News
19,295 articles covering the AdTech ecosystem
How CMOs should approach IPOs
Navan CMO Erika White, who has led marketing departments through two IPOs, shares advice on the Marketer’s Brief podcast.
Air teams with artist Joe Bloom for rooftop chats about AI and creativity
The artist behind “A View From a Bridge” explores what creatives hope to gain as technology reshapes their working lives.
Polymarket ads pitch the platform as a real-time barometer of election odds
Kathryn Bigelow and Pantera direct three cinematic spots about how everyday events can shift political predictions.
Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Sparteo strengthens supply leadership
Sparteo – an AI-powered adtech software suite, announces the strategic reinforcement of its Supply division with the appointment of five seasoned adtech leaders. Seraphina Davey joins as VP Revenue Strategy & Operations: Based in London, Daveu brings over 18 years of industry experience, having previously served as Global SVP at Seedtag and Head of Publisher […]
Witherspoon, Mediawan partner to acquire Hello Sunshine
Reese Witherspoon and Mediawan, independent global studio, have partnered to acquire Hello Sunshine from Candle Media. The transaction unites Hello Sunshine with Mediawan and its network of creative companies. “Mediawan has built a global, independent studio by putting creators first. That has always been my vision for Hello Sunshine,” said Witherspoon, Founder of Hello Sunshine. “I’m […]
Samsung TV Plus UK adds Trevor Noah channel
Samsung TV Plus has announces the launch of the Trevor Noah channel in the UK. The channel will offer a collection of segments from Noah’s podcast series – What Now? A talk show featuring some of the most prominent thought leaders in the world, alongside his iconic stand-up catalogue. The launch is part of Samsung […]
Data: Creators winning the TV screen
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Influencer, a report examining how creator content captures attention, builds trust and influences purchase decisions across generations, platforms and categories. Drawing on Precisify proprietary panel research spanning Gen Alpha through Millennials, the report finds creator influence extending from attention into trust and purchase behaviour: 80 […]
Demandbase Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
This marks the sixth consecutive year of recognition for Demandbase Demandbase, the AI GTM leader defining the next era of agentic marketing, announced it has been named a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the sixth consecutive year. For Demandbase, the recognition comes as the company advances its vision for […]
Vimeo Removes Limits on Public Videos, so Anyone Can Share Unlimited Work for Free
Vimeo is lifting limits on public videos for Free users. Anyone can now publish all their work on Vimeo for free, with no ads and no AI training. Vimeo has announced an expanded Free plan that lets anyone upload and share unlimited public videos for free. It’s the first time in Vimeo’s 22-year history that […]
Influ2 Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
In Its First Gartner Magic Quadrant Inclusion, Influ2 Sees the Recognition as Validation of Contact-Level ABM Influ2, the leading contact-level ABM platform, announced that it has been named a Challenger in the 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms, marking its first inclusion in the report. Influ2 sees the placement as validation of contact-level […]
Siteimprove Advances Its Agentic Content Intelligence Platform: Shift Left with AI Remediation Agents to Fix Content Compliance Issues Directly in Drupal, WordPress and PDFs, Strengthen Governance and Get Insights Faster
Digital teams can now shift left by fixing accessibility issues directly in Drupal and WordPress with the CMS Remediation Agent and in PDFs with the PDF Remediation Agent, extend governance across the digital estate with PDF Policies, and configure analytics through natural language with the Conversational Analytics Agent. Siteimprove.ai, a leader in agentic content intelligence, […]
Contentsquare Announces New AI-First Experience Platform to Optimize Every Human and Agent Journey
The platform unifies every signal across web, mobile, conversations, LLMs, and agents — turning them into predictions that drive action across the full workflow, from design to testing to deployment. New capabilities include LLM and chatbot analytics, feature-level benchmarking, and agentic experimentation. Contentsquare announced its reimagined Experience Platform, built to fully understand and optimize human […]
Google Workspace Offboarding Template Adds Built-In Vault Export, Removing the Need for Archived User Licenses
New template automates the full user deprovisioning sequence — group removal, Vault export to Cloud Storage, license release and account suspension. Organizations running Google Workspace have long faced a trade-off when employees leave. Deleting a departed user’s account removes their data from Google Vault. Keeping the account preserves the data and continues the license cost […]
Nimble Launches Nimble MCP, Letting Claude and ChatGPT Keep Team CRMs Current and Clean
Nimble MCP turns meeting recaps and conversations into CRM updates, briefs users before meetings, and cleans up stale records. Included in every Nimble plan. Nimble, The Team Relationship CRM, today announced Nimble MCP, a connector that lets Claude and ChatGPT keep a team’s CRM up to date. After a meeting, the AI assistant turns a […]
LangGrant Brings Enterprise-Class Database Analytics to Claude Dashboards
MCP server and connector provides enterprise memory and human-reviewed, versioned reasoning for consistent analytics, lower token costs, and preserves knowledge LangGrant announced a new MCP server and connector that transforms Claude Dashboards into an enterprise-class analytics platform, delivering consistent results, human-validated analytical reasoning, and reusable enterprise knowledge. Claude Dashboards enables users to explore enterprise data and […]
PPINGG Surpasses 1,000 Paying Customers as Monthly Ad Spend Exceeds $1 Million
The milestone reflects growing demand for accessible connected TV advertising among small and midsize businesses in the United States. PPINGG, a connected TV (CTV) advertising platform for U.S. small and midsize businesses, announced that it has surpassed 1,000 paying customers. Advertisers using PPINGG now spend more than $1 million per month on CTV campaigns, according […]
Medeo Introduces Creative OS, Taking AI Video From Trend Discovery to Monetization in One Continuous Workflow
Medeo’s AI video agent now runs the full creative lifecycle, from spotting what’s trending to publishing and earning from the finished video Medeo, the AI video platform built by One2X, today announced its expansion into a Creative OS, an AI video generator and AI video agent that enables creators, marketers, and brands to take an […]
How To Help AI Shopping Agents Find Your Products via @sejournal, @hethr_campbell
Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery. The post How To Help AI Shopping Agents Find Your Products appeared first on Search Engine Journal.
European Regulators Launch Pilot Of A Political Ad Repository
The European Commission has debuted a pilot version of its European Repository of political advertisements, Digwatch reports. The Repository is a public platform that will make information about political advertising accessible and transparent to the public. The pilot version is now available for voluntary use, and the Commission will separately announce the official deployment date to ad publishers.
Google Will Allow Gaming Ads On Its Mastheads
Google has opened YouTube to Masthead advertising from gaming operators, CDC Gaming reports. Masthead, which are video advertisement sat the top of YouTube’s homepage, has been allowed for sports betting advertising, but not most other forms of online gambling. Gaming advertisers must be certified under Google’s Gambling and Games policy.
Vice Names Shannon Washington As President Of Its Creative Agency
Vice Media has appointed Shannon Washington as president of its creative agency, Virtue Worldwide, Roast Brief reports. Washington will be tasked with determining the agency’s name and leveraging its connection to the Vice brand. She also will be charged with expanding the firm’s brand marketing via Vice Sports. Washington, a brand builder and creative leader, will report to Vice Media CEO Adam Stotsky.
Getty To Enter Chapter 11, Will Restructure By The End Of The Year
Getty Images, a major supplier of images to media, plans to file a prepackaged Chapter 11 bankruptcy and take itself private, according to The Hollywood Reporter. This follow Getty’s abandonment of a $3.7 billion merger with Shutterstock, a competitor. Getty expects to emerge from restructuring by the end of the year. The firm said in an investor presentation its iStock eCommerce business has seen “declining agency demand and disruption.” And Getty has seen its annual subscriptions fall from 321,000 to 241,000, but this was a “deliberate strategy to deemphasize lower-value acquisition channels, including the discontinuation of our iStock free trial program.” It will now focus more on its archive and news photography business.