News

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

She previously worked at Droga5 London for more than six years.

He spent almost a decade at the social media agency.

As YouTube's role in the TV ecosystem continues to fuel industry debate, reseach from Barb has found that YouTube viewing on TV sets is rising sharply across all age groups. According to the UK TV measurement body's 'What People Watched in 2025' report, 50 percent of children (aged 4-15) now watch the video streaming service Read More

US agency holding group Omnicom has reported its full year earnings for 2025, its first set of financial results since completing its acquisition of rival agency outfit Interpublic Group. Since it's still very early days, and Omnicom only owned IPG's businesses for the final month of the year, the numbers don't yet give a full Read More

Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...] The post Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor appeared first on ExchangeWire.com.

In today’s Digest, we discuss Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative’ year, and Nvidia landing a multibillion-dollar deal with Meta. The post Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year; Nvidia Lands Multibillion-Dollar Meta Deal  appeared first on ExchangeWire.com.

We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows… The post “AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch appeared first on ExchangeWire.com.

59A has been operating in the USA for 3 years but Jon and Danny will now provide in market support to deliver its custom algorithm service for more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into [...] The post Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion appeared first on ExchangeWire.com.

In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the global media platform, [...] The post EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention appeared first on ExchangeWire.com.

Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients.  Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...] The post MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio appeared first on ExchangeWire.com.

Seedance 2.0 signals growing intellectual property risks for brands, WPP unveils a framework for helping advertisers choose their AI partners and more.

Ad Age’s top 5 AI marketing activations to know right now, including Paris Hilton in a Carl’s Jr. spot and ByteDance's Seedance.

Wendy’s quarter zip campaign shows how instinct and authentic connection to Black culture can drive viral social media success and elevate brand relevance.

Campaign finds out whether marketers and agency leaders agree with Lloyds CMO, Suresh Balaji, that it "doesn’t matter which team agencies sit in".

Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.

Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.

Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.

TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […] The post The AI Targeting Joke; Agentic AI Outgrows Its Hype appeared first on AdExchanger.

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family.  That connection between local media and local livelihoods left a lasting impression on me and pulled me […] The post Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way appeared first on AdExchanger.

On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […] The post Q4: Omnicom’s IPG Merger Is An AI Test Case appeared first on AdExchanger.

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.