The 2027 Independent Agency Operating Playbook

In this forward-looking fireside conversation, Pathlabs CEO Will Lapointe and Chief Strategy Officer Cortland Fondon will unpack what the data says about the operating model independent agencies will need in the year ahead. They will explore why frequent scope changes are outpacing fee changes, why margin pressure increasingly reaches beyond pricing into workflow and staffing, and why AI has become an unavoidable investment even as its economics remain unresolved.

Last updated Oct 13, 2026 by ATDb automated enrichment