News
16,112 articles covering the AdTech ecosystem
Uncle Giuseppe’s Marketplace moves into Pennsylvania
The Italian specialty grocer plans to open a store in King of Prussia in late 2027, marking its first location in the state.
Target to host in-store event for Beauty Studio launch
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
How Athleta is revamping its brand narrative with bolder purpose
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
Bath & Body Works CEO: ‘2026 remains an investment year’
Although Q2 net sales declined, they came in better than expected as the company pushes forward with its transformation strategy.
Take a look inside the new Barnes & Noble in Chicago
As the retailer builds out its store footprint, a location in the heart of the Illinois city is keeping readers in The Loop.
Is Sephora becoming a problem for Kohl’s?
Sales at the beauty shop-in-shops fell for the second straight quarter, and the department store expects that to continue for the rest of the year.
impact.com Powers Minecraft’s First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology
Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator, and partnership capabilities impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft’s launch of its first affiliate program, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second quarter, impact.com welcomed […]
AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 via @sejournal, @gregjarboe
Claude's Gen Z preference now outpaces Boomers nearly 8-to-1, and a chicken salad chain's rise shows why AI consideration scores never equal user trust. The post AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 appeared first on Search Engine Journal.
MilkPEP - Whole Milk - 55s.mp4
Estée Lauder - Guilty As Skin Campaign - 30s
Meta to pay up to $18 billion over social media claims
Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.
Build content briefs around people, not keywords
Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it. The post Build content briefs around people, not keywords appeared first on MarTech.
MarTech Acquisition: Integrate and CaliberMind Unite
Integrate, a universal lead management and data governance platform for B2B marketing teams, today announced its acquisition of CaliberMind, a GTM intelligence, attribution and marketing analytics platform. Together, the companies will connect top-of-funnel demand activation with real-time buyer signals to create one continuous feedback loop, turning campaign performance insights into immediate, next-step activations that follow. […]
Mavenir Adds Sanas Real-Time Speech AI to Its MAVcore Voice AI Portfolio for Telecom Operators
The strategic partnership brings real-time speech enhancement, accent transformation, and language understanding into operator networks, opening a new frontier for secure carrier-grade Voice AI Mavenir, the software company building Cloud-Native, AI-by-design mobile networks, and Sanas, a real-time Speech AI platform for enterprise and global communications, announced a strategic partnership that brings Sanas real-time Speech AI […]
Dun & Bradstreet Brings the D&B Commercial Graph to Perplexity, Powering Research, Risk, and Growth Workflows
Two D&B connectors, available in Perplexity Computer through Model Context Protocol (MCP), bring continuously validated business context and risk intelligence directly into enterprise research and workflows. Dun & Bradstreet announced a collaboration with Perplexity that brings the D&B Commercial Graph™ to Perplexity and the agent platform, Perplexity Computer, via Model Context Protocol (MCP) servers, enabling […]
News Helps Advertisers Get More From Their Media Investment, New Analysis Finds
News publishers’ content enables advertisers to reach valuable, engaged audiences and delivers strong return on investment DoubleVerify, the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, released the results of a new analysis demonstrating that advertisers can get more from their media investment by advertising alongside professionally produced journalism. […]
Independent Talent Group Launches Creator Studio With Hire of Deborah Turness
U.K. agency Independent Talent Group is launching a creator studio to be headed by Deborah Turness, who has joined as president of Independent Talent Studio. Most recently, Turness was CEO of BBC News and Current Affairs and a member of the BBC board, and previously served as president of NBC News in the U.S., CEO […]
Meta to Pay up to $18 Billion in Settlement With States Over Social-Media Addiction Claims
Meta will pay up to $18 billion over 10 years — and implement broad child-safety reforms on Instagram and Facebook — under a nationwide settlement with 52 state attorneys general, including California’s Rob Bonta. The agreement, subject to court approval, resolves claims by the state AGs that Meta designed Instagram with addictive features, knowingly exposed […]
Coke tackles college football season with creator content, fantasy sports
The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.
Why United helped broadcast ESPN’s fantasy football show live from the sky
The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl.
Bowen Yang and Ana Gasteyer Help Estée Lauder Enter the Group Chat
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
What it takes for AI to find, trust, and act on your brand
A practical model for connecting the information, architecture, measurement and transaction capabilities AI discovery requires. The post What it takes for AI to find, trust, and act on your brand appeared first on MarTech.
Lost in translation: Why content and data teams can’t speak the same language
Cross-team miscommunication halts campaign execution. On Sept. 2, learn how content and data teams can align signals, build shared context, and drive outcomes. The post Lost in translation: Why content and data teams can’t speak the same language appeared first on MarTech.