News

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now

Halfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.

WTF is AI poisoning?

LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.

Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next

Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future

In Graphic Detail: The state of streaming highlights the power of creators

"Just Chatting" is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators

Careful, Merge Ahead; How Meta’s Marketers Use AI

The Great Convergence  Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Williams, according to a memo sent to employees in June.  There will be five divisions to the […] The post Careful, Merge Ahead; How Meta’s Marketers Use AI appeared first on AdExchanger.

Restraint, Not Reach, will Define Advertising’s Next Turn: Chase Media Solutions

CANNES, France – Sure, artificial intelligence can deliver hyper-personalized messages at scale. But what if the real competitive advantage lies in knowing when to stay silent? That idea is driving strategy at one of the newest entrants to the retail media arena, where the temptation to bombard consumers with offers has never been greater. The […]

Brand Authenticity Still Beats Algorithmic Guesswork: Warner Bros. Discovery’s Laurie Shackell

CANNES, France – At a time when media companies, advertisers and agencies are all trying to navigate a marketplace that seems to reinvent itself every quarter, Laurie Shackell has a surprisingly old-fashioned prescription: trust. The vice president of client partnerships and brand solutions at Warner Bros. Discovery spent part of the Cannes Lions International Festival […]

Safari’s New MCP Server Enables AI Debugging For SEO And CWV via @sejournal, @martinibuster

Apple's WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals. The post Safari’s New MCP Server Enables AI Debugging For SEO And CWV appeared first on Search Engine Journal.

Hyundai Upgrades World Cup Stunts With First Robot-Powered Halftime Activation

Hyundai's Atlas robot made its global World Cup debut.

Google Put AI Visibility Inside The SEO Tool On Purpose via @sejournal, @slobodanmanic

Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report. The post Google Put AI Visibility Inside The SEO Tool On Purpose appeared first on Search Engine Journal.

Ray-Ban Meta - Look Forward - 6s

Fake DMCA Complaints Keep Erasing Real Pages From Google – What To Watch For via @sejournal, @MattGSouthern

Copyright complaints can remove live pages from Google search before the dispute is resolved. Here's how the takedown process works and how to spot it. The post Fake DMCA Complaints Keep Erasing Real Pages From Google – What To Watch For appeared first on Search Engine Journal.

The Home Depot - Fans - 15s

AI ‘Organisms’ Come Alive in Kuala Lumpur as Dutch Artist Unveils Immersive Show

Digital lifeforms are taking over Kuala Lumpur. “Algorithmic Organisms 2.0,” an AI-driven immersive audiovisual exhibition from Dutch artist Ray Tijssen, opened at The Grey Box, GMBB Kuala Lumpur, ahead of a public run through July 19. The show weaves together AI, generative imagery, immersive audio and spatial narrative design, which organizers describe as producing a […]

Watch the newest commercials from Old Navy, Booking.com, Tostitos and more

Booking.com says, “There are better places to be hot.”

Storika Closes Seed Round to Scale AI-Native Creator Marketing Platform

Powered by an AI orchestration layer that automates the full influencer campaign lifecycle, the platform will use the funding to accelerate U.S. market expansion. Storika, an AI-native platform that automates end-to-end influencer marketing for direct-to-consumer brands, has closed a seed funding round on undisclosed terms. The round included a strategic investment from global beauty conglomerate […]

Knowband Launches AI-Powered Suite to Help PrestaShop Merchants Automate Reporting, Marketing, and Social Proof

Knowband launches three AI-powered PrestaShop solutions to automate reporting, social media marketing, and product review generation. Knowband, a well-known and trusted name in the global eCommerce solutions space, has taken another step into AI-powered store operations. After years of building performance-driven plugins for platforms including PrestaShop, OpenCart, WooCommerce, Shopify, and Magento, Knowband has helped more […]

Scottish Government brings road to life to give safety warning to bikers

Campaign was created by Leith.

AVer Joins PSNI Global Alliance to Deliver Scalable and AI-Driven Collaboration Solutions Worldwide

AVer Information Europe B.V., an award-winning provider of AI audio-video solutions, has been selected as a Preferred Vendor Partner (PVP) of PSNI Global Alliance, the world’s leading network of professional audiovisual and technology integrators with more than 100+ Certified Solution Partners (CSPs) with 300+ licensed office locations spanning 70+ countries across six continents. Admittance into the […]

Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse via @sejournal, @MattGSouthern

Where AI Overview clicks go, what agents skip on sites they can't read, and who's leaving Bing, plus the rest of the week's search news. The post Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse appeared first on Search Engine Journal.

Lighthouse Fails Your Llms.txt Without Markdown Links via @sejournal, @slobodanmanic

Six audits. One failure. The fix took five minutes. Here's what Lighthouse 13.3's Agentic Browsing category actually tells you, and what it doesn't. The post Lighthouse Fails Your Llms.txt Without Markdown Links appeared first on Search Engine Journal.

Week in Review: Viaplay Exits the Netherlands, ProSieben Brings Video Podcasts to Joyn, and WPP Expands WPP Enterprise Solutions

In this week's Week in Review: Viaplay sells its Dutch operations, ProSieben brings video podcasts to its Joyn streaming service, and WPP expands its Enterprise Solutions umbrella brand. Top Stories Viaplay Sells Dutch Operations to DPG Media's Videoland in Netherlands Exit  Nordic media group Viaplay has agreed to sell its Dutch streaming and broadcasting operations Read More

How MarTech Is Powering Hyper-Adaptive Customer Experiences?

Marketing has entered a new age where traditional personalization is no longer sufficient to keep pace with rapidly changing customer expectations. For years, brands have used predefined customer segments, demographic profiles, and rule-based automation to deliver tailored experiences. These approaches were more successful than mass marketing in engaging customers, but often lacked the agility to […]

Edge226 Acquires AnyClip Ltd. to Power the Future of AI-Powered Cross-Channel Performance Marketing

Acquisition Strengthens Edge226’s Video Intelligence, AI, and Cross-Channel Capabilities Across CTV, Mobile Web, In-App, and Rewarded Advertising Edge226, an AI-powered cross-channel performance marketing platform for mobile apps and games, announced the acquisition of AnyClip Ltd., an AI-powered video intelligence company built for media companies and publishers. The acquisition strengthens Edge226’s capabilities across video intelligence, artificial […]