News

Athleta - My World. My Rules. - 1m

AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]

Google Cloud Announces Strategic Partnership with Verizon to Scale Enterprise AI

Google Cloud’s Gemini Enterprise will be a pillar in Verizon’s enterprise and customer experience modernization Google Cloud announced a new strategic partnership agreement with Verizon focused on delivering faster, more intelligent, and highly responsive experiences to consumers and businesses nationwide. By deploying Google Cloud’s full-stack AI—including its advanced data infrastructure and Gemini Enterprise—Verizon will continue […]

Thomson Reuters Leverages its World-Class Data Assets to Launch Its Own Frontier Model

Thomson, the company’s proprietary LLM, was trained and is run at a fraction of the cost of comparable frontier models and remains fully owned and controlled by Thomson Reuters. Thomson Reuters, a global content and technology company, announced the launch of Thomson, the company’s first proprietary large language model, developed in-house. Frontier labs have typically […]

Wix and Gemini Join Forces to Integrate Website Building Into Everyday Workflows

Wix Harmony websites can now be created straight from Gemini, eliminating the need to switch between platforms Wix.com Ltd. has announced a joint effort with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. Users are now able to build and access Wix Harmony without ever leaving Gemini, meeting them […]

Where CTV Fits in the Media Mix

CTV is becoming more measurable, but the bigger shift may be how that measurement influences media allocation. New Lifesight research suggests CTV can affect search, social and second-screen behavior. Connected TV has steadily moved beyond its traditional role as an upper-funnel awareness channel. As marketers gain more ways to connect CTV exposure with digital activity […] Where CTV Fits in the Media Mix first appeared on Street Fight.

Reggie Watts’ Theme Song Axed From ‘Comedy Bang Bang’ Podcast After Report Alleging ‘Reckless’ Drug Use in Relationships

Reggie Watts’ “Comedy Bang Bang” theme song was cut from Monday’s episode of the popular podcast following a Rolling Stone report that alleged the comedian and musician has exhibited “reckless and selfish” behavior regarding drugs in his past relationships. The story, which was published on Thursday, alleges that Watts’ late ex-girlfriend, Katherine McCollough, developed a […]

DoorDash - Big Sick Baby - 30s

DoorDash - Blowout Sale - 30s

DoorDash - F*** It - 30s

DoorDash - Revenge Baking - 30s

DoorDash - Ordered, Delivered BTS - 1m25s

DoorDash visits chaotic homes frozen in time desperately in need of deliveries

Four Sam Brown-directed spots feature single continuous camera moves to tell stories of just-in-time deliveries.

Mahatma - Savor the Little Things - 60s

AA Insurance - Born Ready - 60s

AA Insurance - Born Ready BTS - 53s

Wendy’s hires former McDonald’s CMO Tariq Hassan

Hassan left McDonald’s in 2025.

Eli Lilly Debuts Advertisement Selling GLP-1s to Medicare Enrollees

The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.

Ticker: MS NOW Introduces Its Membership Subscription Program

ABC News Live is also introducing four new programs to its streaming lineup.

Run fewer incrementality tests and get more from them

Prioritize tests where uncertainty has real financial consequences, then use the results to guide decisions long after the test ends. The post Run fewer incrementality tests and get more from them appeared first on MarTech.

Better marketing starts after the results come in

Don’t let the campaign report end the conversation. Asking why and testing your hypothesis turns results into better decisions. The post Better marketing starts after the results come in appeared first on MarTech.

After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO (it filed a confidential S-1 in September 2025), a joint venture with Comcast or a billion-dollar private equity deal with […] The post After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First appeared first on AdExchanger.

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic; its chairman, Garett McGrath; and Christian Janelli, its director […] The post New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era appeared first on AdExchanger.

GoEnhance AI Brings Visual Localization to Video Production

Learn how visual localization helps brands adapt existing video footage for different markets, audiences, platforms, and creative goals with AI. GoEnhance AI is positioning AI-assisted video transformation as a new layer of localization: visual localization. The approach allows creators to retain the performance, movement, and structure of an existing video while changing its artistic presentation […]