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19,282 articles covering the AdTech ecosystem
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them. The post Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing appeared first on Search Engine Journal.
Advertisers Need to Know When Live Sports are Actually Live
The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were completely confident leaning on their CTV ad stack for streaming inventory says Tom Page, Publisher and Platform Director EMEA, Publica by IAS. But there’s loads of very valuable live sports inventory outside of major tentpole Read More
Adelaide Launches the AU Ecosystem for Outcome Partners
Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric. By setting a common standard for [...] The post Adelaide Launches the AU Ecosystem for Outcome Partners appeared first on ExchangeWire.com.
DoorDash delivers Skims, solving Kim’s wardrobe emergency, in new spot
The shapewear brand is now available through DoorDash, with a new spot showing Kardashian ordering quick wardrobe fixes.
What it really takes to make social commerce work
Before jumping into selling on TikTok Shop, marketers need to understand the investment, resources and business case required to make social commerce work
VodafoneZiggo receives clearance for tower sale
Liberty Global has announced that the EU commission has cleared of its sale of VodafoneZiggo’s passive tower assets to DigitalBridge, TD Greystone Infrastructure and L&G. Liberty Global reiterated that it anticipates the deal closing by year-end, with total consideration of €669 million as part of the targeted €1.2-1.4 billion of non-core asset disposals to support […]
Defining the agentic shift: unlocking endless potential
With the rapid adoption of AI and the emergence of agentic systems poised to reshape the structural foundations of digital advertising, New Digital Age hosted a roundtable in partnership with Adform and Adsquare, to explore this unprecedented shift in more detail. The post Defining the agentic shift: unlocking endless potential appeared first on New Digital Age.
The NDA View: Advertising Week New York saw AI growing up and creators clocking in
NDA's Andy Oakes was in New York for Advertising Week. Here's what he thought about the event The post The NDA View: Advertising Week New York saw AI growing up and creators clocking in appeared first on New Digital Age.
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale, the next opportunity can be harder to find. At that stage, I would look closely at how the programme
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means via @sejournal, @billhunt
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify. The post Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means appeared first on Search Engine Journal.
Channel 4 Announces First Branded Microdrama in Latest Digital Push
UK broadcasters have expanded their distribution across digital channels in recent years, most notably on YouTube, where the commercial broadcasters have extended their reach by bringing full episodes onto the video service. Channel 4 has been particularly active on that front, producing content specifically for YouTube via its Channel 4.0 brand. This week the public Read More
Just in Case: Packing for Q4
In her latest column, Shirley Marschall looks at the pitfalls of planning, and the rush to get Q4 right... The post Just in Case: Packing for Q4 appeared first on ExchangeWire.com.
AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (14th October, 2026) announced the results of its collaboration with AutoNotion, an independent automotive publication with a broad readership. Reaching millions of monthly readers, AutoNotion wanted to increase [...] The post AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital appeared first on ExchangeWire.com.
Polymarket Taps Kathryn Bigelow to Court a Wider Audience in Midterm Ad Blitz
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
Is real-time marketing finally real? by Optimove
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back. The post Is real-time marketing finally real? appeared first on MarTech.
AI won’t kill sales jobs — buyers will
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table. The post AI won’t kill sales jobs — buyers will appeared first on MarTech.
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L. The post LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback appeared first on AdExchanger.
After Two Decades Of Performance Marketing Dominance, Brand Is Poised For A Renaissance
Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age of brand advertising ended long ago. Back then, production and distribution barriers limited competition across most consumer categories, while scarce media placements across TV, radio and print allowed a small number of well-capitalized brands […] The post After Two Decades Of Performance Marketing Dominance, Brand Is Poised For A Renaissance appeared first on AdExchanger.
HbbTV Association adds 5 new members
The HbbTV Association has announced five new members joining the Association: Admongrel, Konodrac, NIQ, TVekstra and wedotv. The new arrivals bring the total HbbTV membership to 65, marking the strongest wave of new entrants in several years and reflecting the early success of the Association’s newly introduced membership structure. The five new members span a […]
Data: Champions League drives new streaming traffic record
The Internet is setting new data traffic records, and at ever shorter intervals: Just 25 days after the previous milestones, traffic at DE-CIX Internet Exchanges has once again reached historic highs. On Octobr 13th, 21.47 terabits per second (Tbit/s) were transmitted via DE-CIX Frankfurt for the first time. At the same time, traffic across DE-CIX’s […]
Freenet takes 100% of waipu.tv
Freenet, the German telco, has acquires all outstanding shares of waipu.tv from the minority shareholders. Based on the transaction, Freenet now holds 100 per cent of the shares in the German streaming platform. The agreed initial purchase price amounts to around €76 million and sets a company valuation of around €300 million. Further purchase price […]
AT&T selling AT&T Mexico for $2bn
As it continues to prioritise its US fibre and wireless networks, AT&T has reached an agreement to sell AT&T Mexico to Grupo Televisa and Fintech Holdings for $2 billion (€1.79bn) in cash at closing, subject to certain adjustments, plus additional contractual and contingent benefits. “We have articulated a strong belief that the AI future will […]
Not On the High Street CEO: Why people are becoming the ultimate competitive advantage in the age of AI
As AI continues to transform […] The post Not On the High Street CEO: Why people are becoming the ultimate competitive advantage in the age of AI appeared first on New Digital Age.