News

Pitch Update: Adidas, Weetabix, Dishoom, Jaecoo, Wall's, Heathrow, Alpen, Jus-Rol and more

Campaign's weekly round-up of pitches, reviews and account wins.

Reese’s Puffs - Eat ’Em Up by GloRilla - 1m43s

10 top grocery executive changes in June

Ahold Delhaize named a new CEO for its stateside division while King Kullen appointed its first female president and Sam’s Club’s chief experience officer departed.

Stitch Fix expands AI image generation to improve personalization

With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits.

Moburst Acquires Hyperzon, Adding Amazon Marketing to Its Full-Funnel Offering

Acquisition will give clients dedicated Amazon capabilities as Moburst accelerates its acquisition strategy following an $11.8 million investment from Chrysalis Holdings Moburst, the global leader in digital marketing and AI-powered solutions, announces its acquisition of Hyperzon, a full-scale Amazon marketing agency that helps brands grow, optimize and scale their e-commerce presence. Hyperzon has worked with […]

From SaaS to OaaS: BearingPoint expands its business model and launches outcome-based marketplace

The new BearingPoint Store brings together AI agents, software products, and outcome-based services to help enterprises translate investments into measurable business results, on a trusted, GDPR-compliant foundation. Management and technology consultancy BearingPoint introduces the BearingPoint Store, a new marketplace that enables enterprises to discover, combine, and scale software solutions with a clear focus on business outcomes […]

Sopra Steria Elevates Service Center Performance with NiCE, Advancing AI-Driven Operational Excellence Across Europe

With NiCE CXone and Copilot, Sopra Steria has a secure platform which consolidates communication channels into a single agent interface where 90% of calls are answered within 20 seconds NiCE announced that Sopra Steria, a major European technology leader with 50,000 employees across 30 countries, is advancing its service center operations with NiCE’s leading CX AI platform, CXone, bringing […]

VitalPBX Releases VitXi 4.6.0-4 With Advanced Auto Answer Controls, Centralized Tagging, and Customizable Email Template

Update to the award-winning WebRTC softphone gives administrators finer control over call handling, conversation organization, and branded system communications VitalPBX, developer of the award-winning enterprise PBX platform built on Asterisk, today announced the release of VitXi 4.6.0-4, an update to its browser-based WebRTC softphone that introduces Advanced Auto Answer Settings, a centralized Tags & Labels system, and […]

HKA Marcom Appoints Cierra Lunde to Lead Strategic Content Division for Quantum Clients

World’s Leading Quantum PR Agency Expands Content Marketing Services with Renowned Quantum Communicator to Complement Media Relations HKA Marketing Communications, the first and only public relations agency dedicated to the global quantum technology industry, today announced the addition of Cierra Lunde to its team and the launch of its Strategic Content Division. We have been […]

Powerfleet Launches AI-Powered SafeGuard to Help Australian Operators Predict and Prevent Driver Risk With Advanced AI Video Intelligence

Real-time risk management solution helps Australian on-road safety teams proactively identify high-risk driver behaviour and focus attention where it matters most Powerfleet, a global leader in AIoT software-as-a-service (SaaS) solutions for mobile asset management, today announced the Australian launch of SafeGuard, an AI-powered risk intelligence solution designed to help operators identify, prioritise and address high-risk […]

Jamloop Launches Co-Managed CTV, Pairing its CTV-First Platform with the Media Expertise Brands and Agencies Trust

Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, announced the launch of Co-Managed CTV. The new operating model pairs Jamloop’s media services—long trusted by brands […]

A Practical Guide For Creators Turning Real Videos Into Animated Content

Learn how to turn real videos into animated content with GoEnhance AI’s video-to-animation workflow, including footage tips, use cases, and review checks. Video creators are experimenting with animation in a different way than they did a few years ago. Instead of opening a blank timeline or hiring a full animation team, many are starting with […]

ThoughtSpot Named a Leader in the 2026 Gartner® Magic Quadrant™ for Analytics and BI Platforms

Recognition Acknowledges ThoughtSpot’s Vision for Agentic Analytics, Trusted AI, and Enterprise Intelligence at Scale ThoughtSpot, the Agentic Analytics Platform company, today announced that Gartner, Inc. has positioned the company in the Leaders Quadrant of the 2026 Gartner® Magic Quadrant™ for Analytics and BI Platforms. A complimentary copy of the report can be found here. As enterprises […]

Creatio Partners with ALKEMIA to Accelerate AI-Native Transformation Across the Americas

The new partnership empowers organizations to accelerate AI adoption and scale intelligent automation without limits Creatio, a global vendor of an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a partnership with ALKEMIA, an international technology consulting company specializing in […]

‘Doctor’ Donald Trump Posts AI Video Dragging Rosie O’Donnell, Whoopi Goldberg, Robert De Niro and More for Suffering From ‘Trump Derangement Syndrome’

Heading into the July 4 long weekend, President Donald Trump shared a late-night social media post slamming some his biggest celebrity critics as suffering from the imaginary “Trump Derangement Syndrome.” In an AI video posted on Trump’s Truth Social account just before midnight Wednesday, the president is dressed as “Dr. Trump” and, in the soothing […]

How Tom Holland’s nonalcoholic Bero breaks through with brand partners

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.

Mike’s Hot Honey spurs experimentation with soccer-infused campaign

The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.

How TikTok Shop is changing innovation for food and beverage brands

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

Microsoft Just Proved A Point About Search Today via @sejournal, @DuaneForrester

Bing’s latest AI reporting confirms that rankings and citations measure different outcomes, requiring new visibility strategies across AI search. The post Microsoft Just Proved A Point About Search Today appeared first on Search Engine Journal.

Why Swivel Believes Sell-Side Ad Operations are Ripe for AI Automation

When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual Read More

The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands

B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More

Whoop - In the Blood - 30s

Whoop builds World Cup campaign around Cristiano Ronaldo’s long career

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

Profound Launches an AI Agent to Manage End-to-End Marketing

Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.