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11,929 articles covering the AdTech ecosystem
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action. The post HubSpot’s Warmly deal points to the next generation of CRM appeared first on MarTech.
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […] The post As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence appeared first on AdExchanger.
How one grocer represents 30-plus countries on its shelves
St. Louis retailer Global Foods Market relies on word of mouth and partnering with distributors of varying sizes to meet its customers’ needs, COO Shayn Prapaisilp said.
Kroger to acquire Giant Eagle for $1.65B
The deal expands Kroger’s geographic reach and marks the first acquisition under recently appointed CEO Greg Foran.
Albertsons, Walmart named in lawsuit over AI-powered gas pricing system
The complaint accuses several retailers of engaging in price-fixing through the use of Kalibrate’s fuel pricing technology.
Datalogz Named as a Sample Vendor in the Gartner® Hype Cycle™ for Data and Analytics Governance, 2026
Gartner Highlights Analytics Operations Platform Alongside Industry Leaders, Underscores Urgency of Solving Metric Inconsistency Inside Major Enterprises. Datalogz, the leader in analytics ops, today announced that it has been named a Sample Vendor in the Gartner® Hype Cycle™ for Data and Analytics Governance, 2026, in the Analytics Governance category. This Hype Cycle underscores that organizations will […]
GegoSoft SEO Services Launches AI-Search-Ready Website Design Offering for All Type of Businesses
GegoSoft SEO Services introduces GEO-ready website design for All businesses, built to rank on Google and get cited by AI search tools. GegoSoft SEO Services, a digital marketing company in Madurai serving businesses across South Tamil Nadu, has expanded its service portfolio with a structured website design offering built specifically for the era of AI-driven search. The new […]
Veratad Technologies Launches the Veratad VX℠ Agent Toolkit, Giving AI Agents Built-In Identity and Age Verification
Veratad Technologies, LLC, a global provider of age and identity verification solutions, announced the Veratad VX℠ Agent Toolkit, a new way for AI agents and the applications that power them to verify a real human in real time before they act. As customers increasingly shop, sign up, and transact through AI agents and chatbots, businesses […]
Seekr Partners with Enabled Intelligence to Combine Precision Data Labeling with Purpose-Built, Explainable AI for Enterprise Customers
Seekr, the leader in explainable, defensible AI, announced the launch of its partnership with Enabled Intelligence, the leader in high-precision AI data labeling, annotation, and data quality assurance, to provide trusted, secure, and customizable AI tools with unmatched precision and accuracy for enterprise customers. By pairing the SeekrFlow platform for building, governing, and deploying purpose-built […]
Kyndryl Partners with Microsoft to Expand Sovereignty Solutioning
Kyndryl Sovereignty Solutioning combined with Microsoft Sovereign Cloud capabilities helps customers strengthen choice, control and resilience Kyndryl, a leading provider of mission-critical enterprise technology services, announced an expansion of its sovereignty solutioning through new capabilities and services with Microsoft. The collaboration combines Kyndryl Sovereignty Solutioning with Microsoft Sovereign Cloud capabilities to help customers design, build […]
TwelveLabs Raises $100 Million in Series B Funding to Build Video Superintelligence
Industry leader develops a first-of-its-kind system that unifies perception, knowledge, and reasoning to transform video into intelligence that grows more valuable with every interaction TwelveLabs, a leading video intelligence company, today announced it has raised $100 million in Series B funding. The round was co-led by NEA and NAVER Ventures with participation from Amazon, Radical Ventures, Korea Investment […]
Sony’s PlayStation to Stop Releasing Games on Physical Discs
PlayStation will cease production of physical discs for its games beginning with new titles releasing in 2028. The news comes on the heels of Take-Two Interactive’s Rockstar Games revealing that “Grand Theft Auto 6” will not launch with a disc version, but rather the option between a digital copy and a “code in a box” […]
How John Deere steeps its brand story in its American heritage
Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.
How brands can improve chances of showing up in AI search overviews
How a query is worded greatly impacts if a brand will show up in AI search results, with category searches being the most favorable to brands.
Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft via @sejournal, @MattGSouthern
Fabrice Canel, the Principal Product Manager who led Bing's crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft. The post Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft appeared first on Search Engine Journal.
Habitual Publisher Traffic Is Collapsing
Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators? The post Habitual Publisher Traffic Is Collapsing appeared first on Search Engine Journal.
Omnicom lands Adidas $559m global media account
Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.
Jessica Lovell returns to Omnicom to lead integrated NatWest team
Lovell departed Wonderhood Studios in November last year.
ITV unveils two inaugural sponsors of Nations Championship rugby
The two brands comprise a longstanding supporter of the sport and one new to it.
Anomaly and Code and Theory win IBM's global creative account
The Stagwell agencies will begin work for the tech giant in August.
The Together Coalition ad asks people to share their views on 'who we are'
M&C Saatchi Group UK created the work.
Holy sneakers and space spread: why 'accidental' marketing moments are organic rewards
These moments aren’t accidental. They are organic. And they are available to any brand willing to do the work to earn them.
Belvoir Farm spotlights its obsession with taste
Joint created the work.
Social highlights from Subway, Papa Johns, Itsu, Lenovo, Tesco and more
Itsu recreated an iconic reality TV moment, Tesco took advantage of the UK heatwave and Subway asked the question on everyone’s lips.