News

Cisco Expands Secure AI Factory with NVIDIA for the Rack-Scale Era

Cisco’s full-stack architecture adds massive AI computing power, offering an NVIDIA Cloud Partner compliant reference architecture built for surging neocloud and sovereign cloud demand. Cisco, partnering with Supermicro, adds rack-scale AI computing solutions to its portfolio, delivering end-to-end infrastructure to run massive AI workloads, reduce deployment risk, and help customers run workloads with greater efficiency […]

Bain & Company announces partnership with Anthropic to accelerate clients’ enterprise AI transformations

Partnership combines Anthropic’s Claude models with Bain’s deep industry and transformation expertise to accelerate enterprise AI deployment at scale, building on Bain’s enterprise-wide rollout of Claude Bain & Company announced a global partnership with Anthropic, the AI research company behind Claude. With Bain named as a ‘Global Premier’ partner in the Claude Partner Network, the […]

Docusign Brings Trusted Agreement Intelligence to Google Cloud’s Gemini Enterprise for Legal

Docusign helps legal teams answer contract questions, automate workflows, and move from insight to action within Gemini Enterprise for Legal Docusign announced that its Intelligent Agreement Management (IAM) platform is available within Google Cloud’s Gemini Enterprise for Legal to automate complex enterprise workflows. The integration gives legal teams secure access to Docusign’s agreement intelligence directly […]

Companies are deploying AI in customer experience faster than they can make it work

A new Talkdesk report reveals the orchestration gap preventing companies from turning AI investments into business outcomes Talkdesk, Inc., a leader in Customer Experience Automation (CXA), released “The State of Agentic Automation in CX” report, revealing that AI adoption has outpaced organizations’ ability to turn AI investments into business results. While 98% of organizations have […]

‘Shark Tank’ Investor Daniel Lubetzky Sets Launch of Interview Podcast ‘Build or Break’ With Guests Including Matthew McConaughey, Mark Cuban, Jason Alexander and More

Daniel Lubetzky, founder of Kind Snacks and a Shark on ABC’s “Shark Tank,” is launching a new podcast in which he engages in candid discussions with successful people not just about their accomplishments — but also about their “defining failures.” Lubetzky’s “Build or Break” is a new weekly video podcast premiering Sept. 3 on YouTube, […]

How Athleta is revamping its brand narrative with bolder purpose

CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

Your Promo Code Field May Be Sending Revenue To Affiliates via @sejournal, @lorenbaker

An owned promo code page can keep purchase-ready shoppers away from coupon affiliates and recover revenue leaking from ecommerce checkout flows. The post Your Promo Code Field May Be Sending Revenue To Affiliates appeared first on Search Engine Journal.

Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content

In this week's Week in Charts, AI brings monetisation opportunities for publishers, confidence returns to upfront investments, and US viewers turn to long-form creator content. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week     Charts of Read More

VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership

Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...] The post VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership appeared first on ExchangeWire.com.

Marketers are scared and scarred. They don’t have to be

The best tools don’t have to come from the same vendor—they just need to be able to work together.

Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity

The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales.

McDonald’s “Side Missions” 2026 | Leo UK - 1m

Wendy’s New Marketing Chief Tariq Hassan Has 3 Big Problems to Solve

Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.

The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon

Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.

Athleta Puts Strong Women at the Heart of Its Comeback Effort

The campaign marks a broader brand evolution as it reconnects with its DNA.

Front Office Sports Debuts App, Adding Ad Inventory and Video

The product will feature video, text, and game programming, alongside a landing page that imitates the format of its flagship newsletter.

AI is making bad marketing data harder to ignore

AI workflows inherit the weaknesses in your data. Learn how to find gaps across your data pipeline and fix them at the source. The post AI is making bad marketing data harder to ignore appeared first on MarTech.

3 ways marketing automation platforms are being reinvented

The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next. The post 3 ways marketing automation platforms are being reinvented appeared first on MarTech.

Programmatic Gets An Agentic Brain

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The […] The post Programmatic Gets An Agentic Brain appeared first on AdExchanger.

Tempo Introduces Workforce Intelligence, the First Attribution Solution to Align ROI for Human and Agentic Productivity

The new Atlassian Marketplace app connects AI usage data and human effort to the exact Jira issue it supported, giving engineering leaders an accurate record of what AI cost and what it delivered. Tempo Software, a leader in Intelligent Portfolio Orchestration, announced the launch of Workforce Intelligence, an Atlassian Marketplace app that gives engineering leaders […]

Pipedrive Report: the AI Paradox – Professionals Want AI as a Thinking Partner, Not an Autopilot

New Pipedrive survey of 1,000 professionals finds a widening split between AI users and resisters, even as most say experience, relationships and trust drive their success, not technology. Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, released a new report, “AI and humanity at work: How professionals are balancing efficiency and human […]

Auxia Crossed 200B+ Decisions and Launches Agent Studio, the Operating System for the 10x Marketing Team

Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality Auxia, the agentic marketing platform, announced the launch of Auxia Agent Studio, a product where marketers engage AI agents to plan, build, and launch campaigns across a team’s existing stack. Agent Studio gives […]

Auddia Adopts AI-First Development Model to Accelerate Product Delivery Across Its Platforms

New AI-first development approach pairs a smaller engineering footprint with AI-assisted design, coding, and testing to significantly increase development velocity  Model validated with development of the soon-to-be-released new faidr app Demonstrated approximately 4.8x faster feature delivery per engineer, 79% fewer engineering resources per equivalent scope of work, and 2.8x reduction in release cycles Auddia Inc., […]

Crooked Media Is Bringing Back Nate Silver’s ‘FiveThirtyEight Politics’ Podcast, Which Will Relaunch Next Month as ‘Still Counting’ (EXCLUSIVE)

FiveThirtyEight is coming back from the dead — sort of. Just ahead of the 2026 midterm elections, Crooked Media inked a deal to acquire and revive the “FiveThirtyEight Politics” podcast hosted by Nate Silver, Clare Malone and Galen Druke. And under Crooked Media’s wing, the show is getting a new name: “Still Counting,” a weekly […]