News
16,113 articles covering the AdTech ecosystem
Reports Indicate Google’s Spam Update Focused On SEO AI Content via @sejournal, @martinibuster
Google's recent Spam Update may have partially focused on catching mass-generated SEO AI content. The post Reports Indicate Google’s Spam Update Focused On SEO AI Content appeared first on Search Engine Journal.
Will Andy Burnham’s social media strategy work?
The Campaign Podcast discusses the Prime Minister's focus on social media and creators, and if it will be effective in the long run.
Why smaller brands are turning to in-house teams for outsized impact
From scale-ups to charities, cost efficiencies are only one factor behind a desire to build internal creative capabilities.
McDonald’s and Xbox bring gaming food to the real world in ‘Side missions’ campaign
Leo UK created the campaign.
Channel 4 serves up fresh sponsor for The Great British Bake Off
The new brand takes over from Auto Trader.
Moshi Monsters publisher picks media agency
Game due to relaunch next year.
Dentsu’s chief marketing officer departs
Jeremy Miller had worked at the network since 2022.
MEFA Awards 2026 are open for entries
Deadline for entries is 2 October.
What books are creatives reading this summer?
Campaign asks a selection of adland’s creative leaders what books they have been reading during the multiple heatwaves.
CTV’s Race for Consolidation May Stop at Measurement
The wave of consolidation we're seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn't necessarily fit into this framework as neatly as other parts of the CTV Read More
Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion
Taptap Digital, the global location intelligence and audience activation platform, today (25th August, 2026) announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated [...] The post Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion appeared first on ExchangeWire.com.
Programmatic in MENA: Will Brands Ever In-House at Scale?
In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build... The post Programmatic in MENA: Will Brands Ever In-House at Scale? appeared first on ExchangeWire.com.
The Future of Trust: Where AI Meets Human Connection
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]
$2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
Submissions Are Now Open for ADWEEK 2027 Commerce All-Stars
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology partners […]
Criteo Accelerates ChatGPT Ads Integration with Europe Expansion
Criteo announced the continued expansion of its integration with ChatGPT Ads, with advertising now also available in 31 markets across Europe. Building on Criteo’s role as ChatGPT Ad’s first advertising technology partner, the integration gives advertisers a new way to reach consumers in moments of discovery and high intent within conversational AI experiences, while connecting […]
Saying ‘I don’t know’ is the best pitch you have right now
Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why performing certainty is the fastest way to lose a client's trust and why admitting you don't have it all figured out is now the stronger move.
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
Webflow’s New OpenAI Codex Integration Simplifies Site Management via @sejournal, @martinibuster
Webflow adds Codex support with built-in Skills that vastly simplifies automating common website management and development tasks. The post Webflow’s New OpenAI Codex Integration Simplifies Site Management appeared first on Search Engine Journal.
Cloudflare Says EmDash Version 1.0 Is Releasing Soon via @sejournal, @martinibuster
Cloudflare's EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog. The post Cloudflare Says EmDash Version 1.0 Is Releasing Soon appeared first on Search Engine Journal.
Courage’s Steve Horn and Mina Mikhael on opening in New York and betting on taste and craft
The agency partners and executive creative directors discuss their favorite recent work, the value of outside opinions and what they expect from brands today.
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
Purpose marketing expert Thomas Kolster on what works—and what doesn’t—in recent purpose ads.
Nexxen Introduces Standardization of Smart TV Home Screen Advertising
New solution simplifies buying and activation of Nexxen TV Home Screen units, unlocking more scalable reach and creative consistency for advertisers Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of the standardization of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications will enable […]
ZoomInfo Announces Updates to ZoomInfo MCP on Salesforce’s AgentExchange
ZoomInfo customers can now benefit from natural-language access to verified GTM data directly inside Slack AI, without leaving the conversation ZoomInfo, the all-in-one AI GTM platform, announced it has updated ZoomInfo MCP on Salesforce’s AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience, […]