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Life after agency leadership

Supporting people leaving long-term roles is a true career highlight.

How brands hijacked Fifa's logo ban to earn attention and share of voice

Fifa’s World Cup branding rules have spurred non-sponsor brands like Levi's to get creative and turn mandated logo cover-ups into viral marketing wins.

Tesco dishes out free strawberries and cream for Wimbledon

The experience was created by Tesco’s in-house consumer PR team with support from brand experience agency N2O.

Caffè Nero celebrates Wimbledon with matcha activation

Visitors will have the chance to try two new limited-edition summer specials.

June Tech Update: Meta, Amazon, X, WPP, Dept, Dentsu and more

OpenAI began trialling ads in the UK while Snap unveiled its computer glasses called Specs.

Unilever CMO: Marketing has become 'efficient in creating things people ignore'

‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.

Week in Charts: AI Use Grows in Cannes Lions Entries, WPP Media Comes Out Top in Global Billings, and US Ad Tolerance is on the Rise

In this week's Week in Charts, AI use grows in Cannes Lions entries, WPP Media comes out top in global billings, and US ad tolerance is on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Read More

Amazon drops Prime deliveries into ‘The Boys’ and ‘Reacher’ worlds in new ads

The campaign marks the first collaboration between Amazon’s brand marketing team and Amazon Studios.

Amazon Prime - Fight for Sore Eyes - 30s

Amazon Prime - Reacher’s Relief - 30s

Three TV advertising takeaways from Cannes Lions 2026

Agentic-powered moves, proprietary AI solutions and an outcomes-first approach took center stage.

Embracing the AI Agency Remodel

This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]

Why marketers need to push back against AI

Studies show that relying too heavily on AI can erode critical thinking, making human judgment more valuable than ever. The post Why marketers need to push back against AI appeared first on MarTech.

AI made email marketing easier. It needs us to make it better.

AI can write email campaigns in seconds, but it can't replace the strategy, judgment, and customer understanding that make them worth sending. The post AI made email marketing easier. It needs us to make it better. appeared first on MarTech.

RAD Intel Acquires Majority Stake in AVCommunications, Expanding AI-Powered Audience Intelligence Into Multicultural Marketing

Acquisition combines audience intelligence with multicultural expertise to help brands better understand the communities they serve, the conversations they can shape, and the growth they can create RAD Intel, the leader in AI-driven marketing decision intelligence, announced it has acquired a majority stake in AVCommunications Inc. (AVC), Canada’s leading multicultural marketing agency and one of the country’s […]

Media Square Successfully Validates Intent IQ’s Identity Resolution Solution in France

Revenue per bid request (RPM) on ID-less inventory doubles while maintaining full GDPR compliance Media Square, France’s leading publisher marketplace, announced the successful testing of Intent IQ’s Bid Enhancement solution based on the company’s identity resolution technology, demonstrating significant revenue gains across ID-less and cookieless inventory while maintaining full compliance with GDPR requirements. As more […]

Awin Expands Discovery Intelligence as AI Reshapes How Consumers Find Brands

As discovery shifts beyond the click, Awin is advancing how marketers understand and act on influence – combining new data approaches with platform innovation to drive more sustainable growth for brands Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how consumers find and evaluate brands, shifting influence […]

The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster

Google rewrites meta descriptions. Here is what you can do to take back control of those snippets. The post The Absolute Best Way To Write Meta Descriptions appeared first on Search Engine Journal.

CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working

High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics. The post CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working appeared first on Search Engine Journal.

The Telegraph’s Long Takeover Saga Finally Ends as Axel Springer Completes Takeover

Mathias Döpfner, CEO of Axel Springer SE, The Telegraph's new owner. Just over three years ago, Lloyds Banking Group seized control of the parent company which owned UK newspaper The Telegraph, as well as current affairs magazine The Spectator, to recover unpaid debts from the Barclay family which owned the media businesses. The Read More

Inside Ad Results Media’s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind

ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company

RGIII on Surviving Doubt, From Baylor to Washington

RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.

How 3 brands are using TikTok Shop to expand abroad

As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.

Can AI Orchestrate Omnichannel Advertising?

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns […] The post Can AI Orchestrate Omnichannel Advertising? appeared first on AdExchanger.