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The Campaign Podcast discusses who gets featured in the 2026 A List and their advice for the year ahead.

What advertisers are only now learning about where their money goes.

The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.

Gary Vaynerchuk has a new favorite meeting.

Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.

Here's what the data actually shows, broken down by what it refers to.

Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger.

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […] The post Why Retail Media’s Next Phase Depends On Full-Funnel Measurement appeared first on AdExchanger.

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline Data appeared first on AdExchanger.

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal.

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files.

SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

The U.K.’s Channel 4 unveils a vomiting public fountain, and Visit Sweden tempts you with your own private island.

Resilience, composure and cultural pull, not just medals, could matter most for brands.

Building the AI tools CMOs actually need at the World Economic Forum.

By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. The post HubSpot supercharges its media engine by buying Starter Story appeared first on MarTech.

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […] The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.