1,495 articles covering the AdTech ecosystem
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation. The post Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP appeared first on Search Engine Journal.
Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement. The post 4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed appeared first on Search Engine Journal.
Adam & Eve\TBWA created the ad.
EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech. Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...] The post EscalaX refuerza su privacidad y cumplimiento con BidSafe One appeared first on ExchangeWire.com.
Wonderhood Studios and director Tom Green chart decades of U.K. change in a 60-second launch spot.
A couple’s travel memories morph into cinematic re-creations in short film for Visit Dubai.
Yves Saint Laurent promotes its original Libre and Libre Berry Crush fragrances.
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the […] The post Say goodbye to busywork: Rethinking marketing workflows for a smarter future appeared first on MarTech.
The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula. The post Writing for GEO feels like early SEO all over again appeared first on MarTech.
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks. The post How to future-proof your AI stack with data governance appeared first on MarTech.
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. The post Email retention after Gmail’s ‘Manage Subscriptions’ rollout appeared first on MarTech.
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […] The post This Election Season, Buyers Can Curate Deals Based On Voter Values appeared first on AdExchanger.
Google's John Mueller points to site content as the reason for Search Console sitemap error messages The post SEO Fundamental: Google Explains Why It May Not Use A Sitemap appeared first on Search Engine Journal.