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Vizio ramps up creator-led programming in bid for CTV ad dollars

Vizio ramps up creator-led programming in bid for CTV ad dollars

The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.

Last updated Oct 12, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Oct 12, 2026
Topic
Vizio
Mentions
3

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