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Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post Google’s Liz Reid: Personalization Can Help Small Publishers appeared first on Search Engine Journal.

Streaming is the next frontier for Walmart’s, Kroger’s ads businesses

Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’

Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.

Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue

Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.

The Peacock Escapes The Zoo; Right From The Wren’s Beak

NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. Meanwhile, Sky announced plans last week to acquire the broadcast unit of European pay-TV company ITV. As the rest of […] The post The Peacock Escapes The Zoo; Right From The Wren’s Beak appeared first on AdExchanger.

Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.

When Dan Clancy took over as Twitch‘s CEO back in 2023, he ingratiated himself with the community by appearing on streams with a laid-back attitude and agreeing that the platform needed some changes. One of those changes was the prevalence of pre-rolls–the ads that play upfront when a viewer clicks in on a stream. Viewers […] Visit Tubefilter for more great stories.

Instagram invites users to tweak the algorithm with categorical tags

In recent years, social media companies have explored an interesting query: Do individual users understand their own tastes better than an algorithm does? A recent Instagram update puts that idea to the test. Adam Mosseri, the Head of Meta's photo and video-oriented social media hub, shared an Instagram post announcing new controls for Your Algorithm. That's the name of the six-month-old product that employs AI to bring more user choice to the Instagram Reels feed. To make Your Algorithm feel "feel more present and useful," Mosseri worte, Instagram is adding "quick signals" to the Reels UI. Visit Tubefilter for more great stories.

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Spruce - If Dogs Could Choose - 42s

Miroma Group Acquires Ad Results Media For Big U.S. Push

ARM oversees $750M in media investments annually.

NBCU Faces Major Merger Questions After Its Comcast Split

Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.

Presence Isn’t Impact: Kantar’s Bowles on Why CMOs Are Counting the Wrong Things

Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, the real crisis for brand marketers isn’t a shortage of inventory – it’s a confusion of signals. CMOs are mistaking […]

Tomorrow’s Leaders will Connect People, AI and Ideas: Chief CEO Alison Moore

CANNES, France – By the middle of the Cannes Lions International Festival of Creativity, executives had settled into a familiar rhythm: praise AI, praise creativity, praise the Mediterranean and repeat as necessary. Alison Moore happily checked the first box. “If I didn’t say AI, there would be something wrong with me, right?” she joked in […]

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How Brands Can Build Creative Infrastructure for the AI Era

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]

Streaming Is Becoming a Storefront

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]

When Every Moment Becomes a Shopping Moment

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]

Rewriting the Brand Discovery Playbook in the AI Era

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]

Amazon’s Prime Day drives online sales in the US up 9.3%

E-commerce spend during this year’s earlier June dates reached $26.4 billion, according to Adobe data.

What Google’s Search Agents Mean for MULO Businesses

Google’s new Search Agents could fundamentally change local discovery by moving from answering questions to finding businesses and completing transactions on behalf of consumers. This means location pages, booking flows, and local data consistency may soon matter more than rankings alone. Google is adding Search agents to Google Search, beginning with information agents that run […] What Google’s Search Agents Mean for MULO Businesses first appeared on Street Fight.