News
19,306 articles covering the AdTech ecosystem
Treasure AI Achieves Snowflake Ready Technology Validation
Validation program optimizes Treasure AI’s Snowflake integrations with emphasis on functional and performance best practices Treasure AI, the agentic experience platform for enterprise brands, announced its successful qualification by Snowflake, the AI Data Cloud company, as a Snowflake Ready Technology Validation partner. Achieving this validation confirms that Treasure AI’s Snowflake integrations adhere to the platform’s […]
Foundever Appoints Pierre Barrial as Chief Executive Officer to Lead Next Phase of Sustainable Growth and CX Transformation for the World’s Leading Brands
Experienced global executive joins to deepen client partnerships, drive operational excellence and advance CX at scale Foundever®, the next-generation service leader reinventing customer experience (CX), announced the appointment of Pierre Barrial as chief executive officer, effective immediately. A highly experienced global executive with more than 30 years of leadership across technology-driven, multinational businesses, Barrial arrives […]
6sense, the Intelligence Platform for Agentic GTM, Named a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for Sixth Consecutive Year
6sense®, the Intelligence Platform for agentic go-to-market, has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms for the sixth consecutive year — and once again, placed highest for its Ability to Execute. “During the past 12 months, 6sense launched RevvyAI, a natural-language interface that spans multiple agents […]
Unframe Is Defining Itself as the Applied AI Lab
Frontier labs push the boundary of what is possible. An Applied AI Lab closes the distance between that boundary and the results the business needs. Unframe introduced the Applied AI Lab: a partner built to turn frontier AI into production systems that enterprises can trust, own and keep current. The Applied AI Lab is a […]
Honeyjar Launches an AI Communications Partner Built on Expert Judgment
Company expands private beta, bringing experienced communications expertise to organizations of every size Honeyjar, the AI communications partner, is opening its private beta to a broader group of organizations and professionals in the U.S. Selected for TechCrunch’s 2026 Startup Battlefield from thousands of global applicants, the company will take the stage at TechCrunch Disrupt to share […]
Hyax Adds AI Agents to Its CMS as Case Study Shows 2,473 Monthly ChatGPT Mentions for One SaaS Site
The $29-per-month platform runs content, support and research AI agents on a schedule, with a person approving results before they go live. A software website that moved to Hyax a year ago is now mentioned in ChatGPT answers between 2,000 and 3,000 times a month, according to a case study the company published alongside the […]
Userlytics Launches AI Moderation to Bring Moderated Depth to Scalable Unmoderated UX Research
Userlytics, a global UX research platform, today announced the launch of AI Moderation, a new capability that helps UX researchers, UX designers, product managers, and extended teams explore participant responses more deeply within scalable unmoderated studies. AI Moderation generates follow-up questions while participants are still completing a user research activity, based on the goals of […]
Alliant Appoints Joseph Byrum as Chief Data and Engineering Officer to Advance Data Strategy and Innovation
Data and AI innovator joins Alliant’s executive team as the company scales its people-based data technologies Alliant, the leading provider of consumer data and intelligence illuminating modern human behavior, today announced that Joseph Byrum has joined the company as Chief Data and Engineering Officer. In this role, Byrum will lead Alliant’s data strategy, data science, […]
Ari Emanuel and Ben Persky’s Podcast ‘Rushmore’ Returns for Season 2 With Guests Including Larry David and Jerry Seinfeld
Ari Emanuel, executive chairman of WME Group and exec chair and CEO of TKO Group, is back to debate GOATs with his friend and music manager Ben Persky — with a parade of high-profile guests — in a new season of their podcast “Rushmore.” “Rushmore” Season 2 will be available to watch on YouTube and […]
Jackie Brewster - Wedgwood Christian Services - Quick Take
Watch the newest commercials from Instacart, Lexus, Vinted and more
Online marketplace Vinted says, “Welcome to no selling fees and all the feelings.”
Former TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
Week of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
Building a Brand Customers Believe In
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK […]
The Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein
Why great sponsorships need more than assets.
4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year
New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people The post Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year appeared first on New Digital Age.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers appeared first on Search Engine Journal.
Skydance: Ad Revenue Will Reach $21B By 2027
The newly formed Skydance Inc. now encompasses a portfolio of major streaming platforms, including Paramount+, HBO Max, Pluto TV and discovery+.
Court Sides With Hospital In Suit Over Meta Data Sharing
Washington's wiretap law didn't prohibit a Seattle hospital from automatically transmitting data about users' search activity to Meta via embedded analytics code.
Steve Fuller And The Trouble With Truth
Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth."
AI Company Plans To Seek New Hearing In Copyright Fight With Thomson Reuters
Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
Microsoft Ad Firm Hit With 'Record' Fine In Norway
Norway’s Data Protection Authority, Datatilsynet, has hit a Microsoft-owned advertising company, Xandr, with a $9.6 million fine for sharing sensitive data on Grindr users. The fine -- the largest ever imposed by the authority -- was issued because “the breaches we identified were very serious,” said Line Coll, director general of Datatilsynet. According to Datatilsynet, Xandr conducted advertising auctions inside Grindr that could have exposed data on users, including information on sexual orientation, to thousands of companies.