News

4Creative, Glue Society and Biscuit Filmworks created the campaign.

Now more than ever strategists need to commit to thinking like an outsider.

Entrants now have until 5 March to apply.

Former OMD UK head of growth appointed as part of a wider leadership expansion at AAR.

Anomaly has worked with the charity for more than a decade.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

The rise of AI is undermining the confidence of creatives. But human traits such as vulnerability and intuition – which can never truly be replicated by machine learning – are often what power great creative output.

The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More

Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...] The post Dig-In Deliver A ‘Refreshing’ Start to Uni Life appeared first on ExchangeWire.com.

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...] The post EscalaX Reinforces its Privacy & Compliance With BidSafe One appeared first on ExchangeWire.com.

In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. The post Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

More than 10 industry experts share where the highest-value opportunities lie and what separates agencies winning these searches.

Some 3,000 drones formed towering Monsterverse figures in a record-setting aerial show on Friday.

A mantra repeated during a crucial moment helped one creative get hired at BBDO.

The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.

The IPA Census shows creative and non-media agencies suffered the greatest drop in staff numbers in 2025.

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […] The post How Agentic AI Can Break In The Real World appeared first on AdExchanger.

A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.

Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.

Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.