News
16,113 articles covering the AdTech ecosystem
Duke’s Mayonnaise conducts creative review among four finalists
The Sauer Brands-owned mayo label has been working with Familiar Creatures since 2021.
Why the Next Big Video Opportunity May Be Hiding in Plain Sight
AMENIA, NY – The display advertising ecosystem is massive, mature, and moves a lot of money. It also has a problem: most of what fills it doesn’t move. That gap between display’s scale and video’s impact is where one ad-tech company sees its opening. Its pitch: deliver HD-quality video that loads instantly within standard display […]
Why the Algorithmic Era Demands Creative Distinctiveness, Not Just Efficiency
When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the same look. That convergence is forcing marketers to rethink the relationship between performance media and creative strategy. If the algorithm […]
Mastercard’s Nili Klenoff: One-Third of Consumers Would Let an Agent Spend $1,000 on Their Behalf, Even Without Asking First
As agentic commerce promises to further ease the friction that still hinders online shopping, earning consumers’ trust is the foundational factor that will determine greater adoption. Still, consumers’ embrace of agentic commerce may actually be moving faster than most marketers realize. A recent Mastercard survey found that 33% of consumers would already trust an AI […]
Walmart expands 30-minutes-or-less delivery as speed woos shoppers
Despite added charges for faster fulfillment, customers are flocking to the retailer's roster of quick delivery options, executives said.
CAA Launches Indie Game Acceleration Fund Frame1Games (EXCLUSIVE)
CAA has launched Frame1Games, a new venture to fund, accelerate and market independent video games. Per the agency, Frame1Games “pairs multi-million-dollar capital investment with a yearlong accelerator, giving developers mentorship from industry veterans and CAA executives and direct access to the partners and vendors needed to bring a game to market.” CAA’s Frame1Games intends to back several […]
Watch the newest commercials from Denny’s, Gorjana, CarShield and more
Iva Jovic stars in the latest from Gorjana.
Tariq Hassan Lands at Wendy’s to Recapture Its Quality Message
Hassan joins the QSR after leaving McDonald's in January 2025
Gummy Brands Fight It Out for Their Place on the Shelf
AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to.
What a fuel price spike really does to the grocery basket
When gas skyrockets, shoppers turn cautious well before grocery costs actually move, writes Thomas Weinandy of Upside.
The Raley’s Companies to close more stores
The grocery company’s plans to shutter three name banner locations and a Nob Hill Foods follow the closures of three stores earlier this year.
Grocers need to pivot as Gen Z families enter the mainstream, report finds
Young parents tended to spread their grocery purchases among more retail channels than other consumers in 2025, according to an AlixPartners report.
Ann Taylor stages a comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
Fragrance drives beauty sales as consumers seek ‘emotional and functional value’
Prestige and mass beauty retail sales were up in the U.S. in the first half of the year, underscoring the resilience of the category, according to Circana.
Walmart communications chief to depart after 3 years
Allyson Park’s tenure was marked by intense change at the retail giant, including the departure of longtime CEO Doug McMillon.
Gap Inc. taps Walmart alum in ‘fashiontainment’ push
Justin Breton is joining the retailer as vice president of development and will report to entertainment chief Pam Kaufman.
NoviSign Integrates with Toast to Automate Digital Menu Boards
NoviSign has launched an integration with Toast that automatically synchronizes POS menu data, including items, prices, descriptions, categories, and availability, with digital menu boards. The integration helps restaurants reduce manual updates, keep menus accurate, and customize on-screen content across one or multiple locations. NoviSign Digital Signage, a leading global digital signage software provider, has launched […]
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant. The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine Journal.
Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes. The post Google Ads Launches New Search and AI Max Experimentation Tools appeared first on Search Engine Journal.