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16,113 articles covering the AdTech ecosystem
Elastic Completes Acquisition of Deductive AI
Acquisition advances Elastic Observability with AI-powered root cause analysis that learns and improves with every incident Elastic has completed the acquisition of Deductive AI, an AI-powered investigation platform that helps engineering teams identify and resolve production issues faster. The acquisition advances Elastic’s goal to set the standard for production incident investigation by bringing more AI-powered […]
Proceed Innovative Empowers Local Businesses with ChatGPT Advertising Solutions
Revolutionizing Digital Marketing with Advanced AI Technology Proceed Innovative, a digital marketing agency based in Schaumburg and serving clients nationwide since 2008, has announced that it is now creating and managing ChatGPT advertising campaigns for local businesses using OpenAI’s newly launched ad platform. This service assists home care agencies, contractors, restoration companies, law firms, and […]
iManage Announces General Availability of its Next-Generation Platform, Enabling Organizations to Scale AI Reliably
iManage announces October general availability of its next-generation platform, bringing knowledge, context, and intelligence together on a secure, governed foundation to help organizations turn AI potential into scalable adoption and client value iManage, the company dedicated to Making Knowledge Work™, announced that its next-generation platform will be generally available in October, following a successful early […]
Ghostd Study Finds a Single Missing Line of Code Is Deciding Which Small Businesses Show Up for AI Search
Ghostd scanned 180 small and mid-sized businesses and found that one simple technical fix predicts AI readiness far more reliably than company size or budget. A new benchmark from Ghostd, a generative engine optimization platform for small businesses, upends a common assumption about why small businesses struggle to compete in the age of AI search. […]
Hey DAN Introduces All-New Hey DAN AI, Supercharging Sales Productivity & Effectiveness
Trusted by over 10,000 sales experts, the market-leading Voice-to-CRM solution expands its product suite to deliver accurate, AI-driven sales and data workflows Hey DAN, the market-leading Voice-to-CRM solution trusted by over 10,000 salespeople worldwide, announced the official launch of the All-New Hey DAN AI. Reimagined from the ground up for high-velocity field and desk sales […]
Google Local Services Ads Are Moving To Performance Max: What To Check First
Google is folding Local Services Ads into Performance Max. Join CallRail's on 9/8 for the audit checklist to run before and after your account migrates. The post Google Local Services Ads Are Moving To Performance Max: What To Check First appeared first on Search Engine Journal.
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals into Measurable Lower-Funnel Performance
LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising. Traditional [...] The post LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals into Measurable Lower-Funnel Performance appeared first on ExchangeWire.com.
Readpeak Appoints Former Nokia & Microsoft Tech Leader as CTO
Readpeak, a leading programmatic native advertising platform trusted by brands like IKEA, BMW, and Bosch, has appointed seasoned tech expert Sami Pippuri as chief technology officer to accelerate its international expansion and AI investment. Pippuri joins Readpeak with over 25 years [...] The post Readpeak Appoints Former Nokia & Microsoft Tech Leader as CTO appeared first on ExchangeWire.com.
Digest: Amazon Sued Over AI Training on Twitch Videos; UK Digital Infrastructure Investment Hits Dot-Com Era Levels
In today’s Digest, we discuss Amazon being sued over its use of Twitch streamers’ videos to train AI models, UK digital infrastructure investment reaching dot-com era levels amid the AI data center boom, and Shein preparing to debut in Hong [...] The post Digest: Amazon Sued Over AI Training on Twitch Videos; UK Digital Infrastructure Investment Hits Dot-Com Era Levels appeared first on ExchangeWire.com.
Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It
When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could mean if the same infrastructure used to target ads is used to track and identify individuals. These are […] The post Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It appeared first on AdExchanger.
The case for and against turning off Google crawlers
Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback.
X creates a new revenue model for creators — but will it actually win them over?
X's new "original content rewards program" seeks creators who publish high-quality content on the platform. Will it bring in more creators?
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent.
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
The Driverless Advertising Revolution; Walk A Mile In My Crocs
Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now hit critical mass – and the industry is running (driving?) headfirst into an […] The post The Driverless Advertising Revolution; Walk A Mile In My Crocs appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/23/2026
Anaya Kandhal has repeated as the #1 channel in the Global Top 50. The Indian kidfluencer is closing in on 75 million subscribers, and after collecting 958.8 million weekly views, she has brought her lifetime YouTube total above 116 billion. Not bad for a five-year-old. Compared to little Anaya, there are plenty of grown-ups populating the Global Top 50 as well. Channels that broke into the ranking at the start of the Shorts era are still going strong, and the most resilient chart-toppers find ways to stay adaptable. Visit Tubefilter for more great stories.
Target apologizes and removes Halloween costume following accusations of racism
After pulling back from DEI commitments, Target is now facing backlash and boycotts over a Halloween costume criticized as racist.
Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz
CANNES, France – Global sporting events offer brands a chance to reach massive audiences, but getting noticed can feel like trying to hail a taxi outside the stadium after the World Cup final. Lucy Markowitz, senior vice president and general manager of the Americas at Vistar Media, said marketers need to plan early, secure inventory […]
1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports via @sejournal, @MattGSouthern
Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date. The post 1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports appeared first on Search Engine Journal.
Is there a total eclipse on new ideas in the industry?
McVitie's isn't the only brand in recent times to lean into nostalgia by bringing back an old campaign. But resurrected en masse, old ideas can start to look like stale thinking, even to a planner who helped bring the original concept to life.
Bumble, Coca-Cola, Red Bull and Magnum among brands at All Points East
AEG Global Partnerships brokered the deals.
Geely highlights hidden features in first campaign by Joint
The agency won the car brand's creative account earlier this year.
Maynards Bassetts puts Jelly Baby in peril with spiky lift
Ad created by VCCP.