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16,112 articles covering the AdTech ecosystem
As OnlyFans celebrates its tenth birthday, it counts more than 5,000 seven-figure earners
These days, massive OnlyFans creators don't make the news as frequently as they did during peak COVID, but the platform is still minting a plethora of million-dollar earners. On August 25, OnlyFans announced that 5,076 creators have brought in at least $1 million since the NSFW hub kicked off in 2016. OnlyFans reported that its creator payouts have totaled $30 billion during its decade-long run. A significant portion of that sum is going to the biggest OnlyFans stars. Shannon Elizabeth, an actor known for her role in the 1999 comedy American Pie, recently reported that she needed just nine days to cross the $1 million mark after launching her OnlyFans earlier this year. Visit Tubefilter for more great stories.
The FTC is turning its sights on personalized pricing. What does it mean for customers?
The Federal Trade Commission is seeking comments on the practice, giving businesses yet another reason to be wary of implementing personalized or surveillance pricing.
DOOH Makes Its Case for More Digital Ad Dollars
Digital out-of-home advertising (DOOH) has spent years adding screens, data and programmatic buying capabilities. A series of recent developments suggests the next phase will be less about adding inventory and more about making that inventory easier to buy, measure and verify. Two announcements this week illustrate that shift. VIOOH has partnered with Screenverse to make […] DOOH Makes Its Case for More Digital Ad Dollars first appeared on Street Fight.
Why Lionsgate Vet’s Saudi Arabia-Backed Game Studio Picked ‘1,001 Arabian Nights’ Adaptation as Its Debut Title
When it comes to picking IP that’s prime for adaptation, it’s hard to find a story — or rather, stories — with more staying power than “One Thousand and One Nights.” During video game trade event Gamescom’s Opening Night Live presentation in Germany Tuesday, new Saudi Arabia-backed developer MBC Game Studio unveiled its first project, […]
AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern
A report finds AI tools often recommend brands while citing other websites as the source. The post AI Tools Recommend Brands But Cite Other Sites, Data Shows appeared first on Search Engine Journal.
Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” via @sejournal, @martinibuster
Judge who ruled that Google is a monopoly said in the Penske vs Google hearing that the AI Overviews situation "seems really unfair." The post Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” appeared first on Search Engine Journal.
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo
Less than 35,000 viewers separated the demo.
Anthropic Has Never Signed a Licensing Deal, Yet Never Been Sued. Why?
The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.
Podcasting Is Ready for Bigger Slice of Ad Budgets: IAB’s Jason Adamski
Podcast advertising has graduated from an experimental line item to a core part of the media plan, according to Jason Adamski, director of the Media Center at IAB. Now the industry must prove it can measure all those hosts, videos and mattress ads without counting the same audience twice. In an interview with Beet.TV contributor […]
When Robots Buy Media: Future Maps the Agentic AI Shift in Programmatic
CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The shift could alter how digital advertising is traded, potentially eliminating the benefits […]
Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community
CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom as a media buy rather than a community relationship will tend to miss the mark. “The parallel between fandom and, without being blasphemous, religion — this congregation, the notion of entities that can sometimes be the […]
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money. Brad Stockton, director of investment at Dentsu X, discussed the emerging technology with Beet.TV […]
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise. The post Why Running YouTube Ads Like Search Will Burn Your Budget appeared first on Search Engine Journal.
FutureBrand appoints Sam Hollis as global strategy partner
Hollis is also head of strategy at FutureBrand’s London office.
Meta reaches $18bn settlement in US online safety court case
Agreement includes daily time limits, apps blocked at night, muted notifications during school hours and new controls for parents.
Premier Foods picks social agency for Mr Kipling, Sharwood’s and more
Campaigns will run on TikTok and Instagram.
How the Broadcast News Networks Are Covering Dolly Parton’s Death
All three networks aired special reports in the 2 p.m. ET hour on Tuesday.
‘Final Fantasy VII Revelation’ Gameplay Trailer Shows Weapons Destroying Planet in the Series’ Finale (Gaming News Roundup)
“Final Fantasy VII” received a new gameplay trailer during gamescom Opening Night Live. The third and final entry in the “Final Fantasy VII” remake series sees hostile giants called Weapons arriving to save a world undergoing a crisis. But, unable to determine who’s a true threat, the Weapons ultimately cause mass destruction on anyone or […]
Watch the newest commercials from Subway, Verizon, Pepperidge Farm and more
Subway hypes its new Doritos Hot Honey Chicken Nachos.
The case for craft: How AI can help directors who know what they’re looking for
When creating a cinematic ad for a luxury retail brand, the studio Lipstick turned to Kling AI to make its realistic—and award-winning—image-to-video film.
Walmart to accept Apple Pay, Google Pay
The retailer will finally allow the tap-to-pay options at select Walmart and Sam’s Club stores, with plans to roll out to all locations by the end of the year.
How Redner’s Markets continues to push the envelope with its fresh format
The grocer has operated its Redner’s Fresh Market banner for several years. Now, it’s taking the concept further with what it’s calling “fresh market 2.0.”