ Gamers partners with FAST Channels TV
ZAZ Gamers, the gaming entertainment brand behind the revival of the iconic Latin American television show Cybernet, has announced its partnership with FAST Channels TV to launch ZAZ Gamers, a new 24/7 FAST (Free Ad-Supported Streaming TV) channel dedicated to video games, retro nostalgia, and gaming culture. ZAZ Gamers brings together classic gaming television, modern […]
LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite’s SpringServe continuing as LG Ad Solutions’ exclusive CTV video ad server and […]
RSVPify Expands Investment in Nonprofit Segment with Launch of New “Table Captains” Group Registration System
Event management platform launches autonomous host-driven workflow, empowering sponsors, board members, and team leads to self-manage guest rosters and ticket allocations. RSVPify, a leading event management software platform, announced its new Table Captains group management system: a dynamic registration portal that delegates guest data collection directly to group purchasers. Developed in close collaboration with organizers […]
Intuit Intelligence Now Available Internationally, Fueling Success for Businesses and Accountants on One Unified Platform
Intuit Intelligence delivers trusted financial automations and intelligence for businesses and accountants that save time and help them make confident decisions Intuit Intelligence’s platform brings deeper automation to QuickBooks, keeping books cleaner and helping businesses get paid faster Intuit Accountant Suite introduces cross-client portfolio insights and firm playbooks, giving firms a scalable way to deliver […]
Kustomer Unveils Conversation Intelligence and AI QA, Giving CX Leaders Greater Visibility Into Their Conversations
New AI capabilities address the critical gap in CX by transforming previously unmeasured customer conversations into structured, actionable insights, fundamentally redefining customer experience measurement and operational efficiency. Kustomer, the AI-native customer experience platform, announced the launch of Conversation Intelligence and AI QA. These two new, native capabilities, built on top of AI Attributes, give customer […]
datafuelX Launches DFX Marketplace to Create a More Intelligent Way to Buy and Sell Premium Video Across Linear and Streaming
New AI-enabled marketplace connects buyers and premium publishers, simplifying cross-platform activation, optimization and transactions through shared intelligence and agentic workflows datafuelX (DFX), the intelligence platform for premium video, announced the launch of DFX Marketplace, a new AI-enabled marketplace designed to expand audience reach for buyers, unlock more demand and value for publishers, and reduce the […]
HighLevel Appoints Grubhub Founder and Former CEO Matt Maloney to Board of Directors
Technology founder and longtime operator brings more than 20 years of experience building and scaling technology-enabled businesses HighLevel, the AI-powered operating system for businesses, agencies, and founders, has announced the appointment of Matt Maloney, founder and former CEO of Grubhub, to its Board of Directors. Maloney brings more than 20 years of experience building and […]
Bigeye Adds Policy Engine to Agent Trust Hub, With Runtime Enforcement Across AI Gateways
As agents outpace human oversight, enterprises can define AI policy once and enforce it via partners Kong, TrueFoundry, OpenLLM, Bifrost, and Gravitee. Bigeye, the AI Trust Platform for the enterprise, today launched Policy Engine in Agent Trust Hub, so enterprises can control what their AI agents are allowed to do at runtime. It also introduces […]
Applebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them. The post Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing appeared first on Search Engine Journal.
Advertisers Need to Know When Live Sports are Actually Live
The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were completely confident leaning on their CTV ad stack for streaming inventory says Tom Page, Publisher and Platform Director EMEA, Publica by IAS. But there’s loads of very valuable live sports inventory outside of major tentpole Read More
Adelaide Launches the AU Ecosystem for Outcome Partners
Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric. By setting a common standard for [...] The post Adelaide Launches the AU Ecosystem for Outcome Partners appeared first on ExchangeWire.com.
DoorDash delivers Skims, solving Kim’s wardrobe emergency, in new spot
The shapewear brand is now available through DoorDash, with a new spot showing Kardashian ordering quick wardrobe fixes.
What it really takes to make social commerce work
Before jumping into selling on TikTok Shop, marketers need to understand the investment, resources and business case required to make social commerce work
VodafoneZiggo receives clearance for tower sale
Liberty Global has announced that the EU commission has cleared of its sale of VodafoneZiggo’s passive tower assets to DigitalBridge, TD Greystone Infrastructure and L&G. Liberty Global reiterated that it anticipates the deal closing by year-end, with total consideration of €669 million as part of the targeted €1.2-1.4 billion of non-core asset disposals to support […]