Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad servers, which is how Prebid auctions currently work. Prebid previewed this new […] The post Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM appeared first on AdExchanger.

Last updated Oct 14, 2026 by ATDb automated enrichment