1,485 articles covering the AdTech ecosystem
Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has […]
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.
Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.
There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post 2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend appeared first on Search Engine Journal.
Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready appeared first on Search Engine Journal.
Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively. The post How To Turn Google’s Performance Max Into An Ecommerce Growth Engine appeared first on Search Engine Journal.
The tender is for an eight-year contract spanning above-the-line, digital and social.
Brands can prosper by using their collective strength to navigate the common obstacles they face, the new boss of ISBA says, after his first 100 days in the role.
New series features former Electric Glue CEO Pippa Glucklich and Brainlabs' Ali Reed.
Uncommon has worked with the broadcaster since 2018.
A week of presentations, culture and UK R&B.
The work was created by VCCP.
Raptor created the experience.
Campaign was created by Uncommon Creative Studio.
In this week's Week in Charts, Havas gets used to client pressure on fees, WPP grows its principal media revenues, and Publicis leads new business wins. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Read More
The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at Read More
Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...] The post Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic appeared first on ExchangeWire.com.
HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...] The post HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain appeared first on ExchangeWire.com.
Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...] The post Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta appeared first on ExchangeWire.com.