Google’s AI Overviews Didn’t Hurt Search Performance, New Incrementality Data Reveals

Measured’s analysis of 139 brands found incremental revenue and orders rose through the AI Overviews rollout Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, released new research showing that incremental revenue and orders for brands grew after Google rolled out its AI Overviews feature broadly in September 2025. The analysis, based on 139 […]

Last updated Jun 30, 2026 by ATDb automated enrichment