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11,929 articles covering the AdTech ecosystem
Bad data is teaching AI to waste your ad budget
In automated advertising, inaccurate conversion data doesn't just skew reports, it trains bidding algorithms to optimize for the wrong customers. The post Bad data is teaching AI to waste your ad budget appeared first on MarTech.
AI is making creative the new targeting
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. The post AI is making creative the new targeting appeared first on MarTech.
Rhode Island becomes first state to mandate staffing ratio for self-checkout
Legislation signed by Gov. Dan McKee and due to take effect in 2027 comes as other states also consider self-checkout restrictions.
IDC MarketScape Names Amperity a Leader in AI-Enabled Customer Data Platforms for B2C Users
Amperity, the AI-powered Customer Data Cloud, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). “Enterprise AI is only as effective as the customer context behind it. As organizations move beyond experimentation and into production, they need data they can trust […]
Pipedrive Launches Native MCP Server, Bringing CRM Workflows Directly Into AI Assistants
Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the launch of its native Model Context Protocol (MCP) server, enabling customers to securely connect Pipedrive with AI assistants such as ChatGPT, Claude and other MCP-compatible tools. Now, Pipedrive users can access, update and act on CRM data directly from their AI assistant using […]
VisionEdge Marketing Launches Customer-Centric Growth Gap Analysis™ to Help Leaders Identify Hidden Growth Constraints
New online analysis helps organizations uncover where customer value, strategy, insights, and execution may be limiting growth and performance for only $95. VisionEdge Marketing today announced the launch of the Customer-Centric Growth Gap Analysis™, an online assessment designed to help business leaders identify where customer-centric growth may be breaking down before it impacts customer retention, […]
FlowForma Launches Access to FlowAssure, an Evidence-First AI Platform for Vendor Risk Assessments
FlowForma, the no-code workflow automation platform trusted by 300,000+ users, announced the launch of access to FlowAssure, an evidence-first AI platform for vendor risk assessments. Following a successful beta programme and a product showcase in late 2025, FlowAssure is now being made available through a free 30-day trial: Designed to automate the heavy lifting of […]
Alli AI launches WordPress plugin to make sites visible to ChatGPT, Perplexity, and Claude.
The plugin from Alli AI, the leading AI Search Visibility Platform brings prerendering to more than 40% of the web that runs on WordPress. Alli AI today launched a WordPress plugin that makes any WordPress site readable by AI search platforms, including ChatGPT, Perplexity, and Claude, without writing code or rebuilding the site. The plugin […]
Oasis Discovery Launches Newly Branded Website, Services, Technologies and Educational Content
The rebrand reflects Oasis’s commitment to human-driven, AI-powered IaaS built for law firms, corporations, government agencies, and service providers. Oasis Discovery, an agile Infrastructure as a Service provider that develops, resells and integrates advanced IaaS software to empower law firms, corporations, government agencies and service providers, announces the launch of the company’s newly branded website created to […]
Google’s AI Overviews Didn’t Hurt Search Performance, New Incrementality Data Reveals
Measured’s analysis of 139 brands found incremental revenue and orders rose through the AI Overviews rollout Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, released new research showing that incremental revenue and orders for brands grew after Google rolled out its AI Overviews feature broadly in September 2025. The analysis, based on 139 […]
Attentive Launches Brand Voice 2.0 to Give Marketers More Control Over How AI Reflects Their Brand
New capabilities help marketers shape how AI-generated content is created, enabling more consistent, recognizable messages that stay true to their brand. As AI-generated marketing becomes more common, marketers face a new challenge: scaling content without losing the distinctive voice that makes their brand recognizable. Attentive®, the omnichannel marketing platform redefining how brands and people connect, […]
Level Access Now Available in the Microsoft Marketplace
Microsoft customers worldwide can now discover and deploy Level Access through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across Microsoft products Level Access announced the availability of the Level Access Platform in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, […]
Zenity Labs Reveals How Attackers are Weaponizing Enterprise AI Infrastructure
New research exposes how threat actors are hijacking AI infrastructure to run their operations New research from Zenity Labs found attackers exploiting critical LiteLLM vulnerabilities and hijacking AI infrastructure to conduct attacks against third parties and power their own operations. The findings offer visibility into how attackers are exploiting AI infrastructure, revealing tools, techniques and procedures […]
Danish Esports Company Blast Opens NYC Headquarters, Plots Live Entertainment Biz Expansion Following Record $133 Million in Revenue (EXCLUSIVE)
On the heels of a record $133 million in revenue last year, global esports company Blast has opened a new headquarters in New York City and announced plans to further expand “beyond traditional esports into broader opportunities across gaming, creators, sports, live experiences and digital-first fandom.” Since its founding in Denmark in 2016, Blast has […]
Ulta’s CMO on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
A cure for Cannes Lions FOMO: What marketers might have missed
From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.
Patriotism is no longer a campaign — it’s a branding strategy
Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.
61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration layer, the question is who leads it. The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s […] The post 61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix appeared first on Search Engine Journal.
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs) via @sejournal, @suganthan
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics. The post How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs) appeared first on Search Engine Journal.
Lucky Generals, Neverland, Leo, Wonderhood and Ace of Hearts join Diversity Standards Collective model
Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.
ITV’s rugby picture-in-picture ads to return in Autumn Nations and 2027 Six Nations
Format proved controversial with some fans when launched during this year's Six Nations.
Cannes Lions official scoring system: Adam & Eve\TBWA tops UK entrants
Cannes Lions' system differs from Campaign's methodology.
Cannes Lions names Carat as Media Network of the Year
The network helped deliver three gold Lions, one silver Lion and two bronze Lions.
Heathrow assigns eight-year OOH contract
New contract effective from 1 January 2027.