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How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

Last updated Oct 13, 2026 by ATDb automated enrichment

Source
Digiday
Published
Oct 13, 2026
Topic
BaD Mktg
Mentions
1