News
11,929 articles covering the AdTech ecosystem
Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
The rip-and-replace pitch is out of step with today’s buyers
The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path. The post The rip-and-replace pitch is out of step with today’s buyers appeared first on MarTech.
Anthropic’s Claude Sonnet 5 Is “Near-Opus Intelligence” For All Plans via @sejournal, @martinibuster
Anthropic releases their new Sonnet 5 as the default model for all plans, including the free tier, plus introductory pricing on tokens. The post Anthropic’s Claude Sonnet 5 Is “Near-Opus Intelligence” For All Plans appeared first on Search Engine Journal.
The 4-Step Test That Catches AI Errors Before They Shape Your Strategy via @sejournal, @alexanderkesler
AI outputs can appear authoritative while containing costly errors. This four-step protocol helps teams verify AI conclusions before making decisions. The post The 4-Step Test That Catches AI Errors Before They Shape Your Strategy appeared first on Search Engine Journal.
UK shop Dept surges in June global indie league
Meanwhile, Horizon Media extends its lead.
‘Waiting for something that never seems to happen’: the toll long pitches are taking on agencies
Campaign’s School Reports data reveals pitches took an average of almost three months last year. With rising costs and shops winning only about half of the reviews they participate in, how are agencies coping?
UKTV appoints Matt Berry as general manager for marketing
Role is a new one for the broadcaster.
Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales
Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning 'rising star' is a strategic move for the company as [...] The post Audion Appoints Ad Tech Award Winner Liora Fox as EMEA Director of Sales appeared first on ExchangeWire.com.
Mobile’s Transparency Problem: Why Legacy DSPs Can’t Deliver Real Performance in 2026
Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate... The post Mobile’s Transparency Problem: Why Legacy DSPs Can’t Deliver Real Performance in 2026 appeared first on ExchangeWire.com.
5 signs you should say no to the client
Knowing when to push back can protect the work, strengthen client relationships and build better brands over time.
How to make your 2026 Healthcare Marketing Impact Awards entry as strong as your work
A clear, practical guide to strengthening 2026 Healthcare Marketing Impact Awards entries with context, strategy and measurable results judges prioritize.
How Macy’s is modernizing a legacy brand around celebrations and customer moments—including the Fourth of July
Sharon Otterman, CMO of Macy’s, talks about the “Celebrations Start at Macy’s” marketing platform and how the retailer is approaching tentpole moments this year.
Zambezi CEO Jean Freeman on the rise of indies and women-owned agencies
Freeman also discusses creating an agency environment where employees can stay for years.
Career Journeys—How Hinge’s Tamika Young is bringing communications to the CMO role
Hinge’s Tamika Young talks about why she wanted to keep “communications” in her CMO title and what communications professionals bring to marketing roles.
How ChatGPT ads are forcing brands to rethink GEO and paid strategy
Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at the NYU Stern School of Business. The post Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises appeared first on AdExchanger.
Vercel v0 Now Powered by ZoomInfo’s GTM.AI as the GTM Context Layer for AI App Building
The integration connects ZoomInfo’s verified company data, buying signals, and intent into applications built in Vercel v0, through GTM.AI, ZoomInfo’s headless GTM context layer. ZoomInfo , the all-in-one AI GTM platform, has confirmed an integration that lets applications built in Vercel v0 read verified ZoomInfo data through GTM.AI. Vercel v0 turns natural-language prompts into production-ready […]
New Zeta Global Research Signals the Rise of Agentic Commerce
Parents are leading the shift as consumers increasingly trust AI with purchases, household spending, and brand discovery, according to new research from Zeta Global Zeta Global, the AI Marketing Cloud, unveiled new findings from its latest AI shopping behavior research, highlighting that consumers are increasingly willing to authorize AI agents to shop and buy on […]
Flodesk Launches Studio: A New Approach to Creative AI
Studio combines AI generation with full manual control, on a foundation built by professional designers Flodesk, the design-forward email marketing platform used by over 100,000 small businesses and creators, launched Flodesk Studio. The standalone AI design app lets users bring their brands to life through a combination of AI generation and manual editing that’s a […]
Why Subscription Video-on-Demand-Only Models Are Giving Way to Hybrid Monetization
For years, the streaming industry operated on a deceptively simple assumption: if you build a subscription video-on-demand (SVOD) service with enough premium content, consumers will come, stay, and pay every month. This assumption worked for a while as SVOD changed the entertainment business. It gave viewers control, broke the traditional programming schedule, and created a […]
Brand Engagement Network Completes Acquisition of Cataneo
Acquisition expands global AI deployment platform by adding a profitable enterprise software business with recurring revenue. Brand Engagement Network, Inc., an enterprise AI software company, completed its acquisition of Cataneo GmbH (“Cataneo”), a profitable enterprise software provider that generated more than €8.6 million in 2025 revenue and whose platform manages more than €6 billion in […]
Dynamiks Adds the Time Dimension to CRM. Every Action Gets a Value, Every Deal a Trajectory.
Your CRM is a picture of where your pipeline stands. Dynamiks turns it into an understanding of where it is going. Dynamiks today introduced the time dimension for CRM, giving revenue teams a way to move from data to understanding. Time is the one dimension every CRM has always left out. Nothing that matters in […]
Salestrics Unveils Integrated Mail Engine to Deliver the Ultimate All-In-One Workspace for Startups
Every subscription tier now includes the full Salestrics Mail suite, offering early-stage teams a high-velocity alternative to disconnected business stacks. Maryville, Tennessee-based Salestrics, the pioneer of unified revenue operating environments, today announced the global deployment of Salestrics Mail. Seamlessly baked into every level of the platform—including the Free Forever tier—Salestrics Mail provides a pro-grade email […]
Runware launches developer API access for Google DeepMind’s Gemini Omni Flash
Generate and edit video from any input, text, image, video, or audio, through Runware, the lowest-cost API on the market. Commercial use permitted from day one. Gemini Omni Flash, Google DeepMind’s new multimodal video model, is now available through Runware’s API. No waitlist, commercial use from day one, and a single integration that runs it […]