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FREE! The email subject line rules that don’t hold up!

New research based on 4.6 billion emails challenges some of marketing's oldest subject line advice and offers a framework for testing what works. The post FREE! The email subject line rules that don’t hold up! appeared first on MarTech.

Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t via @sejournal, @gregjarboe

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete. The post Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t appeared first on Search Engine Journal.

Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. via @sejournal, @martinibuster

Google's DMCA Crisis is turning a copyright protection system into a tool that bad actors can use against publishers. The post Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. appeared first on Search Engine Journal.

Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue

Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts additional ad placements within existing content environments. The feature helps publishers unlock new revenue opportunities without hardcoded ad placements or extensive development work. Using configurable [...] The post Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue appeared first on ExchangeWire.com.

Cooper Flagg and his brothers debut New Balance’s retro-style 950 sneaker

Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday.

New Balance - Cooper Flagg The 950 - 47s

Sports Fans Want Better Experiences, Not Better Algorithms

This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]

AI visibility depends on who writes about your brand

Strong rankings don't guarantee AI visibility. Learn what drives citations and how to measure your brand's presence across AI platforms. The post AI visibility depends on who writes about your brand appeared first on MarTech.

Stop adopting AI and start solving problems

Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk. The post Stop adopting AI and start solving problems appeared first on MarTech.

Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO via @sejournal, @HelenPollitt1

AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide. The post Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO appeared first on Search Engine Journal.

AI Workflows Are Not Just About Buying More Media

Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More

Experian & Alliance of Independent Agencies Launch Indie Intelligence Council

The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology.  The Council  will [...] The post Experian & Alliance of Independent Agencies Launch Indie Intelligence Council  appeared first on ExchangeWire.com.

Agency Brief—Stagwell’s new business streak, creators want to go direct

We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s new business hot streak, plus plenty more.

With brand microdramas, the talent layer is the real opportunity

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

How to turn AI backlash into a winning marketing strategy

The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.

T-Mobile invites Droga5, Highdive, Leo and more to pitch for brand strategy lead

T-Mobile spent $1.18 billion on U.S. measured media in 2025.

Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers

NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.

Vertex Service Partners Rolls Out Revin’s AI Voice and SMS Agents Across Its National Roofing Portfolio

Revin’s AI voice and SMS agents engage every homeowner lead in seconds, backed by an omnichannel platform that meets customers where they are across voice, SMS, and email, booking appointments directly into ServiceTitan. Revin, the AI voice and SMS platform for residential service operators, announced a partnership with Vertex Service Partners, one of the nation’s […]

AGNT LAB Officially Launches AI Agent for Social Media Use Nationwide

Chicago-based AGNT LAB has launched its social media AI agent geared at entrepreneurs and small businesses nationwide. The agent features and enhancements continue to be updated for freemium, pro and max user categories. From a simple scheduler to full multi-channel agents, these three-tiered options assist in managing everyday social media management tasks. Interested social media […]

Text Becomes AI Operating Layer for the Modern E-commerce Stack with New Shopify App and WhatsApp for Business Integration

Text’s full suite of products and new AI agents now integrate with all of the tools and platforms where e-commerce happens – including Shopify, WhatsApp for Business, Meta Business, WordPress, and WebFlow Text, an AI-powered customer service and sales platform, announced its launch on the Shopify App Store and new integration with WhatsApp for Business. […]

Beyond the Desk: How Ecer.com is Driving the Mobile-First Revolution in Global Trade Collaboration

A decade ago, the daily routine of an international trade professional was anchored strictly to a desktop computer: checking endless email threads, manually parsing inquiries, drafting static quotes, and following up with clients. Today, that paradigm is fracturing as cross-border commerce rapidly migrates to mobile devices, turning a single smartphone into the ultimate entryway to […]

123RF Says the Future of Enterprise Marketing Isn’t More AI Content – It’s AI-Powered Creative Operations

Sphere helps enterprise marketing teams scale AI-powered creative operations across campaigns, channels, languages and markets. As enterprises race to adopt generative AI, many are discovering that creating content is no longer the biggest challenge. Managing thousands of assets, maintaining brand consistency, localizing campaigns across markets, and coordinating teams have emerged as the real bottlenecks slowing […]

TrueConnect Media LLC Unveils Human-Centered AI Growth Framework

A strategy-first approach to AI, automation, SEO and digital growth that keeps trust, clarity and human connection at the center. TrueConnect Media LLC, a digital marketing and growth agency headquartered in California, today announced its Human-Centered AI Growth Framework, a strategic approach designed to help businesses adapt to artificial intelligence while keeping clarity, trust, and […]

Digest: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing

In today’s Digest, we cover Apple and the EU holding talks over Siri’s AI rollout; DeepSeek introducing peak-hour API pricing amid China’s AI price war; and Amazon reporting that AI-referred purchases have doubled.  The post Digest: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing appeared first on ExchangeWire.com.