News
19,347 articles covering the AdTech ecosystem
ZoomInfo Launches Native ClickUp Integration Through GTM.AI
ZoomInfo , the all-in-one AI GTM platform, has confirmed a native integration with ClickUp, the world’s first Converged AI Workspace used by sales, marketing, and project teams. The integration allows mutual customers to bring verified ZoomInfo data into ClickUp with immediate effect. ZoomInfo’s verified intelligence (100M companies, 500M contacts, billions of buying signals) now powers […]
Wondershare Filmora 16 Launches to Make Professional Video Creation More Accessible with AI
Wondershare Filmora, a flagship video creativity software developed by Wondershare, has officially launched its new version, Filmora 16. Built around the new “Edit as an Expert with Filmora & AI” positioning, Filmora 16 brings a broad range of AI-powered and professional capabilities designed to reduce tedious editing work, give creators greater control, and make professional creativity […]
Guideline Ends the Media Plan Re-Entry Bottleneck with Launch of New AI Ingestion Agent
The new agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds. Guideline, a global provider of ad intelligence and media plan management solutions, launched the AI Ingestion Agent in its Media Plan Management platform. The agent takes the spreadsheet media plans agencies and brands already use and turns […]
Vannor Launches Agentic Marketing After AI Agents Drive 30-Fold Increase in First-Page Google Rankings
Vannor’s autonomous AI agents research, create, review, publish and improve marketing content while running entirely on company-owned NVIDIA AI infrastructure. Vannor launched its agentic marketing model, introducing autonomous AI agents that can manage a brand’s marketing workflow from research and content planning through publication and ongoing optimization. Marketing infrastructure for scale and precision. Vannor’s AI […]
AZ8 Integrates Zumi and OXYGEN for AI Video Ad Creation on an Infinite Canvas
AZ8 combines multimodal context, reusable creative Skills and intelligent model selection to help creators produce high-quality video ads more efficiently. AZ8 Combines Infinite Canvas, AI Agent Zumi and OXYGEN for Advertising Video Creation An integrated workspace brings multimodal context, reusable creative Skills and model orchestration to AI advertising workflows. AZ8, an AI video creation platform […]
Sound.me Brings Creator Campaigns to ChatGPT and Claude With New MCP Server
Artists, labels and brands can manage short-video creator campaigns through ChatGPT and Claude within spending limits they set. Sound.me, the creator marketplace where artists, record labels and brands pay creators to make short videos with their sound or product, today released an MCP server that connects ChatGPT, Claude and Cursor to an advertiser’s Sound.me account. […]
CallRadius Releases 2027 Outlook on Six Changes Facing Google Local Services Ads Advertisers
Google’s Performance Max migration, missed-call billing, automated credits, data retention limits and new categories are changing how LSA advertisers operate Google has made a series of changes to Local Services Ads (LSA) in 2026, and several will take full effect over the coming months. CallRadius, human-managed Google LSA service, has published an outlook on six […]
ZoomInfo Launches Native Integration With n8n Through GTM.AI
ZoomInfo, the all-in-one AI GTM platform, has confirmed a native integration with n8n, the workflow automation platform teams use to connect apps and build AI agents. The integration allows joint customers to combine verified ZoomInfo intelligence with n8n’s automation and agent capabilities with immediate effect. GTM.AI connects ZoomInfo’s data and agentic orchestration through API and […]
How Supernatural-Napoleonic Wars Story ‘Valor Mortis’ Became Lyrical Games’ First Release: ‘A Setting Nobody Else Is Touching’
Lyrical Games will make its market debut this week with the launch of Soulslike game “Valor Mortis.” Set in a supernatural reimagining of 19th-century Europe, “Valor Mortis” lets players take on the part of William Dowsett (voiced by James Alexander), a resurrected English soldier of the Grande Armée who wields both Napoleonic-era weaponry and devastating […]
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, Smirnoff and Hinge marketers discussed how brands can get on Gen Z’s level at Advertising Week.
Cincinnati Enquirer gets a little ‘extra extra’ in ads from Curiosity
The newspaper celebrates 185 years of local coverage with a cheeky campaign about Skyline chili, Bengals fans and more.
Sprite adds Nikola Jokić to its NBA campaign alongside Anthony Edwards
The soda brand is extending its basketball presence with new ads, collectible cans and international activations.
Why brand awareness isn’t enough to drive growth
Quantilope and Kettle & Fire discuss Mental Availability, Category Entry Points, and the moments that put brands into consumers’ consideration sets.
Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer
The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.
Your social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships. The post Your social media following isn’t the asset you think it is appeared first on MarTech.
How MOps teams are restructuring for autonomous AI agents
Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight. The post How MOps teams are restructuring for autonomous AI agents appeared first on MarTech.
DAZN acquires Basket.TV
DAZN, the sports streaming platform, has broadened its basketball rights portfolio with the acquisition of Basket.TV, a basketball streaming service operating primarily across the Latin America region. Founded as a specialist basketball streaming service in 2020, Basket.TV has established a strong presence across Argentina, Bolivia, Brazil, Chile, Ecuador and Uruguay, serving hundreds of thousands of […]
Nielsen: Broadcasters, pay channels dominate South Korea viewing
Traditional television including broadcasters, pay channels and general pay-TV channels are still driving the largest TV viewing in South Korea, accounting for 70 per cent of total TV viewing, while streaming accounted for 17.8 per cent of total TV viewing in August 2026, according to the latest edition of Nielsen’s The Gauge South Korea. The […]
Goalhanger launches Goalhanger X to build media ecosystems around creators
Goalhanger has announced the launch […] The post Goalhanger launches Goalhanger X to build media ecosystems around creators appeared first on New Digital Age.
The Efficiency Trap. When protecting the bottom line destroys the business above it
Every finance director in MENA can tell you what they saved this year. Far fewer can tell you what those savings are buying. Savings are immediate, measurable and defensible. Growth is uncertain, hard to attribute and usually visible only in hindsight. A cost reduction can be audited. A missed opportunity cannot. The post The Efficiency Trap. When protecting the bottom line destroys the business above it appeared first on New Digital Age.
CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership
The definition of TV is changing rapidly, but its fundamental strengths may be misunderstood by many marketers. In a conversation for NDA’s CTV Focus Month, Thinkbox Strategy Director Elliott Millard discusses the reality of viewing habits, the power of addressability, and why TV’s short-term performance power is being overlooked. The post CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership appeared first on New Digital Age.
Where Should Platforms Draw the Line on AI-Generated Creator Content?
"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."
Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft
RIO DE JANEIRO, Brazil – Brazil’s Audiovisual Industry and Commerce Federation (FICA) announced at the Rio Film Festival’s RioMarket the launch at the end of October of an anti-piracy awareness campaign in free-to-air and pay television, radio, out-of-home (OOH) advertising and movie theaters. Local media, telecom and exhibition groups are supporting the campaign by providing […]
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.