Nielsen: 75% of Americans say they’re football fans

Research from Nielsen shows a significant surge in football fandom in the US on the heels of the FIFA World Cup 2026. Nielsen’s proprietary Fan Insights data show that the number of people identifying as football fans in the US jumped from 66.8 million in July 2025 to 75.2 million in July 2026. Overall, over […]

Last updated Oct 14, 2026 by ATDb automated enrichment