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At Social Media Week, marketers and media executives made the case for an inbox-first strategy.

Digital noise makes it harder than ever to connect. Join us on May 6 to learn how to scale your engagement without losing the human touch. The post Creating meaningful moments across the customer journey appeared first on MarTech.

A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising. The post IAB adopts Amazon framework to improve programmatic signals appeared first on MarTech.

The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned. The post Lessons from a first-time CMO appeared first on MarTech.

Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces. The post Salesforce redesigns platform for agent-driven automation appeared first on MarTech.

Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […] The post TelevisaUnivision Joins The Streaming Self-Service Bandwagon appeared first on AdExchanger.

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests appeared first on AdExchanger.

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […] The post Meta Is Launching An Easy Button For CAPI appeared first on AdExchanger.

MeasureBoard launches a free AI-powered web analytics, marketing automation, and SEO platform that combines Google Analytics reporting, keyword tracking, conversion funnels with CPA, site audits, uptime monitoring, and a dedicated AI analyst in one dashboard – replacing multiple tools that typically cost $500+/month. Available now with a free tier at measureboard.com. MeasureBoard today announced the […]

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact Moloco, a global leader in AI advertising, announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile performance advertising, the launch […]

Pacvue Agent extends the company’s AI-Powered Commerce Media OS, helping brands execute workflows up to 200x faster, achieve up to 80x faster time to insight, and improve performance by up to 54% Pacvue announced today the launch of Pacvue Agent, the next evolution of its AI Outcome Engine that moves commerce media from analysis and […]

Protected Verification, Attention, and Quality Optimization Integrated Directly into Basis to Help Marketers Reduce Waste and Improve Outcomes Basis and Mediaocean announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a […]

Seasoned, Philly-based executive joins leadership team to help scale 2X’s integrated GTM engine 2X, a subscription-based go-to-market services partner for B2B organizations, today announced the appointment of Drew Murphy as Chief Financial and Operating Officer. Based at the company’s U.S. headquarters in Greater Philadelphia, Murphy will lead 2X’s newly established finance and operations function and brings an […]

Snap, parent company of Snapchat, is making a massive workforce reduction — eliminating 1,000 jobs, representing 16% of its current employees, in a move to accelerate net profitability. In addition, the company is closing 300 open roles. Evan Spiegel, co-founder and CEO of Snap, said in a memo to employees that the management team believes […]

Attribution gaps, platform silos, privacy changes: Conflicting data is only getting worse. Here's how to lead with clarity when the numbers don't match. The post Why Your Search Data Doesn’t Agree (And What To Do About It) appeared first on Search Engine Journal.

Appointment follows two-way competitive pitch.

As an industry we need to fundamentally rethink what we’re offering client and consumers.

With numerous creative agencies hiring design chiefs, Campaign looks into why these roles are becoming more essential within an agency’s arsenal.

Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...] The post Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership appeared first on ExchangeWire.com.

StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...] The post StackAdapt Launches Industry First Live Events Campaign Workflow for CTV appeared first on ExchangeWire.com.

Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision.

AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation. The post 3 AI shifts reshaping market research appeared first on MarTech.

Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment. The post 3 steps to guarantee multishoring success appeared first on MarTech.