News

The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.

Avantgarde created the activation.

New hire reports to agency’s CSO Will Lion and deputy CSO Saskia Jones.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026. The net balance Read More

AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety appeared first on ExchangeWire.com.

From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions. The post Email platform decisions require more than the latest innovation appeared first on MarTech.

The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.

New solution integrates real-time agent guidance and engagement, pre- and post-interaction analytics, automation, and AI-Native learning to excel workforce performance and customer satisfaction. OnviSource, a leader in Un-Tooling AI and offering contact center AI solutions as orchestrated and learning virtual teammates that augment workforce performance, today announced the launch of OmVista Engage™, a next-generation AI […]

Ecer.com enhances mobile B2B capabilities with AI and VR, helping businesses improve efficiency, build trust, and accelerate cross-border transactions. In traditional foreign trade models, cross-border transactions have long been constrained by time zone differences, back-and-forth emails, and on-site factory inspections—often resulting in extended decision cycles and high communication costs. However, with the rapid adoption of […]

Strategic Evolution Targets Production-Grade AI Solutions and Regional Growth with New Field CTO Pythian Services Inc (“Pythian”), a global leader in data, analytics, and AI services, announced a strategic evolution of its AI consulting practice to focus on Production AI – helping organizations move beyond experimentation to deploy, scale, and operationalize AI solutions that deliver […]

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints”.

It is slowest growth since the pre-pandemic era and below the ONS UK private sector average of 3.4%.

Alongside Amanda Singleton, former account executive at Salesforce, Chapman has joined Brixton Finishing School.

Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.

We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years appeared first on ExchangeWire.com.

Nearly a dozen creators spoke out on social media about brands uninviting them from Coachella brand trips this year, or canceling those trips entirely.

Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy for brands.

Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.

Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.

MHC, a global provider of AI-powered SaaS solutions for document and payment automation, announced that Digital Insure, a digital-first insurance organization in Europe, has selected MHC NorthStar Customer Communications Management (CCM) as part of its broader technology modernization initiative. Digital Insure is replacing its homegrown legacy system for document generation with MHC’s enterprise-grade CCM software, hosted in […]

Harmonic’s XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic announced that CentralCast, the centralized master control facility for U.S. public media, is offering groundbreaking media processing and video delivery efficiencies for more than 170 public media channels by collaborating with Harmonic. CentralCast is leveraging Harmonic’s award-winning XOS […]

Take a honest look at your loyalty program. A customer shops with you nine times in a year. Another visits once and never returns. Your program gives both of them the same points rate and the same reward options. That is not loyalty. That is a receipt with extra steps. Customers figured this out before […]