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The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.

MrBeast is on top of our weekly subscriber chart for the second week in a row. The North Carolina-based YouTube star sits atop the Global Sub Top 50 after adding two million weekly subscribers. Six other channels (including two from Brazil) added at least one million new subscribers during the week that was, but none of them could come close to MrBeast. The most-followed creator on YouTube now has more than 477 million subscribers who hang onto every upload he puts out. Visit Tubefilter for more great stories.

Where do Gen Z students look when searching for scholarships they can apply for? According to a new study, TikTok has become an important resource for many of those high achievers. The study in question comes from Sallie, the educational services company and student loan provider also known as Sallie Mae. To characterize the evolution of the scholarship hunt, Sallie surveyed 274 […] Visit Tubefilter for more great stories.

Roblox is launching a new monthly subscription program that gives players discounts on in-game purchases–but it’s introducing new creator-specific benefits to ensure developers still get their full payouts. Well, some developers. On April 30, Roblox will roll out Roblox Plus, a $4.99/month subscription that will be available to players around the world. This is replacing […] Visit Tubefilter for more great stories.

In 2024, during Jacksepticeye‘s annual Thankmas fundraising stream, a viewer asked him what he was working on outside of his YouTube videos. He told them he was working on something he couldn’t talk about yet. Something he wasn’t sure would even be greenlit. But if it went forward, he said, it would be the biggest […] Visit Tubefilter for more great stories.

You might want to sit down for this news. YouTube is rolling out updates for livestreams that will result in fewer ads for viewers. Yes, you heard right: YouTube is finding ways to have fewer ads. That might come as a shock, considering YouTube has spent the past couple of years pushing more, longer ads–especially […] Visit Tubefilter for more great stories.

The United States doesn't participate in the Eurovision Song Contest, but it now boasts two official distributors for the annual continental festivities. Peacock has streamed both the semifinals and finals of Eurovision since 2021, and this year, it will share that duty with YouTube. At the StreamTV Europe conference in Lisbon, European Broadcasting Union Commercial Director Jurian Van Der Meer revealed distribution details for the upcoming contest, which will kick off on May 12. The EBU, which organizes Eurovision, has tapped YouTube to offer a free stream that will cover all three nights of competition. Peacock's subscriber-only stream will continue to serve as a paywalled alternative. Visit Tubefilter for more great stories.

The spending spree on YouTube soccer content shows no signs of abating. The latest injection of capital comes from The Overlap, a media company led by former footballer and current pundit Gary Neville. The Manchester United legend has acquired the YouTube channels run by Mark Goldbridge, a creator known for his soccer video game content and his Man U fandom. Goldbridge counts nearly four million subscribers across his two channels The United Stand and That’s Football. Across more than a decade of activity, Goldbridge has become a go-to source for commentary and gameplay footage in franchises like EA's FIFA. Visit Tubefilter for more great stories.

It's been years since we last encountered a piece of Justin Bieber drama worth chewing over, but the singer's performance at Coachella has given us something to talk about. By singing along with his old YouTube videos, Bieber ignited a controversy -- and may have involuntarily provided an intriguing commentary on the relationship between social media and live music. During the middle of his set, Bieber pulled up YouTube on his computer and started playing videos from the early days of his channel, back when he was still known online as kidrauhl. As baby Biebs strummed away on the screen, the adult version of the pop star sang along to his old Usher and Chris Brown covers. Visit Tubefilter for more great stories.

On April 13, Twitch streamer Northernlion announced plans to hold a six-day “ultimate streamer cruise” that will give fans a chance to spend six days sailing with him on Royal Caribbean‘s Jewel of the Seas. With cabin prices starting at $1,800 (up to $2,159 for a premium “squad up” room), the cruise will take participants […] Visit Tubefilter for more great stories.

It's been more than a year since RedNote had its big coming-out party in the U.S. The Chinese app, which is known as Xiaohongshu in its home country, became one of the biggest beneficiaries when the proposed U.S. TikTok ban seemed like a foregone conclusion. Ever since then, RedNote has tried to figure out how to translate its temporary user gains into more permanent momentum. The uptick it enjoyed before the formation of TikTok USDS Joint Venture may have been a flash-in-the-pan, but that brief episode showed RedNote its potential in Western regions. Visit Tubefilter for more great stories.

Live sports broadcasts have become a hot investment for streaming platforms. Leagues like the NBA and NFL have fractured their distribution deals across multiple platforms, and NBCUniversal's February 2026 numbers explain why those rights packages are so desirable. In the latest edition of Nielsen's The Gauge report, NBCUniversal enjoyed its best performance ever. Thanks in large part to coverage of Super Bowl LX and the 2026 Winter Olympics, streaming service Peacock drew 3% of all streaming traffic on TV screens in the U.S. That was good for a 64% increase over the previous Gauge report. Visit Tubefilter for more great stories.

The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.

The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer turns the television on, says Matt Milne, president and chief revenue officer of TiVo Ads at Xperi. In this interview [...]

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that we all have,” Williamson said in this interview at the IAB NewFront with Beet.TV contributor David Kaplan. “One of the [...]

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from a client perspective? The first is obviously efficiency and saving time,” Katy Ferguson, president, Horizon Media East, told Beet.TV contributor [...]

Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal.

The brand shared how it transformed its social presence at Social Media Week 2026.

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities with TVision’s second-by-second “eyes-on-screen” measurement, aiming to give advertisers a more objective view of what actually works across TV. In [...]

Kelly Marie Tran and Rob Benedict lend their voices to “Saigon,” a new scripted drama podcast for iHeartMedia’s iHeartPodcasts billed as “an epic story of love, war and power set against the backdrop of 20th century Vietnam.” Based on the bestselling novel by Anthony Grey of the same name, “Saigon” is narrated by Tran (whose […]

Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.