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11,930 articles covering the AdTech ecosystem
Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements. The post Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting? appeared first on AdExchanger.
People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts
If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus, […] The post People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts appeared first on AdExchanger.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.
Nike says it expects $986 million in IEEPA tariff refunds
The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web appeared first on AdExchanger.
Inside MENA’s Booming Sport and Entertainment Market
Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance… The post Inside MENA’s Booming Sport and Entertainment Market appeared first on ExchangeWire.com.
Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality via @sejournal, @MattGSouthern
An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries. The post Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality appeared first on Search Engine Journal.
WPP Bolsters Enterprise Services in Bid to Be an AI One-Stop Shop
CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte
OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT via @sejournal, @MattGSouthern
OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT. The post OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT appeared first on Search Engine Journal.
Gratsy: The next frontier through consumer engagement
The next frontier through consumer engagement: Building brands through experience
At Cannes 2026, Gratsy and General Mills discuss how experiential marketing drives discovery, loyalty and real consumer connection.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/28/2026
The 2026 FIFA World Cup continues to dictate our Global Top 50 rankings. After months of build-up play, the biggest soccer creators on YouTube are scoring one banger after another. Belgian Celine Dept earned her first #1 finish of 2026 by collecting 1.11 billion weekly views. What does it take for creators to break through the World Cup noise and crack our Top 50? For creators like Dept, years of hard work are required, but some content studios have found a shortcut that might be working too well. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/28/2026
For the second week in a row, CazéTV is leading the Global Sub Top 50. The Brazilian creator hub has broadcast rights for the 2026 FIFA World Cup, so we're expecting subscribers to continue coming his way throughout the duration of the tournament. This week, CazéTV added 1.9 million new subscribers. The World Cup is currently the hottest thing in the entertainment industry, but some consumers prefer other types of fun. If you prefer a nice concert to a soccer match, this week's Global Sub Top 50 includes some channels for you. Visit Tubefilter for more great stories.
Expedia’s newest campaign tells travelers they can go global just like IShowSpeed
“I want to travel the whole world one day. Through space, to the moon, different universes–everywhere!” That’s IShowSpeed in Expedia‘s newest campaign: an ad called Travel Like Speed, which was made to tell young, internet-savvy travelers about the platform’s offerings outside of flights and hotels. This isn’t the start of Speed’s relationship with Expedia–nor, of […] Visit Tubefilter for more great stories.
Are usernames WhatsApp’s path toward becoming a creator hub?
On June 29, Meta asked its users to get a handle on their handles, because usernames are coming to WhatsApp. Rather than using their phone numbers as their in-app ID, WhatsApp users can now reserve a username that includes an @ sign. The change will make WhatsApp URLs resemble usernames on platforms like YouTube and TikTok, where the @ sign is the typical starting point for handles. Visit Tubefilter for more great stories.
Creators are popping up all over India. A college program is training them.
India's growing class of professional creators is getting access to a new training program. At MICA, an institution located in Ahmedabad, a Content and Creator Economy (CCE) course is helping aspiring influencers realize their dreams. 22 students are part of the initial CCE cohort. That group includes storytellers, dancers, and management experts. "There has been a boom in the content creation economy — it is not only a buzzword due to scores of high-profile podcasts or web-only shows headlined by some of the biggest names today, but also a serious business." Visit Tubefilter for more great stories.
Tubi looks to build on momentum by hunting for creators at VidCon
Within the streaming industry, Tubi continues to raise its profile, and creators are a big reason why. As the ad-supported video on demand (AVOD) platform achieved its best-ever finish in Nielsen's The Gauge report, its Senior Manager of Creator Partnerships Jess Borison took the stage at VidCon to discuss the ins and outs of Tubi's creator push. The Gauge is Nielsen's monthly breakdown of streaming traffic in the U.S. The report measures each distributor's share of the overall streaming pie, and in the latest edition -- which covers April 2026 -- Tubi established a new high-water mark. Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Big views
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Meta switches CMOs at a pivotal brand moment
Longtime Meta marketers Alex Schultz and Denise Moreno get new roles.