1,485 articles covering the AdTech ecosystem
Uncommon Creative Studio puts the vehicle through its paces in three films centered on practical effects.
Rethink spots emerged from data suggesting that almost 70% of travelers get more stressed than excited about booking a trip.
AI has many benefits, but marketers need to watch out for these important errors.
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.
This is the fourth promo in the We the People campaign, which launched in November.
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. The post Advertising in AI is a trust experiment marketers can’t ignore appeared first on MarTech.
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy. The post We need more humanity in email, especially at unsubscribe appeared first on MarTech.
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. The post Customers want dialogue, and marketers cannot keep up appeared first on MarTech.
In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange. But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind […] The post Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value appeared first on AdExchanger.
Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before Q1 earnings calls and the latest layoff headlines, I asked nearly twenty publishers a simple question: What are you actually […] The post Publishers Don’t Need Another Reset. They Need Stability. appeared first on AdExchanger.
Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...] The post Mobupps Launches MAFO Growth Hub for Advertisers and Publishers appeared first on ExchangeWire.com.
In today’s Digest we cover Germany backing social media curbs for children, the DOJ probing Netflix’s market power in its Warner deal review, and the Motion Picture Association sending a cease-and-desist letter to ByteDance over Seedance 2.0. The post Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power appeared first on ExchangeWire.com.
Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...] The post Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy appeared first on ExchangeWire.com.