AI Workflows Are Not Just About Buying More Media

Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More

Last updated Jul 2, 2026 by ATDb automated enrichment