News
19,326 articles covering the AdTech ecosystem
CTV Focus: Beyond the ad break: the new opportunities in CTV advertising
By Sam Wilson, VP, SpringServe, […] The post CTV Focus: Beyond the ad break: the new opportunities in CTV advertising appeared first on New Digital Age.
Why Agentic Advertising Execution Demands Commercial Controls
Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability... The post Why Agentic Advertising Execution Demands Commercial Controls appeared first on ExchangeWire.com.
Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI [...] The post Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR appeared first on ExchangeWire.com.
Creative ROI—9 scripts to help small agencies answer tough client questions
Proving the value of creative work keeps coming up in our conversations with Small Agency Network members.
The art of gathering—why brands are embracing experiential like never before
Grow co-founder Gabrey Means on building worlds people want to enter and finding inspiration in the water.
3 strategies marketers can borrow from creator-led brand playbooks
The creators behind Reale Actives, Dairy Boy and Parke are leveraging the same community-building and digital storytelling skills they used to grow their followings to launch and scale consumer brands.
Jack Morton’s rebrand—inside the experiential agency’s post-merger identity
The experiential agency, which merged with Impact XM, connects its iconic faces and debuts the new look with a multisensory box.
Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
Aura Wants to Be the Social Network for People You Love, Not Just a Gift for Grandma
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
Matt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The post Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP appeared first on AdExchanger.
MVP names Setley SVP Products & Digital Media
Most Valuable Promotions (MVP) has announced the appointment of Joe Setley as Senior Vice President, Products & Digital Media, reporting to President Lenny Daniels. Setley will lead MVP’s digital products and media strategy across the company’s portfolio of combat sports properties, overseeing social media, website, mobile app, newsletters and the company’s content library. In his […]
SES share price plummets
Satellite operator SES is having a bad time as far as its share price is concerned. SES is quoted on the Luxembourg and Paris exchanges and is currently languishing at about €3.80. It fell 2.75 per cent on October 9th, but that was noting when compared to the overall 41.8 per cent crash over the […]
AI Doesn’t Need to Make Advertising Smarter, It Needs to Make It Simpler
For the past two years, the advertising industry’s AI conversation has centered on one question: how can AI make marketing smarter? Smarter media plans. Smarter targeting. Smarter optimization. Smarter forecasting. Smarter creative. Those are all worthwhile pursuits, and AI is already beginning to reshape each of them. But they represent only part of AI’s potential. […]
Intent IQ Launches BidPulseSM, Bringing New Transparency to Identity Accuracy in Programmatic Advertising
New measurement methodology reveals significant accuracy gaps among leading identity providers and provides a transparent framework to independently evaluate results Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing […]
Sinch expands SAP partnership with RCS integration for SAP Engagement Cloud
Sinch AB (publ) announces that Rich Communication Services (RCS) is now available as part of its native integration with SAP Engagement Cloud, expanding Sinch’s existing SAP partnership with a new messaging channel. The integration also creates new opportunities for AI-driven, conversational customer experiences, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud. RCS […]
Jurin AI Introduces JJ-1, a New Decision Model for Enterprise AI Agents
Built for Japanese business workflows, JJ-1 delivers fast, structured decisions for AI agents and enterprise software Jurin AI Inc., the company building AI agents for high performing enterprises, today introduced JJ-1, a new family of decision models built for structured decision-making inside enterprise workflows. As enterprises move from AI that generates answers to AI agents […]
vFunction 5.0 Brings Large Java and .NET Applications Into AI-Driven Development
New 5.0 release generates specifications and integration tests from the running application and modernizes databases to PostgreSQL vFunction announced vFunction 5.0, a release that brings large existing Java and .NET applications into AI-driven development. vFunction 5.0 adds specifications and integration tests generated from the running application, modernizes SQL Server, Oracle, and DB2 databases to PostgreSQL […]
Businesses Turn to Google Maps Data to Improve Lead Generation
Organizations are increasingly using structured Google Maps business data to identify prospects, analyze local markets, and support data-driven business decisions. Access to accurate business information has become an important part of modern sales, marketing, and business intelligence strategies. As organizations seek more efficient ways to identify prospects and understand local markets, structured Google Maps data […]
Velocity Accelerator Program Helps Dataisource Build AI-Powered Procurement Platform
Macomb County startup secures $2 million in private investment and advances its DataProcur platform with coaching, strategy and connections through Velocity A Macomb County technology startup developing an artificial intelligence-powered platform to simplify and strengthen the procurement process is the latest company moving forward with support from Velocity’s business accelerator program. DataISource, co-founded by CEO […]
With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.