News
19,282 articles covering the AdTech ecosystem
My Other Life: Camilla Ray, Planning Director at Nectar360
My Other Life is a new NDA column that steps outside the day job. Meet Camilla Ray from Nectar360 The post My Other Life: Camilla Ray, Planning Director at Nectar360 appeared first on New Digital Age.
Where Are Beauty Brands Finding the Most Success With Creators in 2026?
We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.
Analysis: Google Is Poisoning Search Results For Rank Trackers via @sejournal, @martinibuster
Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions. The post Analysis: Google Is Poisoning Search Results For Rank Trackers appeared first on Search Engine Journal.
Google Explains How They Rank PDFs And What It Means For SEO/GEO via @sejournal, @martinibuster
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly. The post Google Explains How They Rank PDFs And What It Means For SEO/GEO appeared first on Search Engine Journal.
PIQ Takes Inventory Quality Scoring Down to Ad Placement Level
Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of individual ad placements on the Open Web, taking its data below the domain and URL scores it has provided until now. Those scores [...] The post PIQ Takes Inventory Quality Scoring Down to Ad Placement Level appeared first on ExchangeWire.com.
Digest: Apple Wins Early Access to OpenAI Evidence; Tencent Raises $5.7bn in Bond Sale
In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising $5.7bn through bond sales despite concerns over AI spending, and ITV’s generative AI ad tool attracting 16 first-time TV advertisers in [...] The post Digest: Apple Wins Early Access to OpenAI Evidence; Tencent Raises $5.7bn in Bond Sale appeared first on ExchangeWire.com.
A complaint about your ad is information—it is not a verdict
My Page & Associates billboard was canceled in 1994, but it was back up in 24 hours.
When making great ads no longer feels right—a former Wieden+Kennedy creative on why she left the business
In her memoir “Don’t Buy What I’m Selling,” Lu Chekowsky tracks the personal toll of a life spent shaping desire.
When to partner with a multicultural agency—and how to structure the work
Small Agency Network members share a guide for what getting multicultural work right looks like.
Where brand leaders plan to spend in 2027—from brand building to creators and CTV
Ad Age caught up with marketers at Southwest Airlines, Volkswagen, Blizzard Entertainment and other companies about budget priorities ranging from brand building and creators to video and CTV.
Agency search consultant Roth Ryan Hayes partners with recruiter as marketers take reviews in-house
Roth Ryan Hayes and The Palma Group hope to open doors for each other with their new strategic relationship, which, if successful, may lead to full merger in the future.
How CMOs should approach IPOs
Navan CMO Erika White, who has led marketing departments through two IPOs, shares advice on the Marketer’s Brief podcast.
Air teams with artist Joe Bloom for rooftop chats about AI and creativity
The artist behind “A View From a Bridge” explores what creatives hope to gain as technology reshapes their working lives.
Polymarket ads pitch the platform as a real-time barometer of election odds
Kathryn Bigelow and Pantera direct three cinematic spots about how everyday events can shift political predictions.
Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Sparteo strengthens supply leadership
Sparteo – an AI-powered adtech software suite, announces the strategic reinforcement of its Supply division with the appointment of five seasoned adtech leaders. Seraphina Davey joins as VP Revenue Strategy & Operations: Based in London, Daveu brings over 18 years of industry experience, having previously served as Global SVP at Seedtag and Head of Publisher […]
Witherspoon, Mediawan partner to acquire Hello Sunshine
Reese Witherspoon and Mediawan, independent global studio, have partnered to acquire Hello Sunshine from Candle Media. The transaction unites Hello Sunshine with Mediawan and its network of creative companies. “Mediawan has built a global, independent studio by putting creators first. That has always been my vision for Hello Sunshine,” said Witherspoon, Founder of Hello Sunshine. “I’m […]
Samsung TV Plus UK adds Trevor Noah channel
Samsung TV Plus has announces the launch of the Trevor Noah channel in the UK. The channel will offer a collection of segments from Noah’s podcast series – What Now? A talk show featuring some of the most prominent thought leaders in the world, alongside his iconic stand-up catalogue. The launch is part of Samsung […]
Data: Creators winning the TV screen
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Influencer, a report examining how creator content captures attention, builds trust and influences purchase decisions across generations, platforms and categories. Drawing on Precisify proprietary panel research spanning Gen Alpha through Millennials, the report finds creator influence extending from attention into trust and purchase behaviour: 80 […]
Demandbase Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
This marks the sixth consecutive year of recognition for Demandbase Demandbase, the AI GTM leader defining the next era of agentic marketing, announced it has been named a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the sixth consecutive year. For Demandbase, the recognition comes as the company advances its vision for […]
Vimeo Removes Limits on Public Videos, so Anyone Can Share Unlimited Work for Free
Vimeo is lifting limits on public videos for Free users. Anyone can now publish all their work on Vimeo for free, with no ads and no AI training. Vimeo has announced an expanded Free plan that lets anyone upload and share unlimited public videos for free. It’s the first time in Vimeo’s 22-year history that […]
Influ2 Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
In Its First Gartner Magic Quadrant Inclusion, Influ2 Sees the Recognition as Validation of Contact-Level ABM Influ2, the leading contact-level ABM platform, announced that it has been named a Challenger in the 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms, marking its first inclusion in the report. Influ2 sees the placement as validation of contact-level […]
Siteimprove Advances Its Agentic Content Intelligence Platform: Shift Left with AI Remediation Agents to Fix Content Compliance Issues Directly in Drupal, WordPress and PDFs, Strengthen Governance and Get Insights Faster
Digital teams can now shift left by fixing accessibility issues directly in Drupal and WordPress with the CMS Remediation Agent and in PDFs with the PDF Remediation Agent, extend governance across the digital estate with PDF Policies, and configure analytics through natural language with the Conversational Analytics Agent. Siteimprove.ai, a leader in agentic content intelligence, […]