Google Ads Moves Toward Suggestion Targeting For Lookalike Segments

Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the flexibility to use audiences as a starting point, not as a strict boundary. And it will help Google’s AI find conversions, although advertisers may have less control over who sees their ads. The evolution will occur by default.

Last updated Oct 13, 2026 by ATDb automated enrichment