News

Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...] The post Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising appeared first on ExchangeWire.com.

Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games appeared first on ExchangeWire.com.

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio appeared first on ExchangeWire.com.

The network is bringing people together for the global cultural moment everybody will be watching.

Chipotle says its Chicken Al Pastor is “where fire meets flavor.”

Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.

Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.

Roku names new ads leader following Jay Askinasi exit late last year.

Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

The hire comes weeks after the social publisher returned to founder ownership.

High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer. The post The competition for brand visibility has moved to AI search appeared first on MarTech.

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.

New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. The post The GTM spending problem no one wants to admit appeared first on MarTech.

CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams. The post Will AI make your CRM more effective? appeared first on MarTech.

Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. The post Airbnb says AI chatbot traffic converts better than Google appeared first on MarTech.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree […] The post AI In Advertising: What’s Real Beyond The Buzz appeared first on AdExchanger.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.

Explore the essentials of AI prompt tracking. Discover strategies to improve your visibility in AI search engines and analytics. The post How To Set Up AI Prompt Tracking You Can Trust [Webinar] appeared first on Search Engine Journal.

Appointment follows a competitive pitch.

The guidance, which supports ISBA’s Media Services Framework, has been welcomed by IPA.

"Creative" as a noun is slapped on to any and all advertising, regardless of merit. Adland has lost touch with its use as an adjective, one that distinguished between the run-of-the-mill and the creatively inspired.

TBWA\Manchester is the incumbent.

FCB London originally held the account.

Apple has announced it is introducing new video podcast capabilities to its Apple Podcasts platform, embracing the convergence of audio and video through new tools which will streamline the video experience on the app, while also adding new video advertising capabilities. While podcasters have already been able to upload video versions of their content to Read More