News

In a culture of constant exposure, brands aren’t just fighting for attention – they’re fighting to matter.

Strategic advisory firm co-founded by Lord Peter Mandelson and backed at launch by WPP, has confirmed it will go into administration.

This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.

Goodby Silverstein & Partners stood out to NBA 2K for its ability to pair strategic depth with operational agility.

Marketers focus on athlete-driven storytelling for the Games—redefining success beyond medals.

An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online.

This week, Agency Brief has the exclusive on McKinney’s new division, along with a look at Dentsu’s latest earnings call.

Social media ads highlight features available on Samsung’s new Galaxy AI phone.

Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.

Diversity hiring gains made in 2020 and 2021 have slowed or reversed as budgets tightened and mergers accelerated.

Majority of synergies will come from $1bn cut to staffing costs, including job losses and offshoring.

He will report to chief executive David MacMillan.

Amazon has eclipsed Walmart in annual revenue for the first time ever.

Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.

What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Amazon is pitching its DSP to make the case.

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.

Google has agreed to pay $1 billion to settle a Texas-led antitrust lawsuit alleging the company manipulated online advertising auctions. The settlement resolves claims that Google gave its own ad-buying tools unfair advantages in ad exchanges, marking one of the largest regulatory actions against Google's ad tech business.

The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.

TikTok has launched Symphony Creative Studio, a suite of generative AI tools that help advertisers create video ads, generate scripts, and optimize creative assets specifically for TikTok's platform. The tools include AI avatars, automated video editing, and performance prediction capabilities.