News

How Various News Outlets Will Celebrate America’s 250th Birthday

President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.

Amid AI and M&A, It’s Time for Agencies to Recalibrate

ADWEEK introduces M&A vertical in partnership with Evros Group.

The $1 Trillion Question: Why Are Brands Still Underinvesting in Women’s Sports?

One of the biggest opportunities in marketing remains largely untapped.

Kimberly-Clark’s Patricia Corsi Set to Exit Following Kenvue Acquisition

Carlos De Jesus will become Kimberly-Clark's chief growth officer once the deal closes, as expected later this year.

OpenX hunts new CEO after parting ways with Matt Sattel as chief executive

The ad tech company is switching leaders, ending the current CEO's five-month term in office.

Inside Netflix’s ‘Unhinged’ Horror Game, Made in Secret Collaboration With David Fincher and ‘Weapons’ Director Zach Cregger

SPOILER ALERT: This article contains spoilers for Night School Studio’s new horror game “Unhinged,” now available on Netflix. David Fincher, “Weapons” filmmaker Zach Cregger and Night School Studios founder and studio director Sean Krankel want you to die while playing the new Netflix horror video game, “Unhinged.” “At least once,” according to Krankel. In “Unhinged,” players […]

Google Puts Recipe Links At Top Of AI Mode Responses via @sejournal, @MattGSouthern

Google launched a new update in AI Mode that places recipe site links at the top of responses, with creator names, ratings and ingredient counts. The post Google Puts Recipe Links At Top Of AI Mode Responses appeared first on Search Engine Journal.

Wonderhood Studios buys chunk of Elvis Communications from Next 15

The merged shop will have 130 employees while Next 15 retains Elvis’ customer experience division.

Brands May Be Bankrolling the AI Misinformation Spreading About Them

The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse

NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]

Meijer prepares to open another smaller-format location

The chain’s latest Meijer Grocery supermarket, set to debut in August in Livonia, Michigan, will be the fifth location under the banner.

HelloFresh boosts chilled fulfillment capacity via robotics deployment

The meal kit company can now fulfill a greater variety of SKUs after deploying Locus Origin robots at its Phoenix facility.

Consumer sentiment rises from record low on prospect of lower inflation

“Inflation likely peaked in May as the worst of the war in Iran energy shock hit consumers,” Navy Federal Credit Union Chief Economist Heather Long said.

Adult women are driving toy industry growth

Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos.

What Walmart’s Vibe.co deal means for CTV, retail media convergence

The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.

Amazon, J.C. Penney dangle gas-related deals ahead of July 4

At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

Primark nears 50 US stores with latest openings

Two locations, in Houston and Indianapolis, will expand the Irish retailer’s U.S. footprint to 44 as it pushes deeper into the region.

Big Happy Brings Real-Time Context to 3D DOOH Campaigns

Imagine a billboard that changes based on the weather, local events, or what’s happening in the neighborhood around it. Big Happy says the next generation of 3D DOOH advertising is designed to do exactly that. Which will it be, contextual relevance and visual impact? Brands that want both in the DOOH channel no longer have […] Big Happy Brings Real-Time Context to 3D DOOH Campaigns first appeared on Street Fight.

‘Paris & Pups’ Producer HappyNest Entertainment Expands Slate With New R.L. Stine Series, ‘Louie and Bear’ Adaptation and Space Camp Franchise (EXCLUSIVE)

HappyNest Entertainment, the producer behind Paris Hilton’s “Paris & Pups” YouTube show, is in early development on several new projects, including a series with “Goosebumps” author R.L. Stine, an adaptation of the graphic novel “Louie and Bear,” and a franchise based on a decades-old kids’ STEM program. Best known for “Paris & Pups” (developed in […]

Josh Wakely’s Grace Games Signs With CAA (EXCLUSIVE)

Josh Wakely’s Grace Games has signed with CAA for representation across all areas. The newly launched interactive label from Wakely’s production banner, Grace: A Storytelling Company, is focused on “building premium titles rooted in globally recognized artists and cultural icons.” The New York-based Grace Games is currently in development on an initial slate of several […]

Mobupps is Recognised as a Reddit Gold Certified Sales Partner

Mobupps is proud to announce that it has been awarded Reddit Gold Certified Sales Partner, recognising the company’s expertise in leveraging Reddit’s advertising solutions to deliver impactful results for clients. This achievement highlights Mobupps’ commitment to excellence, innovation, and performance-driven advertising [...] The post Mobupps is Recognised as a Reddit Gold Certified Sales Partner appeared first on ExchangeWire.com.

IBM hires Stagwell as lead creative partner—AI capability and speed won out

The appointment of Stagwell’s Anomaly and Code and Theory comes as IBM expands its enterprise AI offerings.

Macy's Fireworks - 30s

How Lyft and United Airlines Are Building the Case for Mobility as a Media Category

At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.