5,659 articles covering the AdTech ecosystem
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV appeared first on AdExchanger.
For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.
Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive appeared first on ExchangeWire.com.
“The Last of Us” and “Indiana Jones and the Great Circle” star Troy Baker adds another credit to his already very long list of video game voice acting roles Thursday with the launch of PlaySide Studios’ and Fumi Games’ “Mouse: P.I. for Hire.” Inspired by both the classic cartoons of the 1930s and gritty noir […]
New Commercial Arts created the ad.
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.
Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context. The post Google AI Mode in Chrome Gets Side-by-Side Browsing appeared first on Search Engine Journal.
The winner in this category is "The Lost Dimensions" by Bearded Kitten for Beavertown.
The winner in this category is "KFC x Greggs" by Freuds for KFC.
The winner in this category is "Canva Create: Uncharted" by Canva.
The winner in this category is "Space to Dream" by Amplify for Samsung.
The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.
The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.
The winner in this category is "Beyond Boundaries" George P. Johnson for DP World.
The winner in this category is "From Code to Court- The World’s First Live AI Sports Experience" by Sportradar.