5,800 articles covering the AdTech ecosystem
New offering measures how companies appear, rank and are recommended across AI platforms increasingly used for search and vendor research SamsonPR, the growth public relations agency focused on B2B technology marketplace visibility, influencer engagement and demand acceleration, today announced the launch of the SamsonPR AI Visibility Index™, a new proprietary offering designed to help companies […]
The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]
The unveiling of Demandbase AI marks a definitive platform evolution that turns GTM goals into coordinated action across the entire go-to-market Today at its annual customer conference, GO London, Demandbase set a new standard for the AI GTM era with the debut of Demandbase AI. As the definitive pipeline engine for modern go-to-market teams, Demandbase AI represents […]
Braden Peters, better known as “looskmaxxing” streamer Clavicular, was reportedly hospitalized in Miami on Tuesday night. He is believed to have suffered an overdose while livestreaming. Miami Fire told CBS News they had responded to reports of a 20-year-old man with a possible overdose. Clavicular was reportedly behaving oddly on Tuesday night during a livestream […]
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise. The post The Modern SEO Center Of Excellence: Governance, Not Guidelines appeared first on Search Engine Journal.
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades. The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.
New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal.
“The nation’s favourite” celebrates the trust Anglian Home Improvements has earned over the past 60 years.
The effort includes a 30-second spot, limited-edition packaging and a summer sweepstakes for soccer fans.
Abbey Klaassen succeeds Zach Morrison, who will step back from the CEO role after 21 years leading Tinuiti.
Dentsu Creative names a CEO of the Americas, expanding the role beyond the U.S.
Meta has not only survived multiple scandals, its advertising revenue continues to creep up.
Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.
A singing shark helped legacy brand Brita connect with Gen Z.
Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely.
Her appointment follows Michelle Crossan-Matos joining as growth chief last year.
NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far crazier—and […]
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.