News
11,929 articles covering the AdTech ecosystem
Chrome Auto-Browse Acts On Your Website, Apple’s Siri AI Only Reads It via @sejournal, @slobodanmanic
Website owners: Apple and Google both shipped phone agents this month. Only Google's visits your site to act. Here's what that demands. The post Chrome Auto-Browse Acts On Your Website, Apple’s Siri AI Only Reads It appeared first on Search Engine Journal.
Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees
In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites. The post Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees appeared first on ExchangeWire.com.
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot.
What will NBCU’s conscious uncoupling from Comcast mean for brands?
As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.
Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that Nectar360, the retail media, loyalty, and insights business of the Sainsbury’s Group, has successfully achieved certification under its Retail Media Certification Programme, following an independent [...] The post Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification appeared first on ExchangeWire.com.
AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your […] The post AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years appeared first on AdExchanger.
AI Agents Struggle To Read B2B Pricing, Report Finds via @sejournal, @MattGSouthern
Siteline tested a Claude agent on top B2B products. When it couldn't find the prices, it often turned to third-party sources instead. The post AI Agents Struggle To Read B2B Pricing, Report Finds appeared first on Search Engine Journal.
Spotify Lures Fans to Reserved With a Promise: No More Extreme Lengths Necessary
Spotify animated the greath lengths that fans go to see their favorite artists.
The Economist’s launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
OpenAI looks beyond a single ad format with image, video and conversational ads in the works
OpenAI is hiring San Francisco-based software engineers to build text, image video, native, conversational and interactive ads.
How beauty brands are popping up around World Cup festivities
Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week's Future of TV Briefing looks back at the most significant developments -- or non-developments-- in the TV, streaming and digital video industry during the first half of 2026.
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
Disowned And Unoperated Media; Looting Plunder From Pro Sports
Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms. Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers […] The post Disowned And Unoperated Media; Looting Plunder From Pro Sports appeared first on AdExchanger.
LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: ‘We’re Very Much on Offense’
On today’s episode of “Daily Variety” podcast, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. “We’re very much on offense,” Sullivan told Variety during last week’s Cannes Lions festival. Sullivan, who has logged […]
Xbox Pulls Out of ‘Project Fantasy’ Video Game From IO Interactive; Hideo Kojima’s ‘OD’ Still in the Works
Microsoft Corp.’s Xbox division has backed out of a deal with IO Interactive to fund and publish a new game, as the company re-evaluates investment decisions. IO Interactive, the maker of “Hitman” and popular new release “007 First Light,” plans to continue to develop the game, which has the code name “Project Fantasy.” However, the […]
Netflix’s Horror Game ‘Unhinged’ Is Funny, Scary and Points to a Future Without Second Screens
SPOILER ALERT: This post contains mild spoilers from the video game “Unhinged,” which is now available to play on Netflix. When it comes to horror movies, I am a wimp. A coward, a chicken, a scaredy-cat. It’s my favorite genre, but without fail, you can find me jumping and whimpering, even at buttoned-up film festivals and […]
Wonderhood Studios buys creative arm of Elvis Communications from Next 15
The merged shop will have 130 employees while Next 15 retains Elvis’ customer experience division.
Watch the newest commercials from Hers, Burger King, Meta and more
Kylie Jenner helps Meta hype Meta Glasses by Kylie.
Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building
Louis Carr on how cultural influence and intentional mentorship are redefining the future of growth and leadership.
EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account
Omnicom Media Group is set to secure Adidas’ $512 million global media account.
MLB Hopes to Walk Off With More Fans Using Content Creators
The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.
ChatGPT Users Are Now Mostly Non-English via @sejournal, @MattGSouthern
OpenAI data show that active ChatGPT users on consumer plans now mostly use non-English languages, with growth fastest in Africa and Asia. The post ChatGPT Users Are Now Mostly Non-English appeared first on Search Engine Journal.