News
19,302 articles covering the AdTech ecosystem
Research: 16% US Internet homes have cancelled pay-TV and returned
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US internet households shows 16 per cent of US internet households have cancelled a pay-TV service in the past and later returned, demonstrating new […]
PNC Bank’s Victoria Dravneek: Loyalty is Moving From Points Programs to Full Relationships
WASHINGTON, DC — Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty is all about building relationships with your clients. It’s not only the value you’re giving them in terms of points or rewards, it’s […]
Omnicom’s Ben Hovaness: Brands Need a Unified Response to AI
Two billion people now use AI platforms regularly, up from a negligible base just a few years ago. For brands, the implications reach across paid media, owned content, and earned media simultaneously. That is precisely why Ben Hovaness argues that no single agency discipline can address them alone. “The biggest impacts that brands are seeing […]
Facebook adds plain language algorithm controls
The platform’s updated system allows users to add or remove interests using a new chatbot prompt.
Pinterest asks brands to send people ‘back into their life’
The company released a marketing playbook outlining how to inspire offline activity instead of encouraging infinite scrolling.
YouTube rolls out AI search chatbot to all US users
The conversational artificial intelligence-powered search option is now available for desktop, mobile and Connected TV.
X launches unified subscription packages
The company is offering five price points for its integrated plans, including a free version.
Meta assists with scam crackdown in West Africa
The company joined Google, Microsoft and others in a larger law enforcement effort designed to disrupt criminal networks.
Reddit announces plans for upcoming US elections
The platform outlined its commitment to election resources and explained how it intends to prevent misinformation from spreading online.
Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern
Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't. The post Bing Webmaster Tools Sorts AI Search Queries Into Topics appeared first on Search Engine Journal.
Google Opens Private Play Store Section To Vibe Coders
Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI models.
Fireball Taps Into 'Romantasy' Craze With Limited-Edition 'Smut Stash'
The Smut Stash, which is disguised as a steamy romance novel with red-and-gold detailing, has a secret compartment made to hold two 50mL bottles of Fireball Torch'd Vanilla.
AI Transforms Advertising Into Shopping With Fewer Clicks: TikTok’s David Kaufman
TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking tutorials, dance routines and questionable life advice. Now it wants to make sure advertisers get something out of that journey besides a few million impressions and a congratulatory dashboard. The social media platform is expanding its […]
Can YouTube’s €8.4 billion economic contribution get it a better deal in Europe?
For the second year in a row, YouTube has brought its Economic Impact Report across the pond. The eminent platform broke down its capital contributions across Europe as part of its effort to promote more harmonious dealings with continental regulators and media companies. The report claims that YouTube's creator economy added €8.4 billion to the European gross domestic product (GDP) in 2025. That ecosystem supported more than 220,000 of what YouTube calls "full-time equivalent" jobs. Visit Tubefilter for more great stories.
Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation Metrics To CrUX appeared first on Search Engine Journal.
TikTok Wins Popularity, Instagram Keeps Crowds, Teens Still Love Spending Parents' Money: Piper Sandler
Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.
Yandex Suffered Data Center Losses After Drone Strikes
The Moscow Kremlin is investigating how much financial loss Yandex, which supports AI and search in Russia, has incurred after last week's drone attack on three of its data centers. One is used to train its AI models.
Netflix scores World Cup 2030 rights in Spain, Andorra
Netflix has announced that its will exclusively broadcast every match of the FIFA World Cup 2030 to subscribers in Spain and Andorra. It marks the first time the streaming giant will host action from the world’s biggest football tournament. With defending FIFA World Cup 2026 champion Spain serving as one of the competition’s three host […]
Allnet.Italia and RingCentral Launch Strategic Partnership to Bring AI-First Cloud Communications to Italian Businesses
Partnership empowers Allnet.Italia’s 5,000+ channel partners to sell, implement, and support RingCentral across Italy Allnet.Italia announced a strategic partnership with RingCentral, Inc. a global leader in AI-powered customer engagement, to bring AI-first cloud communications to Italian businesses of all sizes. Delivered entirely through a 100% partner model, the collaboration equips Allnet.Italia’s network of 5,000+ system integrators, […]
Ketch Named a Leader in Inaugural 2026 Gartner® Magic Quadrant™ for Privacy UX
Ketch unifies consent, rights, and marketing signals in one platform for a growth-first approach to data permissioning across the enterprise Ketch, the AI Privacy Company, has been named a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Privacy UX, positioning the company furthest in “Completeness of Vision” and highest for “Ability to Execute.” This […]
Treasure AI Achieves Snowflake Ready Technology Validation
Validation program optimizes Treasure AI’s Snowflake integrations with emphasis on functional and performance best practices Treasure AI, the agentic experience platform for enterprise brands, announced its successful qualification by Snowflake, the AI Data Cloud company, as a Snowflake Ready Technology Validation partner. Achieving this validation confirms that Treasure AI’s Snowflake integrations adhere to the platform’s […]
Foundever Appoints Pierre Barrial as Chief Executive Officer to Lead Next Phase of Sustainable Growth and CX Transformation for the World’s Leading Brands
Experienced global executive joins to deepen client partnerships, drive operational excellence and advance CX at scale Foundever®, the next-generation service leader reinventing customer experience (CX), announced the appointment of Pierre Barrial as chief executive officer, effective immediately. A highly experienced global executive with more than 30 years of leadership across technology-driven, multinational businesses, Barrial arrives […]
6sense, the Intelligence Platform for Agentic GTM, Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for Sixth Consecutive Year
6sense®, the Intelligence Platform for agentic go-to-market, has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms for the sixth consecutive year — and once again, placed highest for its Ability to Execute. “During the past 12 months, 6sense launched RevvyAI, a natural-language interface that spans multiple agents […]
Unframe Is Defining Itself as the Applied AI Lab
Frontier labs push the boundary of what is possible. An Applied AI Lab closes the distance between that boundary and the results the business needs. Unframe introduced the Applied AI Lab: a partner built to turn frontier AI into production systems that enterprises can trust, own and keep current. The Applied AI Lab is a […]