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11,930 articles covering the AdTech ecosystem
Saks parent reduces debt to under $1B
However, several aspects of Exemplar Luxury Group’s post-bankruptcy financing complicate matters and increase its burden, analysts say.
4 experts on how to make AI investments worthwhile
Leaders at CCW Las Vegas discussed the challenges of and strategies for cutting through AI hype, from understanding how costs scale to investing with customers in mind.
Target grows marketplace with Forever 21, Clarks brand additions
The mass retailer is using the invite-only Target Plus marketplace to capitalize on trending categories such as K-beauty.
Target, Parachute team up again on home capsule collection
The two partnered last year and are back for round two as Target revamps its merchandise offerings.
Profound Launches Aim to Transform AI Search Data into Marketing Execution
An always-on background agent built for marketers that transforms AI Search signals into prioritized opportunities, actionable plans, and coordinated marketing execution Profound announced Profound Aim, an always-on background agent that helps marketing teams identify their highest-impact opportunities, prioritize work, and coordinate execution. AI Search has fundamentally changed how brands are discovered. Marketing teams now have access […]
Zoom to Acquire Common Room, Bringing Buyer Intelligence to its AI Revenue Platform
Acquisition unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen Zoom Communications, Inc. announced that it has entered into a definitive agreement to acquire Common Room, an AI-native Go-to-Market (GTM) intelligence platform that turns fragmented signals and siloed customer data into complete, person-level buyer intelligence and activates it with […]
Why AI Is Raising the Cost of Inconsistency for MULO Brands
AI search is exposing a problem many multi-location brands have been able to hide for years: inconsistency across locations. In a world where AI systems recommend businesses rather than simply rank them, operational discipline at the location level may become one of the biggest competitive advantages in local marketing. Multi-location brands have spent the last […] Why AI Is Raising the Cost of Inconsistency for MULO Brands first appeared on Street Fight.
Crunchyroll Founder Launches AniBiz, New Global Anime Licensing Platform With Offerings From Aniplex, Toei and More Top IP Holders (EXCLUSIVE)
Crunchyroll founder and former CEO Kun Gao’s anime-focused media company Nakama launched new platform AniBiz.com Thursday. The offering is described as “the first dedicated B2B marketplace built specifically for the global anime industry.” Led by Nakama co-founder and president Gao, co-founder and CEO Brady McCollum and co-founder and Sae Whan Song, AniBiz.com is designed to […]
Sociable: Reddit launches ‘People are the Best’ campaign
The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.
Your Younger Audience Is Declining Faster Than It Looks
Platforms lost younger audience share, too. Publishers still have the bigger problem. The data explains why. The post Your Younger Audience Is Declining Faster Than It Looks appeared first on Search Engine Journal.
Larissa Vince and Andy Jex launch Catbird Seat
The pair left TBWA\London at the end of last year.
Cannes Lions debrief: how did the UK work perform?
The Campaign Podcast reflects on Cannes Lions International Festival of Creativity 2026.
Imagination, aphantasia and what it reveals about AI audiences
Synthetic audiences have enormous potential but should be used in tandem with human-based means of research.
Movers & Shakers: Omnicom, McCann, Initiative, BMB, Google, Allwyn, Arla Foods, Telegraph and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across adland.
McCann hires Jessica Gibb as chief marketing officer
Role works across offices in London, Bristol, Leeds, Manchester, Birmingham and Milton Keynes.
Are agencies making the ‘wrong promises’ in pitches?
Publicis Groupe warned of “a race to the bottom” and industry job cuts in a film released last month.
PMG bags Michael Kors EMEA media account
Appointment follows a competitive pitch against two others.
Médecins Sans Frontières appoints Medialab to media account
MI Media was the incumbent.
Gala experience brings small moments of joy to Manchester and Brighton
Capture Communications created the activation.
Campaign Big Awards deadlines approaching
Jury to be co-chaired by VCCP's Darren Bailes and Edelman's Kate Stanners.
Helen Rhodes, Lolly Thomson, Tracey Brader and Mark Elwood on judging at Cannes Lions
Campaign asks UK-based Cannes Lions judges about their experiences.
The last tango of Halifax
As Lloyds retires the Halifax brand, New Commercial Arts' David Golding looks back at his time working on its advertising account.
Sainsbury’s launches summer campaign featuring inner food monologues
New Commercial Arts created the campaign.
Loveholidays pop-up celebrates crisps from around the world
Ark Agency created the experience.