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19,347 articles covering the AdTech ecosystem
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, chief marketer Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Spirit Halloween to transform dozens of locations to Spirit Christmas
Now in its third year, the spooky retailer will expand its Christmas concept to 44 locations this season.
Ross opens 51 new stores
The off-price retailer completed its fiscal year 2026 store growth plan of opening 115 new locations, including its first in Massachusetts.
Lowe’s launches Black Friday deals in October
As shoppers seek Black Friday and Cyber Week discounts, Lowe’s is spreading out its sales events.
TEAM IM Names Scott Olesen Chief Executive Officer and Jon Chartrand Chief Operating Officer
Leadership transition positions the 25-year enterprise content management firm for growth as organizations prepare for the AI era. Team Informatics, Inc. (“TEAM IM”), an Enterprise Content Management and AI context solutions provider, today announced changes to its executive leadership. Scott Olesen has been named Chief Executive Officer, and Jon Chartrand has been named Chief Operating […]
Vizio ramps up creator-led programming in bid for CTV ad dollars
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search Engine Journal.
Get Ready For The Return Of Gluttony TV
Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series on Discovery Channel that celebrated the United States of Gluttony.
Product Placement Growth Hits Recent High: Microdramas, Print Media Cited
"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.
The AI Advertising Tipping Point
The number of advertisers now buying ads on ChatGPT is greater than 60,000, up from more than 20,000 a little more than a month ago. At the current rate of growth, it will be more than 500,000 a year from now. Probably more.
What It Takes to Transform First-Time Shoppers Into Repeat Customers
This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]
Trust and Incrementality Help Brands Scale Bigger Ideas
This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]
Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results
This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links […]
Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
AI Is Changing How Marketing and Technology Teams Work Together
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]
How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
Marriott Experiential Plots A Comeback
Experiential campaigns at the hotels are in the planning stages but have not yet rolled out. The idea is to taste food items or try beauty products.
Job cuts looming at Netflix?
Netflix is reportedly planning to cut around 5 per cent of its workforce – equivalent to around 800 staff – with an official announcement expected this week. The streaming giant is navigating an increasingly competitive streaming market and diversifying its revenue sources, as media companies consolidate and YouTube captures a growing share of viewership and […]
Tractor Supply opens Idaho distribution center with automation, dedicated AI team
The retailer's site in Nampa will distribute inventory to 123 stores and includes a group that aims to "apply practical artificial intelligence to operational needs."
Target denies cooperating with ICE. Here’s why that may not matter.
Whether they own or lease store property, retailers probably need formal policies about whether law enforcement agencies can establish operational staging areas in their parking lots.
Tariffs pushed up consumer goods prices by 2.9 percentage points: NY Fed
Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday, citing an October survey.
AI’s Here, But What’s the Framework For Making Sense of Its Mess?
You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing together the people who are probing for answers and building out the solutions.
UiPath Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Agentic Software Quality Assurance Platforms
UiPath is positioned highest in Ability to Execute, and helps enterprises in moving agentic testing from pilot to production UiPath, Inc. , a leader in business orchestration and automation, announced it has been recognized as a Leader in the Gartner® Magic Quadrant™ for Agentic Software Quality Assurance Platforms. A complimentary copy of this research report […]
Nectar MCP Brings Consumer and Creator Data to ChatGPT, Claude, Gemini and Copilot
Nectar puts social, community, creator, customer care and insights teams on one platform. Now its answers come to the AI assistant businesses already use. Nectar, the agentic growth operating system connecting businesses to consumers, launched Nectar MCP, which connects a brand’s Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model […]