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11,930 articles covering the AdTech ecosystem
Brightly Software Integrates with PointClickCare to Streamline Senior Living Operations
Brightly’s TheWorxHub integration connects maintenance and operational data to improve resident experience Brightly Software, a Siemens company and the global leader in intelligent facilities asset management solutions, announced TheWorxHub is now a PointClickCare Marketplace Partner, enabling senior living facilities to eliminate fragmented data systems and deliver better resident care through real-time synchronization of maintenance and […]
Hostinger launches ecommerce platform that turns a product photo into a checkout link in minutes – no website required
Hostinger Ecommerce offers sellers a commerce backend that exists outside any single platform AI-driven visits to retail sites grew 4,700% last year, and 76% of Gen Z already discover products on social media. As ecommerce spreads across new platforms and channels, small sellers need a store that can move as fast as their customers do. Hostinger Ecommerce, […]
HitPaw Unveils VikPea V5.4.0 With New AI Video Stylization, Face Tracking Beauty and Smart Import
HitPaw, a leading innovator in AI-powered multimedia solutions, announced the release of HitPaw VikPea V5.4.0, the latest upgrade to its AI video enhancement and creation platform. This version introduces an all-new AI Video Stylization feature, smarter Face Tracking Beauty, expanded video import capabilities, and several core AI model improvements, making professional-quality video enhancement and creation faster, […]
PixPix Adds Google Nano Banana 2 Lite to Speed Up E-Commerce Content Creation
PixPix adds support for Google’s Nano Banana 2 Lite, helping sellers create faster product images, social covers, ads and campaign drafts. PixPix Adds Support for Google’s Nano Banana 2 Lite to Speed Up E-Commerce Content Creation The AI image and video platform gives sellers and content teams online access to Google’s new lightweight image model for faster product […]
Neural4D Launches AI 3D Agent, a Unified Panel for 3D, Image, and Video Generation
A generation panel pinned to the bottom of Neural4D Studio lets users create 3D models, images, or videos from a single prompt. For creators working across 3D, image, and video, switching between generation tools is one of the most persistent friction points in an AI-assisted workflow. Neural4D, the AI creative platform developed by DreamTech, is […]
Audyence and Demandbase Launch First Native Integration for B2B Lead Generation
Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps. Audyence, B2B’s first programmatic marketplace for cost-per-lead inventory, today announced a native integration with Demandbase, the pipeline engine for AI GTM, that turns account intelligence into immediate lead generation. It is the first integration […]
LinkedIn appoints ad sales director from Pinterest
Beth Horn, UK and southern Europe MD at Pinterest, also departed the brand in May of this year.
Cannes Croisette: the newcomer’s lowdown on this year's activations
What surprised me most was that the activations I remembered weren't necessarily the loudest, they were the ones that gave me a reason to stop, interact and stay.
Skechers picks three for international media roster
Multi-market media review covered several markets including the UK, India and China.
Wonderhood hires Rowenna Prest as chief audience and strategy officer
Prest arrives from Joint.
Uncharted’s Laura Jordan Bambach: Creatives are ‘infantilised’ and kept away from finances
The founder and chief creative officer of Uncharted was speaking on a panel at the UK Creative Festival in Margate.
Jurors pull back the curtain on Cannes Lions’ new integrity era
With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.
M&S brings fashion to the F1 grid with pit lane show
Event is inspired by a new multi-year partnership with Silverstone ahead of the British Grand Prix.
The gaming calendar has a hole in it and Gamescom fell into it
Meaningful experiences happen when people are in the same room, whether that’s business or fandom.
AI Search Is Nothing Without SEO & It Knows It via @sejournal, @TaylorDanRW
Technical SEO now sits at the center of AI search readiness, giving LLMs the structure and signals they need to retrieve and cite content. The post AI Search Is Nothing Without SEO & It Knows It appeared first on Search Engine Journal.
Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions
After taking the annual trip to the south of France, the GumGum team takes us through their hot takes from La Croisette… The post Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions appeared first on ExchangeWire.com.
U.K. Culture Secretary Lisa Nandy Quits Elon Musk’s X Over ‘Abuse and Misinformation’
Lisa Nandy, the U.K.’s Culture Secretary, said Thursday that she is leaving X, and that the Department for Culture, Media and Sport will follow suit. In what could be her final post on the platform, Nandy wrote: “I’ve decided to leave this platform and my department will too. A platform originally designed for free speech […]
Christine Turner and Kevin Masters join Feral as ECDs
The pair report to Feral founder Richard Huntington.
Come On In, The Water’s Warm: Heatwaves and Ad Tech Announcements
Shirley Marschall is back, and this week she's discussing the heatwave, and the ad tech hot air surrounding AI... The post Come On In, The Water’s Warm: Heatwaves and Ad Tech Announcements appeared first on ExchangeWire.com.
Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers
Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for Brand Apps During FIFA World Cup 2026, a comprehensive industry report [...] The post Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers appeared first on ExchangeWire.com.
The Stack: AI Drives Discovery
This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace. In today’s MadTech Daily, we cover Sony’s plan to end PlayStation disc production [...] The post The Stack: AI Drives Discovery appeared first on ExchangeWire.com.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
LISTEN: How David Fincher and Zach Cregger Secretly Shaped Netflix’s Video Game-TV Hybrid ‘Unhinged’
On today’s episode of “Daily Variety” podcast, Variety’s Jennifer Maas explains how notable directors David Fincher and Zach Cregger helped shape Netflix’s ambitious new property “Unhinged,” which is a video game that plays like a TV series and your smartphone is the controller. “Unhinged” marks a level up for Netflix in the creative ambition for […]