News
19,306 articles covering the AdTech ecosystem
Google Ads Moves Toward Suggestion Targeting For Lookalike Segments
Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the flexibility to use audiences as a starting point, not as a strict boundary. And it will help Google’s AI find conversions, although advertisers may have less control over who sees their ads. The evolution will occur by default.
Skydance Names Execs From Paramount, Warner Bros.
Skydance has moved executives from Paramount and Warner Bros. to oversee sales -- both international and domestic -- of the Paramount and Warner Bros. Discovery television library, Media Player News reports. David Decker, the president of content sales for WBD, was named president of content sales for Skydance. Jay Askinasi was appointed as chief revenue officer, the same title he held at Paramount. Also moving under Skydace is Ray Hopkins, president of U.S. Networks distribution at Paramount, who will hold the same title at Skydance, overseeing all broadcast and cable TV networks, including CBS. Three executives are departing as part of this reshuffling: Ryan Gould and Robert Voltaggio, former co-presidents of U.S. advertising sales at WBD, and Scott Miller, president of networks and streaming distribution.
Turmoil Behind The Scenes Of New NBC Sitcom Is A Bad Omen
A new NBC sitcom revives memories of the era when the networks churned out dozens of shows each season and most of them never reached a second season or even a second month.
Publicis Grew 5% In Q3, Maintains Full-Year Outlook
In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain in the period.
Publicis Q3: AI, Media, Tech - In That Order
"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different investment dynamics: urgency to spend on marketing to protect and grow revenue, and more measured investments to enterprise transformation."
Meta Launches AI Model To Power Digital Assistants
Meta has debuted "Muse Wonder," an artificial intelligence (AI) model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond its online ad business, CNBC reports. Meta had launched Muse, its AI agent app, last month. Muse users will need a monthly subscription to access Muse Wonder, with options ranging from $20 to $100. The company says Muse Wonder will help people with online tasks. “When you do real-world tasks, you’re going to get roadblocks and you’re going to get things that come up or various setbacks,” said Alexandr Wang, AI chief at Meta. “We specifically tried to train the model to be able to try other approaches instead of stalling and then checking back in with the user at any time.”
Agentic lessons for advertisers after more than 100 successful campaigns
After a year of testing agentic advertising in the real world, certain patterns for use are now clear, including that guardrails are key and differentiated judgment determines performance.
To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective storytelling must balance experimentation with […]
Curiosity Creates 'Extra' Tribute To 'Cincinnati Enquirer'
After nearly 200 years, the newspaper is entitled to a refresh.
Apple unveils Apple TV 4K with Siri AI
Apple has announced the next generation of Apple TV 4K, featuring Siri AI, an entirely new version of Siri powered by Apple Intelligence, evolving how users search for, discover, and consume their desired content through a full-screen Siri AI experience. With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free. […]
Hot Wheels Let’s Race: Attack of the T-Rex to premiere on Netflix
Mattel Studios has announced Hot Wheels Let’s Race: Attack of the T-Rex, an all-new animated special coming to Netflix on October 20th. Marking the return of Hot Wheels Let’s Race, the latest installment sends Coop and his crew on their biggest adventure yet as they race to save Hot Wheels City from a prehistoric threat. […]
Nordstrom expands FAO Schwarz offerings, debuts new app features for holidays
The department store revamped its Nordy marketing character and is offering same-day beauty deliveries at select locations this season.
Hasbro opens studio focused on Dungeons & Dragons
The new Wizards of the Coast Studios in Montréal will focus on developing content for the D&D franchise.
Hillary Clinton to Co-Host Podcast on 2026 Midterm Elections With Kara Swisher for Vox Media, Owned by James Murdoch
Hillary Clinton will get behind the podcasting mic in “High Stakes,” where the former Secretary of State will weigh in on the 2026 U.S. midterm elections in a new limited series with journalist Kara Swisher. Under the deal with Vox Media, Clinton will get a split of ad revenue generated from the episodes alongside Swisher. […]
Open to AI: Hollywood Is Embracing Artificial Intelligence Tools Despite Doomsday Fears
Manhattan Beach Studios in Southern California is a pinnacle of revolutionary technology, home to both the “volume” screens where Jon Favreau filmed the “Mandalorian” franchise and Lightstorm Entertainment, where James Cameron has spent years bringing the Na’vi to life. Tucked away at Stage 21 lies Innovative Dreams, an AI offshoot of director Jon Erwin’s Entertainment […]
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
Heineken Taps GumGum’s Attentive Lift Tool in Double Campaign Flagship
The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...] The post Heineken Taps GumGum’s Attentive Lift Tool in Double Campaign Flagship appeared first on ExchangeWire.com.
ADvendio Launches Guardrail Engine
ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...] The post ADvendio Launches Guardrail Engine appeared first on ExchangeWire.com.
SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement
SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...] The post SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement appeared first on ExchangeWire.com.
The 2027 Independent Agency Operating Playbook
In this forward-looking fireside conversation, Pathlabs CEO Will Lapointe and Chief Strategy Officer Cortland Fondon will unpack what the data says about the operating model independent agencies will need in the year ahead. They will explore why frequent scope changes are outpacing fee changes, why margin pressure increasingly reaches beyond pricing into workflow and staffing, and why AI has become an unavoidable investment even as its economics remain unresolved.
Virtue appoints Shannon Washington president as the Vice-owned agency plots a rebrand
The hire is the latest move in Vice’s repositioning to become a “branded storytelling platform,” according to CEO Adam Stotsky.
Virtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
Salesforce buys AI analytics startup Loops
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation. The post Salesforce buys AI analytics startup Loops appeared first on MarTech.