News
16,111 articles covering the AdTech ecosystem
ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average
Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate Most marketers now have AI. Almost none have AI that knows their business. Even after mass adoption, 84% of marketers still run generic campaigns built on industry […]
The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai
New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform Users will be able to prioritize campaign outcomes and move faster by automating campaign changes The Trade Desk, a leading global advertising technology company, introduced Kokai Zuma, the new release of its Kokai platform. Introduced in […]
The Stack: Billions on the Line
This week, corporate shake-ups and shifting consumer behaviour dominated the advertising and media landscape, with Big Tech facing mounting scrutiny. In today’s MadTech Daily, we look at The Trade Desk’s leaked deck revealing its agentic AI plans, Nine cutting the [...] The post The Stack: Billions on the Line appeared first on ExchangeWire.com.
Comic: How To Train Your AI Model
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: How To Train Your AI Model appeared first on AdExchanger.
How Reach TV Brings Streaming And Advertising To America’s Airports
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming And Advertising To America’s Airports appeared first on AdExchanger.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty?
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty? appeared first on AdExchanger.
Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy's fell 4%.
The BBC says it’ll pay £50,000 for YouTube-first documentaries
The BBC wants original documentaries to publish on its YouTube channel–and it’s willing to pay £50,000 per film. In a brief on the BBC’s website, it said it’s looking for “ideas that are conceived for YouTube from day one,” and target a 16-to-24-year-old audience. “Our ambition is to build distinctive public service brands that reach […] Visit Tubefilter for more great stories.
As Bluesky adds more videos, YouTube adds more Bluesky-style custom feeds
YouTube is factoring user preferences into its video recommendations. Earlier this year, the video hub launched an experiment centered around "custom feeds" -- landing pages unified by a specific topic, focus, or vibe. Now, YouTube is expanding its ongoing test by letting users set up multiple custom feeds on a single account. The details of the latest custom feed update can be found on the webpage that tracks ongoing YouTube experiments. As of August 24, users in the test group (which consists of signed-in viewers in the U.S.) have the option to toggle between multiple custom feeds. Each option gets its own label at the top of the Home feed. Visit Tubefilter for more great stories.
Instagram wants you to turn on your TV and throw a Reels watch party
For Meta, the Instagram for TV app is the key to unlocking more viewership in the living room. Reels, however, have typically been consumed in a solitary manner -- so how do you bring that experience to a communal space? To answer that question, Instagram teamed up with the L.A.-based agency Special U.S. A campaign called Watch While reimagines Reels as the foundation of vertical video watch parties that can be broadcast through connected TVs. Platforms like YouTube and TikTok have built excitement for new features by harnessing the power of creator testimonials. Visit Tubefilter for more great stories.
Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.
Creator agencies are helping brands navigate the nascent field of answer engine optimization (AEO). The latest companies steering the citations of AI chatbots are Influencer and Profound, who have joined forces to build an AEO offering for their clients. As AI chatbots have gained popularity, their preferred sources have changed. Reddit was an early favorite, but the tide has since shifted in YouTube's favor. These days, the volume of Reddit citations is a fraction of what it used to be. Marketing strategies have evolved to meet changing demands for information. Before the dawn of the chatbots, when Google dominated search, the field of search engine optimization (SEO) hit its peak. Visit Tubefilter for more great stories.
Old Navy chief out as sales falter again
The Gap brand, which lost its luster and was stuck in the doldrums for years, has become the “star of the show” at Gap Inc.
Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
Don’t Let Retail Media Tell You It’s Brand Building
What retail media can—and cannot—do for advertisers.
What Audible Learned About 7,000 Listeners From Its NYC Bookless Bookstore: ‘How Do We Take Something Invisible and Make It Tangible?’
More than half of Americans aged 18 and older, an estimated 157 million people, have listened to an audiobook, according to the Audio Publishers Association. Back in May, Audible likely added a few more to the fold with its Story House experience, which the Amazon-owned audiobook company proclaimed to be the first ever “bookless bookstore.” […]
AI Search Didn’t Remove Cognitive Load, It Moved It via @sejournal, @DuaneForrester
Answer sooner, write less, simplify: standard advice that can relocate informational work rather than remove it. Here's the sharper test. The post AI Search Didn’t Remove Cognitive Load, It Moved It appeared first on Search Engine Journal.
Asics ad explores challenges of trail running
Work is set to 'Good Vibrations' by The Beach Boys.
Burger King combats decision fatigue with ‘Decision-free drive-thru’
The “Decision-free drive-thru” can be found at Burger King’s Merton restaurant in Priory Retail Park.
Media Week Awards 2026: full shortlist revealed
Winners to be announced in October.
Omnicom Media restructures UK leadership following IPG acquisition
Shake-up includes new roles across client success, growth and trading.