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16,112 articles covering the AdTech ecosystem
Amazon’s Tamir Bar-Haim: Global Advertisers Mistakenly Assume Home Market Success Travels
CANNES, France — Marketing, like politics, is local. But it’s easy to forget that digital advertising’s promise of scale and efficiency tempts global brands into treating international expansion as a copy-paste exercise that transcends borders. “The biggest mistake is assuming that offline success will automatically translate online and/or assuming that the trends of customer behavior […]
Better Data Puts Commerce Media Signals to Work: Magnite’s Stephanie Reustle
AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Stephanie Reustle, head of commerce media at Magnite, explained how deterministic data, closed-loop measurement and […]
Gen AI Speeds Content Production for Our Brands: Mondelez International’s Michael Lampert
AMENIA, NY – After spending up to two years building and testing its generative artificial intelligence platform, Mondelez International is ready to serve it to more brands and markets. Unlike a cookie, however, the technology comes with training sessions, compliance checks and a lawyer. “For us, it’s really about activation now,” Michael Lampert, senior director […]
Target apologizes for offensive Halloween costume
The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.
Dick’s keeps Foot Locker in the game despite losses, gloomy outlook
The mall chain, which depends on new and retro sneaker styles, is getting hit hard by fewer launches and shifting demand in athletic footwear.
Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.
Fans Have More Friends: Heineken’s Formula for Real-Life Connection
U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.
AdExchanger Announces Finalists for the 2026 AdExchanger Awards
New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […] The post AdExchanger Announces Finalists for the 2026 AdExchanger Awards appeared first on AdExchanger.
Northgate González Market readies to open another Mercado store
The Hispanic grocer is transforming one of its longest-standing neighborhood markets into an immersive, foodservice-focused shopping destination.
Brookshire names new CEO
Jerry LeClair steps into the role after serving as interim CEO since February.
What grocers need to know about state SNAP waivers
The moves by dozens of states to restrict what their residents can buy with the food assistance program’s benefits follow years of lawmakers petitioning the federal government for similar strictures.
Trade group sues to halt New York City’s municipal supermarket project
The city’s plan to open five grocery stores would put smaller food retailers out of business, claims an organization representing local independent grocers.
Walmart to accept Apple Pay, Google Pay
The retailer will finally allow the tap-to-pay options at select Walmart and Sam’s Club stores, with plans to roll out to all locations by the end of the year.
Walmart goes all in on boho style with new private label
Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion.
New York Times Awards Columnist Kyle Buchanan Exits Paper to Launch Podcast Series (EXCLUSIVE)
New York Times pop culture writer and awards columnist Kyle Buchanan has left the newspaper after eight years. I can exclusively report that Buchanan is launching a new video podcast about Hollywood, “The Kyle Buchanan Show,” in mid-October. His last day at The New York Times was Friday. Released twice weekly, “The Kyle Buchanan Show” […]
OnlyFans Millionaires: Site Says 5,076 Creators Have Earned More Than $1 Million to Date
A sizable bunch of top OnlyFans creators have taken home seven-figure checks from the fan-monetization site. Since the 2016 launch of OnlyFans, which is known for its porn-friendly policies, 5,076 creators have made over $1 million on the platform, the company said Tuesday. In total, OnlyFans — which takes a 20% cut of gross revenue […]
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize. The post Why International SEO Needs Machine-Recognizable E-E-A-T appeared first on Search Engine Journal.
Purpose Meets Performance: How Brands Win Without Compromise
Turning values into growth with Texas A&M University and Joyride.
How to build an AI content system that works
Build a reliable AI content system in Claude Code with the right context, specialized agents, and human review. The post How to build an AI content system that works appeared first on MarTech.
Aspect Launches Forward Deployed Engineers, Bringing Its Engineers Directly Into Enterprise Operations
Q3 release also advances automated workload forecasting, connected planning, and self-service scheduling in Aspect Cloud Workforce Aspect announces Aspect Forward Deployed Engineers (FDE), a new service for select enterprise customers that brings Aspect engineers directly alongside their teams to design and build custom capabilities—including Aspect Intelligence™-powered solutions—for operational problems standard configuration cannot solve. FDE launches as […]
URLgenius Unveils Adaptive QR Codes as Nearly 4 in 10 Brand Campaign Links Reach Audiences Across Multiple Languages and Regions
New adaptive geo-routing lets marketing teams use one QR code across markets and languages, route every scan to the right destination, and update routing after launch URLgenius, the App-Open Standard for brands, agencies, and commerce creators, unveiled Adaptive QR Codes, adding adaptive geo-routing to help brands prevent QR scans from sending customers to the wrong […]
ZeroBounce Can Now Detect AI-Managed Mailboxes
New data helps businesses identify mailboxes managed by autonomous AI agents, going beyond traditional email validation. ZeroBounce, the email validation and deliverability platform, announced it can now detect AI-managed mailboxes, a new layer of email intelligence that identifies mailboxes managed primarily by autonomous AI agents rather than people. ZeroBounce is the first email validation platform […]
Relativity Accelerates Enterprise AI Transformation with Google Cloud’s Gemini Enterprise for Legal
RelativityOne now integrates with Google Cloud’s Gemini Enterprise for Legal through the Model Context Protocol (MCP). This integration enables shared users to accelerate enterprise workflows with increased speed and security. The MCP integration for Gemini Enterprise is another informed step toward strengthening the intuitive experience of the company’s AI platform for legal data intelligence, expanding […]
Cisco Expands Secure AI Factory with NVIDIA for the Rack-Scale Era
Cisco’s full-stack architecture adds massive AI computing power, offering an NVIDIA Cloud Partner compliant reference architecture built for surging neocloud and sovereign cloud demand. Cisco, partnering with Supermicro, adds rack-scale AI computing solutions to its portfolio, delivering end-to-end infrastructure to run massive AI workloads, reduce deployment risk, and help customers run workloads with greater efficiency […]