News

European Commission issued €800 million in fines to major tech platforms for failing to comply with Digital Services Act requirements around ad transparency and targeting disclosures. The enforcement action sets precedent for global ad regulation.

The Trade Desk unveiled Kokai, an AI-powered platform that automates media buying decisions and campaign optimization across channels. The platform uses machine learning to predict performance and adjust bids in real-time.

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.

New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.

Snap announced a strategic partnership with Microsoft Advertising to develop B2B advertising solutions on Snapchat, leveraging LinkedIn audience data for professional targeting. The collaboration aims to capture business-to-business ad budgets on social platforms.

Amazon's advertising business crossed $50 billion in annual revenue according to Q4 earnings, solidifying its position as the third-largest digital ad platform behind Google and Meta. Growth was driven by sponsored products and streaming TV ads.

TikTok launched Symphony, an AI-powered creative suite that helps advertisers generate, optimize, and test video ad content at scale. The platform includes AI avatars, script generation, and automated video editing tools.

The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.

Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with "Succession" star Nicholas Braun.

Allstate is providing opportunities to help support tomorrow’s best players.

Why softness, not power, propelled a brand from malls into the digital realm.

Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin appeared first on AdExchanger.

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.

Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.