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16,111 articles covering the AdTech ecosystem
How to keep a crisis from defining your brand online
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience. The post How to keep a crisis from defining your brand online appeared first on MarTech.
Better data starts with treating people like people
From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct. The post Better data starts with treating people like people appeared first on MarTech.
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix? The post Integrate buys CaliberMind and hopes to close the B2B demand gen loop appeared first on MarTech.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update centers on agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms. Top […] The post The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform appeared first on AdExchanger.
Salesforce and Anthropic Announce Claudeforce: The #1 AI Meets the #1 AI CRM
Expanded partnership brings Claude’s reasoning together with the data, workflows, business logic, actions, and governance of the Salesforce platform to power trusted enterprise action directly in Claude Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning together with Salesforce’s trusted enterprise harness to make its data, workflows, business logic, […]
AI doesn’t reward scale. That changes everything for multicultural agencies
For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit. The post ChatGPT Searches Individual Subreddits By Name appeared first on Search Engine Journal.
Piccadilly Lights go dark in tribute to Dolly Parton
Ads paused to mark the life of the legendary country singer.
Why Gen Z is building a Brand New Day for cinema
Small-screen fatigue and digital isolation aren't the only reasons behind Gen Z's return to the cinema.
National Television Awards announces 2026 sponsor
NTAs confirm principal partner and exclusive automotive partner.
X announces global launch of Lead Gen Ads
Advertisers can now capture qualified leads directly in-feed without sending users off-platform.
Ex-Pinterest exec Visha Kudhail joins Talon.One
Kudhail has also held roles at Google and Thinkbox.
Movers & Shakers: Dentsu, Monks, WPP Media, The Park and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Fanta launches global Halloween campaign with AI film
The campaign was developed by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with ForPeople.
Review of the Week: McDonald’s and Xbox are game for ultimate food run
Leo UK created the campaign.
IPTV Transition Could Boost PSBs — And UK Production by Extension
It's no secret that public sector broadcasters' (PSB) business models are under pressure. A new report from media analyst Oliver & Ohlbaum (O&O) lays bare some of the figures: PSB linear ad revenues fell by 13 percent to £2.2 billion in 2025, while the BBC's licence fee income is £1.2 billion lower than at the Read More
Petrol Advertising Selects ADvendio to Centralise Media Planning & Streamline Campaign Setup
ADvendio, the agentic advertising management company, is delighted to announce our recent partnership with Petrol Advertising. Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...] The post Petrol Advertising Selects ADvendio to Centralise Media Planning & Streamline Campaign Setup appeared first on ExchangeWire.com.
Agentarius Launches an Independent Platform for Comparing AI Tools
The platform helps professionals compare AI tools by features, pricing, limitations, privacy and suitability for real-world work. An analysis of 150 leading artificial intelligence software products by Agentarius, an independent AI discovery platform, has found that free access is considerably more common among leading AI coding tools than among automation and agent products. ‘What is the […]
SugarAI Named to Constellation ShortLists for SMB Sales Force Automation, Midmarket CRM Suites, and Sales Engagement Platforms
The inclusion positions Sugar as a leading solution across three core sales technology categories being reshaped by AI, connected workflows, and precision engagement SugarAI, provider of the award-winning intelligence-driven sales automation platform, announced it has been named to the Q3 2026 Constellation ShortList™ for Sales Force Automation (SMB Solutions), and the Q3 2026 Constellation ShortList™ […]
Workato Launches Otto for Everyone, AI Superagents That Run Whole Projects Start to Finish
Free to get started, Otto works 24/7 in Slack, on the web, and over SMS — taking action across Gmail, Salesforce, GitLab, and more than 1,400 business applications. Workato®, the leading Control and Execution Platform for Enterprise AI, announced that Otto by Workato is available to individuals and teams in Slack, on the web, and via […]
Entagl Launches Mirror, Expanding Its AI Agent Platform to Seven Products
US software company launches AI-powered treatment preview tool for service businesses Entagl Inc., a US software company that develops AI agents for small and mid-sized service businesses, today announced the launch of Mirror, an AI-powered preview tool that allows prospective customers to visualize treatment outcomes before booking a consultation. Small business owners are not short on software. […]
NetApp Named a Leader in the 2026 Gartner® Magic Quadrant™ for Enterprise Storage Platforms
NetApp is ranked first in the Hybrid Cloud Storage Use Case in the 2026 Gartner® Critical Capabilities for Enterprise Storage Platforms NetApp®, the Intelligent Data Infrastructure company, announced it has been recognized by Gartner as a Leader in the 2026 Gartner Magic Quadrant for Enterprise Storage Platforms, continuing to acknowledge NetApp as a Leader in […]
StorageChain AI Connect Receives OpenAI Approval for ChatGPT Plugin, Unifying Enterprise Knowledge in One Connection
One approved ChatGPT connection gives businesses secure access to permission-aware knowledge across multiple cloud, SaaS and workflow systems. StorageChain LLC today announced that the StorageChain AI Connect™ plugin has received OpenAI approval for connectivity with ChatGPT, marking a major step in making secure enterprise knowledge directly useful inside one of the world’s most widely adopted […]