News
19,334 articles covering the AdTech ecosystem
Battle For 'Creators': Brand Safety On YouTube, Netflix?
Some high-producing creators have moved to Netflix on a non-exclusive basis. YouTube execs warned they could receive less promotion or lose their brand deals, according to reports.
Older Consumers Are Going Digital, Leaving Advertisers Behind The Curve
Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.
Can Dick Pics Ever Do Any Good?
Yes, when they're an animated warning that ED can indicate a cardiovascular risk.
Reaching Younger Audiences Requires Multiplatform Strategy: NPR’s Nadine Zylstra
National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach audiences who may never have owned a radio, much less experienced the peculiar pleasure of listening to a thoughtful discussion of monetary policy while stuck in traffic. For Nadine Zylstra, chief content officer of National […]
AI Can Make Ads More Conversational, Relevant: IGN Entertainment’s Karl Stewart
Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people occasionally want more information than a rectangle with a catchy slogan can provide. Worse, some consumers have the audacity to be interested in different things. IGN Entertainment is betting that artificial intelligence can help advertisers move […]
Acxiom’s Elizabeth Donovan: Why Some Loyalty Programs Miss the Mark
Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the causality backward. The customer doesn’t owe the brand loyalty. The brand has to earn it first. “You have to, in fact, as the brand, be loyal back to your customer. Your customer will always come back to […]
All In One SEO WordPress Plugin Vulnerable To Two Exploits via @sejournal, @martinibuster
AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites. The post All In One SEO WordPress Plugin Vulnerable To Two Exploits appeared first on Search Engine Journal.
YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search Engine Journal.
Microsoft AI Cost-Cutting Downstream With Caution
Advertisers will gain a chip next year built for for cloud infrastructures and AI inference, but downstream will offer efficiencies such as processing 40% more AI data using the same amount of electricity.
Brandtech Group Launches Umbrella Data Practice
The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals.
Why human strategy cannot be overlooked, even as AI helps speed results
As advertising and marketing agencies become more comfortable implements AI into their processes, AWNY panelists discuss what must remain human-driven for the industry to succeed.
How brands can make the most of generational marketing without missing the mark
Marketers may be obsessed with age, but consumers just want to be heard. Panelists at AWNY discussed why generational marketing can be a shorthand, but the campaigns need to dig deeper.
Leaked Memo: Spectrum Lets Go of CMO and Chief Commercial Officer
Sharon Peters and Adam Ray to depart at the end of the year
Move Over Social—CTV Is About to Revolutionize the Ad Experience
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House […]
Smart TVs, Smarter Ads
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During […]
A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have […]
A Good Deal Is Much More Than a Good Price During the Holidays
This post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, […]
Capturing the Moving Target of Consumer Intent
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
How Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships. […]
Breaking Down the New Customer Acquisition Playbook
This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK […]
The New Frontiers of Commerce Media
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House […]
ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows via @sejournal, @MattGSouthern
Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell. The post ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows appeared first on Search Engine Journal.
As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back
Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation
Lifestyle First: How the Next Generation Is Rewriting Luxury Real Estate
Brad Nelson of Sotheby’s International Realty on how the definition of “valuable” has shifted.