News
11,929 articles covering the AdTech ecosystem
EngageCheck Uses AI to Score Influencer Audience Quality
The influencer audit tool uses AI to score Instagram audience quality and help brands flag fake followers before campaign spend. EngageCheck today announced its AI-powered influencer audit tool for brands and agencies that need a faster way to evaluate Instagram creators before approving campaign spend. The platform uses AI to score influencer account quality, review […]
Syncron Expands Integration Capabilities to Connect Aftermarket Intelligence with Enterprise Data Platforms
Platform-agnostic integration capabilities help manufacturers unlock more value from existing data and analytics investments Syncron, a global leader in intelligent aftermarket solutions, announced new integration capabilities that enable manufacturers to connect Syncron’s aftermarket intelligence with leading enterprise data platforms, including Snowflake, Databricks, and customer-hosted environments. Reflecting Syncron’s platform-agnostic approach, the new data exchange capability allows manufacturers to […]
Profound Launches the Profound Index at Zero Click New York, Creating the Definitive Benchmark for AI Search Visibility
Built on more than 1.5 billion real-user prompts across 50+ industries and the top LLMs, the Profound Index gives brands a daily view into who is winning AI Search and why Profound, the marketing platform for the AI era, announced the launch of the Profound Index at Zero Click New York, the company’s second annual conference bringing […]
Boostero Rolls Out Platform Overhaul to Speed Up and Streamline Global SMM Campaigns
Boostero, a social media marketing (SMM) infrastructure provider operating since 2020, has announced the official rollout of a comprehensive redesign of its platform and client dashboard. The release represents a major milestone for the company, focused on technical performance upgrades and expanded global accessibility for its rapidly scaling international customer and reseller base. Visually, the […]
Crafter Software Announces General Availability of CrafterQ, Turning Websites into Conversational AI Experiences
Platform enables businesses to transform existing websites into AI-powered conversational experiences that engage, sell, and support customers. Crafter Software today announced the general availability of CrafterQ, an AI agent platform that transforms existing websites and e-commerce stores into intelligent conversational experiences. Purpose-built for customer engagement, online sales, and 24/7 support, CrafterQ enables organizations to deploy AI agents trained […]
Fypro.ai Officially Launches at VidCon Anaheim 2026, Introducing an AI Growth Engine for Creator-Led Commerce
Fypro.ai officially launched at VidCon Anaheim 2026, which was held June 25-27 at the Anaheim Convention Center. The launch introduced the AI-powered storefront platform to creators, brands, and the broader creator-economy community with a series of live product demonstrations at Booth 5013 and a presentation by Caelith AI Co-Founder and COO Steven Zhou. The event […]
Passport evolves for the new era of market intelligence: Euromonitor International
An all-new MCP integration allowing customers to connect Passport’s global market data and insights straight into AI tools Euromonitor International unveiled the next generation of Passport, the flagship market data and insights solution, rebuilt from the ground up to change how clients discover, decide and act on market intelligence. Passport has been completely redeveloped, paving […]
Manago AI, Formerly SALESmanago, Unveils New Identity and Agentic AI Capabilities to Help Brands Move Faster and Make Powerful Marketing Feel Simple
– Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, dramatically reducing marketing complexity Manago AI announces the next evolution of its Customer Engagement Platform, combining a new brand identity, agentic AI capabilities, an improved user experience, and a simplified commercial model designed to help growing companies realise value faster. […]
Box Announces Expansion of Box Zones in Three New Regions to Bring Greater Control and Data Governance to Global Organisations
Box introduces new Zones in Switzerland, Israel, and Singapore to support customers with regional compliance and governance requirements Box, Inc. , the leading Intelligent Content Management platform, unveiled the expansion of Box Zones, adding new Zones in Switzerland, Israel, and Singapore, while enhancing its France and Canada Zones with additional in-region compute capabilities. These updates […]
Klaviyo Launches AI Agents that Work Together to Drive Revenue for Consumer Brands
Built into the same CRM platform, Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction Klaviyo , the autonomous B2C CRM, announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo’s CRM platform, working from […]
Multi-Location Search Visibility: Winning In Google & AI via @sejournal, @seosteve
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands. The post Multi-Location Search Visibility: Winning In Google & AI appeared first on Search Engine Journal.
Campaign Cannes Global Podcast, episode 3: Review of festival and big winners
Editors from Campaign's sites around the world gather to pick their Cannes highlights.
In-person work experience favours cronyism in adland – virtual placements can change that
Virtual work experience can help secure the future health of UK advertising.
Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls
News on Comcast spinning off NBCUniversal and Sky, and the latest on AI crawlers and Google Discover... The post Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls appeared first on ExchangeWire.com.
18 hidden gems among the 2026 Cannes Lions winners
See some of the best work honored at the festival that we haven’t covered at Ad Age before.
Inside Alex Cooper’s Cannes pitch—direct creator-brand partnerships, no agency middleman
The “Call Her Daddy” host spent her time in Cannes pitching marketers on Unwell Creative Agency.
Cîroc built a recovery retreat at Cannes—and it shows how alcohol brands aim to connect with consumers
Circo is looking to build its Athletic Club into an events platform that features other brands as well.
Third quarter 2026 media buying trends—where brands plan to spend more and less
Budgets continue to shift in the third quarter this year.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
Reddit Is Training The Robots
For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become a key data source for AI search, with its billions of posts and comment threads feeding large language models with […] The post Reddit Is Training The Robots appeared first on AdExchanger.
Budget vs Attention: Why MENA’s Youth Marketing Still Doesn’t Follow the Audience
Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned… The post Budget vs Attention: Why MENA’s Youth Marketing Still Doesn’t Follow the Audience appeared first on ExchangeWire.com.
Omoda and Jaecoo on hunt for creative agency
Uncommon Creative Studio has worked with the brands on a project basis.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention like natural disasters. Once the public attention wanes, said Tony Morain, VP of communications at humanitarian aid organization Direct Relief, […] The post How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round appeared first on AdExchanger.
Cannes 2026: The Humans Strike Back
I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat. Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the […] The post Cannes 2026: The Humans Strike Back appeared first on AdExchanger.