News
19,334 articles covering the AdTech ecosystem
DOJ Launches Antitrust Investigation Against ABC News, CBS News, NBC News, CNN, and Fox News
The Justice Department is looking into whether the news outlets violated the Sherman Act.
How Brands Made Space for Creativity at CultureCon
Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.
United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
Changes at United's Kinective Media follow a string of leadership departures.
Porsche Muddled The Backseat Marketing Message
Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization and direct links between input and output.
BarkleyOKRP, Jessica Alba Promote U.S. Bank's New Credit Cards
The new options focus on assisting small-business entrepreneurs.
AI may be the best thing for branding since sliced bread
AI is taking over much of the execution work that once swallowed creative teams' time. What it cannot supply is a point of view, a story worth repeating, or an idea nobody else would have had. Those are the raw material for being recommended. If that proves right, AI could pull advertising back towards ideas, differentiation and trust, and give brand building a stronger commercial case than it has had for years The post AI may be the best thing for branding since sliced bread appeared first on New Digital Age.
DOOH Finds New Growth in Existing Screens
Digital screens already operating inside commercial buildings are creating new opportunities for DOOH advertising. Vertical City’s expansion to 10,000 elevator screens shows how existing infrastructure can become a scalable media network and why accessibility and measurement will determine its value to advertisers. Digital screens installed for building operations are becoming a new source of advertising […] DOOH Finds New Growth in Existing Screens first appeared on Street Fight.
Bill Harvey Tribute Set For Oct. 20
A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person space is limited. RSVP by Tuesday Oct. 13 by contacting krichey@thearf.org.
Powerade rebukes Novig’s nearly naked Sydney Sweeney ads
WPP's Ogilvy is behind the Powerade effort, which pushes back on the idea that women's sports are ever "just" sports.
Editor’s Note Now Attached to ABC News Story Involving Trump’s Sons
ABC News reportedly pulled a story about an investment firm tied to President Trump’s sons before issuing a correction.
Rakuten TV expands international enterprise business
Rakuten TV, the European streaming platforms, has announced the international expansion of its FAST services for enterprise customers, with the progressive launch of its offering in new strategic markets: the US, the Middle East, and Japan. It marks the first time the Barcelona-based Rakuten TV has extended its footprint beyond Europe, via its Rakuten TV […]
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Spirit Halloween to transform dozens of locations to Spirit Christmas
Now in its third year, the spooky retailer will expand its Christmas concept to 44 locations this season.
Ross opens 51 new stores
The off-price retailer completed its fiscal year 2026 store growth plan of opening 115 new locations, including its first in Massachusetts.
Lowe’s launches Black Friday deals in October
As shoppers seek Black Friday and Cyber Week discounts, Lowe’s is spreading out its sales events.
TEAM IM Names Scott Olesen Chief Executive Officer and Jon Chartrand Chief Operating Officer
Leadership transition positions the 25-year enterprise content management firm for growth as organizations prepare for the AI era. Team Informatics, Inc. (“TEAM IM”), an Enterprise Content Management and AI context solutions provider, today announced changes to its executive leadership. Scott Olesen has been named Chief Executive Officer, and Jon Chartrand has been named Chief Operating […]
Vizio ramps up creator-led programming in bid for CTV ad dollars
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search Engine Journal.
Get Ready For The Return Of Gluttony TV
Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on Discovery Channel that celebrated the United States of Gluttony.
Product Placement Growth Hits Recent High: Microdramas, Print Media Cited
"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.
The AI Advertising Tipping Point
The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more than 500,000 a year from now. Probably more.
What It Takes to Transform First-Time Shoppers Into Repeat Customers
This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]
Trust and Incrementality Help Brands Scale Bigger Ideas
This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links […]